East west University

MBA/EMBA Program
MKT521 (Consumer Behavior), Section: 1
Instructions for Term paper

2019-1-91- Haier: From failing fridge manufacturer to

009 Benozir Islam Orpita global electronic giant
2019-1-95- https://www.youtube.com/watch?v=WK7mxBy1fN
038 Nur - A - Jannat Riya w
2019-1-95-
049 Jannatul Ferdous
2019-1-95-
064 Sanjida Sharmin Jerin
2019-1-95-
110 Fatama Naz Munia

2019-2-95- How Philips nearly went bankrupt

051 Md. Ahmed Al Zayed https://www.youtube.com/watch?v=n9ynHFVaKBA
2019-2-95-
062 Nahin Monker
2019-2-95-
068 Roksana Anwar Mou
2019-3-91-
012 Md. Mehedi Hasan

2019-3-95- How Nissan nearly went bust

009 Md. Nazimuddaula Niloy https://www.youtube.com/watch?v=6ay249EN7bA
2019-3-95-
027 Iffath Ara Hoq
2019-3-95-
036 Md. Azmee Islam
2019-3-95-
047 Anik Saha

2019-3-95- How Olympus nearly collapsed

053 Md. Mahbubur Rahman Chowdhury https://www.youtube.com/watch?v=n_Ihcl-1OIk
2019-3-95-
054 Syeda Tashmin Hoque
2019-3-95-
058 Abdulah Al- Noman
2019-3-95-
060 Kaniz Fatima Nabila

2019-3-95- How Japan Airlines nearly collapsed

066 Safkat Salam Nabil https://www.youtube.com/watch?v=zpmX3BrLn-E
2019-3-95-
080 Fahad Ahmed
2020-1-91-
015 Iftakher Ahmed
2020-1-91-
020 Areef Mahmood Iqbal

2020-1-95- How Grab won the ride-hailing industry in

009 Tanjum Azad Arin Southeast Asia
2020-1-95- https://www.youtube.com/watch?v=BJK-JsEqx0g
017 F. M. Tanvir Rahim
2020-1-95-
030 Aysha Siddiqua Ela
2020-1-95-
033 Anim Iqbal Jagirdar
2020-1-95-
053 Rayhan Khan Shovon

2020-1-95- How Apple nearly collapsed

060 Kazi Rufaida Islam https://www.youtube.com/watch?v=blPoY3yrKjQ
2020-1-95-
066 Saba Masani Mou
2020-1-95-
085 Tasneem Tabassum Bhuiyan
2020-1-95-
090 Reasat Tanvir Nabil

2020-1-95- How Starbucks nearly collapsed

094 Kazi Rayhan Kabir https://www.youtube.com/watch?v=YVa6_i8msnY
2020-2-91-
009 Saim Uddin
2020-2-95-
009 Sawsun Noor
2020-2-95-
015 Mahpara Rahman
2020-2-95-
028 Rizwan Rashid

2020-3-95- How Marvel nearly went bust

037 Mushfiqur Rahman Khan https://www.youtube.com/watch?v=3Y5hwvLA0l0
2020-3-95-
044 Mahamudur Rahman Chowdhury
2020-3-95-
056 Abdullah-Al-Nahian
2020-3-95-
089 Md. Mushfiquer Rahman
Your term paper should include:
1. What’s wrong with the company?
2. How did they overcome the challenges?
3. What more you would do if you were the decision maker?
4. What are your learnings from this case that you can apply in real corporate world here in
Bangladesh?
Submission details:
 Submission type: Individual submission in google classroom.
 Date of submission: by 11:59 PM, 15 January 2022
 Total mark for this term paper is 10 (2.5 for each question).
 Max page limit: 8 – 10
If you need any further clarification, feel free to ask me through email.