TITLE:  

Professionals and Practitioners in Communication

Gain Attention:

Direction: What comes in your mind when you heard the word
Journalism?

Figure 1https://www.sisd.net/cms/lib/TX01001452/Centricity/Domain/1870/journalism.jpg

Give at least 3 Three definitions here of Journalism

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Inform Learners of Objectives

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At the end of this module, you should be able to:

Cognitive:

1. Identify the roles, function, rights, responsibilities, and accountabilities

of communicators and journalist;
2. Learn the specific work areas of a communicator and a journalist; and
3. Distinguish ethical and unethical behaviors among practitioners.

Affective:

1. Accept the roles responsibilities of being communicators and

journalist.
2.Appreciate the contribution work areas of a communicator and a
journalist in our society.

Psychomotor:

1.Create an answer about lesson learned in the topic.

2. Create a paragraph on how to maintain ethical behavior in field.
Stimulate Recall of Prior Learning
Directions: Read each item carefully and answer in a pad paper.

1. It also known as “Public Relations Specialists.

A. Communication specialist B. Medicine Specialist

C. IT Specialist D. English Specialist

2. Which of the following is not a role of communicators and journalists?

A. to make available information and evidence to inform the public about

issues that matter to them in the most neutral way possible;
B. to provide facts for the public to form judgement and decisions; and
C. to facilitate accurate processing and analysis of such facts in a
professional and ethical way
D. to deliver truths and facts

3. The following are functions of communicators and journalists EXCEPT

A. to provide facts for the public to form judgement and decisions

B. to collect and document information, facts and opinions, and present
them for public analysis and deepening to the root of reality;
C. to deliver truths and facts; and
D. to present where the news is happening and having the ability to
record what is happening accurately with the new technology.

4. Which of the following is a right of communicators and journalists?

A. Respect rights of others B. Safeguarding the confidentiality

C. Freedom of speech D. Observe ethical codes

5. One of the responsibilities of a communicator and journalist is to

A. Access to information B. Serve a watchdog role

C. ensuring information D. Freedom of the press
 Presentation of Content:

PROFESSIONALS AND PRACTITIONERS IN COMMUNICATION

COMMUNICATION SPECIALIST
Also known as “Public Relations Specialists”- they establish positive
associations with the public and mass media in behalf of their client.
Employed by businesses of all sizes, they are typically jack of all trades
who is particularly good at communicating in the written form.
Communication Specialists send draft and send press releases that
contain important updates about their clients. They organize events at
which their clients can meet with the public to increase product
awareness or knowledge of their services or recent developments.
Journalism, writing and marketing degrees can potentially be helpful to
people who want to go into this field. The specialist may be contracted
on a part-time or full-time basis as well as hired to work from home or in
the office. Journalist is a person who collects, writes, or distributes news
or other current information to the public.
Communicators are persons who are able to convey or exchange
information, news or ideas, especially one who is eloquent or skilled.
Roles of Communicators and Journalists
1. To make available information and evidence to inform the public about
issues that matter to them in the most neutral way possible;
2. To provide facts for the public to form judgement and decisions; and
3. To facilitate accurate processing and analysis of such facts in a
professional and ethical way

Functions of Communicators and Journalists

1. To collect and document information, facts and opinions, and present
them for public analysis and deepening to the root of reality;
2. To deliver truths and facts; and
3. To present where the news is happening and having the ability to
record what is happening accurately with the new technology.
Competencies of Communicators and Journalists
Listening - it is the ability to receive and interpret messages in the
communication process. Speaking - the action of conveying information
or expressing one’s thoughts and feelings in spoken language.
Writing - the activity or skill of making coherent words on paper and
composing text .
Reading - the act or skill of reading written or printed matter silently or
aloud

ELICIT PERFORMANCE 1
Direction: List down all the given Roles, Functions and Competencies
of Communicators and Journalist.

1. Roles of Communicators and Journalists

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2. Functions of Communicators and Journalists

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3. Competencies of Communicators and Journalists
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Rights, Responsibilities, and Accountabilities of Communicators and

Journalists
Rights of Communicators and Journalists
1. Freedom of the Press
2. Freedom of speech
3. Access to information, people, spaces
4. Access to gateways and distribution
5. Journalism “privilege”

Responsibilities of Communicators and Journalists

1. Observe ethical codes
2. Respect rights of others
3. Serve a watchdog role
4. Provide information for the public
5. Journalism ethics

Accountabilities of communicators and Journalists

1.Provide guarantees against censorship and protection of freedom of
expression
2. Safeguarding the confidentiality of journalistic sources
3. Ensuring that information held by the government can be timely and
easily accessed by the public.

Code of Ethics of Communicators and Journalists

1.At all times upholds and defends the principle of media freedom, the
right of freedom of expression and the right of the public to be informed.
2. Strives to ensure that information disseminated is honestly conveyed,
accurate, and fair
3. Does his/her utmost to correct harmful inaccuracies
4. Differentiates between fact and opinion
5. Does nothing to intrude into anybody’s private life, grief, or distress
unless justified by overriding consideration of the public interest
6. Protect the identity of sources who supply information in confidence
and material gathered in the course of his/her work
7. Produces no material likely to lead to hatred or discrimination in the
grounds of a person’s age, gender, race, color, creed, legal status,
disability, marital status , or sexual orientation
8. Shall normally seek the consent of an appropriate adult when
interviewing or photographing a child for a story about his/her welfare
9. Avoids plagiarism Areas of specialization in which communicators and
journal

ELICIT PERFORMANCE 2

Directions: The following are situations that show either ethical or

unethical behaviors of the journalists and communicators
(practitioners). You are to group and write them to where it belongs.

• Publishing misleading and false information

• Differentiates between fact and opinion
• Upholds and defends the principle of media freedom, the right of
freedom of expression and the right of the public to be informed
• Strives to ensure that information disseminated is honestly conveyed,
accurate, and fair

Ethical Behavior Unethical Behavior

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Areas of specialization in which communicators and journalists work

The field of mass communications includes:

• Advertising Corporate and instructional media (producing visual, audio,

media, written, and multimedia materials for training and instruction,

internal and external communications, sales, and public relations)

• Electronic media Journalism (magazines, newspapers, print, electronic,

television, radio, broadcast)

• Production Management

• Public relations

• Telecommunications (news or production)

• Visual communications (graphic design, production design, photography,

video)

JOURNALISM

The core purpose of journalist is to research, document, write, and present

the news in an honest, ethical, and unbiased way. Although the method for

reporting the news may be changing, the need for talented, qualified and

educated journalists isn’t.

A journalist job description still calls for hard work, ethics, quality writing,

and, at its heart, the desire to tell the truth.

JOB OPPORTUNITIES

BROADCAST JOURNALISM

When you think of broadcast journalism, you may think of the famous TV

news anchors, Broadcast Journalism however, has many different facets,

both in front and behind the camera. There are local news anchor jobs,

traffic and weather reporters, and production crew.

INVESTIGATIVE JOURNALISM
Investigative journalism is finding, reporting, and presenting news which
other people try to hide. It is very similar to standard news reporting,
except that the people at the center of the story will usually not help you
and may even try to stop you from doing their job.
PHOTOJOURNALISM

Photojournalism is telling stories with photographs. But on top of that,

the stories created must follow the rules of journalism. They must be true
stories and the journalist must try to tell the story in the most fair,
balanced and unbiased way possible.
SPORTS JOURNALISM

Sports journalist jobs vary across media, roles and content. Some sports
journalists stick with one employer, and does one form of media, while
others freelance covering various sports and writing and reporting for
print, broadcast and/or online milieus.
ELICIT PERFORMANCE 3
Direction: Write the given job opportunist pictures below and explain.

1.
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2.
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Synthesis:

Here are the module’s key ideas:

● Listening, speaking, writing and reading are Competencies of

Communicators and Journalists.
● There are Roles, Functions, Competencies and Rights,
Responsibilities, and Accountabilities of Communicators and
Journalists.
● Areas of specialization in which communicators and journalists
work.

Assessment Performance

A. Directions: Using the web diagram below, state at least two of the
roles, functions, rights, responsibilities and accountabilities of
communicators and journalists.
 B. Direction: Answer the journal below.

Enhance Retention and Transfer:

Direction: If you were a journalists or communicator, how can you

maintain ethical behavior in your field of work? Write at least one
paragraph with 3-5 sentences.
Bibliography

● DIWA Senior High School Series “Discipline and Ideas in the Applied
Social

● Sciences Theory and Practice of Counseling and Psychotherapy (8th

Edition) by Gerald

● Corey, 2009 (Published by Thompson (Learning Academic Resource

Center, USA)