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VanArsdel Ltd. Market Share

% Units Market Share YOY Change % Units Market Share R12M

50K 33% % Unit Market Share YOY Change by Rolling Period and Region
Central East West
Total Category Volume % Units Market Share
10%

Total Category Volume by Segment 5%

Moderation
9K
(38.69%) Convenience
0%

-5%

15K (61.31%) -10%

P-11 P-10 P-09 P-08 P-07 P-06 P-05 P-04 P-03 P-02 P-01 P-00

Total Units by Month and isVanArsdel

No Yes

4K

2K

0K
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14
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YTD Category Trend Analysis

Total Units YTD by Manufacturer and Region Total Units by Month and Manufacturer
VanArsdel Natura Aliqui Pirum Aliqui Natura Pirum VanArsdel
VanArsdel Natura Pirum

600

400
Central

Aliqui
200

Central Central Central Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14

% Units Market Share by State Total Units YTD Var % by Month and Manufacturer
Aliqui Natura Pirum VanArsdel
200%

100%

0%

-100%
©
© 2021
2021 Microsoft
Microsoft Corporation
Corporation Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14
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Sentiment Analysis

VanArsdel - Sentiment by Month

Yes
68 4
Sentiment Sentiment Gap
60

Sentiment Gap by District and Region

50
Central East West

District #26 23
40
District #13 16
3 3 13 3 3 3 4 4 4 4 4 14 4 4 4 4 14 4
District #22 16 ul-1 g-
1
p - c t-1 v-
1 c - 1
n-
1
b-
1
a r - 1 r -1 y-
1
n - ul-
1
g-1 p-
1
ct-
1
v - c-1
J Au Se O No De Ja Fe M Ap M
a Ju J Au Se O No De
District #38 14
District #19 13
District #07 10 Industry Sentiment by Month
District #33 9
District #18 No
9
District #08 8
District #32 6
69
District #23 5
District #02
District #20
District #15
68
District #35
District #30
District #39
District #28 -4
District #29 -4 3 3 13 3 13 3 4 4 4 4 14 14 4 4 4 4 4 4
ul-1 g-
1
p - c t-1 ov
-
e c -1 n-
1
b-
1
ar-
1
p r-1 ay
- n - ul-
1
g-1 p-
1
ct-
1
o v -1
e c -1
District #25 -6
J Au Se O N D Ja Fe M A M Ju J Au Se O N D
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Growth Opportunities Analysis

Total Units and Total Units R12Ms by Month

Total Units Total Units R12Ms

25K

20K

15K

10K

5K

Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14

Total Units by Segment Total Units by Rolling Period and Region

8K Central East West
7.3K
6.7K

6K

3.8K 1,000
4K
3.4K 3.4K

2K
1.3K

500
0K
ty e ct n h a r
it vi e m l e as
o
o ut u l
c t r Se e Y Re
g
o du Ex ll S
Pr A
P-05 P-04 P-03 P-02 P-01 P-00
Details Matrix

Region Manufacturer Product Total Category Volume Total Units YTD Var % Sales $



 East 310,134 -7.12% $1,605,657,641

 Central 192,954 -7.94% $1,058,549,224

 West 184,500 -6.74% $821,624,909

Total 687,588 -7.25% $3,485,831,775

Total Units
Category
by Segment
Volume and
and %
Manufacturer
Units Market Share by Month
Total Category Volume % Units Market Share
Moderation 10.7K
Convenience 1.5K 5.7K
35%
Productivity 2.2K 3.3K
5K
Extreme 1.4K 1.5K 1.9K 30%
Select
25%
Youth 1.2K

0K All Season
14 4
-1 ar-1
-Regular
4
r-1
4
-1
4 4
-1 ul-1
4
-1
4 4
-1 ct-1
4
-1
4
c-1
4
n b y n g p v
Ja Fe M Ap M
a Ju J Au Se O No De
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