MICROSOFT ADVERTISING

Transform
your digital
advertising
Mauricio Orantes
Sr. Partner Manager

Microsoft Advertising. Intelligent connections.

 1. Sales & Orders and Microsoft

Contents 2. Why invest in Microsoft Advertising

3. Smarter Marketing
Empowering your success

I have been very clear about our business

model — we’re not trying to become a
telecommunications company, or a drug
company or an automobile company. We
want to partner with them.

Satya Nadella
CEO, Microsoft
How We Partner with Sales & Orders
Microsoft Advertising is here to help
Audience insights for COVID-19
Microsoft Advertising shares weekly audience behavioral
insights with regard to COVID-19 on our blog.

COVID-19 blog posts:

• Strategies for Unprecedented Times

• Adapting to a New Way of Doing Business

Bing COVID-19 Tracker and Microsoft News
Information at your fingertips amidst this global pandemic
The Bing COVID-19 Tracker dashboard
provides an easy way to view the
number of confirmed coronavirus
cases around the world. Breakdown
is by active, recovered or fatal cases
by region over time.

Microsoft News also features

dedicated global and local coverage
of coronavirus news in 39
countries/regions and all 50 U.S.
states.
Microsoft resources and response to COVID-19
Helping our communities and partners and connecting businesses
How Microsoft is helping our clients, communities and partners in response to COVID-19.
Microsoft’s website: Responding to COVID-19.

How Microsoft is helping businesses connect and share advice and resources during this
unprecedented time.
Microsoft launched a COVID-19 business resource center on LinkedIn.
Posts include:
• A conversation with Satya Nadella and Jared Spataro on what we're learning as Microsoft shifts to a
complete remote working environment.
• A work-from-home guide created for Microsoft employees, which companies can adjust for their
personalized needs.
Why invest in
Microsoft Advertising
Global search share
2015 2019

United States 31% 37%

United Kingdom 17% 21%
Australia 11% 16%
Canada 15% 21%
France 11% 15%
Germany 7% 22%
comScore qSearch (custom), December 2019. The Microsoft Search Network includes Microsoft sites, Yahoo sites (searches
powered by Bing) and AOL sites. Data represents desktop traffic only.
Microsoft Advertising search partners
Managed partners, carefully vetted to bring you quality traffic

Owned and operated Search partners

MICROSOFT ADVERTISING VERIZON MEDIA MICROSOFT ADVERTISING VERIZON MEDIA
PROPERTIES EXAMPLES PROPERTIES EXAMPLES SEARCH PARTNERS EXAMPLES SEARCH PARTNERS EXAMPLES

Microsoft Edge

Outlook
Microsoft Advertising reaches people you can’t find
on Google

12M 16M 42M

Retail
Telecommunications Automotive PC searchers
PC searchers PC searchers

22M
Travel
19M
Education
32M
Business/Finance
PC searchers PC searchers PC searchers

Source: comScore qSearch, Explicit Core Search (custom), September 2019, PC U.S., industry categories based on comScore classifications.
 Significant PC paid click share across verticals

50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
Technology Business/ Retail Automotive Telecom Health Travel Real Estate
Finance
Source: comScore qSearch (custom), U.S., December 2019; industry categories based on comScore classifications.
Smarter Marketing
Microsoft Free Excel Plugin
Advertising https://bit.ly/2y6mTwt

Intelligence •Work with large keyword lists

Tool •Align with our Microsoft Advertising policies

•Perform integrated research

•Benefit from Microsoft Search Network keyword analysis and data

•Optimize your keyword campaigns

•Tailor your bidding strategy

•Leverage keyword research templates

Audience marketing solutions

Microsoft Microsoft Microsoft AI-powered

Search Network Audience Network Promote IQ solutions
Microsoft Search Network reach

127 million
unique monthly searchers

6.4 billion
monthly searches

37%
PC market share in the U.S.

comScore qSearch, Explicit Core Search (custom), U.S., December 2019. The Microsoft Search Network
includes Microsoft sites, Yahoo sites (searches powered by Bing) and AOL sites in the United States.
Data represents desktop traffic only.
Meet the Microsoft Audience Network
Microsoft’s native advertising offering

High-quality
Strong native
results placements

Microsoft Edge
Microsoft
Outlook.com
Audience
Powered by
Network
Microsoft Brand-safe
data properties
& AI across
devices

Unique
access to
Microsoft
MSN users Select publisher
partners
Achieve more with a network built for you

Programmatic native

In-feed native ads

Cost per click (CPC)

buying model

Click through to
advertiser’s page
Enhanced by insights Right
technology

Recommendations page Competition tab Performance Location

insights recommendations
Suggestions to improve Competitor trends over
campaign performance. periods of time with Spot performance Suggestions on new
recommended actions. changes instantly areas to target with
with analysis. estimated volume.
Microsoft Advertising.
Intelligent connections.
microsoftadvertising.ai
Product Audiences
Right
audience

“We’ve seen success with Microsoft

Advertising’s Product Audiences increase in return on
317% ad spend (ROAS) in
both on search and display, showing 30 days using Product
Audiences.
images of products that users
viewed on our site, similar to
Remarketing lists for search ads and more clicks in 30
days with Product
dynamic remarketing.” 2,600 Audiences
compared with
ROI Revolution previous 30 days.
 Right
message
“These [Shopping Campaigns] are
increase in CVRs
innovative features that enable us 200% with Shopping
to reach a targeted audience with Campaigns.

relevant ads...”

Benjamin Turner decrease in CPCs with

Senior e-marketing consultant 30% Shopping Campaigns.
Labelium

Microsoft Search
Network user in U.K. and
50% U.S. more likely to
convert than users on
other platforms.
 Right
message
“By using audience segments,
mobile-specific campaigns and 27% increase in return
on ad spend.
location targeting, we can message
shoppers in real time, allowing us
to capitalize on last-minute show
ticket and attraction purchases.” increase in
65% click-through rate.
Juliana Dean
Digital marketing manager
Vegas.com

decreased cost
20% per conversion.
Enhanced CPC
Right
technology

“The time saved by not

having to manually adjust bids
20%
means we can concentrate on
new account optimizations.”
reduced CPA by
Mathilde Gady Europcar using
Head of digital marketing Enhanced CPC to bid
Europcar higher on searches
that are more likely
to convert.
advertising.microsoft.com