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Instagram accounts with the most followers worldwide as of December 2020 (in millions)
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with the most followers worldwide as of December 2020 (in millions)

Description
Footballer Cristiano Rona
Instagram; Social Blade Instagram accounts as of
Instagram person on the photo shari
December 2020 followers. Instagram's own
million followers.
Worldwide
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n.a. How popular is Instagram
business / creator accounts
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users to take pictures and
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friends and followers on th
surpassed 1 billion month
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December 2020 States and experts projec
socialblade.com 2023.
421169

Who uses Instagram?

Instagram audiences are

that around 60 percent of
or younger. Fall 2019 data
most popular social media
with the biggest reach am

Celebrity influencers on In

Many celebrities and athl

generate additional incom
sponsored content. Unsur
average media value of on
dollars.
Description
Footballer Cristiano Ronaldo heads the ranking of the most popular
Instagram accounts as of December 2020. He is the most-followed
person on the photo sharing app platform with nearly 244 million
followers. Instagram's own account was ranked first with over 380
million followers.

How popular is Instagram?

Instagram is a photo-sharing social networking service that enables

users to take pictures and edit them with filters. The platform allows
users to post and share their images online and directly with their
friends and followers on the social network. The cross-platform app
surpassed 1 billion monthly active users in mid-2018. Currently,
there are approximately 112 million Instagram users in the United
States and experts project this figure to surpass 120 million users in
2023.

Who uses Instagram?

Instagram audiences are predominantly young – recent data states

that around 60 percent of U.S. Instagram users are aged 34 years
or younger. Fall 2019 data reveals that Instagram is also one of the
most popular social media for teens and one of the social networks
with the biggest reach among teens in the United States.

Celebrity influencers on Instagram

Many celebrities and athletes are brand spokespeople and

generate additional income with social media advertising and
sponsored content. Unsurprisingly, Ronaldo ranks first again, as the
average media value of one of his Instagram posts is 735,386 U.S.
dollars.
Instagram accounts with the most followers worldwide 2020
Instagram accounts with the most followers worldwide as of December 2020 (in millions)

Instagram
Cristiano Ronaldo
Ariana Grande
Dwayne Johnson (The Rock)
Kylie Jenner
Selena Gomez
Kim Kardashian West
Leo Messi
Beyoncé
Justin Bieber
380.09
243.95
208.1
205.04
201.91
195.52
192.49
169.78
156.56
151.98