Vision Statement

Adidas vision statement is “to be the design leaders with a focus on getting the best out of the
athletes with performance guaranteed products in the sports market globally.” The vision
statement can be drawn from the operations and the priorities of the company. It emphasizes
on the creativity that characterizes Adidas making it a top brand among the best players in the
niche it operates. Some of the components that relate to this vision statement include:

 Being the design leader. 

In the first component of this vision statement, Adidas re-emphasizes that it is not a company
that sits back and follows the rest. Instead, it is driven by the inventiveness and desire to lead
the rest by setting a quality bar that meets the needs of its customers. In fact, its strategy
highlights ‘creating new’ as a critical element of the leadership it brings in the market.

 Boost athletes. 

The progressiveness demonstrated by Adidas in the production of products that meets the
changing needs of the customer shows just how much the company values the athleticism of
its clients. Historically, Adidas leaves nothing to change by aligning the needs of the clients
with everything it does, and in this way, supplies them with exactly what they need to take
their game to the next level.

Mission Statement 

Adidas mission statement is “The Adidas Group strives to be the global leader in the sporting
goods industry with brands built on a passion for sports and a sporting lifestyle. We are
committed to continuously strengthening our brands and products to improve our competitive
position.” The statement banks on the boundless capacity of the company to provide the best
products for athletes to boost their performance. It also adds its unwavering resolve to stay
abreast of the market needs in the advancement of these products as a branding tactic. The
components in Adidas’ mission statement include:

 Improving sports.

In this mission statement, Adidas emphasizes on its role to continuously lead in offering its
customers the best products. For the love of sports, Adidas has a sports-specific culture
embedded in everything about the company. For instance, the Adidas is very particular when
it comes to specifics of what it showcases for each category of sports such as shoes for men
and women, and the respective sports they engage in. Other than in the provision of
sportswear, Adidas is a great supporter of sports through targeted campaigns and sponsorship
programs to support young talents.

 Exceeding expectations. 

The reason Adidas has a reputation that precedes it is simply because of its uncompromising
attitude on quality. Adidas is a brand that one can say demands little marketing efforts
courtesy of the satisfaction it gives its customers wherever they are. And there is much more
to Adidas – the company remains faithful to its sustainable roadmap that incorporates among
other supporting its workers and the environment at large. In this way, it touches on lives
beyond the sports realm making it one of the most responsible businesses of its time.

 Innovations. 

Adidas clearly shows that creative mindset is at the heart of all its operations as demonstrated
by the constant rollout of incredible sports shoes and other related products. The designs
characterizing its work are precise and tailored to the specific needs of the athlete, showing
just why the company has become a darling in the sports sector.

CASH ACCOUNT

DATE PARTICULAR DEBIT(RM) CREDIT(RM) BAL(RM)

2021
JULY 1 CAPITAL 50 000 50 000

7 SALES 12 000 62 000

8 PURCHASE 2 100 59 900

12 COMMISSION 250 60 150

13 ACCOUNT PAYABLE : 3 600 56 550

VOILA ENTERPRISE

17 ADVERTISING EXPENSES 400 56 150

19 SALES 14 600 70 750

20 DRAWINGS 250 70 500

23 PURCHASE 4 500 66 000

31 ELECTRICITY BILL 200 65 800

BANK ACCOUNT

DATE PARTICULAR DEBIT(RM) CREDIT(RM) BAL(RM)

2021
JULY 4 FURNITURE AND 5 000 5 000
FITTINGS

6 MAYBANK 7 500 2 500

14 ACCOUNT PAYABLE : 3 285 5 785

IDAMAN JATI

15 ACCOUNT RECEIVABLE : 3 800 1 985

ELSA

16 ACCOUNT RECEIVABLE : 2 700 715

HBS COLLECTION

22 CAR REPAIR EXPENSES 350 1 065

25 RETURN OUTWARDS 1 700 635

26 CEMB BERHAD 15 000 14 365

27 SALARY 1 500 15 865

29 RENTAL INCOME 1 800 14 065