Describe your product and whether it is a consumer,

industrial or organizational product?

A lipstick is a waxy solid usually colored cosmetic in stick form for the lips .
Lipstick is a cosmetic that applies color, texture, and protection to the lips.
Many colors and types of lipstick exist. Some lipsticks are also lip balms, to
add both color and hydration.
Although the name originally applied to the baton (stick) of material within a
tubular container usually around 10mm in diameter and 50mm in length,
the term now generally relate to the material itself, regardless of method of
application
A Lipstick is a consumer product alternatively known as final goods.
Consumer Goods are products bought for consumption by the average
consumer. Clothing,food, and jewellery are all examples of consumer
goods.

Define which manufacturing unit you will opt and

why?

Lipsticks are commonly manufactured in small batches.I will use a proper

lipstick mixer. Proper mixing with the predetermined type mixer to be used,
mixer speed, number agitators and number of blades and the manner of
how it would be mixed are important aspects to decide upon when
choosing the right kind of mixer for this application.

When all the raw materials have been acquired, they must be processed
and manufactured together to make the final product. By combining oil and
wax with colored pigments, the lipstick mixture is created.

Machinery to be used for manufacturing lipsticks

● Mixing tank – the mixing machine is used for mixing the ingredient.
● Heating Machine- the heating machine has 2 parts one is a water
container at the bottom and the other is the mixture vessel tank at the
top of the water container. The mixture tank is kept at the top to
prevent the materials from slurry from getting burnt.
 ● Dye or Mould- dyes are used for the shaping of lipsticks. Various
sizes and shapes are available in the market according to the
requirement. Tight molds are used to prevent the formation of air
bubbles and vertical molds are used in making lipstick.
● Flaming and glaze machine - Lipstick flaming with conveyor is used
in this process for shining and increasing the gloss of the lipstick. The
flaming process is used for a better visual appearance, removing
moisture and removing any surface mold defects.
● Triple Roller mill - it is used for preparing the powdered pigment into
the part of the oil mixture.
● Jacketed vessel - this vessel is used for the melting of the waxes
separately.

Explain your product design on a process chart.

To make lipstick, the various raw ingredients are first melted
separately, and then the oils and solvents are ground together with the
desired color pigments
After the pigment mass is prepared, it is mixed with the hot wax. The
mixture is agitated to free it of any air bubbles. Next, the mixture is poured
into tubing molds, cooled, and separated from the molds. After final touch-
up and visual inspection, the lipstick is ready for packaging.

Explain if its Demand-pull innovation or Invention

Push Innovation.
Demand-pull innovation means that a TSO waits for the customer to
come and toorder a certain product. Chocolate bar is a demand-pull
innovation because the final product is designed based mainly on
customer’s expectations.
Lipstick will be considered as a demand pull innovation because these
lipstick are made for the customers keeping in mind the most likely
expectations of masses. The manufacturing of these lipsticks depend upon
the demand of the customers which then determines the total production .
hence,lipstick is a demand pull innovation.

Mention your plant location with reason.

Within the United States, the state of California has the largest concentration
of beauty establishments in America at 25.5%, followed by New Jersey at
8.1% of American beauty establishments. Since 2016, the number of cosmetic
stores rises between 3 and 4% each year and employment in this division is
rising each year 13-16%.California has the largest concentration due to social
media marketing from celebrities and ‘beauty gurus’. For example, Kylie
Jenner's company Kylie Cosmetics, is valued at $800 million and sold an
estimated $330 million worth of makeup in 2017. YouTube and social media
influencers Jeffree Star (Jeffree Star Cosmetics), and Michelle Phan (Ipsy),
and pop-star Rihanna with her Fenty Beauty line of cosmetics, have also
contributed to California's rising popularity in the beauty industry.
Because the US dollar is so valuable to other countries around the world, it
has become extremely expensive for most countries to import American
beauty products and to export their own products to America
Due to these reasons i would like to establish my plant and brand name in the
united states.

How are you designing your plant layout -

Process, Product, Combination or Fixed?
For manufacturing of lipstick, I will go with combination layout because
a combination layout is possible where an item is being made in different
types and sizes. In such cases machinery is arranged in a process layout
but the process grouping (a group of number of similar machines) is then
arranged in a sequence to manufacture various types and sizes of
products.
So here the lipsticks that are being manufactured have to have variety in
shades and sizes. As different customers have different requirements and
we have to be able to provide them with that. A combination layout will
prove to be useful as we would require the lipsticks in various shades and
sizes.

What are the raw materials required?

The main components in making lipsticks are Wax, Oils, and Dyes.
Lipsticks are a mixture of oil and waxes.

● Wax – the main component in lipsticks making is wax. There are

various types of wax such as beeswax, candelilla wax, orange wax,
and jasmine wax. wax is used to seal moisture and color and your
lips. It also provides a shape and design in making lipsticks. 20-30 %
● Oils – the various oils are used in lipsticks to provide a better
moisturizing effect and help to mix the waxes to provide a smooth
 texture. Oils such as mineral, vegetable olive oil, avocado oil, and
castor oil are used. Castor oil 60-70 %
● Butters- the common butter used are cocoa butter, lanolin, and
mango butter. It helps to protect and moisturize the lipsticks.
● Fragrance- The selection of fragrance is an important aspect of
making lipsticks. To increase the value of lipsticks, fragrance, or
scent are added to the lipsticks. They are mixed with the other
ingredients in the mixing machine. There are natural fragrances and
synthetic fragrances available in the market. The customer also
checks the scent or smell of the lipsticks before purchasing so adding
a little fragrance in the lipsticks can be beneficial. There are various
types of scent such as rose, henna, and khus.
● Preservatives- It is used to protect the lipstick ingredients from
betting bad and increase the duration of lipsticks. There are natural
preservatives (neem oil, cinnamon, and vitamin E) and synthetic
preservatives (BHT and formaldehyde) used in making lipsticks. 0.2-
0.5%.
● And while every lipstick contains these components, a wide variety of
other ingredients can also be included to make the substance
smoother or glossy or to moisten the lips. Many other ingredients can
be added from better appearance.
● Isopropyl myristate: 5-7%
● Pigments: 3-7%
● Stearic Acid

The ready-made liquid pigments dispersion can be used directly purchased

from the market but it is more expensive. It can be directly added to the oil
and wax mixture without any pre-processing. There are various types of
material required for making lipsticks which are easily available in the
market and can be purchased online in various B2B portals such as India
mart and trade India.

You may need to purchase the plastic or aluminum tubes directly from the
market which is available in various sizes and shapes. There are different
ingredients also available in the market by which the lipsticks can be made.

Mention your Purchase Process.

Organizational Purchase Process - Organizational buying process refers

to the process through which industrial buyers make a purchase
decision.Buyer decision processes are the decision-making processes
undertaken by consumers in regard to a potential market transaction
before, during, and after the purchase of a product or service. More
generally, decision making is the cognitive process of selecting a course of
action from among multiple alternatives.

There are 5 stages which a consumer often goes through when he/she
around their purchase.

Need Recognition – occasions , Mood, job requirements etc

Information Search – Availability around, variant search

Evaluation of Alternatives – kylie cosmetics, nykaa, lakme

Purchase Decision – Amount of money in the pocket, variant choice

Post purchase Behaviour – Satisfied/ dissatisfied

How are you managing your Material? Do you need
an expert? Do you need Warehouse or an
Inventory management?

Yes, we do need warehouse and inventory management. A warehouse

management system can reduce the likelihood of errors that could occur
when a product is shipped. The system can also help a company fulfil
orders more rapidly and instantaneously trace ordered products within the
warehouse. In the end, the overall goal of warehouse management system
software is to achieve a paperless environment that directs your employees
automatically on the optimal picking, put- away and shipping of your
products. An inventory management system is the combination of
technology (hardware and software) and processes and procedures that
oversee the monitoring and maintenance of stocked products, whether
those products are company assets, raw materials and supplies, or finished
products ready to be sent to vendors or end consumers. This will help us to
keep our production consistent and efficient.