Business Model Canvas-Car Dealership

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Business Model Canvas-Car Dealership MGT 4072 9/6/19
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
-The suppliers of cleaning Need to make more ecowash Cheaper, quicker, -Need personal touch and For whom are we creating
equipment that provide systems and as the company environmentally friendly, assistance. Since it’s a new all- value?
Ecowash with the necessary expands need to hire more potentially mobile because it in-one product it could be -Car dealerships, because they
tools and cleaning agents to employees that can successfully can be truck mounted and go beneficial to provide customer can save money on water when
perform car washes operate them. Need to maintain from dealership to dealership. support to dealerships since they wash cars.
-Dealership would be a partner marketing to reach dealerships Dealerships already need to they may need to wash a high -They can also bring in more
in the sense that they can offer and get them to agree to use wash tons of cars to keep them volume of cars. customers because they can
discounted car washes to Ecowash. clean and ready for customers -Relationships wouldn’t be have cheaper and quicker car
customers who have bought who walk in so this would save costly to maintain and can even washes, focus more time on
cars from the dealership. For them time and money. This charge more (but keep it selling cars
example if someone buys a car would save time also since now relatively cheap) for support. -People that by cars, it’s
from the dealership and returns instead of hiring an outside car important to keep the stock of
to have it serviced. Key Resources wash service to wash all the Channels cars well maintained
Need trucks, materials for cars in a labor intensive way -Sales team would be used to
Ecowash, need to train they can wash cars with reach customers and establish
employees who can operate Ecowash and save time. relationship with dealerships.
Ecowash and need to have Using marketing and ads to
employees to operate it. Need reach now. Possibly need to
certain amount of invested reach out in person to establish
capital or incoming revenue to relationships, but can run
be able to pay these employees internet ads or TV ads to get off
and upkeep equipment. the ground.
-Using a truck as suggested in
the case study that can go from
dealership to dealership would
be the best way to get to
customers. Can market that as a
car wash that comes to you
potentionally.
Cost Structure Revenue Structure

-Important costs include the cost of labor which they have to keep cheap and the cost -Relatively cheap car wash that is comparable to the price of other car wash services
of supplies which when bought in bulk will also be cheap -value comes from saving water (which saves the dealership money), saving time
-Variable costs depending on growth and the number of customers will affect the (which saves them labor costs and gives them more money to focus on selling cars)
number of employees, the amount of equipment -currently car dealerships would have to either pay their own employees to wash cars
-Will be more expensive to build new ecowash systems and to buy more trucks or hire an outside service to wash their cars. That outside service might be cheaper
-least expensive is buying additional cleaning supplies per wash than ecowash but each wash may take significantly more time and would
-Once growth occurs they can save money by buying more supplies in bulk and by save them water.
having it be cheaper to manufacture ecowash systems
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

Business Model Canvas-Fleet Vehicles
-The suppliers of cleaning -Very similar to key activities Cheaper, quicker, -Can also provide support after For whom are we creating
equipment that provide with dealerships. Need to make environmentally friendly, buying similar to dealerships value?
Ecowash with the necessary more ecowash systems and as potentially mobile because it -makes sense to also sell them -Fleet services because they
tools and cleaning agents to the company expands need to can be truck mounted. Fleet the product and charge them for can save money on water when
perform car washes hire more employees that can vehicles already need to wash training so they can do it they wash cars.
-Fleets for rental services successfully operate them. cars and upkeep them on a year themselves and you can charge -They can also bring in more
require cleaning between each Need to maintain marketing to round basis so they would for product support customers because they can
rental. Could charge more for reach rental companies and get constantly be looking for car have cheaper and quicker car
extra services and provide them to agree to use Ecowash. washes. This would save time washes, focus more time on
cheaper bundles than what they also since now instead of hiring providing their own services
already pay. an outside car wash service to
-Contrasting to dealerships they wash all the cars in a labor
wouldn’t be able to partner with Key Resources intensive way they can wash Channels
them to offer car washes to their -Resources would also be cars with Ecowash and save -Sales teams and targeted ads
customers. However, fleet similar for rental fleets. Need time. Also saving money towards these fleet services.
services could potentially offer it trucks, materials for Ecowash, through saving water and can Potentially with face to face
to their customers after need to train employees who market themselves as an conversations or phone calls
providing their own service (get can operate Ecowash and need environmentally friendly first to establish relationships
a cable repair guy to come out to have employees to operate it. company by using this product -May make less sense to have
and fix your cable and wash Need certain amount of invested truck go from place to place and
your car using ecowash) capital or incoming revenue to may make more sense to have
be able to pay these employees an established Ecowash station
and upkeep equipment. at the fleet service center
Compared to dealerships they
would likely require more trucks
to reach different fleets since
there are different types of car
fleets.
-Could be slightly different because they could also provide a variable cost of training -Relatively cheap car wash that is comparable to the price of other car wash services
to the fleet service employees instead of having to pay as much for more trucks to -value comes from saving water, and saving time
drive around. Could also include fixed cost of paying for customer support service -Make money off of training employees of fleet services to wash the cars themselves
-Important costs include the cost of labor which they have to keep cheap and the cost and sell them the ecowash for a large one time fee
of supplies which when bought in bulk will also be cheap
-Variable costs depending on growth and the number of customers will affect the
number of employees, the amount of equipment
-Will be more expensive to build new ecowash systems and to buy more trucks
-least expensive is buying additional cleaning supplies
-Once growth occurs they can save money by buying more supplies in bulk and by

Business Model Canvas-Valets
The suppliers of cleaning -Similar key activies to previous Cheap, quick and -Can build in person For whom are we creating
equipment that provide customer segments. environmentally friendly so they relationships and provide value?
Ecowash with the necessary -need more trucks and materials can market it to the relatively customer support to valets in -value for valets since they can
tools and cleaning agents to in this case as well as more more rich customers that may future provide additional service to
perform car washes ecowash systems and to hire shop at upscale malls or go to -can also sell them ecowash for their customers
-Valets are key partner because more employees since each nicer restaurants one time fee and charge them to -people that typically use valets
they could allow ecowash to be parking service would likely -provide extra revenue for valets train their employees how to use would tend to have more money
used on their customers which need their own ecowash that is which then provide extra it so they could be more okay with
can bring more in kept their revenue for ecowash paying for car wash in addition
-Can sell to the valet services -entice more customers to use to valet
and have them pay ecowash for those valet services because
training and the machines so they can go do their dinner or
they can operate them Key Resources their shopping and come back Channels
themselves -Resources would be similar for to a clean car without having to -advertise to
valets as they are for other waste time at a car wash, this malls/restaurants/etc that offer
customer segments adds value to the valet services valet services
-Need trucks, materials for too since they get more -advertise to rich people in those
Ecowash, need to hire and train customers malls and restaurants so that
employees to operate it. Need they know they can get a quick
certain amount of invested and easy car wash in addition to
capital or incoming revenue to a valet
be able to pay these employees
and upkeep equipment.
Would require more trucks since
each parking service would
probably need its own
-Could be slightly different because they could also provide a variable cost of training -Relatively cheap car wash that is comparable to the price of other car wash services
to the fleet service employees instead of having to pay as much for more trucks to -value comes from getting more customers because they like the 2 in 1 carwash+valet
drive around. Could also include fixed cost of paying for customer support service model
-Important costs include the cost of labor which they have to keep cheap and the cost -Make money off of training employees of valet services to wash the cars themselves
of supplies which when bought in bulk will also be cheap and sell them the ecowash for a large one time fee
-Variable costs depending on growth and the number of customers will affect the
number of employees, the amount of equipment
-Will be more expensive to build new ecowash systems and to buy more trucks
-least expensive is buying additional cleaning supplies
-Once growth occurs they can save money by buying more supplies in bulk and by

Business Model Canvas-entrepreneurs
-Suppliers of materials needed -need more employees for -Cheap, quick and -Build relationships and For whom are we creating
to build ecowash systems shipping and don’t need any for environmentally friendly so they establish trust that machines are value?
-shipping to get the systems to actually operating ecowash can market it to entrepreneurs up to quality so that people can -other entrepreneurs who will
the customers anymore who can market that to their trust them and use them easily buy ecowash and use it to
-entrepreneurs who buy the -need employees for quality customers provide the service themselves
ecowash systems are key purposes to ensure what is sold -bring in more customers for -they can give cheaper, quicker,
partners as they will be the ones is up to par ecowash’s customers because easier, more environmentally
using ecowash to wash other -need to ship to customers and of the speed and friendly car wash
people’s cars provide training to them on how environmentally friendly nature -if they are already doing car
to use it of it washes they save money and
time
-if they aren’t it’s another way for
Key Resources Channels them to make money
-trucks for shipping -advertise to
-don’t need cleaning supplies for malls/restaurants/etc
them -advertise online on the web
-need supplies to build the -online web service for online
machines orders makes for easy orders
-potentially can even let regular
people buy them themselves so
they can wash their own car
-fixed cost of selling the ecowash system -can price it slightly higher because it will save the other companies money
-fixed cost of training -make more money more quickly than buy providing a service this way but would
-variable cost of providing support depending on how much they need need to expand manufacturing to increase outpur
-variable costs of shipping and procurement of materials to build ecowash systems
will increase as the business grows
-will be cheaper to get materials in bulk as the business grows

Business Model Canvas-Car Dealership

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