Business Case

Orders & basket size

Restaurant A does 90 orders on foodpanda in the month of July 2019. The average basket size
of Restaurant A is $18.30. From the time it is on FP till July 2020,, this restaurant increases its
orders by 10% month on month. From July 2019 to July 2020, restaurant A makes 25% more
Gross Food Value on GrabFood than Foodpanda. Restaurant A pays $12,621.5 to GF for
commission revenue.

1) On an excel sheet/google sheet,

-show how you would calculate the MoM order number of restaurant A on foodpanda
-show how you would calculate the total GFV restaurant A made on both foodpanda and
Grabfood from July 2019 to July 2020
-The commission % Grabfood is charging restaurant A.

2) List down 3 ways that you would grow the basket size and gross food value of
Restaurant A.

Traffic & conversion

In June, Restaurant A attracted 1000 views on their landing page. However, between landing to
the menu, payment and eventually checkout, Restaurant A does 76 orders. In July, Restaurant
A attracted 124% of the sessions it attracted in June. However, the total order number in July
went up by 100%. The basket size of Restaurant A is $15.20.

1)
month on monthly Gross Food Value.

2) What could be 2 possible reasons for the changes between June & July in
-Sessions count
-conversion %
-Order count
-Gross Food Value

Vendor operational and business numbers

 June June July June July Gross Commission New New Customer Rejected % Ratings
Order Order Gross food value % customer customer frequency
vol Vol food value to platform to
restaurant

Restaurant A 203 180 70333 61294 25 50 80 1.6 2 4.5

Restaurant B 400 577 55687 72765 27% 123 169 1.9 5 4.1

Above are the numbers of 2 vendors in Taiwan for the month of June & July. From the
information,

1) Share 2 characteristics of the restaurant A & B

2) Share 2 reasons explaining the movement of order volume from June and July
for both restaurants
3) Which restaurant would you recommend for the company to invest in and why?