NAME: AREEBA JAWAID

ASSIGNMENT TOPIC: INSTAGRAM MARKETING

Instagram ad: ASIM AZHAR STORY GIVEAWAY

PROMOTING OPPO F19 pro

So, I decided to take ASIM AZHAR’s example for my assignment. As we all know Asim Azhar is a Pakistani
singer, songwriter, musician, and an actor. He started his career as a singer on YouTube, re-singing
contemporary Western songs before he became a public figure. His Instagram handle has audience of
2.1 million which includes his fans as well as his influencers.

INSTAGRAM PRMOTION OF A CELEBRITY:

Few days back after the promotional launch starring ASIM AZHAR the OPPO MOBILE PAKISTAN
introduced their new smartphone. The phone was promoted by the celebrity in two ways.

1. The unboxing of the phone on celebrity (asim azhar’s) YouTube channel.

2. The story give away by ASIM AZHAR for any two lucky followers of him through his official
Instagram account in which he the phone was gifted. The winners were announced through the
celebrity Instagram post. A large number of audience was cater through this.
OPPO Launches F19 Pro in a Stylish Night

After much anticipation, OPPO, the leading global smart device brand, launched its F19 Pro in a first-ever
online fashion show smart devices launch. Starring Asim Azhar and Maya Ali as show stoppers, the OPPO
Fashion show was a huge hit – a night full of fun and glamour. OPPO unveiled its F19 Pro and Band. With
the fun-filled OPPO Stylish Night, the brand has set yet another benchmark in the smartphone industry.
The launch went live on OPPO’s official social media channels at 8 PM.

“F Series is well recognized among trendsetters as a phone that’s tailored to enhance their love for life
and ambitions at work, but also represents their personal style. In addition it brings out the creativity in
its users with new video capturing features that put the power of expert video productions in the palm
of your hands,” said George Long, OPPO AED CEO.

AI Color Portrait Video is getting an upgrade on F19 Pro and can now also be used to capture beautiful
videos. Like its photography variant, AI Color Portrait Video works by recognizing the person in the video
shot with F19 Pro and can intelligently distinguish the person from their background. The person in the
shot is then highlighted with enhanced and bright colors, while a monotone black or white filter is
applied to the background to ensure that the subject of the portrait stands out.

Finally, for vloggers or people who rely on their phones to record their daily lives, OPPO introduces a
new way to capture two perspectives at once. Dual-View Video records footage from the front-facing
and rear cameras simultaneously. Recording the headline act of a concert with the rear camera while
immortalizing the excitement in your face ensures that this video shared on social media will be a hit
with friends.
The TVC showcases the sheer talent and skills of the Pakistani youth icons Asim Azhar and Maya Ali
while featuring some innovative and exciting features. The stars are seen having fun on the catchy and
upbeat tune sung in the melodious voice of Asim Azhar. With the catchy lyrics and tune, anyone can get
hooked to the TVC. While showing the two variants of OPPO F19 Pro, what was brighter as the day was
how the vibrant color options can easily light up the room. The illuminating colors were more visible
when Maya Ali recorded the energetic dance of Asim Azhar.

BENEFIT THROUGH PROMOTING VIA INSTAGRAM STORY OF CELEBRITY:

Not only the OPPO’s new smart phone’s hype was created but a trend was being set. The phone is ideal
for bloggers, singers and makeup artists as it offers dual video feature.

The fans of ASIM are mostly young generation. The youth was carefully targeted audience for OPPO for
this phone.

OPPO BRAND MARKETING STRATEGIES:

 1. Newer and Better products – OPPO phones come with great features and
have launched first-ever rotating phone camera and many other features
which are never launched by any other phone.
2. Brand Building – OPPO phones has collaborated with big celebrities and
made them ambassadors to market the product better and position the
phones in the minds of the customer
3. Quick Market Capture – OPPO has been able to make its name and position
in the market in a very short period of time due to its very exciting features
offered to the customers.
4. Price Point – The OPPO phones are available at affordable prices which is
another factor which made OPPO phones readily accepted by the
consumers in the market.
5. Product Line – OPPO has not only being marketing phones but at the same
time are into Blu-ray devices and headphones
6. Parent brand strategy – OPPO phone’s parent brand owns other two
famous phone brands as well which are one plus and Vivo. This depicts that
BBK has a very strong strategy in place to market phones at different
segments

GROWTH OF OPPO:
The oppo is a flourishing brand as you can see in this graph. The brand is trying to capture the market.
The face of OPPO brand has always been youngsters.

AUDIENCE OF OPPO:
Market Targeting The main target consumer group of OPPO mobile phones includes young people from
18 to 30 years old, most of whom are either students or have just started to work from second-tier,
third-tier and fourth-tier cities. They are after novelty and fashion. They follow the trend and advocate
individuality. With active minds, they are interested in new things and pay attention to the quality of life.
They also enjoy taking photographs, entertaining and socializing.

The celebrity endorsement is a major tactic of OPPO.