Professional Documents
Culture Documents
Noble Roman's Response and Reply
Noble Roman's Response and Reply
MEANS LLC, respectfully submit their reply in support of summary judgment on the abuse of
process claims filed by Gateway Triangle Corp., 7405 Indy Corp., and Northlake Marketing, LLC
(Gateway Triangle Corp. is both individually and, collectively with its party affiliates, referred to
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herein as Gate a ), and NRI further submits its response to the cross-motion for summary
TABLE OF CONTENTS
I. INTRODUCTION [3]
B. Gateway was not Entitled to a Default Notice and Cure Period and does [14]
not kno hen it stopped placing its Food in the Noble Roman s Displa
C. The Post-Termination Covenants do not Require Default Notice or Provide [16]
a Cure Period
D. Gate a s Use of NRI s Marks as Confusing [18]
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I. INTRODUCTION
Gateway and NRI had a thirteen-year franchise relationship, which started with a single
Noble Roman s Pi a resta rant at one of Gate a s L ke con enience store locations and
expanded to at least fifteen Luke store locations over the years. During the final year of the term,
Gateway fortuitously telegraphed, b a of one of its emplo ees inq iries to NRI, an intent to
copy and supplant the Noble Roman s Pizza restaurant operation with Gate a s own pizza and
related offerings at its Luke convenience stores. NRI kept a more watchful eye on compliance
from that time forward. The parties disp te began ith Gate a s contract noncompliance and
Before this litigation and throughout it, including in its summary judgment briefing,
Gateway never denies noncompliance. Gateway asserts not even a single undisputed fact to
demonstrate compliance. Instead, Gateway tries to evade NRI s claims in three intertwined ways.
First, Gateway argues that it is saved by contract technicalities. Gateway says it never received
formal notice of some acts of noncompliance and that it either effectively cured other noncompliant
acts or tried really hard to cure the others. For instance, when the franchise agreement term expired
on at the end of 2019, Gateway just could not find a way to remove the Noble Roman s Pi a signs
from its storefronts until weeks after it began selling its own pizza and breadsticks from the same
spaces that for a decade had ho sed Noble Roman s brand prod cts. It was mid-winter, and the
signs are heavy after all, says Gateway, while failing to mention the indoor signs, consisting of
decals or otherwise lightweight materials. In any event, Gateway had known for months, indeed
years, the exact date its relationship with NRI was coming to an end. It just chose to act slowly.
Second, Gateway argues that the pizza guy surely could not have been that bothered or that
damaged by the t o minor iss es of noncompliance complained of by NRI in this case. Gateway
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is not the standard bearer for a franchisor s right to legally protect its business and its trademarks.
But that discussion is for another day whether NRI was damaged in this case and the extent of
its damages are not questions that can be resolved on summary judgment without designation by
Third, Gateway takes the compliance issue and buries the lede with a counterclaim.
Gateway claims NRI committed an actionable abuse of process when two of its executive officers
made mention of the chestn t perils of litigation (the inc rrence of attorne s fees and the risk of
Gateway concerning the very acts of noncompliance that ultimately gave rise to this suit. As to
the counterclaim, NRI and Gateway agree that the material facts comprised of a handful of email
messages, two letters, and a few voicemail messages are undisputed and have all been designated.
Gate a adds j st t o other disp ted facts, neither of which is a fact at all: (1) NRI s p rpose
in pursuing this lawsuit and (2) hether the la s it as other ise proper nder the
circ mstances. Gate a s theory is that NRI s real intent in negotiations was to coerce Gateway
to e tend the parties franchising relationship. This is an empty theory espoused to salvage an
otherwise bad claim; it is not a disputed fact. Contrary to Gate a s creative attempt at
clair o ance, NRI s tr e intent, both then and now, is evidenced by the filing of this lawsuit more
than ten months after expiration of the franchise term, when the Noble Roman s pizza and
breadsticks had long since been replaced by Luke s o n pizza and breadstick offerings, and
extension of the franchise term was both inconceivable and impossible. Following Gate a s
novel theory on the paramount factors of process abuse would soon find court dockets overflowing
with these claims as commercial parties that failed in pre-suit negotiations would use abuse of
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1. During the term of the Franchise Agreement, Gateway started its own pizza concept
at a non-NRI franchised L ke s store, that it had planned to open as a Noble Roman s. [Dkt. 71-
2. Concerned with compliance, NRI visited the non-NRI franchised store with the
they were using the same warmers that we use, putting their TV monitors for
their menu boards right above those warmers like our updated concept, our updated
look looked like, the very same ovens that we utilize. They had used photography
for their menu board that was our photos of our product. They had some same
wording, descriptive wording, on their menu board, such as, we call one of our
pizzas The Works; and they also copied that. Even the patterns in which they placed
their pepperoni on their individual pizzas was copied from ours. Their Works
ingrediants were copied from ours. As I mentioned earlier, in our opinion, those
are some serious damages.
[Dkt. 71-1 at 6 (Branson Dep. at 12:3-19).]
3. At franchised locations, Gateway also now admits to selling its own sandwiches
from racks at the Noble Roman s co nter for a period of appro imatel si months, hile the
4. The food offerings sold from the Noble Roman s co nter displa s ithin L ke s
stores included pizza, breadsticks, and breakfast sandwiches. [Dkt. 71-2 at 16-17 (Collins Dep.
71:25-72:24) and Dkt. 67-14 at 4.] Specifically, Gateway sold its own cheeseburgers, meatloaf,
p lled pork, chicken, grilled chicken, and spic chicken sand iches from the Noble Roman s
counter. [Dkt. 67-2 at 3.] The Noble Roman s brand offerings similarl incl ded sand iches of
the breakfast variety and hamburgers. [Dkt. 71-2 at 16-17 (Collins Dep. 71:25-72:24); Dkt. 67-14
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5. Gateway purchased warmer racks pursuant to the Franchise Agreement. [Dkt. 71-
2 at 5 (Collins Dep. at 51:14-17).] Specifically, NRI spec d NEMCO warmer equipment for all of
its Noble Roman s Pizza operations within the L ke s stores. [Dkt. 71-1 at 13 (Branson Dep. at
33:12-13).]
comprise the overall Noble Roman s co nter. Digital menu boards displayed on flat screen
televisions above the racks show Noble Roman s logos, trademarks, and photos of Noble Roman s
product offerings. [Dkt. 71-2 at 6-8 (Collins Dep. at 52:9-54:6).] The food photographs were
staged and taken by NRI for its use in marketing. [Dkt. 71-1 at 18-19 (Branson Dep. at 38:22-
39:16).] Noble Roman s co nter signs, sometimes in the form of a decal, are mounted below the
Roman s counter display within a L ke s convenience store, where Gateway had placed its own
sandwiches in the rack for sale alongside NRI s prod cts. [Dkt. 71-4 at 5-9 (Farabaugh Dep. at
8. The Franchise Agreement prohibited Gateway from placing its own sandwiches in
racks at the Noble Roman s counter. See Sections VII(C)(2) [Dkt. 67-5 at 8]; VIII(A) [Dkt. 67-5
at 9]; VIII(D) [Dkt. 67-5 at 9]; VIII(E)(1) [Dkt. 67-5 at 10]; VIII(E)(2) [Dkt. 67-5 at 10]; IX(C)(1)
by wrapping its food in different colored paper and, incomprehensibl , beca se the L ke s food
was placed on lower racks. On the contrary, Mobley testified that customer confusion was likely:
We were damaged beca se the re selling non-Noble Roman s appro ed prod cts,
nder the name Noble Roman s. There as no distinction, in the c stomer s mind,
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10. Mobley wrote to Gateway on July 15, 2019 to advise Gateway of the sandwich
placement violation and an unauthorized use of NRI s food photography. [Dkt. 67-9 at 1-2.]
11. More than a month then passed. Gate a s attorne , Pa l Velligan, responded on
12. As to placing the L ke sand iches in the Noble Roman s co nter displa , Velligan
neither references a contractual cure period nor argues that the practice was permissible under the
Franchise Agreement (as Gateway argues now). Instead, he contended that NRI s Tro Branson
appro ed the practice. [Id.] Branson strongly denies this. [Dkt. 71-1 at 26 (Branson Dep. at
57:9-21).] Mobley also denies this. [Dkt. 71-3 at 17 (Mobley Dep. at 61:6-23).] His citation to
Sec. XVII(3)(n) is confusing nothing in that provision allows a cure by way of consent given to
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13. Mobley wrote back to Velligan on August 29 disputing that Noble Roman s ga e
14. So Velligan changed his tune. In his next letter, dated September 4, Velligan drops
reference to Branson s acq iescence, and instead relies pon t o provisions of the Termination
section of the Franchise Agreement, one allows the franchisee 30 days to cure a failure to comply
with standards and specifications, and the other allows 5 days to cure any unauthorized use of
marks or impairment of NRI s goodwill. [Dkt. 67-18.] Velligan never states when the cure
B. Gateway Admits it Failed to De-Brand its Stores upon Expiration of the Term
15. After expiration of the franchise agreement term, Gate a left Noble Roman s
signs affixed to fifteen (15) of its Luke convenience store locations for a period of at least two
weeks. [Dkt. 67-14 at 3.] Gateway implies in its brief that it was too tough to take them down
because it was mid-winter (and a third-party was needed to assist). [Dkt. 71-2 at 16 (Collins Dep.
71:8-20) and Dkt. 68 at 3.] Gateway fails to explain why the signs could not have been covered.
[Id.]
16. As to the interior signs including those surrounding the racks at the Noble Roman s
counter, Collins testified at a deposition that these signs were removed by January 8, 2020. [Dkt.
17. Photographs show interior signs still up at three Luke convenience store locations
as of January 11, 2020. [Dkt. 71-4 at 16-22 (Farabaugh Dep. 69:11-75:18; Exhibit 19A at 29, 33,
37, 38).]
18. While e terior and interior Noble Roman s signs remained in place and o ertl
visible to customers, Gate a la nched the sale of L ke s brand food prod cts of the same type
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and identified under the same SKU, as the Noble Roman s products that Gateway sold days earlier
as an NRI franchisee [Dkt. 71-2 at 16-18 (Collins Dep. 71:25-73:12).] These products included
pizza, breadsticks, breakfast burritos, breakfast sandwiches, biscuits and gravy, and nacho cheese
sauce. [Id.]
19. The Franchise Agreement provides that, Franchisor, as the res lt of the
expenditure of time, skill, effort and money, has developed and owns a unique and distinctive
system relating to the establishment and operation of pizza restaurants featuring pizza, breadsticks
and other related food items . [Dkt. 67-5 at 1.] The Franchise Agreement defines the
con enience store resta rant operation s stem to incl de distinctive interior menu and counter
20. Pursuant to the Franchise Agreement and subject to its terms and conditions, NRI
granted Gateway a right, license, and privilege to use its trademarks (therein defined) and the
restaurant operation system in operation of a Noble Roman s Pi a in conj nction ith and as part
(a) faithfully, honestly, and diligently perform all obligations of the Franchise
Agreement and continually exert best efforts to promote and enhance the business of Noble
(b) maintain niformit among all of the nits of Noble Roman s Pi a and
compl ith the Noble Roman s resta rant standards and specifications relating to the
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(c) compl ith Noble Roman s standards and specifications relating to the
purchase of all food and beverage items [Dkt. 67-5 at 9, sec. VIII(D),]
(d) sell or offer for sale all menu items, products, and services in the manner
and style prescribed by Noble Roman s [Dkt. 67-5 at 10, sec. VIII(E)(1),]
(e) sell and offer for sale only menu items, products, and services that were
e pressl appro ed for sale in riting b Noble Roman s [Dkt. 67-5 at 10, sec. VIII(E)(2),]
(f) se Noble Roman s Marks onl in connection with the operation of the
Noble Roman s Pi a resta rant and onl ith the e press ritten consent of Noble
Noble Roman s Pizza to any competitor and refrain from doing or performing any other
act inj rio s or prej dicial to the good ill associated ith the Noble Roman s Marks or its
22. The Franchise Agreement further provided that Gateway shall be deemed in
material default and NRI may, at its option, terminate the agreement if Gateway misuses or makes
an na thori ed se of NRI s marks or other ise materiall impairs the good ill; pro ided that
Gateway shall be entitled to notice of such event of default and shall have five days to cure. [Dkt.
23. The breaches associated ith Gate a s fail re to de-brand, however, are breaches
of the post-termination covenants which provide no notice or cure period. [Dkt. 67-5 at 24-26,
sec. XVIII.]
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Militello v. Cent. States, Southeast & Southwest Areas Pension Fund, 360 F.3d 681, 685 (7th Cir.
2004). To prove that no genuine issue as to any material fact exits, the moving party must point
to evidence in the pleadings and other record materials, s ch as depositions, ans ers to
interrogatories, admission, and affida its. Balderston v. Fairbanks Morse Engine Div. of Coltec
Indus., 328 F.3d 309, 320 (7th Cir. 2003) (citing Fed. R. Ci . P. 56(c)). Co rts do not e al ate
the weight of the evidence, judge the credibility of witnesses or determine the ultimate truth of the
matter[.] Jewett v. Anders, 521 F.3d 818, 821 (7th Cir. 2008). The Co rt m st make all
inferences of fact in favor of the non-mo ing part . Wis. Educ. Ass n Council v. Walker, 705
IV. ARGUMENT
Gateway first contended that NRI approved the selling of competing food offerings from
the Noble Roman s co nter displa s at L ke s con enience stores. [Dkt. 67-13 at 1.] In fact, this
imagined consent serves as the basis of Gate a attorne Pa l Velligan s August 26 letter which
comprised part of the pre-suit negotiations that Gateway now uses to support its abuse of process
counterclaim. [Id.] Just as Velligan then had no reliable proof of NRI s consent, Gateway has
Gateway now contends that, because its sandwiches ere clearl marked (in Gate a s
mind) with Luke labels and because the Franchise Agreement does not contemplate and
specificall precl de the act of placing L ke s brand sand iches in the Noble Roman s displa ,
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Gateway purchased the warmers pursuant to the Franchise Agreement. [Dkt. 71-2 at 5
(Collins Dep. at 51:14-17).] Digital menu boards on flat screen televisions displayed Noble
Roman s prod cts abo e the armers at some stores. [Dkt. 71-2 at 6-8 (Collins Dep. at 52:9-
54:6).] At other stores, Noble Roman s co nter signs appeared below the warmers. [Dkt. 71-2 at
6-7 (Collins Dep. 52:9-53:12).] Below is the Noble Roman s counter display within a L ke s
convenience store, where Gateway had placed its own sandwiches with the Noble Roman s
branded products:
It is beyond any reasonable dispute that the warmers were an integral part of the Noble
Roman s Pi a counter display comprising the restaurant operation system and marks that
Gateway acknowledged were distinctive to NRI. [Dkt. 67-5 at 1.] Gateway contractually agreed,
amongst other promises, to use the system of operation (1) only in connection with the operation
of the Noble Roman s Pi a resta rant and onl ith the e press ritten consent of NRI [Dkt. 67-
5 at 13, sec. IX(C)(1)], (2) only for the sale of menu items, products, and services that were
expressly approved for sale in writing by NRI [Dkt. 67-5 at 10, sec. VIII(E)(2)], and (3) faithfully,
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honestly, and diligently in the enhancement of the Noble Roman s Pi a business [Dkt. 67-5 at 8,
sec. VII(C)(2)]. Gateway further agreed to refrain from diverting or attempting to divert any
performing any other act injurious or prejudicial to the goodwill associated with the NRI marks or
its franchise restaurant system. [Dkt. 67-5 at 15-16, sec. X(C)(1)(a).] Wrapping competing
sand iches in different paper and selling them from the Noble Roman s co nter falls oef ll
short of Gate a s foregoing obligations and indeed constit tes a breach of them.
After abandoning the argument that NRI consented, and vulnerable to mounting a defense
based on paper sandwich wrapping, Gateway next contends that NRI never identified in discovery
an specific pro ision of the Franchise Agreement breached by the placement and sale of
competing food prod cts from the Noble Roman s displa . Gate a could have asked NRI to
supplement its discovery if any of its answers created confusion as to what NRI contends that
Gateway did wrong. Gateway never did so because it never actually misunderstood the basis of
NRI s contract claims. NRI and Gateway have been arguing about this since 2019.
Not onl did Gate a clearl nderstand NRI s contract claims, Gate a admitted that it
failed to comply. In the September 4, 2019 letter, Gate a s Velligan wrote to NRI s Mobley
with respect to sand ich placement iolations ad ising that the contended iolations raised in
your letter have been corrected pursuant to Sec. XVII(3)(e) and XVII(3)(n) of the Master Franchise
Agreement. [Dkt. 67-18.] To reference cure timeframes, Velligan must have known that what
as happening in Gate a s stores constit tes the misuse or misapplication of NRI s marks and
material impairment of the goodwill associated with them. [Dkt. 67-5 at 22-23.]
sand iches from being sold from the Noble Roman s Pi a co nter displa . Incidentally, the
13
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agreement also does not specifically prohibit Gateway from affixing a marquee above the pizza
Gateway contend that to be a compliant act? Hyperbole aside, both acts would violate the core
principle of the franchise partnership a franchisor, in good faith, entrusts use and protection of
its marks and operational know-how to the franchisee for the benefit of a successful business
enterprise serving as a common goal. Here, Gateway violated that trust by failing to comply with
B. Gateway was not Entitled to a Default Notice and Cure Period and does not
know when it stopped placing its Food in he Noble Roman s Displa
On the one hand, Gateway argues from both sides of its mouth that nothing in the contract
precl ded the selling of competing food prod cts from Noble Roman s Pi a displa co nters
while also arguing NRI failed to identify in discovery which provisions of the contract were
breached. On the other hand, Gateway purports a mastery of the contract by arguing that it stopped
selling its own sand iches from the Noble Roman s Pi a displa s d ring a contractual cure
Franchise Agreement. Gateway argues it was entitled to five-da s notice and an opport nit to
cure under section XVII(3)(n) of the Franchise Agreement. Section XVII(3) is the mechanism by
which NRI could have called for termination of the Franchise Agreement based on a material
default. [Dkt. 67-5 at 21-24.] [A] declaration of defa lt is a condition precedent not to s ing for
a breach of contract but to being authorized to terminate the contract immediately without liability
to the other part . See Allan Block Corp. v. Cnty. Materials Corp., 512 F.3d 912, 919 (7th Cir.
2008) (citing Mor-Cor Packaging Products, Inc. v. Innovative Packaging Corp., 328 F.3d 331,
333 (7th Cir. 2003)). By way of illustration, pursuant to section XVII(3)(n), if NRI had wanted to
14
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terminate the agreement beca se of Gate a s breaches, NRI would have had to give Gateway
five-da s notice and an opport nit to c re prior to termination. NRI did not terminate the
contract, but instead sued for breach of contract which requires neither notice nor a cure period.
Assuming arguendo that a notice and cure period applied to Gate a s breaches of the
Franchise Agreement, with one broad stroke Gateway declares the undisputed evidence is that
hen Noble Roman s pro ided notice to Gate a of the alleged contract iolation, Gate a
ceased placing the sandwiches in the warmers within fi e da s. [Dkt. 68 at 19.] Gateway is not
the arbiter of what is disputed, and what is not. Mobley discussed the sandwich placement
violation in a letter to Gateway dated July 15, 2019. [Dkt. 67-9 at 1-2.] Velligan responded to
Mobley, but not until August 26. [Dkt. 67-13 at 1.] In his response, Velligan represented that
Gateway ceased the unauthorized use of NRI s photos within five days but curiously made no
mention of when Gateway ceased placing its food in the Noble Roman s Pi a co nter displa s.
[Id.] Instead, he asserted that NRI consented to what Gateway was doing. [Id.] It is easily
inferable that Gateway actually did not stop placing its food within the Noble Roman s displa on
July 15, or even in July at all. At that time, Gateway did not even view the act it had admittedly
sold its o n food from the Noble Roman s co nter since Jan ar 2019 as a breach of the
This inference is reinforced by what happened next. Mobley wrote back to Velligan on
August 29, disputing that NRI ever permitted Gateway to comingle the sandwiches. [Dkt. 67-12
iolations raised in o r letter ha e been corrected p rs ant to Sec. XVII(3)(e) and XVII(3)(n).
[Dkt. 67-18 at 1.] Again, Velligan is silent as to hen Gate a accomplished the p rported c re .
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The timing of the letter also begs the question why send letters in August and September if the
sand iches ere remo ed from the Noble Roman s counter displays in July? If the sandwiches
were not removed by July 20 NRI contends they were not then Gateway did not cure the
violations pursuant to the contract provisions relied upon by Velligan in 2019, and by Gateway
now. [Dkt. 67-18 at 1 and Dkt. 68 at 19.] See Sec. XVII(3)(e) and XVII(3)(n) of the Franchise
Gate a failed to remo e the Noble Roman s Pi a marks and to other ise de-brand the
L ke s con enience stores of their affiliation ith NRI pon e piration of the Franchise
Agreement. Gateway admits this but argues it did not se the e terior signs in an meaningf l
altogether fails to mention its use of NRI s interior signs. The duration of the violation is also in
q estion. Gate a s Tom Collins testified that the interior signs were removed by January 8,
2020. [Dkt. 71-2 at 15-16 (Collins Dep. 70:25-71:7).] But photographs show interior signs still
in use at three L ke s store locations as of January 11, 2020. [Dkt.71-4 at 16-22 (Farabaugh Dep.
In any event, it is immaterial whether Gate a s misuse was meaningf l beca se neither
the Franchise Agreement nor the Lanham Act prescribes such a standard, or even requires
materiality for a breach to be violative. See Serenity Springs v. LaPorte Cnty. Convention and
Visitors Bureau, 986 N.E.2d 314, 321 (Ind. Ct. App. 2013) (in order to prevail on a trademark
infringement case, a plaintiff must prove (1) a protectable ownership interest in the mark, and (2)
the use of the mark is likely to cause consumer confusion). Instead, Gate a s an meaningful
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se submission is one in a series made during this case intended to scoff at the value NRI places
on its restaurant and operations system, be it the counter arrangement, signage, photos, packaging,
Perhaps Gateway al es the meaningf lness of NRI s restaurant system more than it would
like to admit. NRI discovered that Gateway intended to copy the Noble Roman s convenience
store pizza operation. [Dkt. 71-1 at 5-6 (Branson Dep. at 11:5-12:19).] Gateway used NRI s food
photography and processes at a non-franchised location while selling its own pizza concept. [Dkt.
71-1 at 5-6 (Branson Dep. at 11:5-12:2).] At this location, Gateway used the same warmers and
ovens as NRI with monitors serving as menu boards displaying NRI s food photography directly
above the warmers, mimicking NRI s restaurant concept. [Dkt. 71-1 at 6 (Branson Dep. at 12:3-
19).]
Then, after the franchise term e pired, Noble Roman s Pi a signs remained affixed to the
exteriors of fifteen (15) L ke s con enience stores that formerl contained NRI franchises, for at
least two weeks while interior counter signs also remained in place at some of these locations.
[Dkt. 71-2 at 15-16 (Collins Dep. at 70:25-71:7) and Dkt. 67-14 at 3.] All the while, Gateway
launched its own brand of food offerings of the very same type, even identified b L ke s under
the same SKU, as the Noble Roman s prod cts it sold days earlier as an NRI franchisee. [Dkt. 71-
entitled to five-da s notice and an opport nit to c re nder section XVII(3)(n) of the Franchise
Agreement for its post-termination failure to de-brand. As discussed above, section XVII(3) is the
mechanism by which NRI during the term of the Franchise Agreement, could have called for
termination based on a material default. [Dkt. 67-5 at 21-24.] The breaches associated with
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Gate a s fail re to de-brand, however, are breaches of the post-termination covenants. [Dkt. 67-
which governs the de-branding issue at hand. See Allan Block Corp., 512 F.3d at 918. Pursuant
to the plain language of Sec. XVIII, the post-termination covenants do not come ali e until the
agreement actually terminates. [Dkt. 67-5 at 24-26.] See Allan Block Corp., 512 F.3d at 918.
Accordingly, these post-termination co enants are not s bject to the proced ral and remedial
provisions of the original contract. Allan Block Corp., 512 F.3d at 918 ( if a part iolates a post-
termination co enant not to compete, the co enantee doesn t ant, and can t be pres med in the
absence of language in the covenant itself to agree to, the co enanter s ha ing a grace period in
hich to attempt to c re his iolation. ). Thus, Gate a s pleas for a five-day notice and cure
The Lanham Act provides the holder of a mark with a cause of action against infringers.
infringement claim brought under the Lanham Act, NRI must prove (1) that it has a protectable
ownership interest in the mark, and (2) that Gateway s use of the mark is likely to cause consumer
confusion.1 Id at 321. Gateway does not dispute that NRI has a protectable ownership interest in
Turing to the second element, the Seventh Circuit uses seven factors to determine whether
consumers are likely to be confused: (1) similarity between the marks in appearance and
suggestion; (2) the similarity of the products; (3) the area and manner of concurrent use; (4) the
1
There are no notice and cure periods contemplated by the Lanham Act in other words, the contractual notice and
c re periods of the Franchise Agreement are inapplicable to NRI s Lanham Act claims.
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degree and care likel to be e ercised b cons mers; (5) the strength of plaintiff s mark; (6) an
act al conf sion; and (7) the intent of the defendant to palm off his product of that of another.
AutoZone, Inc. v. Strick, 543 F.3d 923, 929 (7th Cir. 2008). While no single factor is dispositive,
s all the similarit of the marks, the defendant s intent, and act al conf sion are partic larl
important. Id. Whether cons mers are likel to be conf sed abo t the origin of a defendant s
products or services is ultimately a question of fact, that question may be resolved on summary
j dgment onl if the e idence is so one-sided that there can be no doubt about how the question
sho ld be ans ered. AutoZone, Inc., 543 F.3d at 929 (quoting Packman v. Chicago Tribune Co.,
267 F.3d 628, 643 (7th Cir. 2001)) (quoting Door Sys., Inc. v. Pro-Line Door Sys., Inc., 83 F.3d
AutoZone factors 1, 2, and 3 are each satisfied here because Gateway used NRI s actual
marks by selling off-brand food commingled ith the Noble Roman s offerings, on Noble
Roman s arming racks, ithin Noble Roman s co nter displa s, nder and abo e Noble
Roman s signage, for a period of approximately six months [Dkt. 67-2 at 3 and Dkt. 71-2 at 6-8
(Collins Dep. 52:9-54:6).] Specifically, Gateway sold cheeseburgers, meatloaf, pulled pork,
chicken, grilled chicken, and spicy chicken sandwiches. [Dkt. 67-2 at 3.] The Noble Roman s
brand offerings similarly included sandwiches of the breakfast variety and hamburgers. [Dkt. 71-
2 at 16-17 (Collins Dep. 71:25-72:24); Dkt. 67-14 at 4; and Dkt. 71-3 at 23 (Mobley Dep. at 67:10-
16).] Further, Gateway kept p Noble Roman s signs both inside and o tside of its L ke s
convenience stores after expiration of the Franchise Agreement term while launching the sale of
the same product varieties it had sold as a NRI franchisee, including, pizza, breadsticks, breakfast
burritos, breakfast sandwiches, biscuits and gravy, and nacho cheese sauce. [Dkt. 71-2 at 15-17
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The Lanham Act protects the o ner s abilit to enter a prod cts market in hich it does
not no trade b t into hich it might reasonabl be e pected to e pand in the f t re. CAE, Inc.
v. Clean Air Engineering, Inc., 267 F.3d 660, 681 (7th Cir. 2001). The Lanham Act does so by
rejecting closel related prod cts that o ld reasonabl be tho ght b the b ing p blic to come
from the same so rce or be affiliated ith . . . the trademark o ner. Id. at 679 (quoting Sands,
Taylor & Wood Co. v. Quaker Oats Co., 978 F.2d 947, 958 (7th Cir. 1992)). NRI offers a diverse
menu of Noble Roman s prod cts running the gamut from breadsticks and pizza to biscuits and
gravy, breakfast burritos, breakfast sandwiches and hamburgers. [Dkt. 71-2 at 16-17 (Collins Dep.
at 71:25-72:24); Dkt. 67-14 at 4; and Dkt. 71-3 at 23 (Mobley Dep. at 67:10-16).] While
Gateway s sand iches ma have varied slightly versus those being sold by NRI, the risk of
confusion remains given the breadth and scope of NRI s product offerings sold from the same
display area.
AutoZone factors 4 and 5 are also met. Any customers visiting a Noble Roman s branded
co nter ithin a L ke s con enience store is inherentl exercising care to purchase authentic NRI
products. The strength of the NRI s marks is established through its registration and consistent
With respect to factor 6, Gateway argues there is no evidence of actual confusion. [Dkt.
68 at 22.] But evidence of actual confusion is not required. Even where there is no such evidence,
the Seventh Circuit has held that to eigh onl slightl in fa or of a finding that no likelihood
of confusion existed. CAE, Inc., 267 F.3d at 685-686. It is up to Gateway as the alleged infringer
to prove that no likelihood could ever arise. Id. (emphasis added). This is a burden that Gateway
has not (and cannot) meet. Further, Seventh Circuit courts have found that where a holdover
franchisee, like Gateway, ses the franchisor s marks, the likelihood of conf sion is ine itable.
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Dunkin Donuts Franchised Restaurants LLC v. Elkhatib, No. 09C1912, 2009 WL 2192753, at *5
(N.D. Ill. July 17, 2009) (quoting Dunkin Donuts, Inc. v. N. Queens Bakery, Inc., 216 F.Supp.2d
Gateway spends most of its brief arguing under AutoZone factor 7 that it could not have
intended to palm off its products as Noble Roman s beca se the ere rapped ith different
labels. Regardless of the labeling on the food tucked into a rack within a counter display
embla oned ith Noble Roman s logos and motifs, it is the counter display itself the area
drawing a customer to visit, view, and select products for purchase that matters most. [See Dkt.
71-4 at 5-9 (Farabaugh Dep. at 21:22-25:5; Exhibit 35 at 76-77).] Gateway could have placed its
prod cts an here in the L ke s stores that it o ns and controls. Perhaps a L ke s sand ich
display could have been constructed. But instead, the food was commingled within the Noble
Roman s displa co nter. In fact, this evidence may be viewed by a fact-finder as Gateway s
deliberate effort to cause confusion. Gateway designates its owner Tom Collins s self-serving
testimony that a customer would not be confused beca se of the L ke s labeling. If this evidence
We ere damaged beca se the re selling non-Noble Roman s appro ed prod cts,
nder the name Noble Roman s. There as no distinction, in the c stomer s mind,
with anything, regardless of the packaging, beca se it as in the Noble Roman s
section of the convenience store, where they had a license agreement or a franchise
agreement to sell Noble Roman s.
inference, if not the only inference, that customers were likely to be confused b Gate a s acts
of selling products similar to those of Noble Roman s, from Noble Roman s displays, and of
selling prod cts the same as those of Noble Roman s from stores adorned with Noble Roman s
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signs after expiration of the Franchise Agreement term. In any case, resolution of this operative
Gateway rattles the floodgates by proposing a vast extension of abuse of process law
wrought not from legal precedent but by way of a ictor lap. Gate a s brief ne er stra s far
from the Muyelle v. Wine & Canvas case, tr mpeting its present co nsel s ictor in an ab se of
process claim tried to a jury against an attorney who formerly represented NRI (including for a
short time in the instant case) and who has since become subject to attorney discipline. But as
Gateway itself acknowledges, other than the trial attorneys from Wine & Canvas finding
themselves pitted here again for a brief time, the comparison of the two cases is inapposite. And
despite devoting three full paragraphs of its introduction to Wine & Canvas a case that is, for
reasons never established, described by Gateway as partic larl rele ant and sef l precedent
and referencing the case throughout its brief, Gateway never describes the facts, its procedural
history, the evidence which supported a j r s finding of process ab se, or the basis of the appellate
When it comes down to substance, Gateway actually anchors its abuse of process claim on
two prerequisite findings. First, Gateway asks the Court to determine that Gate a s
noncompliance with the Franchise Agreement s terms was actually just no big deal to NRI; that
NRI feigned much ado of nothing and was not really that damaged. In other words, Gateway
contends, without any support, that NRI knew it had no real legal claim for recovery and therefore
postured in bad faith during negotiations. These are not facts; the are Gate a s theories.
The second prerequisite finding Gateway requests to be made centers on NRI and its
principals purpose in pre-suit negotiations with Gateway. For this part, Gateway supports its
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argument with (1) hollow speculation that NRI sought to extend its business relationship with
Gate a , and (2) Gate a s co nsel s s ccess stories from the Wine & Canvas case that follo ed
the same basic script beca se of an attorne in common. As with the first prong, perhaps even
On the contrary, the only material facts are constituted by the communications between the
parties which have been designated by NRI, and indeed also by Gateway. That designated
evidence cannot support a claim of abuse of process under Indiana law, and certainly not without
At the onset of their response brief Gateway agrees that, in order to prevail upon a claim
of abuse of process, it must prove the following elements: (1) an ulterior purpose; and (2) a willful
act in the use of process not proper in the regular conduct of the proceeding. Reichhart v. City of
New Haven, 674 N.E.2d 27, 30 (Ind. Ct. App. 1996). However, as its argument progresses,
Gateway conflates the two elements into a single element of ulterior purpose. By doing so,
Before this Court may proceed to an examination of NRI s motivation, Gateway must first
provide evidence (of which they have none) that NRI emplo ed improper process . See
Reichhart, 674 N.E.2d at 31 (citing Comfax Corp. v. North American Van Lines, Inc., 638 N.E.2d
476 (Ind. Ct. App. 1994)). With respect to this element, a defendant s intent is irrele ant here
his acts are procedurally and substantively proper under the circumstances. Comfax Corp., 638
N.E.2d at 485 (citing Groen v. Elkins, 551 N.E.2d 876, 879 (Ind. Ct. App. 1990)). Gateway
intimates through a host of conclusory statements, unsupported by a single fact, that NRI s use of
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process was not substantially proper.2 Indiana courts have found a use of process substantially
improper where there is direct evidence that a party employed improper process.
1. The legal claims filed in this lawsuit are procedurally and substantively
proper.
Gateway first argues, without any legal citation, that NRI s ol ntar dismissal of theft and
conversion claims at the outset of this lawsuit are foundational support of substantively improper
process employed by NRI. [Dkt. 68 at 27-28.]. This conclusion is contrary to governing law set
forth in the decisions of Estate of Mayer v. Lax, Inc., 998 N.E.2d 238 (Ind. Ct. App. 2013) and
Konecranes, Inc. v. Davis, No. 1:12-cv-01700-JMS-MJD, 2013 WL 5701046 (S.D. Ind. October
18, 2013).
In Estate of Mayer, the underlying claims of one defendant were adjudicated by the trial
court without appeal or argument. Estate of Mayer v. Lax, Inc., 998 N.E.2d 238, 257 (Ind. Ct.
App. 2013). The Estate of Mayer Court found the defendant s claims not substantively proper
because they were so legally deficient and allegedly lacking in any factual basis. Id. at 258
(emphasis added). In the instant case, there was no adjudication made on NRI s (voluntarily)
While the dismissed claims were never litigated, it is worth noting that Indiana s theft
statute, I.C. §35-43-4-2, very well may have supported them under Indiana law property can
See An-Hung Yao v. State, 975 N.E.2d 1273, 1281-82 (2012). When the instant case was filed,
NRI had facts on hand to arguably support theft and conversion claims, including Gateway s
2
Gateway s failure to offer any opposition to NRI s argument that its use of process was procedurally proper operates
as a waiver. Cincinnati Ins. Co. v. Eastern Atlantic Ins. Co., 260 F.3d 742, 747 (7th Cir. 2001) (failure to oppose an
argument permits an inference of acq iescence and acq iescence operates as a ai er ).
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admission of the na thori ed se of NRI s photograph and placement of food in the Noble
Roman s co nter displa s. [Dkt. 67-13.] NRI opted to focus its claims elsewhere.
E en if NRI s theft and con ersion claims were dismissed by an adjudication of the Court,
there still would not have been an actionable abuse of process. In Konecranes, after the court
granted the defendant s motion to dismiss two of the plaintiff s four claims, the plaintiff filed an
amended complaint containing the two surviving claims. Konecranes, Inc. v. Davis, No. 1:12-cv-
01700-JMS-MJD, 2013 WL 5701046 at *6 (S.D. Ind. October 18, 2013). The defendants then
answered and filed counterclaims for abuse of process. Konecranes, 2013 WL 5701046 at *6.
The Court found that a portion of the plaintiff s claims remained and proceeded, distinguishing
the facts of Lindsay v. Jenkins (relied upon Gateway), where there was direct evidence that the
lawsuit lacked merit and was instead brought specifically to impose costs upon the defendant. Id.
at *6 (Cf. Lindsay v. Jenkins, 574 N.E.2d 324, 326 (Ind. Ct. App. 1991)). The Konecranes Court
held that because the claims proceeded through the legal process as intended, with the defendants
filing an answer and counterclaims of their own, the plaintiff s filing of the initial complaint
including two later-dismissed claims did not constitute an abuse of process. Konecranes, 2013
WL 5701046 at *6.
NRI s filing of the complaint was not an abuse of process because it was used to institute
a civil action that is proceeding as the process intended, making it both substantively and
procedurally proper. NRI s claims ere ol ntaril dismissed, not fo nd to be meritless b this
Court.
Because the procedural and substantive posture of the litigation does not support an abuse
of process claim, Gateway pivots to use the letters and voicemails from NRI s Paul Mobley and
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Troy Branson as direct evidence of improper process. In doing so, Gateway erroneously applies
Lindsay and by name-drops, yet again, the Wine & Canvas case. In Lindsay, process was abused
when one party admitted filing a lawsuit despite knowing his opponent was legally immune,
because defending the suit would be more costly than it was to file the complaint. Lindsay, 574
N.E.2d at 326. This confession provided the direct evidence because a frivolous suit was
knowingly filed solely for the purpose of forcing an opponent to incur litigation expenses. See
Comfax Corp., 638 N.E.2d at 485. Likewise, in Wine & Canvas, the process abuser admitted the
goal of litigation was to put the opponent out of business. Specifically, during settlement
discussions regarding trademark infringement claims, one of the Wine & Canvass representatives
said that his goal as to close [M lle s] door or [his] asshole attorne o ld close [it] for [him].
Wine & Canvass v. Muylle, 868 F.3d 534, 540 (7th Cir. 2017). Again, this was direct evidence.
In the case at bar, there is no direct evidence. The only similarity between Wine & Canvas
and the case at bar, is when the comments about litigation were made namely, during the course
of settlement discussions. Gateway colors Moble and Branson s comments by deeming them
argument, not designating disputed evidence. As to Branson, Gateway relies upon his reference
to critical or serio s iss es and his in itation to a ert a time and monetar cons ming
[Dkt. 67-11.]
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As to Moble , Gate a relies on (1) an email here Moble calls Gate a s violations
major , (2) a proposed settlement hereb there is no monetar compensation b t the franchise
term is extended by three years and later in negotiations, by four years, (3) a letter wherein Mobley
rites that NRI ill p rs e all legal remedies available to it, which includes any legal fees for
p rs ing its rights and protecting its franchise, and a later letter where Moble s describes a long
your organization with knowledge of its activities in order to determine all the facts. That is, in
fact, it. [See Dkt. 68 at 10-12.] There is nothing else Gateway designates or ever could designate.
The statements designated by Gateway are a far cry from admitting a frivolous lawsuit would be
filed just to force the incurrence of defense costs (as in Lindsay) and from a statement that the goal
of a lawsuit was to put an opponent out of business (as in Wine & Canvas).
Moble and Branson negotiating despite a lack of alid claims. [Dkt. 68 at 26]. The application
is both erroneous and irrelevant. In Lindsay, there was an evidentiary admission that the la s it s
frivolity was of no matter to the party that filed it. There is no such evidence here. On the contrary,
the reader of this brief is now 27 pages deep in NRI s con iction as to the merits of its claims.
NRI had the same belief in its claims pre-suit, and for good reason. When Mobley wrote his
August 29 letter (one of the principal pieces of evidence upon which Gateway relies), NRI already
had valid claims. By that date, Gateway had admitted to the una thori ed se of NRI s
photograph and to placing its food in the Noble Roman s Pi a displa s. [Dkt. 67-13.]
Turning to the attorney fees recovery references, Gateway admits that stating an intent to
pursue fees cannot support an abuse of process. See generally Reichhart, 674 N.E.2d at 33. So,
Gateway instead tries to also argue that the references to fees were threats of a knowingly invalid
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claim. To get there, Gateway argues that step 1 attorne s fees are onl a ailable nder the
Lanham Act in exceptional cases, and step 2 NRI should concede its case is not exceptional
and step 3 therefore NRI s discussion of fee recovery during the negotiations was knowingly
frivolous. [Dkt. 68 at 26.] This an absurd reach to connect the case at bar to the Lindsay case, and
also ignores that NRI s claim for fee reco er nder the Franchise Agreement lang age.
employed by NRI, the inquiry goes no further, and s mmar j dgment is proper on Gate a s
abuse claims. See Reichhart, 674 N.E.2d at 31 (citing Comfax Corp. v. North American Van Lines,
Lacking direct evidence (or any evidence, for that matter) of substantially improper
process, the inq ir ne er sho ld reach NRI s intent or p rpose. But even if it did, there is no
material evidence to dispute, only supposition by Gateway. Gateway blazes another new path of
Indiana process abuse law and paves it with a disingenuous argument that NRI s intent is e ident
because pre-s it negotiations did not foc s on an req est to compensate [NRI] for its o n
purported damages. [Dkt. 68 at 24.] Gateway ignores its own evidence. Mobley repeated that
the offer to extend the franchise term as for settlement p rposes and that if you prefer to settle
b compensating s for the damages o need to make that offer. [Dkt. 59-3 at 2 and Dkt. 59-4
at 1-2.] Whether through commercial or monetary means, Moble s statements are evidence of
an attempt to settle a dispute this is very much a legitimate purpose. See generally Metro. Hous.
Dev. Corp. v. Vill. of Arlington Heights, 616 F.2d 1006, 1013 (7th Cir. 1980) ( The la generall
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In its final and probably greatest reach of all, Gateway designates NRI s other lawsuits
against franchisees and sa s NRI hired an aggressi e attorne . Gateway neither explains the
lawsuit references nor discusses why they would ever be material fact to support an abuse of
process claim. Any inference Gateway intends to make with a wink and a nod is poor form.
Gateway presumably considers the other lawsuits as proof that NRI uses litigation for the ulterior
purpose of forcing franchises to extend their agreements. M ch to NRI s chagrin, it indeed has
been involved in many other lawsuits. But m ch to Gate a s chagrin here, none of NRI s
lawsuits, aside from a prior agreement by Gateway itself, has resulted in an extension of franchise
agreements or new agreements within the last 10 years. [Dkt. 67-15 at 2.] In any event, the
Franchise Agreement at issue expired on December 31, 2019. [Dkt. 59-2 at 1.] This case was
filed, seeking an award of damages not an extension of the franchise term, on October 14, 2020.
process claim unsupported by either evidence or Indiana law. Mobley has explained that attorney
Adam Davis was retained to represent NRI, albeit for a relatively short duration of time and in
not er man la s its before NRI moved on to new counsel, partially because Davis was
aggressive but also beca se he had done done a good job representing his clients interests in
previous cases against NRI. [Dkt. 71-3 at 5, 9-10 (Mobley Dep. at 18:3-10 and 22:16-23:9).]
There is no e idence of NRI s intent or p rpose to be deri ed from its hiring of Da is.
VI. CONCLUSION
For the foregoing reasons, NRI respectf ll req ests this Co rt den Gate a s Cross-
Motion for Summary Judgment, as genuine issues of material facts exists as to all of NRI s pending
claims which preclude judgment being entered in favor of Gateway as a matter of law and grant
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summary judgment in NRI s favor and against Gateway on the abuse of process claim pending in
this matter.
Respectfully Submitted,
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CERTIFICATE OF SERVICE
This is to certify that on January 6, 2022, the foregoing paper was filed electronically with
the Clerk of the Court using the Co rt s Electronic Case Filing (ECF) S stem. Notice of this filing
will be sent to all parties by operation of the ECF system. The following parties may access this
Ronald J. Waicukauski
Carol Nemeth Joven
WILLIAMS & PIATT, LLC
301 Massachusetts Avenue, Suite 300
Indianapolis, Indiana 46204
(317) 633-5270
ron@williamspiatt.com
carol@williamspiatt.com
/s/ Jaime L. Meyer
Jaime L. Meyer
31