KAYLA REDSTONE

Bern, Switzerland
Email | Website | LinkedIn

C OMPE TE NC IE S

• International communication strategy development

• Creating engaging, mutli-channel advocacy campaigns
• Visual storytelling through video production
• Experience within the UN system

WORK E XPE RIE NC E

Universal Postal Union (UN specialized agency), Bern

Communication Expert, April 2016 - Present
Freelance writer, October 2013 - May 2014
Communication Intern, May - August 2012
Responsibilities
o Advocacy campaigns – creates engaging, cross-channel communication campaigns to advocate for the
organization's mission, promote its activities and attract potential donors.
o Editorial planning – develops a monthly editorial plan for the organization’s website; leads the
production of the organization’s quarterly magazine as its editor-in-chief.
o Multimedia creation – creates engaging multimedia content, including videos, for the organization’s
website and social media channels; manages larger multimedia projects with external consultants when
required.
o Event management – coordinates logistical and communications planning for high-level international
industry events, including the Universal Postal Congress, World CEO Forum and World Post Day;
moderates events when required.
o Media outreach – conducts media outreach activities, including the creation and preparation of press
kits, press releases, and media statements for the organization’s leadership, as well as the coordination
of interviews with internal experts.
o Web editing – coordinates web updates with web contributors across the organization.

Achievements
• Managed the organization's website revamp, an initiative that aimed to improve stakeholder
engagement by integrating more than a dozen microsites into a single sign-on portal; led change
management initiatives before implementing the new platform; managed a $600k budget.
• Managed the day-to-day operations of the Communication Programme for several months as a junior
consultant due to turnover within the team.
• Led communication activities for the 2016 Universal Postal Congress in Istanbul, an event that attracted
more than 2,000 delegates from more than 150 countries, with a team of two.
• Track record of progressive responsibility.

St. Joseph Communications, Content Group, Toronto

Project Manager, January – April 2016

Responsibilities
o Acted as a liaison between St. Joseph Communications’ production teams and the client, ensuring the
delivery of high-quality content and designs to the client.
 o Monitored internal production processes to ensure timely delivery to the client.
o Prepared received product samples for the creative department.

Modus Vivendi, Belgrade, Serbia | 2004 – 2008

The Hospital for Sick Children (SickKids), Toronto
Media Relations Intern, September – December 2016

Responsibilities
o Coordinated media requests and supervised interviews to ensure the accurate representation of the
SickKids brand.
o Assisted with media outreach activities, such as proposing internal subject-matter experts to be
interviewed on current trends.
o Prepared media releases on human interest stories, medical breakthroughs and new treatments to
support charitable goals.
o Assisted with outreach visits from celebrity guests, such as professional sports teams (Toronto Maple
Leafs, Toronto Raptors, Toronto Football Club).

Hydro Ottawa, Ottawa

Communications Assistant, October 2012 – August 2013

Responsibilities
o Produced communication materials reaching a variety of Hydro Ottawa stakeholders, including
customers, municipal government, partner organizations and the media.
o Planned corporate events, including partnership launches, charity events and open houses.

EDUCATION
Master of Arts, Strategic Communication
American University, Washington D.C. – 2021

Post-Graduate Certificate, Public Relations

Humber College, Toronto – 2015

Bachelor of Journalism, with High Honours

Carleton University, Ottawa – 2013

CE RT I FI CAT I ONS
• Applied PR and Communications Programme, International School of Communications (London) – 2019

VOL UN TE E R E XPE RIE NC E

American Women’s Club, Bern

Charity Chair, August 2018 – June 2019

o Organized fundraising initiatives during the club year, exceeding our fundraising goal of $2,500.
o Focused on supporting international environmental sustainability charities — directly funded local and
international education and advocacy initiatives to reduce pollution, particularly from plastic waste.

2
Carleton University Exchange Club, Ottawa
Social Director, September 2011 – April 2013

o Planned events such as mixers, weekend trips and outdoor activities to welcome exchange students
studying at Carleton University.

L ANGU AGE S
• English – Native
• French – Intermediate (DELF B2)

SOF TW ARE
Content Management Systems (Kentico, Typo3)

Adobe Creative Suite (Illustrator, Premiere Pro, Spark)

Microsoft Office (Word, PowerPoint, Excel, Teams)

Hootsuite

Mailchimp