Mindanao State University

Maigo School of Arts and Trades

Maigo Lanao del Norte

Media and
Information
Literacy
Quarter 2
Week 1 and 2

Student’s Name: _____________________________________

Section:____________________________________________
Cellphone Number:___________________________________
Teacher’s Name: GLITZ WYN VICTOR T. SOBISOL
Cellphone Number : 09754778959
E-mail Address: glitzwynvictor27@gmail.com
What I need to Know?
Greetings! As a 21st Century Learner, you should be able to explain the language of
media and information, thus you are expected to achieve the underlying objectives at
the end of the lesson.

Learning Objectives:

MELC: Present an issue in varied ways to disseminate information using the codes,
convention, and language of media.

At the end of this module, you will be able to:

• explain the codes, convention, and language of media; and
• apply the codes, convention, and language of media and information in
disseminating information.

Special Credits to:

MELANI L. LAWAN
Developer
Department of Education- Cordillera Administrative Region

References
Commission on Higher Education. Teaching Guide for Senior High School:
Media and Information Literacy. C.P. Garcia Ave., Diliman, Quezon City, 2016.

Festival, Panagbenga. Panagbenga Festival. November 3, 2017.

https://www.facebook.com/PanagbengaFest/photos/a.146545962758880/176591
489754327/ (accessed August 20, 2020).

II, Jose Reuben Q. Alagaran. Media and Information Literacy: Empower the
Discerning Audiences. Quezon City: ABIVA Publishing House Inc., 2017.

Ping, Arniel. Media and Information Literacy. Manila, 2017.

RCarolyn Wilson, Anton Grizzle, Ramon Tuazon, Akyempong, Kwane, Chi-Kim

Cheung. "Media and information Literacy: Curriculum for teachers." (UNESCO Press)
2011.
 Media and Information Languages

Media Languages are codes, conventions, formats, symbols and narrative structures
that indicate the meaning of media messages to an audience.

Codes are systems of signs, which create meaning

Types of Codes:

A. Technical codes include sound, camera angles, types of shots and lighting. They
may include, for example, ominous music to communicate danger in a feature film, or
high-angle camera shots to create a feeling of power in a photograph.

B. Symbolic codes include the language, dress or actions of characters, or iconic

symbols that are easily understood. For example, a red rose may be used symbolically
to convey romance, or a clenched fist may be used to communicate anger

Semiotics- is the study of signs & symbols (designation of complex sign),

discusses the literal & potential meanings.

C. Written Codes- use of language style and textual layout (headlines, captions,
speech bubbles, language style, etc.)

• Convention - In the media context, refers to a standard or norm that acts as a rule
governing behaviour.

• Producers - People engaged in the process of creating and putting together media
content to make a finished media product.

• Other stakeholders - Libraries, archives, museums, internet and other relevant

information providers.

• Messages - the information sent from a source to a receiver.

• Audience - the group of consumers for whom a media message was constructed as
well as anyone else who is exposed to the message
Activity 1: My Thoughts! Explain in 3-5 sentences whether you agree or disagree with
the statement below. Make sure to defend your answer by citing some examples.
(20 pts.)

By Marshall McLuhan, 1964”

____________________________________________________________
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____________________________________________________________
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Activity 2: What Am I!
For nos. 1-3, given the symbols, identify the meaning and the purpose. For nos. 4-5,
give your own symbol and the meaning attached to it. (5 pts. each)

Symbols Where do you see it? and Meaning

1.

2.

3.
4.

5.
Activity 3: How I See It!

1. The first step in becoming media and information literate is to understand how
information, ideas and meaning are communicated through and by various media and
other information providers, such as libraries, archives, museums and the Internet.

2. Look at the picture below and fill- out the necessary information.
(2 pts. each)

(Festival 2017)

Component Answers

Target Audience

Sender/ Author

Purpose

Key Content

Form/ Style

Medium/ Format
Activity 4: Scene on the Go!

Study the scenario below and fill-out the table that follows: (5 pts each)

Scenario: A local government official was charged of graft and corruption and was
suspended from his office. The government official announced that the charges were all
fabricated and that he will not step down from his office. A large group of supporters are
present to protest. They barricaded the building where the official has once taken office.
A struggle seems to start breaking out between the protesters and the police.

Questions Answers

Predict how this event will be covered

by television, radio, print and
Internet?

How will the presentation of facts vary

from medium to medium?

How do the codes and conventions

vary from medium to medium?

How much of these differences will be

based on the unique characteristics of
the medium?

Performance Task:

Please use short bond paper and do not for get to write your name (100 pts)

Creation Time! Present an issue about media and information through a collage or an
info graphic material. Apply the use of codes, convention, and language of media and
information in your output.
Assessment

Multiple Choice

Let us determine how much you already know about media and information language.
Read each statement carefully and choose the best answer. Write your answer in the
space provided before each number. (1 point each)

___1. What do you call the ones who provide the products and services needed by the
audience?
a. Audience c. Consumers
b. Producers d. Stakeholders

___2. Which DOES NOT belong to Technical Code?

a. Camera c. Framing
b. Lighting d. Setting

___3. Which DOES NOT belong to Symbolic Code?

a. Iconic Symbols c. Body Language
b. Sound Effect d. Setting

___4. Which DOES NOT belong to Written Code?

a. Headlines c. Bubble Speech
b. Captions d. Lighting

___5. Which DOES NOT belong to the group?

a. Object c. Colors
b. Clothing d. Framing

___6. What do you call the ways in which equipment is used to tell the story (sound,
camera techniques/angles, types of shots, lighting)?
a. Media Language c. Written Codes
b. Symbolic Codes d. Technical Codes

___7. What term do Technical codes, Symbolic codes, and Written codes belong to?
a. Types of Codes c. Technical Codes
b. Symbolic Codes d. Written Codes

___8. What do you call the generally accepted ways of doing something?
a. Connotation c. Conventions
b. Types of Codes d. Denotations

___9. What do you call the codes, conventions, formats, symbols and narrative
structures that indicate the meaning of media messages to an audience?
a. Media Language c. Types of Codes
b. Audience d. Other Stakeholders

___10. What do you call the system of signs which create meaning?
a. Signs c. Producer
b. Codes d. Conventions

___11. Media Language is composed of the following EXCEPT for ______?

a. Codes c. Narrative Structure
b. Convention d. Audience

___12. These are system of signs which when put together create meaning.
a. Codes c. Formats
b. Convention d. Narrative Structure
___13. In Media & Information Language, it is the generally accepted ways of doing
something.
a. Codes c. Connotation
b. Convention d. Denotation

___14. This type of Media Code includes camera angles, sound and lighting and
basically how technology is used to create meaning.
a. Technical Code c. Audio Code
b. Symbolic Code d. Written Code

___15. This type of Media Code includes background music, sound effects, and voice-
overs.
a. Technical Code c. Audio Code
b. Symbolic Code d. Written Code

___16. This type of Media Code refers to the case of letters, font, headlines, captions,
speech bubble, and language style.
a. Technical Code c. Audio Code
b. Symbolic Code d. Written Code

___17. This type of Media Code refers to colors, object, body language, clothing and
setting. It also includes the language, dress, and actions of characters.
a. Technical Code c. Symbolic Code
b. Audio Code d. Written Code

___18. This is the study of signs & symbols which conveys literal and potential
meanings.
a. Semiotics c. Semantics
b. Symbiotics d. Statistics

___19. They are group of consumers for whom media text are being constructed as well
as anyone else who is exposed to the text.
a. Audience c. Stakeholders
b. Producers d. None of the above

___20. People engaged in the process of creating and putting together media content to
make a finished media product
a. Audience c. Stakeholders
b. Producers d. None of the above

Summary
Learning Outputs Title Points Score
Activity 1 My Thoughts! 20
Activity 2 What Am I! 35
Activity 3 How I see it!
12
Activity 4 Scene on The Go! 20
Performance Creation Time!
100
Task
Assessment Multiple Choice
20