Page |1

TITLE OF THE PROJECT

THRILL ADVISOR

A project report submitted for Lean Startup Management

MGT1022

Bachelor of Technology in Electrical

Engineering

by
Name of the student – Registration Number
Darisi Venkata Sahithi-18BEC2011
Chiranjeevi Dasari-19BCE2429
Vamsi-19BCE0709
Sunandan Chakrabarti-18BEC0865
Parisineti Saandheep-19BEC0608
D.Chetan-19MIS0329
Pilla adi vishnu murthy-18BEC0300

SCHOOL OF ELECTRONICS VELLORE INSTITUTE OF

TECHNOLOGY ,VELLORE

Month, Year
JUNE 2021
 Page |2

TABLE OF CONTENTS

CHAPTER TITLE PAGE

NO. NO.
EXECUTIVE SUMMARY / ABSTRACT 3
LIST OF TABLES 3
LIST OF FIGURES 4
LIST OF SYMBOLS AND ABBREVIATIONS 4
1 INTRODUCTION AND LITERATURE REVIEW 5

1.1 CONCEPT 5
1.2 PROBLEM DEFINITION 6
1.3 OBJECTIVES OF THE WORK 6

2 METHODOLOGY AND EXPERIMENTAL 6

WORK
2.1 METHODOLOGY 6
2.2 MODELLING/FEA ANALYSIS/LITERATURE 7
REVIEW
2.3 EXPERIMENTAL PROCEDURE 9
/MATHAMATECIAL CALCULATION
3 RESULTS AND DISCUSSION 11

4 CONCLUSION 17
4.1 CONCLUSION 17
 Page |3

ABSTRACT
India is a country having a great geographical advantage. It consists of high mountains,
glaciers, forests, sea-shores, desert, valleys, grasslands etc. which many countries do not have
everything together. This specialty has made our country world famous in tourism. Recently,
there has been a boost in tourism after several programs led by our government like
“INCREDIBLE INDIA”, “SWADESH DARSHAN”, etc. which have motivated people from
all over the world to tour in our country.
There are various companies that offer trekking, camping, scuba diving but there no a
common platform or website that gives them the freedom to search for all adventure sports at
once for a place. Our start-up idea is basically to attract the people to our created platform
which will help them to choose various Adventure sports (like sky diving, trekking, biking,
etc) from various organizers across India.
Right now we are planning to provide adventure sports inside India. Once we get successful,
we will plan to extend our idea to entire globe and collaborate with companies which provide
tours to exciting places. There is no threat at present to our business globally.

List of tables
Price Listings:

Name Estimated budget/trip Listing price

Chattisgarh Jungle Trek 7400 7750
Hampta Pass Trek 9000 9300
Nag Tibba Trek 3500 3800
Brigu Lake Trek 6,750 7000
Valley of Flowers Trek 8000 8300
Antaragange Sunrise Trek 1100 1400
with Caving
Monsoon Trek to Rajmachi 1500 1800
and Kondane Caves
Meghalaya Caving 1000 1300
Paragliding at Bir Camping 9200 9500
McLeodGanj Weekend 8000 8300
Getaway-Trekking and
Paragliding
Waterfall Trekking and 7000 7300
Birding in Goa
Hiking and Waterfall 9600 10000
Trekking in South Goa
 Page |4

Sankshi Fort Trek with 7500 7800

Rappelling at Diksal
Waterfall
Bungee Jumping in 3500 3800
Rishikesh
Bungee Jumping in Lonavala 2500 2800
Bungee Jumping in Goa 3600 3900
Surfing in Kovalam 1500 1800
Surfing in Mahabalipuram/5 7000 7300
times
Surfing in Pondicherry 1500 1800
Surfing in Varkala 1700 2000
Surfing in Mulki 2200 2500
Bir Billing paragliding 3500 3800
Sanasar paragliding 1500 1800
Havelock islands scuba 7000 7300
diving
Netrani scuba diving 4500 4800

List of figures
 Page |5

INTRODUCTION AND LITERATURE REVIEW

CONCEPT
Our aim is to provide the best adventure sport and its organizer in a particular domain in
which our user is interested. People go on a trip to spend some time with their family, friends
and to make life long memory, so we do not want them to let in trouble and fall in the trap of
dirty business tactics and lose their hard earned money. Our aim is to provide them the best
service which is worth of their money.

PROBLEM DEFINITION

India is one the few countries in the world which comprises majorly of youth population.
Most of the countries in the world are going towards ageing population, so the world is
looking upon us as India has population of youth which is the working class for the nation
building. This the reason why India has become the biggest growing economy in the world.

Since India’s economy is growing, the spending power of people is increasing and youth
likes to travel, exploring new areas and going for adventure sports. So, there’s a great scope
for our company to grow.

The adventure market in India is very diverse and travelers find it difficult while planning
their tours. So, if we combine all the adventures companies on one platform and make a
dedicated website/app for it, it would organize this sector and help travelers make their tour
easy and budget friendly.

OBJECTIVES
 Page |6

We provide them the best service for booking all the adventure sports and provide details like
total fare, best time to do it, suitable for how many people and of which age group, suitable
place for it, companies or organizer who has license, precautions to taken while doing such
sports.

Our main focus is on the people of age group from (17-40) who love to travel and explore
new things in their life. India is a country of youth (age group 15-25) till the year 2020 we
will have approx. 44 crores young people. In the last few years the interest of the people in
adventurous sports has increased tremendously. Now-a-days young people love to do
adventurous sport with their friends and family so it is easy for them to search online and get
the best available sports.

METHODOLOGY AND EXPERIMENTAL WORK

METHODOLOGY
Following is the list of Adventure sports that we are offering to our customers:
Trekking
Caving
Scuba Diving
Paragliding
Skydiving
Surfing
Bungee jumping
Rock Climbing

LITERATURE REVIEW
SOURCES OF FUNDS FOR OUR START-UP:

GOVERNMENT SOURCES (UDAAN, PMMY etc.)

 Page |7

By udaan scheme the government is providing credit without any third party guarantee for the
first generation entrepreneurs to make their dream come true. Government of India launched
Credit Guarantee Scheme (CGS) to strengthen credit delivery system and facilitate flow of
credit to the micro and small scale industry sector. To operationalize the scheme,
Government of India and SIDBI set up the Credit Guarantee Fund Trust for Micro and Small
Enterprises (CGTMSE).

A loan of maximum 2 crore INR can be granted for new as well as existing Micro and Small
Enterprises. The guarantee cover available under the scheme is to the extent of 50%/ 75% /
80% & 85% of the sanctioned amount of the credit facility. The extent of guarantee cover is
85% for micro enterprises for credit up to 5 lakh. The extent of guarantee cover is 50% of the
sanctioned amount of the credit facility for credit from 10 lakh to 100 lakh per MSE borrower
for retail trade activity.

Pradhan Mantri MUDRA Yojana (PMMY) is a scheme for providing loans up-to 10 lakh to
the non-corporate, non-farm small/micro enterprises. These loans are classified as MUDRA
loans under PMMY. These loans are given by Commercial Banks, RRBs, Small Finance
Banks, Cooperative Banks, MFIs and NBFCs.

The interventions have been named 'Sahithi', 'sunandan' and ‘vamsi' to signify the
development and funding needs of the entrepreneur and also provide a reference point for the
next phase of growth to look forward to:
Sahithi : covering loans up-to 50,000/-

Sunandan : covering loans above 50,000/- and up-to 5 lakh

Vamsi: covering loans above 5 lakh and up-to 10 lakh.

ANGEL INVESTORS

Angel investors are people with surplus cash and a keen interest to invest in new startups.
Although the amount invested by angel investors is less but the companies like Google,
Amazon and Alibaba are result of angel investors.
 Page |8

Indian Angel networks, powai lake ventures, Mumbai Angels and Let’s venture are some of
the best available platform. The angel investment comes with its issues of high-interest
expectations and lesser investments.

VENTURE CAPITALIST

Venture capitalists take on the risk of financing risky startups in the hopes that some of the
firms they support will become successful in future and they will get multiple times return on
their investment.

Venture capitals are professionally managed funds who invest in companies that have huge
potential. They usually invest in a business against equity and exit when there is an IPO or an
acquisition. Helion Venture Partners, Accel Partners, Blume Ventures are some popular
venture capitalist in India.

BUSINESS INCUBATORS & ACCELERATORS

“Incubators” is also a major contributor in Startups. “Accelerators” is like a teacher which

guide to you on your startup so it’s like a university which provide you guidance and funding.

Early stage businesses can consider Incubator and Accelerator programs as a funding option
as they are available in almost every major city. Accelerators have some fix terms and they
take equity from 3-12 % and incubators take 5-20% of equity. Amity Innovation Incubator,
AngelPrime, CIIE, IAN Business Incubator, Villgro, Startup Village and Tlabs are some
popular BI and accelerators.

SELF FUNDING

Self-funding is another way when we are just starting our business and having trouble getting
funding without first showing some traction and a plan for potential success.
This will be easy to rise due to less formalities and less costs of rising. In most situations,
family and friends will help us for funding in a low amount of interest.
 Page |9

MATHEMATICAL CALCULATION:
Financial Planning
1.Domain Cost:

Our journey to building our website starts with acquiring domain name for our business /
entity. We may register it from one of the domain registrar like Google, GoDaddy,
HostGator, BlueHost etc.This will cost us from INR 900-1200/year.

2.Hosting Cost:

Next we need a web server to host your website/web application. Website hosting cost you
anywhere from INR 5000 to 10,000/- on shared hosting environment.
If our site becomes popular with business operations and is expected to yield major traffic
or custom applications, we can host our web site on VPS which may cost from INR 40,000
to 100,000 per annum depending on the configuration and server platform.

3.Cost of Design:

The cost of website design is one of the major website cost and it varies from design to
design. Good professional designs may cost you around INR 10,000 to 60,000 with a single
site shared license.
4. Copyright Content:
The cost of website includes the cost of its content. Content engages your customers and
convince your customers on your ideas which finally make business conversions. Be it
Images, documents, write-ups, videos or any other resources, all of these are web content /
resources.

Each new copyright content or update cost you. On an average, you can calculate INR
3000/page for copyright content.

5.Search Engine Optimization (SEO):

 P a g e | 10

When we want our presence to be felt by our customers on web, we need a critical website
cost and will occur every year anywhere between INR 20,000 to 45,000.

6.Advertisement/promotions:
The social media is now one of the most influencing sources in digital marketing. We can
use Facebook, Instagram and Youtube for promoting our business.

Facebook: On Facebook we can create our page for free. But for getting our posts boosting
we have to pay INR 350 for 945-5.9k likes per day.

Instagram: On Instagram for promoting our posts it would cost around INR 500 per 100
views.

YouTube: YouTube ads have an average cost-per-view of INR10 – 30, and the views that
you generate will count towards your overall YouTube viewer count. The average cost of
reaching 100,000 viewers is around INR 1400.

7.Other Website Costs:

There are many more resources required for making stunning and engaging website
applications like good logo designing, banner and sliders with CSS transition and
transformation, moving elements like GIF images, info graphics, premium fonts, videos etc.

Detailed Budget

1. Domain Cost: INR 900-1200/year.

2. Hosting Cost: INR 50,000.

3. Cost of Design: INR 50,000.

4. Copyright Content: INR 3000/page*20page

= INR 60,000.
 P a g e | 11

5. Search Engine Optimization (SEO):

=INR 30,000/year.

6. Social Media setup: 35*7*12 + 500*100 + 1400*10

=INR 66,940.

7. Other Website Costs: INR 2,060.

8. Human Resource: INR 3, 60,000 P.A. (expecting to hire 3

marketing individual at salary of Rs 10,000/per month with 5% stake in the
company)

Hence, the total budget for one year is Rs. 6,20,000/-

Results and Discussion

Income Source
Our major revenue would be generated on the commission basis. We would be charging INR
300 per booking.

If after booking, the person wants to cancel the plan we would be charging 10% cost of that
sport. Once our website becomes popular we can give the customers a premium membership
plan for zero cancellation fees and discount in booking.

Expected Outcome

It’s a one-step solution which rectifies all the problems that the traveller has to go through
while going to adventure sports, he has to ask various local people to avoid being scammed.
We except that we can collaborate with around 35 sports in a year, we will be giving
information and booking facilities for many different type of adventure sports. On an average
day we can expect booking of 60-70 treks or any other activity, so we can expect at least INR
10,000 profit per day.
 P a g e | 12

Average earning:

10000*365= Rs 36,50,000 (approx. for 1 year)

This is our expected earnings from the first year, which is giving nearly 30,00,000 profit,
since we invested INR 6,20,000 in the beginning.

In this profit we have not considered the revenue generated from aspects like cancellation
fees and membership fees.
Price Listings:

Name Estimated budget/trip Listing price

Chattisgarh Jungle Trek 7400 7750
Hampta Pass Trek 9000 9300
Nag Tibba Trek 3500 3800
Brigu Lake Trek 6,750 7000
Valley of Flowers Trek 8000 8300
Antaragange Sunrise Trek 1100 1400
with Caving
Monsoon Trek to Rajmachi 1500 1800
and Kondane Caves
Meghalaya Caving 1000 1300
Paragliding at Bir Camping 9200 9500
McLeodGanj Weekend 8000 8300
Getaway-Trekking and
Paragliding
Waterfall Trekking and 7000 7300
Birding in Goa
Hiking and Waterfall 9600 10000
Trekking in South Goa
Sankshi Fort Trek with 7500 7800
Rappelling at Diksal
Waterfall
Bungee Jumping in 3500 3800
Rishikesh
Bungee Jumping in Lonavala 2500 2800
 P a g e | 13

Bungee Jumping in Goa 3600 3900

Surfing in Kovalam 1500 1800
Surfing in Mahabalipuram/5 7000 7300
times
Surfing in Pondicherry 1500 1800
Surfing in Varkala 1700 2000
Surfing in Mulki 2200 2500
Bir Billing paragliding 3500 3800
Sanasar paragliding 1500 1800
Havelock islands scuba 7000 7300
diving
Netrani scuba diving 4500 4800

Example of a listing: Goa

Bungee jumping:

Surfing:
 P a g e | 14

Scuba diving:

Chattisgarh:
Trekking
 P a g e | 15

Caving:

Bir Billing:
Trekking:

Paragliding:
 P a g e | 16

Sky cycling:

Havelock Island:
Scuba diving:

Kayaking:
 P a g e | 17

Trekking:

CONCLUSION

With proper management of this project we can make more than INR 30,00,000 per year by
treating this as a passive business. Which means there is no need to spend much time on this
on daily basis, giving us the opportunity for multiple other start up’s or a job. Our only
limitation is our idea is very vulnerable for other companies like Trivago and Booking.com
can take our idea very easily and make their own amendments. The only way to overpower
this limitation is to capture our customer base as soon as possible and our marketing needs to
be very strong.
P a g e | 18