Group of;

Toledo, Emmanuel
Sanchez, Carmella
Palma, Jerilyn
Baltazar, Rhealyn
Ruth, Duque
Gaoat, Mikee Frenz

Vision
To be the first choice for customers, employees, shareholders and business partners.
SWOT ANALYSIS
Strength are defined as what each business does in its gamut of operations which can
give it an upper hand over its competitors. The following are the strengths:
 Ambiance: Shangri-La Hotel and Resorts are known for the ambiance and the
serene atmosphere that they provide to guests. The lush greenery, spacious
room, and well-landscaped exteriors are a relief to business travelers who
usually stay in the run of the mill corporate class hotels.
 Business Philosophy: The business Philosophy of Shangri-La Group are
centered around core Asian values such as humility, respect, courtesy,
helpfulness, selflessness, and, above all, sincerity. These values ensure that the
guests are treated with a lot of concern courtesy and respect and the highest
importance is given to top quality service.
 Service: Shangri-La Hotel and Resorts are famous for the top service quality and
customers are given a lot of personal attention. The decor of the restaurant is
imperial and the service quality is consistent across all it’s properties.
 Customer Loyalty programs: The visitors who stay frequently in Shangri-La
Hotels & Resorts have a frequent guest recognition program titled Golden Circle
which accumulates loyalty points for regular customers during each of their visits.
These points are then renewed to avail a number of benefits such as room up
gradation, free stays or luxury personalized meals. These programs have been
able to create a loyal customer base.
 Distinctive features: Shangri-La Hotels & Resorts has a number of distinctive
features such as a waterfall in the Shangri-La Hotel in Singapore, smart
functionalities for work and play in the Traders Hotel, Kerry Hotels at the
Kowloon’s waterfront etc.
  Luxury Amenities: The hotels have round the clock butlers, foreign exchange
counters, rooftop pools overlooking splendid scenery, pool cabana massages,
sky gardens, waterfront etc.
 Effective brand communication strategy: Quite unlike competitors who were
using features and amenities to lure customers, Shangri-La Hotels & resorts
used emotional appeal. The hotel chain has relied on
campaign advertising for promotions and most of their campaigns have been
closely linked to nature and shows escape from loneliness, and closeness to
luxury.

Weaknesses are used to refer to areas where the business or the

brand needs improvement.   Some of the key weaknesses of  Shangri-La
Resorts & Hotels are:

 Expansion plans: Shangri-La Hotels have been on an expansion spree to all

parts of the world and they have opened a lot of hotels not just across Asia but
also in other parts of the world. Keeping the image in mind the hotel has invested
in major infrastructure developments which have cost them a fortune.
 Ethical Issues: The Shangri-La Hotels & Resorts have been part of some animal
protection controversies recently. The recent one was where the hotel was under
the scanner for allegedly killing cats in a neighboring park.
 High cost of maintenance: The hotel has a lot of focus on the maintenance of
facilities and amenities which are high end. The hotel also trains their employees
on a regular basis which also acts as a higher cost factor.

Opportunities refer to those avenues in the environment that surrounds the business on

which it can capitalize to increase its returns. Some of the opportunities include:

 Changing Market Trends: The trends in the hospitality market are changing.

The customer is fussier but willing to pay more for value-added services. This
means that hotels by focusing more on personalized attention can charge higher
for their facilities.

Threats are those factors in the environment which can be detrimental to the growth of
the business. Some of the threats include:

 Competition: The main competitors of Shangri-La Hotels & Resorts are

Starwood Hotels & Resorts, Hilton, Wyndham Worldwide, and Intercontinental
Hotels.
Demographic Profile
Mission
To Delighting our guests every time by creating engaging experiences straight
from our heart.

Problem Statement
The Shangri-La Hotel and Resort is a place where you can experience of
relaxing and enjoying the moment while staying on that place. According to the
reviews some guest are commenting about their experienced during their stay
that has some negative feel which an issue. The company was not fully aware
regarding that situation and they need to act just to solve the problem by the
customers experience during their stay.
The impact of this situation that may affect the business of having a low ratings
and also the customers will less however the employees are also affected. The
company doing a surveying rate by the customers if how satisfied they are just
the may serve to provide their needs and service for the guest.