Business Name, Chain, Category Annotation

Query Type Definition Examples

Classification
Single Name There is only a single business name that matches the {bellagio hotel}
intent of the query. {thai garden} – Numerous
unaffiliated matches.
There can be multiple, unrelated businesses of the {Dr Joan Smith}
same type with the exact same name. If there are
results that are similar but not exact, they should be
rated Multiple Name.
Multiple Name There are multiple possible interpretations of the {Mom’s} - possible match to
business name in the query. “Mom’s Café” “Mom’s bookstore”
{St Annes}- could be church, school,
Queries that are just an address or phone number. hospital
{Dr Smith Harborview clinic}
Professionals listed only by last name, Doctors, Lawyers, {123 main street}
etc. are rated as Multiple Name.
Chain – only store Businesses brands that have multiple branches which {olive garden seattle}
name provide the same goods and services. There may be {Walmart}
variations, but they should clearly be the same Brand. {hilton new york}
{pizza hut}
Government offices can be considered chain if the {post office}
query is for the name of the entity or department that {department of motor vehicles}
provides direct service to the public. {Roto-Rooter}
{Old Navy Outlet}
Chain – could be The query is for a Brand that has their own stores {Nike} *US market examples
product brand where they sell their product (Nike/Samsung), and they {Apple}
also sell at other stores. {Apple store}

Category User is looking for a type of business or service without {restaurants near me}
specifying any particular name, either by combination {best steakhouse seattle}
of noun, adjectives, or attributes. {Honda} {toyota}
{beach hotels miami}
Queries for products, even if the query also includes a {salons}
brand or store name. {shoes}
Queries for car brands that are not the full name of a {Monique Lhuillier bridal dress}
specific dealership are considered products. {Jayco RV}
{Food Stamps}
Queries for services, including government services that {Home Depot washing machines}
do not include a business name are also Category {Nike shoes}
queries.
Not confident Queries that do not fit in any of these categories should {Zulily}
be marked “Not Confident.” This includes businesses {New York Times}
that are online-only, or that do not provide direct retail {Facebook}
customer services. {Industrial Steel Manufacturing}