Final Paper Stride Pink Tax

De La Salle University - Dasmariñas 1
SENIOR HIGH SCHOOL

STUDENT RESEARCH INNOVATION AND DEVELOPMENT
THE PINK TAX: PERSPECTIVES OF SELECTED SENIOR HIGH

SCHOOL STUDENTS OF DE LA SALLE UNIVERSITY- DASMARIÑAS
ON THE GENDER PRICE DISPARITY AND ITS EFFECT IN
THE ECONOMY (S. Y. 2020-2021)
A Research Proposal Presented to the Faculty of
De La Salle University-Dasmariñas Senior High School
City of Dasmariñas, Cavite
In Partial Fulfilment of the Requirements
For the Senior High Research II
GONZALES, KIEANA JESSICA Q.
SUNGA, JANINA ELIZE K.
JACOB, JOHN LOUIE P.
GARVEZ, JOHN REY B.
RUTOR, DOMINIC B.
May 2021
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APPROVAL SHEET
This research paper entitled “The Pink Tax: Perspectives of Selected

Senior High School Students of De La Salle University Dasmariñas
on the Gender Price Disparity and Its Effects on the Economy”
prepared and submitted by Kieana Jessica Gonzales, Janina Elize
Sunga, John Louie Jacob, Johnrey Garvez, and Dominic Rutor in
partial fulfilment of the requirements for Inquiries, Investigation, and
Immersion, has been examined and found worthy of approval, and is
therefore highly recommended for acceptance for final oral defense.
Mark Freud Bolima

Research Adviser
RESEARCH REVIEW PANEL
Approved by the Committee on Oral Examination
Angelo D. Fajardo Raymond M. Verana
Geordan L. Carungcong
Approved by:
DR. MARIO S. TORRES MR. MARLON C. PAREJA

Principal Vice Principal for Academics and
Research
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ABSTRACT
The pink tax is a phenomenon that directly affects women. It occurs
when prices on gender-based products or services for women are
significantly higher than those for men. These products do not even differ
aside from the color (blue objects for males and pink objects for females)
and their prices. Using a qualitative approach, the researchers analyzed the
pink tax, its significance, and its effects. The study investigates the impact
of the phenomenon on minimum wage earners, the influence of society and
the media on gender construction, and the effects of the pink tax on the
economy. The researchers gathered data through in-depth interviews. The
researchers derived from the results of the interview that the pink tax mainly
affects low-income households. The prevalence of this phenomenon will
result in women having less income and less buying power. Another factor
that contributes to the existence of the pink tax is the gender construct. An
individual’s gender construct may be affected by several factors such as
standards, norms, society, and media. Many find the pink tax unfair and
unreasonable. It negatively affects consumers, especially women. The
phenomenon is affecting a lot of people; necessary actions must be taken
to address the issue of the pink tax.

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ACKNOWLEDGEMENTS
This research becomes a reality with the kind support and help of
many individuals. The researchers would like to express their deepest
gratitude to each one who helped them throughout their journey.
First and foremost, the researchers would like to offer this success
to God who gave strength, knowledge, and peace of mind to finish the
study. Also, to each of the researcher's family’s support for providing them
their needs during the process.
The researchers would like to give a heartfelt appreciation to their
research adviser Mr. Freud Bolima, for giving them constant guidance,
supervision, and support to their journey. And to Ms. Kimberly Dela Cruz,
the researchers would like to thank you for the patience and understanding
throughout the process of the study.
The researchers would also like to express their gratitude to their
research teacher, Ms. Karen Acal for the guidance and shared insights to
help finish their study.
Lastly, the researchers are extremely grateful to the participants who
agreed to be part of the study and set their schedules free for the interview.
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TABLE OF CONTENTS
Approval Sheet……………………………………………………………….....2
Abstract………………………………………………………………………......3
Acknowledgements……………………………………………………………..4
Table of Contents……………………………………………………………….5
CHAPTER 1: INTRODUCTION
1.1 Background of the Study……………………………………...10
1.2 Conceptual Framework……………………………………….14
1.3 Statement of the Problem…………………………………….14
1.4 Hypothesis…………………………………………………..….15
1.5 Objectives of the Study………………………………………..15
1.6 Scope and Delimitations………………………………………16
1.7 Significance of the Study……………………………………...17
1.8 Definition of Terms…………………………………………….19
CHAPTER 2: REVIEW OF RELATED LITERATURE
2.1 Conceptual Literature………………………………………….21
2.2 Related Studies………………………………………………..33

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2.3 Synthesis……………………………………………………….42
CHAPTER 3: METHODOLOGY
3.1 Research Design………………………………………………45
3.2 Research Locale……………………………………………….46
3.3 Sampling and Participants……………………………………46
3.4 Research Instruments…………………………………………47
3.5 Research Procedure…………………………………………..47
3.6 Data Analysis…………………………………………………..48
3.7 Potential Ethical Issues……………………………………….49
3.8 Research Schedule……………………………………………51
CHAPTER 4: RESULTS AND DISCUSSION
4.1 Introduction………………………………………………….....52
4.2 Results
4.2.1 How pink tax affect a person’s minimum wage…………..52
4.2.2 How society and the media contribute to
gender construction…………………………………………58
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4.2.3 How do the causes of pink tax affect the economy……….66
4.3 Discussions
4.3.1 The Effects of the Pink Tax to Minimum
Wage Earners…………………………………………………..71
4.3.2 How the Pink Tax Affects Women’s Purchasing
Power……………………………………………………71
4.3.3 The Standards and Social Norms Set by Society….72
4.3.4 The Influences of Society and the Media to
Gender Discrimination and an Individual’s
Gender Construction…………………………………..73
4.3.5 The Effects of the Pink Tax on the Philippine
Economy………………………………………………..75
4.3.6 Solutions for the Pink Tax…………………………….76
4.4 Synthesis……………………………………………………….77
CHAPTER 5: SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS
5.1 Summary
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5.1.1 To Spread Awareness Regarding the Pink Tax……..79
5.1.2 To Investigate the Relation of Pink Tax to a
Person’s Minimum Wage……………………………………...79
5.1.3 To Determine the Contribution of Society and
the Media to Gender Construction……………………………79
5.2 Conclusions…………………………………………………….80
5.3 Implications
5.3.1 Practical Implications……………………………………81
5.3.2 Methodological Implications………………………........82
5.4 Limitations………………………………………………………83
5.5 Recommendations
5.5.1 Practical Recommendations………………………….84
5.5.2 Theoretical Recommendations………………………..85
5.5.3 Methodological Recommendations…………………...85
CITED REFERENCES………………………………………………….........86
APPENDICES
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Appendix A: Ghantt Chart……………………………………………..92
Appendix B: Budget Proposal…………………………………………93
Appendix C: Research Instrument……………………………………94
Appendix D: Interview Transcriptions………………………………..99
Curriculum Vitae………………………………………………………306
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CHAPTER I
THE PROBLEM AND ITS BACKGROUND
The Pink Tax is a phenomenon that directly affects women. It is
where prices on gender-based products for women are significantly higher
than those for men. It has been overlooked by people who have not either
heard of it or experienced it. Many studies have already been conducted
investigating this phenomenon and so far, women have had hardships and
are believed to have paid 42% more than men.
The gender pay gap contributes to lifelong poverty, and women are
most likely to suffer from it. Women have been underpaid because of a
gender-biased salary. In some cases, their salary can even reach below the
average pay grade. According to the study conducted by Fischer & Hayes
(2013), gender pay grade follows women even after they leave their
workforce. They receive less benefits like income from pensions, life
insurance, and disability because these are usually based on earnings
which women are least likely to participate in.
1.1 Background of the Study
Discrimination can be shown in different ways and in Pink Tax, it is
widely shown through products, prices, and services. It is understood that
services or products are not in uniform; women still tend to pay more when
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it comes to hygiene products, haircuts, and dry cleaning (Duesterhaus, M.,
Grauerholz, L., Weichsel, R. et al, 2011). According to their findings, cultural
expectation affects femininity that caused gender-based pricing.
The inequality among the pricing can be seen as a marketing tactic
called the “shrink it and pink it” method. It is a strategy where the products
are made to look attractive specifically in color and size, making it more
expensive for women. Marketing plays a big role in the industry and this
case involves the pink tax through tariffs, product differentiations, price
discrimination, price-fixing, and POS (Point of sale) effect.
From a marketing standpoint, this is profitable. Having gender-
specific products that are in high demand and raising the prices for these
products are the way to go. These products do not even differ aside from
the color (blue objects for male and pink objects for females) and their
prices. But on the consumer’s point of view, this is another issue of
inequality. Since women have different needs than men, they are most likely
to take care of themselves more. Pregnancy needs and sanitary products
are also an addition to the necessities they acquire.
Having a lesser income can affect the individual needs of women.
There had been key findings that showed data of the gap between a woman
and a man and reasons as to what women deal within their work
environments. On the first key finding, it is shown that educational

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attainment or the occupation of an individual is used as a factor of
determining the salary of a person (Shieder & Gould, 2016). Dealing with
the work environment, it has become a factor that women have been
discouraged to work. It is addressed as “hostile work environment and
extreme job pressures’’ that affects women in different aspects. Decisions
that women make about their occupation and career had been affected by
how society shaped it resulting the highest-paid occupations to have long
working hours and having a low paid work salary.
Things people buy are mainly driven by emotional decisions and/or
time-saving habits (Chuzha, 2020). Based on the book “Thinking, Fast and
Slow” by Daniel Kahneman, women still continue to buy these pink products
because the brain prefers to be getting the easier and more familiar path.
With this, instead of buying products for men that have no difference with
women’s products, women will choose the product that was meant for “her”
and with the “appropriate” color. Regardless of the similarities of men and
women’s products, it is all to depend on the norm and not on the product
itself.
Aside from the products, women as consumers pay more for transit
as well. Transportation is a need for women to avoid harassment. According
to a study conducted by Kaufman, S., Polack, C., and Campbell, G., 54%
of their ‘’female respondents are concerned’’ about their safety from being
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harassed while using public transportation that is why most respondents
chose “for-hire vehicles and taxis” as means of transportation.
Considering the statement above, traumatic cases can be derived
from these experiences resulting in women being forced to take extra
measures. And by taking these extra measures they also cost extra money
($26-$50) which is roughly P13,000.00-P25,000.00 a month for women and
for men, there is no extra cost at all.
The Philippines have progressed through time. Due to colonialism, a
patriarchal culture emerged in the country. Women are perceived only as
housewives, substitute labor force, and they are seen as inferior to men.
Majority of these women are affected by the bias in consumerism.
Fortunately, some activists fought for gender equality and other issues
women experience, though it still exists.
The issue and the occurrence of pink tax in the Philippines are still
unexplored, and not all people are aware of its existence. The purpose of
the research is to expand awareness and trace back the reasons behind
the existence and relevance of the Pink Tax; how it greatly affects the
economy, women, and minimum wage workers.

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1.2 Conceptual Framework
The diagram below shows the research paradigm of the proposed
study:
Perspectives of Selected
Gender Price Disparity and
Senior High School
its Effects on Women and
Students of De La Salle
the Economy
University - Dasmariñas
Figure 1. Flow of the research
This study aims to expound the issue on Pink Tax. The issue on Pink
Tax directly affects women; hence, studying the issue will certainly raise
awareness to the community about the gender-based price discrimination
and how it affects the economy.
1.3 Statement of the Problem
The researchers would like to analyze and study the pink tax and
its relevance and effects. Specifically, the researchers seek to answer the
following questions:
1. How does pink tax affect a person’s minimum wage? 

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2. How does society and the media contribute to gender
construction?
3. How do the causes of pink tax affect the economy?
1.4 Hypothesis
To speculate upon the outcome of the research;
testable, falsifiable, and realistic hypothesis are stated as follow:
1. The pink tax is prevalent in the Philippines; products for
women are significantly more expensive than its counterpart.
2. Minimum wage workers are greatly affected by the pink tax.
3. The pink tax contributes to gender construction.
4. The pink tax exists as a marketing strategy to make women
pay more on products which are practically the same as the
men’s.
1.5 Objectives of the Study
The overall objective of the study is to spread awareness about
Pink Tax by expanding more information regarding the phenomenon.
The research objectives of the study are:
1. To spread awareness regarding the pink tax;

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2. To investigate the relation of pink tax to a person’s minimum
wage
3. To determine the contribution of the society and the media to
gender construction
1.6 Scope and Delimitations
The research is a phenomenological study that aims to understand
the existence and relevance of the pink tax and how it affects women
alongside the country’s economic progression. To attain these, the
researchers will conduct a stratified sampling among the grade 12 senior
high school students across all the strands of Batch 2020-2021.
The study will only be testing a total of 25 selected respondents. Due
to the current situation of the global pandemic, data gathering will be done
virtually. The researchers will conduct the data gathering procedure through
individual interviews that will also serve as the researchers’ primary data. It
will focus on answering three (3) main questions which are as follows: the
effects of pink tax to a person’s minimum wage, how the society and the
media contribute to gender construction, and lastly, how do the causes of
pink tax affect the economy. Other variables, such as psychological
concerns are not part of the study.

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The estimated time for the researchers to execute their study is
within five (5) months. If the researchers will be given an ample time to
conduct their study, an in-depth interview or focus group discussion will be
done. This is to further understand the respondents’ perception regarding
the research.
1.7 Significance of the Study
Given that the purpose of this research is to examine the relevance
of the pink tax and to determine its effects on both women and the economic
progression, the findings of this study would give additional information and
would generate new knowledge to different people in different places.
Moreover, the findings of this study would be beneficial and relevant
to the following benefactors:
Women
The study will inform and raise awareness on how Pink Tax unfairly
amounts to price discrimination and can possibly be a burden to women. It
will discuss why gender-based taxes exist, and how they mainly favor
masculine products.
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Community
The research will help broaden the knowledge of the community
about the issue concerning gender inequality that is happening with
economical services which are known as the Pink Tax. Moreover, this study
will provide information about its causes and how it greatly affects women.
Students
The study will raise awareness on how Pink Tax unfairly amounts to
price discrimination and can possibly be a burden to women. Furthermore,
it will also inform the students about the social issues like gender
construction and inequality, which then helps them to recognize that the
pink tax is a form of discrimination that is overlooked. The research will
provide students with additional information on how the pink tax affects their
friends, family members, and community.
Future Researchers
The study will help the researchers to fully understand the concept
behind the topic, pink tax. This research study may be used by future
researchers as a foundation for their own research or a reference data.
They may refer to this to modify their own research procedures or heed and
perform the recommendations in order to gain more authentic and more
accurate results. The new information that would come up will provide them
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guidance in conducting their own experiments, especially if they will perform
a study that is closely linked to this one.
1.8 Definition of Terms
To understand and clarify the terms used in the study, the following
general and operational distinctions are hereby defined:
Pink Tax. Taxations on specific products for women.
Surcharge/Upcharge. A charge or payment that is additional to the
usual or basic price.
Purchasing Power. The number of goods and services that can be
purchased with a certain amount of currency.
Disparity. Usually refers to a difference that is unfair.
Gender. Refers to the socially constructed characteristics of women
and men, such as norms, roles, and relationships of and between groups of
women and men.
Gender discrimination. Discrimination based on sex or gender
through different forms like harassment, civil rights violation, unequal pay
for women who do the same job as men, and pregnancy discrimination.
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Gender Pay Gap. A measure of pay disparity between men and
women.
Phenomenology. A phenomenological study explores what people
experienced and focuses on their experience of a phenomena.

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CHAPTER II
REVIEW OF RELATED LITERATURE
2.1 Conceptual Literature
2.1.1 "Women's Work" and The Gender Pay Gap
According to an article by Gould & Schielder (2016), the notion that
pay gap is not a form of discrimination but rather a statistical artifact that
fails to take other factors into consideration which results into a gap between
men and women pay is a frequent misconception. Gender bias plays a huge
role with the majority of these factors. Gender pay gap exists even in
female-dominated jobs despite the years of service and experience and
level of education attained. The arguments of critics that state that the gap
relies on the choices made are illogical due to the fact that occupations and
career choices are shaped by societal norms. In selected areas, if the pay
is equal, the pay gap will no longer persist. Influence from relatives and
household parenting is a huge factor to the jobs and career choices that
women consider and make. The report states that the gender pay gap is
evident and real which affects women in different fields of work. This is a
result of existing societal norms that enable the perception of gender bias.
To further understand the gender pay gap, an assessment in economic and

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social policies in a legislative level should be made with consideration to the
current market policies.
2.1.2 How Gender-Based Pricing Hurts Women's Buying Power
According to a report by the Democratic staff of the Joint Economic
Committee (2016), literature is abundant on women wage-earners who earn
less than men. The report states that there is a 20-percent difference, which
is the "gender pay gap." Women are also disadvantaged as consumers;
often, they pay more than men for similar services and goods. When
marketed to women, practically identical products are more expensive, and
it is known as the "pink tax." From 1967 to 2015, women's earnings have
increased five-times. With the increase in women's earning power, they are
faced with another dilemma as consumers. Aside from making less than
men, on average, women also have to either spend more or receive less for
what they pay. The report claims, "This phenomenon may not constitute
intentional gender discrimination. Yet the frequency with which female
consumers find themselves paying higher prices for gender-specific goods
and services effectively becomes a tax on being a woman" (Maloney, 2016,
p. 2). A price survey for products at large online retailers proves the
existence of price differences. The majority of the "For Her" products were
more expensive, if not doubled, the price of the gender-neutral packs. The
report suggests that the possible root of the pink tax are tariffs, product
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differentiation, price discrimination, and price-fixing. For policymakers to
take action, they need to have sufficient information about the phenomenon.
Thorough research is essential to study the factors that contribute to gender
price disparities and its effects on women.
2.1.3 Rolling Back the "Pink Tax": Dim Prospects for Eliminating
Gender-Based Price Discrimination in the Sale of Consumer Goods
and Services
In an article by Jacobsen (2018), it states that according to numerous
studies, gender-based pricing or "gender tax" in reality is just a
discrimination based on gender. The pink tax exists in multiple consumer
goods, which are but not limited to clothing, toys, disposable razors, as well
as several services. A report from the State of California from 1994 women
pay more annually for the same services as men. The occurrence of the
pink tax is well-documented; however, there has not been a significant
action to abolish it. In a detailed study performed in New York City, they
anticipated that the five industries they investigated were to cost more for
female consumers than their male counterparts. Currently, there are no
Federal civil rights laws that include gender-based discrimination. The state
of California has enacted a law to tackle the pink tax; however, there are
still businesses who found loopholes. The article suggested the adoption of
a model as one solution.

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2.1.4 Pink Tax: The Real Cost of Gender-Based Pricing
Wakeman (2020) stated in an article that men-based products and
female-based products have more disparity not just in terms of marketing.
Men-based products use darker tone shades usually in black or navy blue.
On the other hand, female-based products are marketed through
incorporation of light shades usually in purple or pink. However, the major
disparity between the two categories is the price tag where it leans more to
the females to spend more on the same products that men usually get at a
lower price. Wakeman (2020) defined “Pink tax” as “an upcharge on
products traditionally intended for women which have only cosmetic
differences from comparable products traditionally intended for men.”
Therefore, “pink tax” is not actually a form of official state or federal tax.
In the article, it is also stated that pink tax is an idea derived from
capitalism where the premise is “if you can make money off of it, you
should.” Pink tax is generally not a new issue. For 20 years, California,
Connecticut, Florida, and South Dakota released data regarding it. In 2010,
it was reported that women paid 50 percent at most for products that are
usually sold at lower prices for men. Personal care products are stated as
products that sell at an appalling price.

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A report from NYC found that women were spending an average of
13 percent more for personal care products in 122 products compared in
the study. Deodorants and shaving gels were the products that were
regularly consumed on a daily basis which means that the overall costs add
up as time goes by. The group of women that are mostly affected by the 13
percent additional cost are the ones who come from lower income
households.
Pink tax can be countered by legislative actions. A bill was
successfully passed in 1995 that prohibits gender pricing of services such
as haircuts. A new reintroduced Pink Tax Repeal Act is being pushed to
address the issue of unfair costs on essential items for women. If the act is
successfully passed, it will allow attorney-generals “to take civil action on
consumers wronged by discriminatory practices.”
2.1.5 Gender Pay Gap Continues while Marginal Improvements on
“Pink Tax” Mask Persistent Problems
According to a report by Maloney (2018), it is stated that the price
discrimination for women of color is much worse that an average woman.
African-American women are paid 63 cents and Hispanic women are paid
54 cents, whereas an average woman is paid 80 cents. It is also mentioned
in the report that the estimated gender wage gap for all women adds up to
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roughly half a million over a lifetime, according to some economists. In this
case, African-American and Hispanic women are excluded since their pay
is much lower than an average woman.
Picketty, Saez & Zucman (2018, as cited in Maloney, 2018) stated
that the pay gap might be more extensive than anticipated. In the study, it
is found that women are paid less than their male equivalent in work. It is
stated that women are only paid 57 percent of what their male counterpart
receives. The data in the study is gathered from income tax data and claims
that it is a much accurate parameter in assessing wage comparisons. The
combination of lower pay and the rampant pink tax means that women are
likely to undergo difficulties in finance. This puts women at huge handicap
in the economy.
In the same article, a study found that retailers are major enablers of
pink tax. It is found that one of their methods is to sell the same men and
female products but in different quantities and sizes. It is stated that “men’s
deodorant may be offered in a 2.7-ounce size; the women’s version of the
same product comes in a 2.6-ounce size. Where men’s razors may be sold
in 5-packs, women’s razors may be sold in 4-packs.”
It is found in the same study that women pay more than men in five
out of ten product categories. It is stated that women pay more on underarm
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deodorants, body deodorants, shaving cream, designer perfume and mass-
market body sprays while men only pay more than women for shaving gel
and non-disposable razors. If price per ounce is the metric, women are
stated to pay more in 6 categories while men only in 2.
In the Philippines, certain products in the market have a comparison
in terms of prices. Especially on products that are available for both men
and women. The usual product examples are deodorants, razors, and
shampoo products. The difference between the prices ranges from 1-10
pesos. These products are usually seen in health care companies.
Figure 2: Price Disparities of Gendered Products in the Philippines

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2.1.6 An Overview of the Gender Situation in the Philippines
The Philippines, throughout history, has been influenced by culture
from the west. Adorno's culture industry critiques mass entertainment. 'The
culture industry' are from capitalist societies which affect the masses and
function to maintain a uniform system. An individual's integration in the
culture industry limits one's development of critical awareness of the social
conditions in which they live. Adorno argues that the form and content of
specific commodities, whether it is, record, film, or tv show, demand no
active interpretation for consumers; consumers are only required to
purchase goods. (Fagan, n.d.).
According to Anonuevo (2000), the gender situation in the
Philippines is inconsistent. One moment you see women achieving
considerable milestones, and another you will see news on oppressed
women. Through the years of colonialism, the Philippines developed a
patriarchal society; women are frequently seen as inferior to men and are
subject to exploitation. Due to the occurrence of this phenomenon, several
women activist groups have stepped forward to fight for equality. These
groups expose gender equality issues that women experience. Along with
the 1987 constitution are laws that tackle issues relating to women and
discrimination against them.

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2.1.7 Pink Tax: What is it and Why Should You Care?
According to the article by Osorio (2019), the pink tax is the additional
cost on women's products, which only differ in design from its counterpart.
It stems from the old-fashioned idea that girls' objects are pink. There is an
abundance of studies in the US regarding the pink tax. However, its
occurrence in the Philippines and its effects are unexplored. There are no
laws that prohibit the pink tax, and manufacturers use product differentiation
to conceal it. The "shrink it pink it" method is what the majority calls the
marketing ploy that manufacturers use. The article further states that the
pink tax only exacerbates the economic and social divide between women
and men. The pink tax can only be understood as a tax to women for being
women. The article suggests that the manufacturers should look beyond the
packaging, and the consumers should be mindful of the products they
purchase.
2.1.8 A Tax on Tampons
Guevara (2019) stated in an article that treatment in a professional
workspace would have been different if she was a male. She added that
“the members of Congress would not have insulted me as much if I were a
male.” In the article, it is stated that sales tax on tampons, sanitary napkins
and feminine pads has been exempted in various US states and other
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countries such as Canada, India, Australia, Colombia and Malaysia. Key
part of the movement in achieving this is how they justify that menstrual
periods are biological functions which makes the sanitary products fall
under the category of essential needs. The Value Added Tax (VAT) on
female sanitary products shows a form of discrimination. There are VAT on
the mentioned products while men’s product known as Viagra is exempted
from VAT. This poses a question of why men products receive exemptions
and women products cannot. The article also added that one key variable
is poverty. Based on studies, women often skip school due to menstrual
period because of its high prices. The exemption of pads and tampons from
VAT would lower its price to 44 pesos to 39 pesos. The said exemption
would promote gender equality.
2.1.9 Closing the Gender Gap in Economic Opportunities
Vizamanos (2017) stated that in terms of gender equality, the
Philippines has a remarkable record. In the 2016 Global Gender Gap, the
World Economic Forum reported that the Philippines continued its highest
rank among ASEAN (Association of Southeast Asian Nations) which it
maintained since 2006. For 2016, the Philippines ranked 7 out of 144
surveyed countries worldwide which makes it the highest Asian nation in
the rankings. The Global Gender Gap Index is a complex parameter of
gender gap in categories of economic participation and opportunity;

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educational attainment; political empowerment; and health and survival.
However, despite the high ranking, the Philippines is struggling in closing
the gender gap on political empowerment and economic participation.
Since 2005, the labor force participation in women never breached
the 50 percent threshold. The International Labor Organization (ILO) stated
according to their data that the low labor force participation among women
in the Philippines is distinguishable not only within the country but also in
ASEAN. In terms of unemployment, data shows that women have more
challenges in participating in the labor market due to cultural and societal
norms. In the Philippines, women ages 15-24 have a higher unemployment
rate than men in the same age group. According to the data 35.8 percent of
men are within the agriculture sector, 43.9 are in the services sector and
20.2 are in the industry sector. Women, on the other hand, have a dominant
presence in the services sector with 71.0 percent. While 10.0 percent and
19.0 percent are in the industry and agriculture sector, respectively.
Gender gap exists in the Philippines according to the International
Labour Organization (ILO). High level positions are often leaning on women
rather than men while service positions are leaning towards men rather than
women.
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2.2.0 Philippines: Progress Made in Closing some Gender Gaps but
Inequalities Remain
The World Bank (2012) stated in a report that a better access in jobs
and economic opportunities for women will outstandingly impact the worker
productivity in the Philippines and rest of its neighbors in East Asia and
Pacific Region by 18 percent at most. It is stated that the gender equality in
the area has significantly improved throughout the years but still faces
discrepancies and lapses in fields of economy. According to a statement in
the report, women in the East Asia and Pacific region are better equipped
with more opportunities now where they can benefit, contribute, and
improve all at the same time. The elimination of gender inequality would
boost the worker productivity from 7 percent up to 18 percent. It is also
added that a lot more women in the Philippines are climbing the ranks of
corporate entities and political positions and slowly having the power to
make decisions, access to healthcare and manage their own finances.
According to the report, women in the Philippines only earn around
76 percent of what the male counterparts earn. It is also common for women
to work in lower paid sectors. A statement by the Social Welfare and
Development Secretary stated that to fight the stigma, it should start at the
most basic unit of our society which is home and continuously through
schools and communities and institutions. Reports stated that combating

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gender inequality in fields of economic capacity is an effective way of
lowering the poverty rates of the country and developing its economy. The
report pointed out priorities that need to be addressed. These priorities are
promoting gender equality in education and health sectors; minimizing and
finally closing the gaps in economic opportunities; amplifying women’s
influence and opinions; and managing outgoing and upcoming risks that
would affect the progress of achieving gender equality.
2.2 Related Studies
2.2.1 The Persistence of Gender Price Disparity
According to Lafferty (2019), "women are being subjected to unfair
price standards" (p. 56). The research aims to answer why the pink tax
continues to persist. Due to the standards that society has established,
economic gender discrimination continues to exist. The media plays a big
part in the existence of cultural expectations; it can also be noticed in the
legislation in the US that it accepts gender-based discrimination of
consumers. To understand the pink tax and its occurrence throughout
history, the researcher used process tracing. Case analysis is used to
determine the effects of the Pink tax. The purpose of this research is to
spread awareness. America and its policies are the focus of this study. The
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pink tax is considered a 'hidden' tax, for many are ignorant of its existence.
The research investigated societal causes, marketing aspects, laws, and
trading policies for importing products. The researcher concluded that
bringing the problem to light would be the first step to begin change.
2.2.2 The Pink Tax on Transportation: Women's Challenges in
Mobility
According to a study by Cambell et al. (2018), each day, there are
multiple reports of different forms of harassment, mostly in public
transportation systems. These experiences affect women's sense of safety.
This study is constructed around an online survey in New York. The
objective of this study is to determine if and how the pink tax affects
transportation in New York City. The results show that 75% of females
experience a form of harassment while there are 47% for male. Roughly
86% of the harassment incidents were on the subway system; the majority
of it during rush hour. Moreover, 54% of female respondents were anxious
about being subject to harassment, and 20% for the male respondents. The
majority of the respondents feel safest to use for-hire vehicles (42%), taxis
(16%), and public transportation (15%) for late-night travel. Approximately
13% of female respondents dress differently, and 29% would prefer not to
take public transport for evening travel as a result of a perceived safety
threat. While only 3% of male respondents dress differently, and 8% would

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preferably not take public transportation late at night. The results conclude
that using substitute modes of transportation at night for safety reasons
adds to monthly travel expenses for women. The median for an additional
cost per month for women is $26-$50. The report recommends
technological enhancements for monitoring the safety of commuters,
women leadership for building safety measures, training for first responders
to better help victims, and equity.
2.2.3 Gender Identity, Consumption and Price Discrimination
Gavilan et al. (2018) conducted a study to analyse the occurrence of
gender discrimination due to consumption price of personal care products,
its link to mass communication outlets as initiators of gender identities and
different strategies formulated by companies. The issue is gaining more
attention due to its heavy societal impact specifically on women prejudice
and company policies. This is the reason why it should be tackled in an
objective and academic view to expand the ideas in order to find solutions.
The methodology involved selecting six supermarkets based on its
monetary value which is 43.5%. The researchers proceeded on selecting
four major categories of personal care products: deodorants, shaving-
depilation, gel and shampoo. The product prices of the mentioned
categories in all of the six supermarkets are collected as data. The collected
data involved 1,504 references.

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The data is analysed through four methods. Quasi (5.3%) is used for
similar products that target both men and women. Similar products with non-
functional differences in benefits they offer with variations targeted for men
and women (11.7%) which are the products that do not draw any difference
in benefits. Similar products with functional differences in benefits offered
and with variations targeted for men and women (9.1%) which are the
products that have ad hoc benefits for both male and female. Exclusive
products for both genders (73.9%) are targeted for both male and female.
Based on the four observations, products targeted to women are paying a
higher average price (+5.4%) than men. The study concluded that
companies tend to stabilize their public image by offering the same prices
for both men and women. Companies also monitor the external factors such
as societal trends in order to stay competitive in the market.
2.2.4 From Cradle to Cane: The Cost of Being a Female Consumer
The Department of Consumer Affairs (DCA) in New York City (2015)
conducted a study on gender pricing in different consumer sectors in New
York City. The selected sectors are toys and accessories, children’s
clothing, adult clothing, personal care products, and home health care
products for seniors. The study aims to show an average consumer life
cycle and having an insight on every age group regarding the issue. The
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study compared products from 90 brands sold in New York city. The total
product average that has been compared is 800.
The methodology involved comparing prices across male based
products and female based products. The DCA computed an average price
for 35 product types. There are a total of 794 products, 91 brands, 24 stores
and 5 industries involved as data. According to the study’s findings, women
pay 7 percent more for toys and accessories, 4 percent more for children’s
clothing, 8 percent more for adult clothing, 13 percent more for personal
care products and 8 percent more for senior/home health care products.
The study concluded that even at infancy, women are being charged more
than men.
2.2.5 Assessing Pink-Tax Variations and Price Discrimination
Scheland (2019) started a study to assess the history, justification
and how it is still managing to stay prevalent despite raised awareness. The
study focused more on personal care products circulating in the market. The
study added that pink tax might target low-income areas due to persistent
discrimination. The given hypotheses state that low-income household
might be subjected to more discrimination which unjustly raises the prices
of personal care products for women. The study is aimed to determine
whether wealthy areas experience pink tax less than low-income areas.
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The methodology involved the selection of three stores that practices
price discrimination according to gathered literature and past studies. The
stores are CVS, Rite-Aid, and Walgreens. Disposable razors are chosen to
be the main focus of the study to determine price difference. The findings
show that there is a weak correlation between salary and price difference in
the observed products. However, this conclusion does not represent the
totality of pink tax occurrence.
2.2.6 Gender Inequalities in The Tax System of the Philippines
Miranda (2012) stated in an article that women in the Philippines are
put into disadvantage in terms of tax policies and system. The article stated
factors on why women are at the disadvantage. First reason is how the
family system works in the Philippines where a family can be extended,
blended or nuclear. This causes more demand for basic household needs.
The Value Added Tax places more burden on households due to its burden
on products. On the other hand, when a woman lands a job position, she is
more likely to have a low-grade salary compared to men counterparts which
are basically similar to the workload. The mentioned scenarios hinder the
household to comply for proper tax returns. In order to balance the scales,
ideas were being put out which will benefit women in the long run. First is
tax exemption on minimum wage workers to maximize their salary on their
respective familiars. Second is tax exempt on Overseas Filipino Workers

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(OFW) where a lot more women are participating it. Lastly, it is proposed
that small and medium scale businesses be exempted to tax, too.
2.2.7 Gender Wage Discrimination in The Philippine Labor Market
Ramos (2015) conducted a study that aims to evaluate the scope of
discrimination which results to a gender pay gap in the Philippines. The
global trend is that men are ahead of women in different sectors. This trend
is dangerous and has the potential to create different impacts on both social
and economic development of a country. The study aims to determine
whether difference in productive skills causes the gender pay gap or
whether it is just employers that choose to discriminate. The study utilized
the 2008 Philippine Labor Force Survey. To differentiate the division
between gender pay gap due to discrimination and due to difference in
productive skills, the study utilized the OxacaBlinder decomposition.
Variables also include the education level and experience.
The study disproved literature stating that the gender pay gap is
caused by difference in productive levels between men and women in the
Philippines. The study stated that based on educational investments,
women are more likely to land higher position jobs. However, the human
capital shows that men earn more despite having lower educational
investment than women. This further supports the hypothesis that gender
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pay gap exists due to discrimination and not difference in production levels.
The study suggests that despite having higher average level of education,
women still earn significantly less than men due to discrimination. The study
also stated that women are more likely to face discrimination in rural sectors
than urban areas. The study further suggests that policies to promote equal
pay between both genders are effective in closing the gap.
2.2.8 Analysis on Gender Gap in The Philippine Labor Market
The Asian Development Bank (2013) conducted an analysis on the
Philippines labor markets, policies and legislation with regards to its current
position on gender equality. The study aims to provide reports on certain
trends in labor force and employment disparity between men and women.
The Philippines attained economic growth throughout the years, but it did
not reflect on the employment growth for women. There has been non-
significant improvement in gender equality in the labor markets in the non-
agricultural sector from 2000 to 2010. The annual earnings of women in the
Philippines shows that it is less than 60% compared to men. The analysis
stated seven factors that centered on gender inequality: labor force
participation, human capital, the unpaid domestic and care work burden,
vulnerable employment, wage employment, decent work, and social
protection. There have been legal policies initiated to reduce the disparities.
However, the gap is still significant to the point that women are still suffering.
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The analysis found that there is a 29% gap between men and women
in the labor force participation rate (LFPR). This shows that women are
underutilized in terms of labor participation compared to men. The best
possible scenario is to close the gap and have a balanced LFPR between
men and women. In terms of human capital gap, the Philippines has
achieved equality for primary and secondary levels but there is still
persistent inequality between men and women at tertiary level due to the
segregation in different training methods. The social norms also found to be
a factor. Women in the Philippines allocate 84% of their time to household
work, primarily in childcare. In 2012, it was found that the employment gap
between men and women is at 26.2%. The analysis concluded that the
Philippines needs to have a macroeconomic goal centered on addressing
the gender gap between men and women.
2.2.9 The Wage Gap Between Male and Female Agricultural Workers
in The Philippines
Briones (2018) conducted a study to determine how much is the
gender pay gap between men and women in the agricultural sector.
According to literature stated in the Philippines, men earn 6% higher on
average than women in the agricultural sector. The average data on daily
basic pay suggests an even higher gap with 15% recorded in 2015 which is
close to 16% that is recorded in 2008. Two factors are seen to affect gender
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pay: difference in activity composition; and difference in wage for the same
activity. This study used a decomposition analysis to evaluate the two
factors. The study found that activity composition is a non-impactful factor
while the major factor is suggested being difference in pay for the same
activity. The study found that the lowest relative pay for women is within the
sugarcane industry. Over the duration of 2006-2009, men earned 13% up
to 15% in agriculture than women. With that gap, only 12% is linked to
human difference and 74% is due to the coefficient effect which shows
unequal pay for the same work and worker attributes.
Synthesis
A huge conversation is currently taking place in the society where it
transitions from a traditionalist view towards progressiveness. One major
topic that is currently having attention is the gender disparity between men
and women, specifically in employment and wage. The common view is that
gender gap exists not because of prejudice and discrimination but due to
difference in several factors such as work activities and human capital
(Gould & Schielder, 2016). On the contrary, many literatures are pointing
out on a different direction where the viewpoint believes that gender gap
exists due to discrimination to women (Staff of the Joint Economic

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Committee, 2016). This gender wage gap is problematic since it affects
women in middle to low-income households. Combine the current gender
pay gap with existing discrimination to person of color, women are heavily
at the disadvantage throughout their careers.
Gender wage gap is not the only discrimination that women face
every day. Everybody is a consumer of whatever product they need. The
market is expected to offer products and services equally to everyone.
However, why do women have to pay more for the products that men buy
at lower prices? The existence of “pink tax” affects women in everyday life
economically and socially (Wakeman, 2020). The combination of lower
wages and higher prices of essential and non-essential products compared
to men accumulates and further makes the life of a woman harder (Maloney,
2018).
The Philippines is not exempted in this rampant discrimination. The
societal view of women in the country is to maintain a household and
expected to take care of the children by doing non-paying jobs. Women are
even expected to provide these tasks to an extended or blended family
(Miranda, 2012). This creates a bigger barrier for women to overcome.
Despite having higher educational attainment which in theory should reflect
on the amount of salary and job position, women in the Philippines are
getting lower pay and low income positions that contradict their human
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capital (Asian Development Bank, 2013). Pink tax also exists in the
Philippines. In a developing country where everyone is doing their best to
climb up or maintain their economic situation in the middle class, women
are having unnecessary challenges along the way.
The series of patterns in the national and international levels in terms
of gender pay gap and prevalence of pink tax shows that it is still an
occurring problem that needs to be addressed. Ranking based on how a
country performs in terms of gender equality is meaningless if the economic
situation contradicts it. The number of factors that put women in a
disadvantage should be highlighted more to further address the issue.
Different studies, both national and international, have already concluded
that women and men's productivity level is not the significant factor of
gender pay gap (Briones, 2018). More factors may or may not be found in
the future but at the moment, the legislative branch of governments should
step up and provide clear and strong policies to diminish the current
prejudice against women.

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CHAPTER 3
METHODOLOGY
3.1 Research Design
The researchers used a qualitative approach in conducting this
study. Qualitative research is a type of social science research that gathers
and utilizes data that are non-numerical and seeks to interpret meaning
from the data gathered in order for the readers to understand social life
through studying targeted groups or places (Crossman, 2020).
Camara et al., (2007) stated that qualitative research is primarily
understanding the experiences of human beings in an interpretive
approach. According to (Aspers & Corte, 2019), qualitative research is an
iterative process in which new important distinctions resulting from getting
closer to the studied phenomenon achieve a better understanding of the
scientific community.
In-depth interviews were utilized in gathering the data in this study.
By communicating with participants in a one-on-one platform, researchers
performed in-depth interviews. Often with a predetermined list of questions
or subjects for discussion, a researcher approaches the interview but
enables the conversation to develop depending on how the individual
reacts. Other times, the researcher has identified specific topics of interest
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but does not have a formal guide for the discussion and instead lets the
participant lead it. (Crossman, 2020)
3.2 Research Locale
The study was conducted through Microsoft Teams, an online
application and platform that can be used by both android and IOS users.
Microsoft Teams allows users to communicate with text, voice conversation,
or a video meeting. Since the platform was already used by the school for
its online education and interaction, the researchers utilized the Microsoft
Teams to gather the participants for a recorded online interview.
3.3 Sampling and Participants
The researchers used stratified sampling to gather data for the study.
Stratified sampling is a type of probability sampling which can be
determined by gathering data based on some common characteristics in
the population data. In this study, the researchers will gather data from
students of each academic strands; STEM, HUMSS, ABM, TVL and ICT
that will serve as the sample size of the whole 1,789 student population.
The researchers chose to minimize the scope of the respondents to
selected grade 12 students for the sake of convenience.

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3.4 Research Instruments
The researchers conducted an in-depth interview as the instrument
of the study where each participant can freely express their opinions. The
formulated questions are based on the statement of the problem and
objectives of the study. The researchers also gathered information from the
related studies to come up with the sub-questions for the interview.
3.5 Procedure
Procedure 1
The researchers used stratified sampling to gather the participants needed
for the interview. A total of 25 participants were chosen from each academic
strand.
Procedure 2
The researchers gave consent forms to the identified participants. The
consent form was approved by the research adviser and Practical Research
teacher.
Procedure 3
The scheduled date for the recorded online interview is set by both the
participant and the researcher.
Procedure 4
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An interview with the participants is conducted by the researchers with the
formulated questions based on the study.
Procedure 5
Data consultation with the chosen participants were made to clarify the
gathered results from them during the interview.
Procedure 6
The data collected were transcribed and interpreted by the researchers to
be included in the study.
3.6 Data Analysis
Narrative analysis was used in the study since the researchers
gathered data through interviews. According to Earthly S. and Cronin A.
(2008), “… social scientists have been using it as a means to gain greater
understanding of the social world and the production of data.” The
researchers determined the credibility of the gathered data using
Respondent Validation where data from respondents were given back to
each of them to check for accuracy and correlation with their experiences
(Birt, L., et al., 2016).
This study used Narrative Analysis to obtain data for the following
questions:
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Q1: 1. How does pink tax affect a person’s minimum wage?
Q2: How does the society and the media contribute to gender
construction?
Q3: How do the causes of the pink tax affect the economy?
The questions aim to gather data about the perspectives of select
senior high school students of DLSU-D regarding Gender Price Disparity
and its Effects in the Economy.
3.7 Potential Ethical Issues
The considered ethical concerns are to keep the objectivity of the
analysis of the results collected from this study. The study aimed to
investigate the phenomenon of the pink tax. The research gathered data
about the experiences of different students and their awareness of the
phenomenon. The research also analyzed the factors that cause the pink
tax and its effect on an economic scale.
a. Responsible Publication
The research shall help with the increase of information on the
pink tax and add to the investigation of the phenomenon. The data
collected regarding the phenomenon shall aid the resolution of the
pink tax.
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b. Objectivity
The researchers must avoid subjectivity. The personal
opinions of the researchers shall not be involved. The research must
characterize the principal ideas related to the subject and expand the
factors identified with the study.
c. Carefulness
The occurrence of the pink tax is a delicate topic. The
researchers shall be cautious when executing the study and
examining the variables. The researchers shall adhere to the
framework and the related literature to assure the accuracy of the
data.
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3.8 Research Schedule
The research was conducted on the duration of the 2nd semester,
starting from the second week of January until the last week of May,
academic year 2020-2021.
January February March April May

Designing the
Questionnaire
Sampling of the
Respondents
Conducting the
Survey
Transcribing the
Records
Presentation of
Data Gathered
Analysis of Data
Gathered
Writing
Conclusions
Finishing the First
Draft
Addressing the
Recommendations
Completing the
Study
Figure 3: Flow of the Research Schedule

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CHAPTER 4
RESULTS AND DISCUSSION
4.1 Introduction
The results of the data collected are described in this chapter after
interviewing twenty-five participants according to the specified criteria. The
following information is grouped by themes, which are made up of principles
related to the study's key points.
4.2 Results
4.2.1 How does pink tax affect a person’s minimum wage?
CATEGORIES / THEMES DESCRIPTION / ANALYSIS
 The participants were asked
about their knowledge of the

1.) The effects of the pink tax to
phenomenon and how it
minimum wage earners
affects the minimum wage of
a person.
 “…The self-perception is
lowered if you cannot afford

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certain products. They are
pressured because of the
salary and cannot afford
certain products that requires
large prices…”
 Most of the responses stated
that the ones who are mostly
affected by the additional cost
of the pink tax, are the ones
who come from lower income
households.
 “..I think based on what I can
see from from a lot media
coverages, women who are
often in poverty doesn’t
actually have a job and are
left to care take of numerous
kids and for a lone man to
work and be able to provide to
the family, and then kailangan
din from that same salary

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napapatong din dun yung
pink tax sa necessity ng
women, it affects the amount
ng narerecieve nila [intended
for] daily needs..”
 The participants argued that
the pink tax primarily affects
the income of the
marginalized or less fortunate
people, as it becomes an
“additional” expense to the
salary allocated for a family’s
daily needs.
 Most of the respondents
pointed out how women are

2.) How the pink tax affects
disadvantaged as
women’s purchasing power
consumers. But some of the
respondents explained that
women are 'disadvantaged’
simply because they buy
more.
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 “…so if this continues [pink
tax], then it could affect the
overall income generated by
women here in our country or
kung saan man. At kapag
magpatuloy tuloy pa siya,
possible na uhm, mas
mababa ang maging income
at purchasing power ng mga
women kaisa sa kalalakihan.”
 “mas magiging conscious sila
sa pag gastos since,
kailangan nilang i-budget
yung, ano, mga gastusin nila
since mas mataas nga yung
[prices of] products nila, they
need to be more.. wise,
pagdating sa pagbili.”
 “Kase kung titignan mo sa
mga ganyan sa mga basic
hygiene products, sila rin

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yung, yung mga babae din
yung kadalasan gumagastos.
Sa skincare or sa mga
perfume. And then, since yun
nga mas magastos sila diyan
and ang lumalabas nasa
kanila yung purchasing power
kumpara sa mga lalaki. Kase
yung mga lalaki lang naman
uhm kadalasan yung sabon
nila sa muka yun na din
sabon nila sa katawan diba.”
 “It doesn’t really matter
anyway. Hindi naman sa ano,
if they have the money or the
salary to buy things that they
want, it shouldn’t matter as
much anyways. And also…
since there is no… significant
difference in the products, I
think they always have the

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option to buy men products
and... don’t care about the
color pink or the women’s
products branding.”
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4.2.2 How does society and the media contribute to gender
construction?
CATEGORIES/THEMES DISCUSSION/ANALYSIS
 “I grew up with the societal
standards and even though

1.) The standards and social
a lot of the things that are set
norms set by society
by society such as fashion
and makeup are things that I
actually do like.”
 Females are often focused
on when it comes to
following social standards
especially on the
appearance that made some
students spend more to
reach or fulfil society’s
expectation.
 These standards and social
norms usually affect the
appearance and actions as a
male or female.
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 Most of the societal
standards are based on the
environment a person grew
up in. The built mindset of a
person came from what he
or she is used to.
 “It’s prominent naman sa
Philippines.. we are still a
very traditional country kaya
we still look at girls, we still
have a mindset na.. pink is
for girls and blue is for boys,
girls wear makeup.. girls
have to be pale, a lot of
things.. Kasi Filipinos have
very westernized standards
kaya we try to match that,
and we pressure women to
fit that standard kaya women
tend to spend more on that.”

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 The culture here in the
Philippines also affects how
a person can express
themselves. There are
different standards and
societal norms for men and
women where it is
differentiated on how people
treat each gender.
 Not everyone gets affected
by these rules, but it is also
clear to the participants that
it’s just about getting used to
what the society expects
from you.
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 “..manufacturers play a big

2.) The influences of society and
part.. as they charge way
the media to gender discrimination
higher on feminine products
and an individual’s gender
other than on masculine
construction
products..”
 “I-I’m aware that there is still
a gender discrimination,
especially when it comes to
workplace and women tend
to be offered either lesser
salary compared to men who
are of the same rank and of
course, for women to
actually be experiencing the
pink tax, it is kind of unfair for
them, considering yeah the
situation of women in the
workplace already.”
 “..they would easily judge
me because i am not using

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something [conditioner] that
is intended for men. Alam
mo yon minsan mapipilitan
ka, minsan maiisip mo rin na
parang hindi mo naman
kailangan sundin kung baga,
may parang nappresure ka
na parang kailangan mong
sundin kasi may mga tao na
nasa paligid mo na
sinusunod yon..”
 “I think since gender is a, is
a more broad term and mas
inuunderstood na natin siya
ngayon sa 21st century,
gender is something that, is
a state of mind rather than a
physical form or something
that you show to others.”
 “Because media provides a
lot of information that will let

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us realize who we are truly.
Kaya doon, minsan
ginagawa siyang basis to
uhm get to know yourself
and to realize who you really
are po.”
 “..there were times where
my sister wanted an
undercut, so we
encountered a problem
where we came upon a
barbershop, and we
suddenly asked ourselves
“Are women allowed in
barbershops?” then I
thought if barbershops were
intended for men only. So
that time, why is it so,
because the design of the
barbershop was to appeal to
men, so we tried, and

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females were actually
allowed. So why were they
only appealing to men is the
question.”
 The questions circulated on
how gender construct affect
the participants and how
they responded to it.
According to the
participants, gender
construction has always
been a part of society. The
participants claimed that
they are affected by gender
construction through
"norms" that were set for
their sex.
 The majority of participants
stated that they were
exclusively exposed to
things that are related to

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their gender. On the other
hand, some participants are
exposed to things not only
exclusive to males or
females. Most of the
participants stated that
media has contributed to
their gender identity. While
some claim that they are
already aware of their
identity, which is why they
are not affected by external
factors.
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4.2.3 How do the causes of pink tax affect the economy?
CATEGORIES / THEMES DESCRIPTION / ANALYSIS
 All the participants agreed that
the pink tax greatly contributes
to the economy of the
Philippines. The high demand
by women is the reason for the
impact of the pink tax on the
economy. A participant stated
1.) The effects of the pink tax that the pink tax gave an edge
to the economy. on the Philippine economy.
 “..gender shouldn’t be a basis
for tax to be higher or for the
economy to be or to grow
more, gender should be
something that shouldn't be a
factor in people’s tax.”
 "…what sense is the economy
if it oppresses and if it makes
the, if it makes uh less
fortunate people live harder

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kasi with all of these things ang
yumayaman naman are big
corporates hindi naman tayo
matutulungan na yah malaki,
maganda yung ekonomiya but
it affects the poor more and it
just makes the rich, richer so
yah I, I’m totally for abolishing
the pink tax. "
 “… generally speaking,
women earn less and have to
pay higher prices for services
and products, and for hygiene
products like tampons, pads,
etc. but I think that it is not that
harmful because it has a
connection to economic
[sense]. The Higher the
demand, the higher the price.”
 The participants discuss how
the pink tax negatively affects

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the citizen. According to
several participants, Filipinos,
especially minimum wage
earners and those in poverty,
are greatly affected by the pink
tax because of the upcharge.
 “The pink tax does not exist.”
 The participants wanted to
abolish the pink tax. Some
participants stated that only
companies benefit from the
pink tax and negatively affect
citizens. Since women have no
choice but to buy products with
pink tax, its prevalence may
lead to lesser purchasing
power for all women and may
even lead to poverty.
 The participants were asked

2.) Solutions for the pink tax for solutions to tackle the Pink
Tax. They agreed that the pink

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tax should be abolished to
make it fair for everyone and to
have equality.
 Two of the participants stated
that raising awareness can be
considered as a solution for
the pink tax. The other three
participants stated that
feminine products’ prices
should be lowered, if not be
equal to men’s products. And
that companies should be
honest in pricing the products.
 “there should be someone
who will raise the concern.”
She further argued that “it will
be hard because it is already a
standard. So, if we were to
adjust it needs be gradual.”

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 A participant also suggested a
change in Value Added Tax
(VAT).
 Some of the participants
argued that the Pink Tax
should not be abolished and
that it does not need a solution.
 A participant stated that the
pink tax shouldn’t be abolished
because it damages the
economy, however, there
should be a law that lowers the
prices of the products making
it fair for women.
 “It is like complaining that
women get paid less
compared to men.”.
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4.3 Discussions
4.3.1 The Effects of the Pink Tax to Minimum Wage Earners
Regarding the knowledge of the phenomenon and how it affects the
minimum wage of a person, most of the responses stated that a person's
minimum wage, the amount of money they receive in the allotted time of
their work, is associated with how it is affected by the pink tax. A report from
NYC found that women were spending an average of 13 percent more on
personal care products, but those who are most affected by the additional
cost; are those who come from lower-income households. The participants
argued that the pink tax primarily affects the income of the marginalized or
the less fortunate, as it becomes an additional expense to the salary
allocated for a family's daily needs. Several participants saw the pink tax as
a difference in prices, wherein based on their observation, the products set
for women costs higher than the products meant for men. According to a
report by the Democratic staff of the Joint Economic Committee (2016),
practically similar goods are costlier when marketed to women; often, they
pay more than men for similar services and goods.
4.3.2 How the Pink Tax Affects Women’s Purchasing Power
One of the respondents pointed out that if the pink tax was continued,
women would have less income and less buying power. According to a
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report by the Democratic Staff of Joint Economic Committee (2016), women
are also at a disadvantage compared to men as consumers because of the
high price tags on similar products and services. Another respondent
mentioned how women would have to budget themselves because of the
high prices. According to Picketty, Saez, & Zucman (2018, as cited in
Maloney 2018), women pay more than men in five out of ten different
categories of products while men only pay higher than women in 2
categories.
However, a respondent argued that women pay more for products
because they buy different items than men. A report from NYC found that
women from low-income households would pay an average of 13% on
personal care products. Even if both genders paid 13% more for the same
products, women would still have to pay more because of the number of
items at checkout. Furthermore, a respondent claimed that women can just
buy preferred products if they have the money to do so or purchase the
similar product marketed towards men as an alternative and save some
money.
4.3.3 The Standards and Social Norms Set by Society
Most of the respondents have different perspectives regarding how
standard and social norms affect their freedom of expression. Based on the
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results, the respondents shared views on how the Philippine culture affected
how they express themselves in such ways that some of them grew up with
the kind of mindset which is having the standards set for men and women.
These standards are often seen as unfair for it shows discrimination on both
genders, especially for women because they are seen as inferior to men
(Friedrich-Ebert-Stiftung Philippine Office,2000). The results showed that
these standards and social norms that they know of are what knowledge
they got from their environment. Some of the participants didn’t have any
problem expressing themselves because of how they view these standards
and how it doesn’t affect them. Although, a respondent clearly mentioned
that they follow the standards set by society in order to just follow it. The
social norms that the society has embedded in most participants are mostly
by their physical attributes and gesture as male and female.
4.3.4 The Influences of Society and the Media to Gender
Discrimination and an Individual’s Gender Construction
Based on the results, it is almost certain that society and media
influence an individual’s gender construction. Many factors could affect an
individual’s gender construction. One of the participants stated that in the
21st century, gender is a state of mind rather than a physical form; however,
there are still numerous standards from some parts of our society where an
individual must comply to fit in. According to the participants, they are forced
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to do certain things due to the pressure of following the standards set by
society. Due to old-fashioned standards which we were accustomed to,
individuals are limited to do things that are strictly meant for their gender.
The issue of gender construct is one of the factors which is why the
pink tax prevails. Due to the standards that society has established;
economic gender discrimination continues to exist (Lafferty, 2019). Several
participants see the media as a major factor in their gender construction.
Individuals learn from the media that they consume; some of the
participants use media to base their identity on or be aware of who they are.
There are also some things such as barbershops which are seen as
something exclusive to men.
Furthermore, a participant argued that the presence of gender
discrimination in the workplace is still rampant, women are still offered
lesser salary compared to men who are of the same rank. And with the
lesser salary comes the pink tax, making more deductions to the already
insufficient salary. (Picketty, Saez & Zucman, 2018). Some participants
expressed that there should not be a stigma that barbershops are only for
men. A statement by the Social Welfare and Development Secretary stated
that to fight the stigma, it should start at the most basic unit of our society
which is home and continuously through schools and communities, and
institutions.
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4.3.5 The Effects of the Pink Tax on the Philippine Economy
The pink tax is a great factor in the budget of citizens especially those
below the poverty line. One of the participants expressed that gender should
not be a tax. The frequency with which female consumers find themselves
paying higher prices for gender-specific goods and services effectively
becomes a tax on being a woman" (Maloney, 2016, p. 2). Some participants
expressed that the pink tax only benefits the companies and not the citizens.
Most of the participants see the pink tax as unnecessary and it just causes
a divide amongst the poor and the rich. Because of the pink tax, women,
minimum wage earners, and those in poverty must be mindful in terms of
the products they buy.
According to the article by Osorio (2019), the pink tax only increases
the economic and social divide between women and men. The pink tax
affects the less fortunate, and it raises the profit of big companies. However,
there is a minority that opposes the common opinion. Some of the
participants believe that the pink tax is not real. Some expressed that the
upcharge is justified since it is because of the high demand that the prices
are higher. Abolishing the pink tax could help those in poverty and minimum
wage earners. Without the pink tax, everyone’s purchasing power is higher
and there will be no gender-biased tax or upcharge.

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4.3.6 Solutions for the Pink Tax
Majority of the respondents have similar opinions on how Pink Tax
should be addressed. The results showed how the respondents wanted to
abolish the issue, Pink Tax. They argued that it should be abolished for it is
unjust and unreasonable. A respondent also mentioned that it is not
justifiable why women’s needs are priced higher than those for men. They
agreed that if the pink tax were to be abolished, it will be fair and equal to
everyone. Several participants also added that awareness on the said topic
must be raised, and intensive study must be done to inform women and the
community regarding the price disparity the women experiences. The
participants further argued that there should be someone who shall raise
the concern, and that it will be hard because it is already a standard. As
stated by Gavilan et al. (2018), the Pink Tax should be tackled in an
objective and academic view to expand the ideas to find solutions.
Furthermore, a respondent suggested that if the Pink Tax was not to
be abolished, there should be a law or a regulation that increases the
minimum wage of women or a change in Value Added Tax, helping them in
handling the Pink Tax. In an article by Wakeman (2020), a new introduced
Pink Tax Appeal is being pushed to address the phenomenon. If the Act
were to be pushed through, attorney-generals, will be allowed “to take civil
action on consumers wronged by discriminatory Prices.” Finally, a

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respondent firmly stated that the pink tax doesn’t need a solution because
he thinks it is not a problem. Contrary to the article written by Gould &
Schielder (2016), the pay gap will no longer persist if the pay is equal in
selected areas.
4.4 Synthesis
The Pink Tax contributes to society's perspective on both males and
females. One of the factors why the pink tax exists is the issue of gender
construct. The results demonstrate that several of the participants are
limited by standards set by society, and their gender is influenced by the
media they consume. If such primitive standards are abolished, then people
would be able to express their gender identity.
Most of the standpoints affect the prices of most products meant for
a female. According to a respondent, women must budget themselves
because of the high prices. And if the pink tax is continued, women would
have less income and less buying power. The pink tax is a phenomenon
that had an impact on most participants, although they were unaware of the
pink tax itself. Respondents from the Senior High School community
discussed their experiences with the Pink Tax and how it affects their
budget for themselves and those around them.

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According to some participants, the pink tax is an unnecessary
surcharge where those who are living below the poverty line are
disproportionately affected. They agreed that purchasing power is higher
without the pink tax, and there will be no gender-biased tax or upcharge. As
a solution, the participants insisted that the awareness on the subject should
be raised, and extensive research must be conducted to further educate
both women and the community about the price disparities that women face.
Moreover, a participant suggested if the Pink Tax is not revoked; a law or
regulation raising women's minimum wage or a change in Value Added Tax
to assist them in dealing with the Pink Tax should be enacted.

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CHAPTER 5
SUMMARY, CONCLUSION, & RECOMMENDATIONS
5.1 Summary
5.1.1 To Spread Awareness Regarding the Pink Tax
The findings show that most of the chosen participants are aware of
the pink tax which can be noticed through spending on different female
products. The prices of these products also catch the attention of different
participants.
5.1.2 To Investigate the Relation of Pink Tax to a Person’s
Minimum Wage
The study notes that the pink tax affects the minimum wage of a
person in terms of lower-income and budgeting of each household. With
this, women's purchasing power is affected due to specific needs and the
prices that are set for the products.
5.1.3 To Determine the Contribution of Society and the Media
to Gender Construction
The study reveals that different situations contribute to how society
and the media affect a person's perspective on men and women. The
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findings stated that gender roles and different standards are factors of
gender construction.
5.2 Conclusion
The pink tax significantly affects the employed individuals with little
to no income that provide for their family. A portion of the people that are
less fortunate, suffer due to the extra expenses that are taken from savings
meant to provide more for their families. The phenomenon can also affect
the decision of the individual of which product to buy. Which is where
opinions split, the pink tax can be left out because others can opt for an
alternative or buy a preferred product willingly or tackle the pink tax with
solutions.
The normal social standard in the Philippines remains biased and
restricting of the freedom of expression. The different perspectives of
people on the standard drives a confusion for what to strive for others. The
tendency of the media to discriminate genders and the gender construction
of an individual are influenced by their society. The media both provides
ideas of a path to gender identity with discriminations coming from others.
The taxations on women’s products provide a positive effect on the
economy of the Philippines. With the constant demand for women’s

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products, the benefits of the economy also come at a constant pace.
Although a minority of participants wanted the pink tax to continue because
it benefits the economy, others opted to remove the phenomenon. Some
participants suggested various solutions from gradually spreading
awareness to implementing laws.
5.3 Implications
5.3.1 Practical Implications
The Pink Tax does not only exist in several countries, but it also
exists in the Philippines as well. It was considered as a gender pay gap that
contributes to lifelong poverty which the women are most likely to suffer
from. It is a discrimination that is shown through products, prices, and
services. The Pink Tax is a phenomenon that women may or may not even
be aware of. Along with the minimum wage that women earn, it may as well
be a struggle for them. Especially in this time of the pandemic, it may be
even harder for women since the pandemic greatly affected businesses,
jobs, and people’s expenses. To address the said issues, the respondents
stated that raising awareness may be done. They argued that the pink tax
should be abolished since it is unjust and is not fair for women. Furthermore,
they also suggested that a law or a regulation that increases the minimum
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wage of women and even a change in the Value Added Tax should be
implemented to address the issue.
5.3.2 Methodological Implications
The research method that was used in this study was affected since
the country is experiencing a global issue, which prevented the researchers
from having to meet the participants in person. The study started with
collecting the data through in-depth interviews. Safety protocols that were
issued was followed and to avoid exposure from the COVID-19 Virus, the
interviews will be administered in the respective homes of both the
respondents and researchers of De La Salle University Dasmariñas High
School Community. With the help of the communication platforms such as
Microsoft Teams and its recording feature, the interviews were recorded
and preserved as a backup reference and transcription source. However,
minimal problems such as connectivity issues, unavailability of some
participants, and minor background noises were encountered which
delayed the progress of data gathering. Nonetheless, the utilization of the
Microsoft Teams application proved to be effective in knowing the student’s
perspective about the topic, Pink Tax.

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5.4 Limitations
The first limitation of the study is observed in the data gathering.
Since the researchers had to rely on the communication platform MS Teams
to conduct the study, the in-depth interviews and focus group discussions
were compromised. Although the methods of data gathering were effective
and supported the data collection, it limited the time allotted to conduct the
in-depth interviews which could have improved the authenticity and
increased the quantity of information gathered.
Another limitation observed while conducting the study was the
uncontrolled variables such as participants' time and availability. Conflicting
schedules from participants of different strands were one of the problems
encountered. Although written interviews were an option by the
researchers, self-paced data gathering of the participants will only delay and
decrease the amount of time allotted for data collection. Researchers opt to
follow the time frame of data gathering to accomplish the study in earnest
time.
Lastly, the study conducted was limited in meeting the objectives of
the study. Insufficient responses from the participants’ prior knowledge
limited the data obtained. Feedbacks regarding the contribution of the pink
tax to the economy and its significant role in poverty were not clear and
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emphasized. In order to minimize the impact of this limitation, researchers
focused on the opinions and stand of the participants with regards to
eliminating the pink tax as a solution.
5.5 Recommendations
The following recommendations are intended for future studies
regarding the pink tax and its effects on the Philippine economy. Future
researchers may encounter these limitations. The problems the researchers
experienced are the limited knowledge of some participants, which affected
the significance of the data, conflict of schedule between the researchers
and participants, and the online setting prohibited the researchers from
executing a focus group discussion.
5.5.1 Practical Recommendations
Choosing participants with diverse demographic profiles may result
to a more authentic data. Interviewing participants who have experienced
minimum wage first-hand may provide an in-depth narrative on the effects
of the pink tax. More participants would enable the researchers to obtain
diverse responses. This would make the study more accurate.

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5.5.2 Theoretical Recommendations
Gathering more related literature is suggested to create a
questionnaire for more meaningful data. A more defined set of questions for
the interview is advised. Looking into more local research will provide a
clear context regarding the pink tax in the Philippines. Through local studies,
the extent of the impacts of the pink tax can be explored.
5.5.3 Methodological Recommendations
Performing a focus discussion group would be significant to the
study. Through carefully picked participants, the researchers may be able
to gather various perspectives on the pink tax.

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gk5oUehf3IL027a9TM-US03oM
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Joint Economic Committee. (2016, December). The Pink Tax How
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Appendix A
GHANTT CHART
January February March April May

Designing the
Questionnaire
Sampling of the
Respondents
Conducting the
Survey
Transcribing the
Records
Presentation of
Data Gathered
Analysis of Data
Gathered
Writing
Conclusions
Finishing the First
Draft
Addressing the
Recommendations
Completing the
Study
Figure 2: Flow of the Research Schedule

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Appendix B
BUDGET PROPOSAL
Expenses (provide details)  Budget 

A. Transportation   
B. Rentals   
C. Supplies   
D. Services   
a. Internet Connection Bill  Gonzales – php 1,600 monthly;  
  Rutor – php 1,300 monthly; 
  Sunga – php 1,800 monthly; 
  Garvez – php 1,800 monthly; 
  Jacob – php 1,800 monthly;  
  Total = php 8,300 
   
b. Electricity Bill   Gonzales – php 3,600 monthly;  
  Rutor – php 3, 500 monthly; 
  Sunga – php 4,000 monthly; 
  Garvez – php 5,000 monthly; 
  Jacob – php 3,800 monthly; 
  Total= 19,900 
   
  Gonzales – php 5,000 monthly;  
c. Food Allowance   Rutor – php 1,300 monthly; 
  Sunga – php 4,000 monthly; 
  Garvez – php 4,500 monthly; 
  Jacob – php 1,800 monthly; 
  Total: php 16, 600 
 
 
 
E. Materials   
Total    php 44,800 
Endorsed by:
Sir Mark Freud Bolima Ms. Jesser Eullo

Research Adviser Track Coordinator
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APPENDIX C
RESEARCH INSTRUMENT
On behalf of every member of our research group, I would like to

thank you for participating in our interview. The data that we obtain from
your answers will be used to obtain a deeper understanding of the pink tax.
This will be beneficial to everyone affected by the issue.
By submitting the signed informed consent form, the participant has

read, understood, and accepted the terms and conditions of the study. Rest
assured that all the data will be used for research purposes only and
personal information will not be disclosed. The researchers will also be
recording this meeting once the participant has given the go-signal. If
there are questions that the participant feels
uncomfortable answering, then he/she may skip the question. Also,
you may use any medium of communication you are comfortable with.
We’ll be starting once you give the go-signal.
Background of the Study:
The Pink Tax is a phenomenon that directly affects women. It is

where prices on gender-based products for women are significantly higher
than those for men. Discrimination can be shown in diverse ways and in
Pink Tax, it is widely shown through products, prices, and services. It is
understood that services or products are not in uniform; women still tend to
pay more when it comes to hygiene products, haircuts, and dry cleaning
SENIOR HIGH SCHOOL
(Duesterhaus, M., Grauerholz, L., Weichsel, R. et al, 2011).
According to their findings, cultural expectation affects femininity that

caused gender-based pricing. The inequality among the
pricing can be observed as a marketing tactic called the “shrink it and pink
it” method. It is a strategy where the products are made to look attractive
specifically in color and size, making it more expensive for women.
Things people buy are driven by emotional decisions and/or time-

saving habits (Chuzha, 2020). Based on the book “Thinking, Fast and Slow”
by Daniel Kahneman, women will continue to buy these pink products
because the brain prefers to be getting the easier and more familiar path.
With this, instead of buying products for men that have no difference with
women’s products, women will choose the product that was meant for “her”
and with the “appropriate” color.
SOP 1: THE BACKGROUND KNOWLEDGE ABOUT THE PINK TAX
1. Are you aware of the pink tax? How does it affect the minimum
wage of a person?
2. Does your family know about pink tax and how it affects the
minimum wage of a person? if so, what's your opinion about this?
3. Knowing that pink tax affects the minimum wage of a person,

what do you think can be a solution for this dilemma?
4. Do you think that women will have less purchasing power since
pink tax affects their minimum wage?
SENIOR HIGH SCHOOL
 Purchasing power is the value of a currency expressed in

terms of the amount of goods or services that one unit of money
can buy. Purchasing power is important
because inflation decreases the amount of goods or services you
would be able to purchase.
 Simplest terms: value or worth ng nabibili mo based

sa dami ng products na kasya sa pera mo
5. Do you think that women should adjust

themselves and minimize their finances just to avoid the effects of
pink tax? Why?
 Example, buying other razors instead of razors marketed to

women because they’re much cheaper.
SOP 2: HOW SOCIETY AND MEDIA CONTRIBUTE TO GENDER

CONSTRUCTION
1. Do you follow the standards set by the society?

a. (YES) Why?
b. (NO) Why not?
2. Were/are you only exposed to things that are strictly

related to your gender or to what your society expects from
you?
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a. (YES) under what circumstances were/are

these standards set on you?
b. (NO) but did/do you ever feel that there were
standards that were/are set on you?
3. Were/are you able to freely express yourself even with the

standards that the society has set on you? For
example, physical appearances, choice of clothes or things,
manners, etc.
a. (YES)
b. (NO) why do you say so? (Why were/are you not
able to express yourself?)
4. Would you say that media has contributed to your

gender identity/construction? For example, influencers,
magazines, social networking sites.
a. (YES) How do you say so?
b. (NO)
SOP 3: ECONOMY VS MORALITIES & PRINCIPLES
1. In a marketing perspective, do you think manufacturers are

successful in utilizing the pink tax? Why do you say so?
2. In your opinion, how much does the pink tax affect the
Filipino citizens? How do you say so?
3. Do you think the gender

tax greatly contributes to the economy of the Philippines?
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 Economy includes profit that company makes from the pink tax
4. If the pink tax is abolished, do you think there will be a notable

change in the Philippine economy?
5. Do you think the pink tax has a significant role in poverty

here, in the Philippines?
6. Would you still choose to abolish the pink tax if it contributes

to the economy despite its unfair gender-based tax and promotion
of gender construction?
Before we conclude this interview, do you have any questions for us?
Concerns? Violent reactions? Thank you very much for your time and God
bless!
SENIOR HIGH SCHOOL
APPENDIX D
TRANSCRIPTIONS
INTERVIEW NO. 1
Interview Participant: Respondent No. 2101

Interviewed by: Garvez, John Rey
Transcribed by: Garvez, John Rey
Legend:
Research Interviewers – Normal Text
Interviewee – Bold Text
- START OF INTERVIEW –
I’m just gonna give you a brief background of our study, so you can be
familiar with our topic. The Pink Tax is a phenomenon that directly affects
women. It is where prices on gender-based products for women are
significantly higher than those for men.
Discrimination can be shown in diverse ways and in Pink Tax, it is widely

shown through products, prices, and services. It is understood that services
or products are not in uniform; women still tend to pay more when it comes
to hygiene products, haircuts, and dry cleaning (Duesterhaus, M.,
Grauerholz, L., Weichsel, R. et al, 2011).

caused gender-based pricing. The inequality among the pricing can be
observed as a marketing tactic called the “shrink it and pink it” method. It is
SENIOR HIGH SCHOOL
a strategy where the products are made to look attractive specifically in

color and size, making it more expensive for women.
Things people buy are driven by emotional decisions and/or time-saving

habits (Chuzha, 2020). Based on the book “Thinking, Fast and Slow” by
Daniel Kahneman, women will continue to buy these pink products because
the brain prefers to be getting the easier and more familiar path. With this,
instead of buying products for men that have no difference with women’s
products, women will choose the product that was meant for “her” and with
the “appropriate” color.
That’s that, For the first set of questions, this is going to be about the SOP
1 of our study which is the background knowledge about the pink tax. So
first question, are you aware of the pink tax? How does it affect the minimum
wage of a person.
Uhm actually… tagalog or English pwedeng tagalog?
Kung saan ka komportable.
ok, uhm actually di ako familiar sa pink tax, and sinearch ko pa sya
bago ko sya ma encounter. Ano yung pangalang question pre?
yung how does it affect the minimum wage of a person?
Minimum wage as in yung kita?
Oo
Pano sya nakaka apekto sa kita ng mga babae ganon?
Of a person, oo
SENIOR HIGH SCHOOL
Ah ok. Ano kase since mas mahal nga yung… mas mahal yung mga
bumili ng mga babae, pero mas maliliit yung kita nila. Usually dito sa
pilipinas kase mas nakikita pa din yung privilege nung mga lalake and
mas nakakapagipon talaga yung lalake. Kung… personally, as a
women I… I… sa tingin ko hindi magandang… ano tong pink tax kase
hindi na… wala yung equality and disadvantage sya para sa’min.
Ok, next question. Does your family know about the pink tax and how it
affects the minimum wage of a person? If so, what’s your opinion about
this.
Uhm… no, di sila familiar sa pink tax.
Next question. Knowing that pink tax affects the minimum wage of a person,
what do you think can be a solution for this dilemma.
I think kailangan maging aware ng mga babae o ng mga tao about dito
sa pink tax, kase di sya napag tutuunan ng pansin talaga. Ako as…
medyo woke naman ako, hindi pa rin ako familiar dito sa pink tax, What
more pa yung mga ibang walang access sa media… so ayon sa tingin
ko kailangan nilang maging aware… about this… injustice.
Next question. Do you think that women will have purchasing power since
I think… ulet.
Do you think women will have purchasing power since pink tax affects their
minimum wage?
Uhm no, kase ang mga babae pag ako, personally ulet, pag Nakita
nilang maganda yung quality ng product… kahit mahal… go pa din
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sila kase nga ayun nga nasubukan na nila yung isang product. Hindi
nila… dinidisregard nila yung price regardless of… ano man yung
sweldo nila, kayang kaya nilang pagipunan without thinking na… hindi
masyadong overrated yung pag pa-pricing sa mga bagay-bagay.
Next question. Do you think that women should adjust themselves and
minimize their finances just to avoid the effects of pink tax? Example, buying
other razors instead of razors marketed to women because they are much
cheaper.
Again
Do you think that women should adjust themselves and minimize their
finances just to avoid the effects of pink tax?
Yeah I think kailangan nilang… kailangan nilang… I-minimize yung

pag bu-buy ng mga products kase hindi practical… hindi practical
yung… kase may mga products naman na… na mga ano eh kaya
naman bilhin na… mas mababang price.
Thank you for answering the questions, now continuing to the SOP 2 of our
study which is how society and media contribute to gender construction. So
first question. Do you follow the standards set by the society?
Uhm… I think yes.
Why?
Because I’m aware of the standards and the… In the society alam ko
yung mga nangyayari sa society.
SENIOR HIGH SCHOOL
Okay… Next question. Were or are you only exposed to things are strictly
related to your gender or to what society expects from you?
Uhm no. Kase I’m a user of media, so sobrang dami ng madami…

madami akong… na e-encounter kagaya sa bahay… may lalake dito,
may babae, so… alam ko din I mean ano din sa mga products… sa
gender, I’m open.
But did or do you ever feel that there were standards that that were or are
set on you?
Yeah. Kase as… babae merong tingin sa’yo yung society eh na…
meron tingin sa’yo yung society na kailangan mo talagang ma-meet.
Kase I think ganun talaga nag wo-work yung… na merong… merong
gender role, babae at lalake may pag pagkakaiba, pagkakaparehas.
Pero I’m aware sa…
Okay, next question. Were or are you able to freely express yourself even
with the standards that the society has set on you? For example, physical
appearances, choices of clothes or things, manners, etc.
Again
Were or are you able to freely express yourself even with the standards that
the society has set on you?
Yeah, kahit may standards, I believe kailangang pa rin… mahalaga pa

rin ipakita mo yung sarili mo, kase hanggat hindi mo pinapakita yung
sarili mo, hindi ine-express yung sarili mo… hindi magiging open yung
society, kasi kailangan talagang malaman ng mga tao na may iba’t iba
tayong… ano… meron tayong freedom of expression yun lang
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sinasabi nila… dapat hindi ka nagpapa-apekto sa kung ano yung

tingin ng society sa’yo, dapat… umalis ka out of your comfort zone.
Okay, next question. Would you say that media has contributed to your
gender identity/construction?
Uhm no. kase alam ko na talaga yung gender ko so hindi na ako

naapektuhan ng media. Kung ano man yung nakikita ko, no, I’m sure
kung ano man… kung nasan ako ngayon… hindi ako naapektuhan.
Okay, thank you for answering those questions, now we will proceed to the
economy vs moralities & principles questions. First questions: In a
marketing perspective, do you think manufacturers are successful in
utilizing the pink tax? Why do you say so?
Yes. Kase kung mapapansin natin diba yung products… ng mga lalake
sa babae, sobrang laki ng pagkakaiba. Sa packaging mas ano yung
mga babae. So as a women… as a woman, mas mae-enganyo ka
talaga. So I think ayun yung purpose nila bakit… bakit… mas mahal
yung products ng babae which is not necessary naman.
Okay, next question. in your opinion, how much does the pink tax affect
How much… I think it greatly affects the Filipinos kase ano eh… etong
pink tax na to hindi talaga sya napagtutuunan ng pansin lalo na’t
madaming unemployed dito sa pilipinas and… mas madaming… mas
madami kasing pangangailangan talaga yung mga babae kung
mapapansin mo talaga, from baggy, sa mga… sa mga luho, it greatly
affects the Filipinos kase… yung sa economy meron syang ano eh
meron syang advantage, yung pag kakaroon ng pink tax, sa Philippine
SENIOR HIGH SCHOOL
economy, yes advantage sya. Pero pagdating sa mga… Filipino

citizen, no, hindi sya advantage.
Next question. Do you think the gender tax greatly contributes to the
economy of the Philippines?
Again.
Do you think that the gender tax greatly contributes to the economy of the
Philippines. Pink tax… the pink tax greatly contributes to the economy of
the Philippines.
Oo, oo yun nga katulad nung sabi ko kanina, hindi kase aware yung
mga tao so nababalewala sya pero… kapag titignan mong Mabuti
since mataas yung demands sa mga products ng mga babae… mga
daily needs… mga lotion, shampoo, ganon. Yeah, nakakaapekto
talaga sya sa economy ng pilipinas.
Okay, next question. If the pink tax is abolished, do you think there will be
a notable change in the Philippine economy?
Uhm… I think wala pa din kase kung bababaan man nila or

matatanggal man yung pink tax. Mas maraming… citizen yung
makaka-afford nung mga products. Like wala ng mas mataas, wala ng
mas mababa pantay-pantay na, so I think hindi sya gaano
makakaapekto.
Okay, next question. Do you think the pink tax has a significant role in
poverty here, in the Philippines?
SENIOR HIGH SCHOOL
Hmm… poverty… I think… hindi naman? Kasi… kasi hindi naman

lahat ng Pilipino babae I mean gets mo like, hindi naman lahat ng
Pilipino babae so I think hindi sya masyado nakakaapekto sa poverty
ng pilipinas.
Okay, next question. Would you still choose to abolish the pink tax if it
contributes to the economy despite its unfair gender-based tax and
promotion of gender construction?
yeah, kailangan tanggalin tong pink tax na to kase hindi justifiable

bakit… bakit mas mataas yung prices ng mga pangangailangan ng
mga babae kaysa sa lalake… hindi sya practical.
Okay so, before we conclude this interview, do you have any questions for
us? Concerns? Violent reactions? Thank you very much for your time! We
have a follow up interview along with some other chosen participants. If
youre are chosen to be one of those, we will contact you nalang po.
- END OF INTERVIEW -
SENIOR HIGH SCHOOL
INTERVIEW NO. 2
Interviewed by: Gonzales Kieana, Rutor, Dominic, & Sunga, Janina
Transcribed by: Gonzales, Kieana
Legend:
- START OF INTERVIEW -
Amor ha
Ano
Ayan go na
The Background of the Study of the Pink Tax is a phenomenon that directly
affects women. It is where prices on gender-based products for women are


SENIOR HIGH SCHOOL

We will norw, we will now start asking the questions, okay so the first set of
questions would be about the background knowledge about the pink tax,
are you ready?
Okay yes
Your first question should be, Are you aware of the pink tax?
Pwede naman tagalog diba ?
Yes
Sige, not really parang ano lang surface level lang ng knowledge
parang yung basic meaning lang yung pero hindi yung parang
malalim
Okay and how does it affect the minimum wage of a person?
Okay second question Does your family know about pink tax and how it
affects the minimum wage of a person?
SENIOR HIGH SCHOOL
No, wala silang knowledge tungkol don
Okay proceed tayo sa pangatlong question, knowing that pink tax affects
the minimum wage of a person based sa sinabi mo kanina don sa basic
necessities, what do you think can be a solution for this dilemma?
Actually ang naiisip ko lang na parang ah yung solution niya is ayun

nga mag aano siya sa parang government eme na lang yung parang
ganon di ko maexplain pero parang sa yung maglaland yung solution
is manggagaling sa government parang mag gagawa sila ng parang
law yon creation lang ng law na parang dapat hindi dapat pantay ang
tax ng parehas sa gender or parang oo yon walang mas ma higher tax
dahil lang color pink siya or parang dahil lang sa pambabae siya so
yon implementing of law
Okay okay fourth question Do you think that women will have
less purchasing power since pink tax affects their minimum wage?
Purchasing power yung value or worth ng nabibili mo based sa dami ng
products na kasya sa pera mo gets mo ba?
Parang hindi pa elaborate ako mas ma? Uhh
Yung diba ang purchasing power kunwari bumili ako ng kunwari may 100
pesos akong pera, tapos bilang babae makakabili ako ng kunwari napkin
tas yung mga necessities siguro mga dalawa within those 100 pesos na yon
so yung value or worth niya magagamit ko siya since necessities yon pero
pag lalaki ako marami na ko mabibili sa 100 since magkaiba tayo ng basic
necessities so ang question don, Do you think that women will have
SENIOR HIGH SCHOOL
less purchasing power since marami tayong necessities since pink tax
affects their minimum wage? Yes or no?
OO, yes
Why?
pucha HAHAH ay sorry

Sige okay lang HAHAA
Yes kasi yun nga yung basic meaning nga non na parang kung basic
necessities ko siya bakit yung ah yung anoba wait sorry yung logic
lang na ganon kung basic necessities siya sana hindi na siya parang
mataas yung tax since yes oh parang basic necessities siya hindi siya
oh my wait lang wala kayong info na makukuha dito teka yung kieana
pwedeng wag na wag
Okay next question next question Do you think that women should adjust
themselves and minimize their finances just to avoid the effects of pink tax?
No syempre no kase ay eexplain ko pa ba
Oo
No kasi ano siya ano in short term unfair siya kasi parang yun nga
bakit need mag adjust bakit babae ang mag aadjust sa financing nila
ay ng finances nila kung wait oo nga bakit need na mag adjust kung
unfair siya parang ganon ba may sense ba ?
SENIOR HIGH SCHOOL
Oo okay proceed tayo sa second set of questions mo how society and

Media Contribute to Gender Construction
Hmm okay
First question, Do you follow the standards set by the society?
Not all pero may times oo
Oh why not
Ah siguro wait ah kasi parang sometimes i see na hindi siya fair so

parang ayoko siya ifollow parang sometimes yung norms na parang
aligned sa gender ko uhm feeling ko unfair siya or parang hindi siya
right so hindi ko siya finofollow kasi naniniwala ako na yun nga hindi
siya right or parang hindi siya tama na ganito lang dapat gawin ko or
ganon pero may times naman na parang oo nakikisama nakiki
finofollow mo na lang for the sake na ayon hindi ka uh kasi ayon nga
ayon kailangan ifollow or yun yung na nakasanayan na finofollow
mo.
Okay second question Were/are you only exposed to things that are strictly
related to your gender or to what your society expects from you?
Kung parang dun lang ba ko naexposed?
Oo may chances ba sa buhay mo na naexpose ka lang dun sa dapat para

sayo? Or na kung naexpose ka ba dun sa dapat lang para sayo tska kung
ano yung ineexpect nila sayo?
SENIOR HIGH SCHOOL
Ah bi siguro childhood oo pero yung ngayon hindi na kasi yung ano

parang yun nga yung iba na yung environment na ginagalawan may
iba na kong environment na ginagalawan hindi na lang ako nakastay
sa environment ng pamilya ko so nakapag ayon in short hinde
Okay na pangatlong question Were/are you able to freely express yourself

even with the standards that the society has set on you? For example, yung
physical appearances, choice of clothes or things, manners, etc.
Actually may pinilipili siyang may pinipiling place and may pinipiling
people kung kailan ko lang pwedeng ma express nang freely yung
sarili ko without na parang sasabihan na ayon personal na parang
personal experience na parang iano iaano na sakin na ah ganto tibo
ka na parang ganto so not all the time pero most of the time may sense
ba yon?
Oo okay fourth question sa second set would you say that media has
contributed to your gender identity/construction? For example, influencers,
magazines, social networking sites
Hmm malaki yung influence
How do you say so? Sa paanong paraan?
Ang kase kapag yun yung kasama mo growing up syempre yun yung
parang part din siya ng environment mo so parang alam mo yun yung
influence nila is parang ahh kung anong sinabi nilang tama or sinabi
nilang normal yun din yung parang makukuha mo masasabi mo na
SENIOR HIGH SCHOOL
ahh oo nga tama to para siyang way na makakita ka ng new

perspective sorry yon
Okay last set na to ng questions ECONOMY VS MORALITIES &

PRINCIPLES first question, In a marketing perspective, do you think
manufacturers are successful in utilizing the pink tax?
Uhh mhm tbh mhm
Why do you say so?
Successful not in a way na good siya ha parang successful na parang

nakakakuha lang sila ng pera tama ba yun yung pagkakagets sa
question
Oo
Tama ba na ganon oo parang succesful lang in a way na yun nga

nakakakuha sila ng mas maraming pera kasi parang nakalakihan na
ng or parang nakasanayan na ng mga tao na yun nga pag babae mahal
ang bilihin mo so yon so syempre dahil yun na nga yun
Second question, In your opinion, how much does the pink tax affect Filipino
citizens?
Ano uhm from how greatly siya nakaka affect from dun sa first
question na parang ang question niyo is yung about pink tax and sa
mga minimum wage earners ba yon? So syempre yun nga kung isa
kang babae at minimum wage lang ang kinikita mo and kunwari ano
SENIOR HIGH SCHOOL
for instance parang may binubuhay ka pang pamilya sobrang laking

nakakaapekto sayo yung pink tax kasi nga may binabayaran ka pang
pangbabae na basic necessity na parang napkin ganon syempre may
mga wants ka pa rin naman so siguro kung walang pink tax parang
aalwan yung aalwan yung parang budgeting mo or finances mo
parang sa minimum wage earner parang di bibigat parang
mababawasan pala yung bigat ng binabayaran mo
Okay third question, Do you think the gender tax greatly contributes to the
Same lang naman yung gender tax saka yung pink tax diba?
Oo yung economy na to includes profit that company makes from the pink
tax
Kung greatly affects economy? Ng Pilipinas?
Oo kung nakaka affect ba siya sa economy or nakakacontribute ba siya sa

economy ng Pilipinas ?
Oo naman in some ways oo tax yon eh
If the pink tax is abolished, do you think there will be a notable change in
the Philippine economy?
Uhm parang di ko siya hindi ko masasabi na notable magkakaroon ng

notable change kasi nga yon less naman yung knowledge le sorry
konti lang yung parang knowledge ng tao dun about sa pink tax na
SENIOR HIGH SCHOOL
yon though may change siya siguro di big change pero may change
siya siguro for minimum wage earners
Okay, Do you think the pink tax has a significant role in poverty here, in the
Philippines?
Panong significant role?
Pag sa tingin mo pag nawala may piniplay ba siyang role sa kahirapan ng

Pilipinas kunwari factor ba siya nanagcocontribute don sa poverty?
Ahh oo siguro parang tama ba na mini factor ganon
Oo
Mini na parang ganon hindi siya napapansin ng iba na parang sobrang

laking factor na nakakacontribute pa rin sa poverty pero feeling ko oo
in some ways may nakaka-affect siya kasi yun nga basic necessity ulit
ng babae dun uli babalik yun eh
Okay last question, Would you still choose to abolish the pink tax if it
Oo i would want talaga na ma abolish yung pink tax kase i mean kung
oo nagbebenefit yung pero yung nga babalikan ko lang yung inanswer
ko na hindi naman sobrang big yung parang nacocontribute niya sa
economy kasi hindi naman napapansin ng halos lahat pero may
contribution siya though yun nga kasi sa pink tax nga ang parang nga
SENIOR HIGH SCHOOL
naapektuhan ito ng negative is yung mga minimum wage earners for

me parang gusto ko ma abolish yung pink tax kasi nga unfair siya and
yoon.
Okay BEFORE WE CONCLUDE THIS INTERVIEW, DO YOU HAVE ANY

QUESTIONS FOR US? CONCERNS? VIOLENT REACTIONS?
Wala naman
Thank you very much for your time! We have a follow up interview along
with some other chosen participants. If you’re are chosen to be one of those,
we will contact you na lang po.
SENIOR HIGH SCHOOL
INTERVIEW NO. 3
Interviewed by: Jacob, John Louie & Gonzales Kieana
Transcribed by: Jacob, John Louie

THE FIRST SET OF QUESTIONS WOULD BE ABOUT THE Background

Knowledge about the pink tax
Are you aware of the pink tax? How does it affect the minimum wage of a
person?
Yes, in other countries. Not much.
Does your family know about pink tax and how it affects the minimum wage
of a person? if so, what's your opinion about this?
No. Because my family are always busy and doesn’t watch much
news.
Knowing that pink tax affects the minimum wage of a person, what do you
think can be a solution for this dilemma?
Since products are going to be more expensive, maybe lower the

percentage of VAT. Since we already have value added tax, maybe we
should lower its percentage for women’s products
SENIOR HIGH SCHOOL
Do you think that women will have less purchasing power since pink tax
affects their minimum wage?
Not much.
finances just to avoid the effects of pink tax? WHY?
No
Do you follow the standards set by the society?
Yes, because it is what others expect from you so you have to know
how to cope with it.
Were/are you only exposed to things that are strictly related to your gender
or to what your society expects from you?
No
But did/do you ever feel that there were standards that were/are set on you?
In my case, maybe there aren’t.
Were/are you able to freely express yourself even with the standards that
the society has set on you? For example, physical appearances, choice of
clothes or things, manners, etc
Yes
Would you say that media has contributed to your gender

identity/construction? For example, influencers, magazines, social
networking sites.
SENIOR HIGH SCHOOL
No
In a marketing perspective, do you think manufacturers are successful in

Yes, because the products for women are vast and it is already
common.
In your opinion, how much does the pink tax affect Filipino citizens? How
do you say so?
Since we are in a third-world country, not all women can buy women’s
products because their prices will go up and other women will have to
adapt to that. Since we are in a poor country and not all women can
buy products like skin care. And so, the people in the lower levels of
society will have a hard time adapting.
Do you think the gender tax greatly contributes to the economy of the
Philippines?
Yes, because, since tax adds to the economy of the Philippines.
Yes, there may be for sure. But it will not be a great change in the
economic rate.
Do you think the pink tax has a significant role in poverty here, in the
Philippines?
Maybe yes, maybe it will have a significant effect on women here in

the Philippines’ poverty.
SENIOR HIGH SCHOOL
Would you still choose to abolish the pink tax if it contributes to the economy
despite its unfair gender-based tax and promotion of gender construction?
Yes
SENIOR HIGH SCHOOL
INTERVIEW NO. 4
Transcribed by: Sunga, Janina Malagkit
Legend:
For the background, The Pink Tax is a phenomenon that directly affects


SENIOR HIGH SCHOOL

For the first set of questions it would be about the background knowledge
about the pink tax. Question number 1, Are you aware of the pink tax?
No, I was not actually aware. Pwede ‘bang tagalog?
Yes
Okay. Uhm no I was not actually aware until ‘nung sinabi sakin ni
Kieana about your research.
Okay.
Pero ano napapansin ko na siya na parang before pa na bakit laging

matataas yung, yung kunwari lactacyd ganon ba’t ang tataas ng prices
compared sa yun nga sa mga pang hygiene na products ng men
ganon.
So how does it affect the minimum wage of a person?
Pwede paexplain?
Kunwari,uh, for example paano sya nakakaapekto sa nakukuha na pera ng

tao. Gets ba?
SENIOR HIGH SCHOOL
Gets. Ano uhm, nakaka-affect sya directly lalo na sa mga ano uhm
pwede ba toh yung uhm kunwari uh sa for example uhm yung hindi ka
ganon ka, babae ka tapos di ka masyadong ganon ka well-off sa
money tapos you need to pay, you need to pay for so many expensive
things na dapat it should be given to you yung ganon na dapat it
should be free it should be basic like food ganon sobrang laki ng
epekto nito sa minimum wage lalo na ng mga babae yah tapos yung
mga capitalists sila yung labis na nakakakuha, nakakagain dito.
So Does your family know about pink tax and how it affects the minimum
wage of a person?
They don’t actually know the term the pink tax the term pero they know
na ang mahal ng babayaran ‘pag yun nga ‘pag dating sa mga gamit
naming mga babae. Especially kaming dalawa ng mom ko, kaming
dalawa lang naman ng mom ko yung mga babae sa family and uhm
syempre kelangan ng mga bibilhin na ganto ng mga ano accessories
ganon.- sorry kinakabahan ako, ewan ko kung bakit.
Go lang
Uhm ano alam nila napapansin nila tapos parang many times
napapaisip yung mama ko parang ba’t ang mahal ng ano naten nung
mga pang kahit yung sa deodorant ang mahal tapos yung mga dove
na deodorant ganon tapos pag dating sa men parang siguro nung
Nakita ko mga 100 pesos ganon tapos parang di naman sya
nakakaano sa amin kasi meron kaming ano, di problem samin yung
pera, pero kase pano sa iba right? Yung mga tao ngang hindi-yung
nahihirapan sila kumuha ng ganon like pano sila diba? Lalo na
ngayong pandemic diba andaming naghohoard ng mga products
SENIOR HIGH SCHOOL
ganon. Ang hirap makakuha ng napkin like ewan ko ba baka samin

lang yon pero ang hirap like as in kaya ano talagang every week
bumibili kami ayon.
Thank you. Now Do you think that women will have less purchasing power
since pink tax affects their minimum wage? Or in simplest terms value or
worth ng nabibili mo based sa dami ng products na kasya sa pera mo.
Pwede paulit?
Okay. Do you think that women will have less purchasing power since pink
tax affects their minimum wage?
Yes? Wait. Nalilito ako.
Parang for example you have 100 pesos tapos sa 100 pesos na yon as a
girl konti lang yung mabibili mo since mas matataas yung worth ng products
na meron ang babae then for guys sa 100 pesos na yon maraming products
na yung mabibili nila. So do you think na women will have less purchasing
power since pink tax affects their minimum wage?
Yes.
Okay, so why do you think so?
Uhm, yah just like you said nga minsan uhm kunwari eto lang yung
budget mo for the week and you have to put all your expenses to it
ganon kelangan mo ilista yung mga needs mo ganon tapos parang
since kelangan mo iprioritize needs mga mo tapos minsan di pa sya
pasok sa budget mo nagkakaroon ng less purchasing power.
SENIOR HIGH SCHOOL
Okay. Thank you! Do you think that women should adjust themselves and
minimize their finances just to avoid the effects of pink tax? And WHY?
Ay no naman no bakit tayo mag aadjust? char. Okay, For a formal

answer uhm kase it all comes down to ano eh to the to men kase ang
-to the patriarchy sila ang naghahandle like lahat diba ng ano sila yung
mga capitalists ganon ‘as parang iniisip nila uh kelangan natin mag
adjust sa kanila and that very wrong eh when ano when uhm things
like napkins, tampons, ganon is like basic needs yung parang ano
tawag dun? may tawag dun eh, yung parang ano sila first and
foremost needs like ano food ganon food clothes shelter,yah uhm
parang very basic na sya tapos parang yung idea na kelangan mag
adjust ng mga babae para lang ma-attain yung mga kelangan naman
talaga nila in the first place is just so ridiculous.
Okay now for the set 2 of our questions its about How Society and Media
Contribute to Gender Construction. Now for the first question, do you follow
the standards set by society?
Uhm panong ano panong-in what context like?
yung standards like pag sa pag pang babae pang babae lang ganon
Ahh ok, so ano yung streotypes din ganon?
Yah.
Uh. No. I actually ano, kung ano yung gusto kong gawin yun yung
ginagawa ko. Ano actually like one for my example is my pixie cut.
Gustong gusto ko magpa-pixie cut like since bata ako kase I think it
would look cool, it will look good on me tapos nung nagpa-cut ako ng
buhok parang sabi “ay anobayan muka kang lalake “ “ay anobayan
SENIOR HIGH SCHOOL
muka kang ano daw tibo”daw “ay anobayan muka kang kakagaling
lang daw sa breakup” ganon, tas parang sabi ko n”o I just think it
would look good on me” yung ganon so parang andami nilang sineset
na yun nga standards especially for women na ang dami kong
narereceive na parang backlash especially sa ano mga old people sila
talaga yon. Kaya yon pero wala I always wanted to do my own thing.
Next question. Were/are you only exposed to things that are strictly related
to your gender or to what your society expects from you?
Uhm. Wait pwede paulit. Sorry.
Are you only exposed to things that are strictly related to your gender or to
what your society expects from you?
Hm, no. uhm Just like I said earlier gusto ko gawin yung mga gusto
like for example uhm parang kasing atleast saamin uhm kasi kapag
magbibike uhm acceptable sya for like all genders tas ‘pag labas ko
like sa Tanza ganon nalaman ko na dapat ano dapat di ka nagbibike
kase baka masugatan yung ano mo ganon na dapat poised ka dapat
tahimik yung ganon tapos parang ano , I’ve ano sabi ko I’d constantly
battle against it kasi yun nga I just want to do my own thing tapos yung
sa standards naman ng society ina-admit ko minsan sumusunod ako
kase I don’t wanna get into like into fights into conflicts. Uhm like
kunwari like yung sa mga ano ah sa mga ano sa mga dress code sa
school yah uhm parang in a way sakin kase yun na yung parang naka
perceive na standard sayo ng society na dapat ganito yung suot mo
na dapat ganito ganyan noh kahit sa school and I came from a very
conservative catholic school nung junior high na ang kelangan yung
palda uhm 2 inches below the knee tapos dapat yung hair laging naka-
SENIOR HIGH SCHOOL
ipit laging ganon tapos parang one time yun nga nagpa-pixie cut ako
uhm yung mga teachers ko especially there was this one teacher she
was like “bakit ka nagpagupit?” ano ganyan ganyan “muka kang
lalake” “dapat ano parang sige simula ngayon mag aadhere ka na don
sa ano uhm standards for men na dapat bawal yung ganyang
kahabang buhok sa may tenga” ganon tapos parang lahat nalang may
rules naisip ko lang lahat nalang may naka standardized sa side tapos
pansin ko nun yung mga classmate ko na mga lalake di sila masyado
pinapagalitan pag sa buhok nila pero pag sa akin parang kelangan lagi
ako nagpapa-trim ganon so na-expose ako in both pero I would want
to do my own thing at the end.
Next question, Were/are you able to freely express yourself even with the
standards that the society has set on you? For example, physical
appearances, choice of clothes or things, manners, etc.
Uhm, yeah. Uhm dati nung bata ako like especially when I was like uh
9? 9 to 11. Lumaki kasi ako na puro mga lalake kasama ko kase dati
only child lang ako tapos uhm lahat ng mga pinsan ko puro lalake and
we all grew up in like this one compound sa subdivision namen tapos
parang they frown at femininity basta in like in femininity ‘pag kunwari
yung pink ganon, uhm they frown upon it. Tapos parang sabi ko
parang nafeel ko tuloy noon na “I need to keep up” na kelangan ko
maging “siga” kelangan ko maging uhm pano ba I need to like I need
to do things in their own way para ano para ma-accept ako pero as
time goes by parang sabi ko “I don’t want this anymore” kasi dati mag
aayos lang magcocologne lang naiirita ako kase “pambabae yan”
ganon sinasabi ko pero nung pag parang as yun nga parang mas
lumalaki ako tas naeexpose nga ako sa lalo sa mundo kase nga
lumalaki na ganon parang narealize ko na ano I should do what I want
SENIOR HIGH SCHOOL
for a change yung ganon tas parang yon ever since non, uhm I tried
to like uh to do my own thing naman yon yung parang yun yung
promise ko sa sarili ko like I started in clothes uhm I started wearing
more pink tapos parang uh narelaize ko na “ay pink isn’t so bad naman
pala” na parang ang cute saken ay parang nacucute-an ako sa pink.
So ayon dun ako nagstart sa clothes tapos uhm yung mga relatives ko
especially yung di ko close parang they feel like they have a say on it.
Na parang wow nag aayos ka na ganon ganon like mabuti naman ano
nagiging babae ka na dati lalaking lalake ka yung ganon tas parang
they would really hurt me off yung parang pati ba naman dito may
masasabi sila tas parang ever since non dun ko narealize na kahit
anong gawin mo may masasabi yung tao. Kaya non parang nawalan
ako ng pake, siguro I was like 12? Or 11 ganon? Yah tapos parang
nawalan na ako ng pake noon so ayun na natuto na ako magmakeup
unti-unti tapos mag-ayos ng hair ng uh tas madami na din akong pink
na gamit! Pero syempre uhm I would still uh retain some of my uhm
boyish cut, “boyish. Like samin kase pag naglalaro ka ng games
kunwari sa playstation ganon parang pang lalake lang daw yon pero
ako parang like nag eenjoy ako sa paglalaro eh yung ganon so why
wouldn’t I get like, why wouldn’t I play yon, parang I constantly battle
yon kase gusto ko yung gagawin ko gusto ko kase ayoko nang katulad
nung bata ako dati yon.
Ok thankyou. Now nextquestion. Would you say that media has contributed
to your gender identity/construction? For example, influencers, magazines,
social networking sites.
hm yes naman. Uhm uh dati yung mga cool girl yan, alam nyo yung
trope na yon yung cool girl na parang they have to be like masculine
ganon tapos ma-aaccept sila ng guys tapos yun nga being uh feminine
SENIOR HIGH SCHOOL
is being frowned upon on. Parang dun ako lumaki. Tapos ano parang
narealize ko day by day parang, oo naman wala naman masama kung
uhm we grew up na parang masculine na parang cool yun nga wala
naming masama dun. Pero kase yung motion na masama yung kahit
yung simplest of things like masama yung maglilike ka ng pink na
parang ang panget ng pink na parang kunyare uhm ano pa ba yung
mga kahit simplest of things na dapat yung dapat poised ka lagi dapat
hindi ka magsusuot ng revealing na clothes lagi syang inaano ng
media lagi syang pinoportray ng media. Like makikita mo din yan sa
mga social media influencers or celebrities like si Nadine Lustre. One
time she posted herself in a bikini ba? Bikini ba? Or robe? Di ko na
matandaan basta andaming nagalit sakanya non kase parang tas
andaming nagtanong kay James naalala ko non na “bakit mo sya
pinapayagan na ganon yung suot” tas parang nagalit ako non kase
we’ve been fed by all of these lies na even that yung pagsusuot ni
Nadine or pagsusuot ng women in general kelangan may comment
kelangan ibabash yung ganon yah tapos uhm parang nalungkot din
ako non kay Nadine pero she’s very strong and she said ano parang
ano ba yun ata yung meme na 2019 ba? Or ibang issue yon? Ewan ko
ayon parang sabi nya na “I have a say in what I want to wear” yung
ganon parang wala akong pake sainyo ganon tas parang that’s very
inspiring pero di mo talaga mapapagkaila na meron talagang part ng
media and still ngayon, sa ngayong year na toh na parang ano may
mga misogynistic ano traits, yes.
Now for the next set of questions, it’s all about economy vs. moralities and
principle. For the first question In a marketing perspective, do you think
manufacturers are successful in utilizing the pink tax? Why do you say so?
SENIOR HIGH SCHOOL
Oo naman, like unfortunately- ay hi ma. Sorry, oo naman like grabe

nila magamit yung pink tax they’re taking advantage of women kase
nga minsan wala na talaga tayong choice diba parang eto nalang yung
kase eto yung kase eto yung mas convenient yung kagaya nga nung
sabi ni Dom kanina yung sa background of the study nyo, parang lets
wala na tayong kasing choice I mean, kase minsan yung mga kunwari
women friendly ganon ang expensive naman tapos parang kunwari
may mga environment friendly daw women friendly ganon yon ang
expensive expensive naman so we have to like stick to things na,oo ,
expensive pa den pero kase wala na tayong choice so I think yon dun
nakakauha yung mga marketers ng pera sa atin kase pinupush nila
tayo na wala na tayong choice yon and that’s very unfortunate.
So for the next question, In your opinion, how much does the pink tax affect
How much? Like, ah okay sorry. Uhm ano sya uhm para sa akin uhm
para sa feeling ko sa women ganon Malaki yung epekto nya pero kasi
dahil hindi naapektuhan ang mga lalake they just uh,we as a society,
brush it off. Kase mga lalake yung nagaano nagrereign ganon sa ano
sa diba may lalake tayong leader ganon parang yung nga patriarchal
rules na, oo binabattle naten ngayon nating mga babae pero andun pa
din eh,andun pa din sya. So yah uhm wait uhm sorry yah andon pa din
sya so I think yah it’s very, wait nawala ako pwede paulit? Ohmygosh
nakakahiya pwedeng paulit nung question?
Okay sige. In your opinion, how much does the pink tax affect Filipino
citizens? How do you say so?
SENIOR HIGH SCHOOL
Okay, yun nga sobrang lake yun nga tapos parang siguro sa men
sobrang subtle lang ganon kase di nga nila nararamdaman di toh
nakaka-affect sa kanila kase nga yun nga ano we could say na
privileged din sila pero yah uhm kase nga dahil dahil nga sa view yung
ang mga nagre-reign na views dito sa society naten is puro naka-cater
sa mga lalake uhm sobrang ano sobrang liit ng impact sakanila pero
whereas sa mga babae naman sobrang lake, like for some this could
mean like life and death ganon pero ano sa mga lalake naman parang
na-bubrush off lang kaya di din na aaddress.
Okay, next question. Do you think the gender tax greatly contributes to the
Yup. Eto yung ano diba? For both na? Yes naman kase I don’t know
why pero parang feeling ng mga ano ano ba ng mga big shot ganon
na wait di ko- kunyare example sa may mga brands na tuwing June
magkakaroon ng pride month ganon ganon pero parang pagka-ano ng
June, wala na. Parang ganon din sa gender tax parang ano ang laki ng
ano nya sa economy ng Philippines pero grabe yung damage nito sa
mga citizens mismo. Like oo kase syempre dahil wala nga tayong
choice at yun yung nafi-feel ko na parang wala tayong choice na we
have to buy this ganon nabibili natin tong product na toh and in turn
pumupunta sya sa ano economy ng Philippines. Pero kase yung
mismong tayo as Filipino, as people, as humans, ang laki ng epekto
nito saten like ang damaging ganon parang unti-unti tapos kung
sasabihijn mo nga sa men parang ang subtle nga yah.
Next question. If the pink tax is abolished, do you think there will be a
notable change in the Philippine economy?
SENIOR HIGH SCHOOL
Oo naman ano uhm if brands would stop thinking about themselves

especially men, if they would stop thinking about themselves for a
minute. Laki talagang change neto sa Philippines like parang since
parang siguro ano parang magiging baby steps ganon or still steps
para saken pero kase I think dapat nga parang eto na yung ginagawa
like since dati pa na dapat walang pink tax ganon parang atleast
ngayon sa time period naten pag na-abolish yung pink tax it’s a step
na maging a world ano for ano parang a world na finally open na din
sa women, sa existence ng women. Parang siguro pag naabolish yon,
yung pink tax mas madali na buhay naten mga babae. Like ano parang
dati kasi nung mga times na hindi kami uhm yung mga times na wala
kaming pera nung bata ako uhm ang hirap talaga like ano syempre
may mga wants ka din ganon as a girl pero syempre kelangan mo
iprioritize yung needs mo tapos uhm merong ano may mga times na
minsan yun nga yung sa napkin parang ang hirap na makuha tapos
pag ano ang mamahal like yung malalaking packs. Like Meron kasing
mga women na diba ang lalakas ng periods tapos they need ano yung
mga ano type ng diaper tapos nakita ko ang mahal mahal like parang
ano parang ang ano wala kaming choice na bilhin yon pero pano diba
yung mga taong walang pera for that? So they ano maglelean sila to
suffer so I think pag na-abolish yung pink tax, sobrang laki as in like
di ko-parang understatement yung sobrang laki ng tulong parang
grabe yung laki ng tulong ganon parang lalong lalo na sa mga babae.
Thank you. Next question Do you think the pink tax has a significant role in
poverty here, in the Philippines?
Yes naman like what I said earlier ano parang we have no choice pero
pano na talaga yung mga wala silang options yung ganon. Yung mga
taong yung mga ano na sa yung mga ano yung mga poor, mga poor
SENIOR HIGH SCHOOL
people pano sila makakabili? like kaya sila, ay may nabasa akong
passage dati na parang “poor people remain poor because external
forces, force them to be poor” yung ganon parang ano parang lahat
,lahat ng external forces like kunwari uhm kunwari using blame like
yun nga yung pink tax laki ng ano nun kase kelangan, parang kelangan
we have this specific amount of money to buy this, so syempre yung
mga poor na tao they ano wala silang options wala silang choice so
ayun mag ni-need to suffer nga sila. Like tayong mga privileged na
babae atleast ano nabibili pa natin yung mga ano yung mga kunwari
tampons, napkins ganon pero pano sila? Like diba like they are less
to suffer and there’s no help so yah ang laki talaga ng malaki ang
contribution ng pink tax sa poverty.
So last question, would you still choose to abolish the pink tax if it
Oo naman iaabolish ko parin kunwari uhm yung parang kunwari ay de,

hindi kunwari for example diba like since uhm why not just like make
a law na it caters both to women and men? Na kase yung mga ano
kase fighting for yung mga feminism kase hindi sila like yung women
yung superior ganon ano it’s like we just want equal rights. So just
why not just ano diba why not just make a law for women and men na
makakabenefit ang ano like lahat? Like pati yung mga poor people
ganon dapat nagagawa ng law pero syempre nga dahil yung mga nasa
gobyerno naten, ano yah, alam nyo na, panget ayon hindi talaga,
mahirap, mahirap sya iabolish. Tapos since nga yun nga yung long
thread patriarchal views sa ano sa society naten mahirap sya iabolish
pero kahit na nakaka-contribute sya sa economy naten, I would still
choose to abolish it.
SENIOR HIGH SCHOOL
Concerns? Violent Reactions?
Wala naman. Ang interesting ng topic nyo
with some other chosen participants. If you’re chosen to be one of them, we
will contact you nalang.
- END OF INTERVIEW –
SENIOR HIGH SCHOOL
INTERVIEW NO. 5
Transcribed by: Sunga, Janina Maglente
Legend:
For the background, The Pink Tax is a phenomenon that directly affects women.
It is where prices on gender-based products for women are significantly higher
than those for men.


SENIOR HIGH SCHOOL

For the first set of questions, it would be about the background knowledge
about the pink tax. First question, Are you aware of the pink tax?
Uhm hindi talaga, ay pwede ba taglish?
Oo, pwede naman.
Hindi talaga ako familiar sa term na pink tax pero I have observed na
may certain difference between female and male products.
So, how does it affect the minimum wage of a person?
Hmm. Well, minimum wage. Well, napansin ko uh, I have two older
siblings kase, ate at kuya and they are both working and minsan pag
ano mas napapansin ko mas madami nagagastos si ate kesa kay kuya
even though they buy the same things for themselves.
So Does your family know about pink tax and how it affects the minimum
wage of a person?
SENIOR HIGH SCHOOL
Hmmm. Personally, hindi ko alam. Kase they’re not, it’s either sila sila,
they mind their own businesses or as a group yung binibili. So di ko
napapansin, personally.
So knowing that pink tax affects the minimum wage of a person, what do
you think can be a solution for this dilemma?
Hmm,solution. I suppose it’s more on the coporations na yun dapat

gumalaw. To make sure na inclusive and equal pero you know, they
really want money and profit so I don’t think that would work as easily
as that. Pero sa corporations talaga yung root ng problem pag ganon.
So do you think that women will have less purchasing power since pink tax
Pwede pakiulit yung tanong?
Hmm. Yes I think so if may chance na they’re budgeting in the long

term.
finances just to avoid the effects of pink tax? And WHY?
Okay, uh. Personally, I feel like they shouldn’t adjust but more like
explore under own options kase madami naman pwedeng bilhin eh.
It’s just marketing skin and part societal expectations na “since
pambabae toh dapat yun agad bibilhin mo” eh pwede naman, eh mas
mura pa yung sa kalalakihan. So, it’s parang both consumer and
company. Ganon. Gets ba? Sorry, sabog.
SENIOR HIGH SCHOOL
Okay set of questions naman is about how Society and Media Contribute to
Gender Construction. Now for the first question, do you follow the standards
set by society?
Hmm. In what way like? Gender expression?
Yah, like yung stereotypes ganon.
Hmm. No, personally. Uh, I don’t want to be referred to as a girl

minsan.
So, no yung sagot?
No, no yung sagot.
Question number 2, Were/are you only exposed to things that are strictly
related to your gender or to what your society expects from you?
Yes.
Under what circumstances?
Hmmm. Growing up kase, I’ve always been with my mother and sister
so parang as long as I can remember, sinusurround na ako with
feminine things.
Are you able to freely express yourself even with the standards that the
society has set on you? For example, physical appearances, choice of
clothes or things, manners, etc.
Hmm. Kung comfortable ako mag-express?
Yes. Or yung na-freely express mo self mo kahit may standards.

SENIOR HIGH SCHOOL
Yes.

networking sites
Hmmm. It’s more on parang becoming more open and aware sa mga
specific issues tulad nito. Kase most of the content creators I follow
are about criticizing and discussing social issues.
Okay, so for the next set of questions is about economy vs. moralities and
principles. So first question In a marketing perspective, do you think
Uhm. Utilizing pink tax? Yes. Kase if it doesn’t work, it won’t be

relevant now.
Next question, In your opinion, how much does the pink tax affect Filipino
Hmmm. The Filipino Citizens. Uhm, napansin ko kase like Filipino

advertisements, majority of them are directed to women. So parang
mapepressure yung mga female citizens to purchase those things
kase they are like, manipulated to think that they need it. So that’s what
I think, kase parang kase konti lang yung ano eh advertisements about
male products.
Philippines?
Pwede pakiulit? Na-chappy sa simula, sorry.

SENIOR HIGH SCHOOL
Alin? Alin?
Uh, Nawala ka sa simula ng question.
Ah okay okay. Do you think the gender tax greatly contributes to the
Hmm. No, I don’t think so.
None for the Philippine economy but it would change for the people
mismo.
Philippines?
Hmm. I don’t think so.
Last question. Would you still choose to abolish the pink tax if it contributes
to the economy despite its unfair gender-based tax and promotion of gender
construction?
If gusto ko pa syang i-abolish?
Yah. Kahit nagcocontribute sya sa economy despite its unfair gender-based

tax and promotion of gender construction?
Uhh, yah. I’d still want the pink tax to be abolished.
Thank you! So that ends our q and a but before we conclude this interview,
do you have any questions for us? Concerns? Violent Reactions?
SENIOR HIGH SCHOOL
Wala naman. Sana maging useful yung mga sagot ko sa paper nyo.
SENIOR HIGH SCHOOL
INTERVIEW NO. 6
Transcribed by: Gonzales, Kieana Reyes
Legend:
- START OF INTERVIEW-
The Pink Tax is a phenomenon that directly affects women. It is where
prices on gender-based products for women are significantly higher than
those for men.  
Discrimination can be shown in diverse ways and in Pink Tax, it is widely

Grauerholz, L., Weichsel, R. et al, 2011).  
According to their findings, cultural expectation affects femininity that

pricing can be observed as a marketing tactic called the “shrink it and pink
it” method. It is a strategy where the products are made to look attractive
specifically in color and size, making it more expensive for women.  
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Things people buy are driven by emotional decisions and/or time-saving

Daniel Kahneman, women will continue to buy these pink products because
the “appropriate” color.  
 
On with these first set of questions, it would be about the background
knowledge about the pink tax. So your first questions would be, are you
aware of the pink tax?
Uh I’m actually not aware of it until namention sakin, about this one.
Okay, how do you think does it affect the minimum wage of a person?
Uhm... uh to be honest, I-I’m aware that there is still a gender uhm

gender discrimination, especially when it comes to workplace and
women tend to be offered either lesser uhm lesser salary compared to
men who are of the same rank and of course, for women to actually be
experiencing the pink tax it is kind of uhm unfair for them, considering
yeah the situation of women in the workplace already.
Second question, does your family know about the pink tax? And how it
Sorry wait lang, uma-ano yung internet ko, can you repeat?
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Sige, what about your family, does your family know about the pink tax and
how it affects the minimum wage of a person... rinig mo ba?
makikita mo ba pag ichch-
Um I-I
Um sige, try ko siyang ichat sa chat box, if hindi siya clear
Question number 2 'to, does your family know about pink tax and how it
Uhh I don’t think they’re aware, I don’t think so
Okay, question 3, knowing that the pink tax affect the minimum wage of a
person, what do you think can be a solution for this dilemma?
Hmm... uhm...
Pwede kang mag-
I think-
Uhm opinion lang,
Sige
I think the best way for me the to solve this dilemma is eradicate yung
pink taxings mo, ayun
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Okay, do you think that women will have less purchasing power since pink
tax affects their minimum wage?
Purchasing power is the value of currency expressed in terms of the amount
of goods or services that one unit of money can buy. So in simple terms,
purchasing power is the value or worth na nabibili mo based sa dami ng
products na kasya sa pera mo.
So for example, you have 100 pesos and as a girl sa 100 pesos na 'yon
may mabibili ka ng for example hygienic products like parang two packs of
uhh... napkin, so back to the question tayo so pag lalaki ka kasi if you have
100 pesos bill marami ka nang mabibli don sa terms ng necessities pero
pag sa babae meron ka pang mabibili mo lang dalawang napkins so sa
question natin do you think that women will have less purchasing power
since the pink tax affects their minimum wage?
Uhh... uh... I-I think so kasi may mga uhm may mga necessities ang
women na hindi naman kailangan ng men and the pink tax will
uhmmas nadadagdagan yung price na uhm unnecessary cost na sa
mga products ng women so I think it does affect.
Okay last question 'to sa first set, do you think that women should adjust
No, uhm it should be fair because uhm a lot of like you mentioned
earlier yung mga necessities din naman ng women uhm naapektuhan
why should women uh why should these things that women need are
restricted or bakit kailangan nalilimitahan yung uh women sa
pagspend ng money nila or yun nga things that they want just because
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they need to spend it on things that they need when men doesn’t
experience it the same way.
Okay proceeding tayo sa second set of question, which is how society and
media contribute to gender construction? First question, do follow the
standard set by the society?
Uhm sometimes pero not all the time of course
Sige why or why not?
Uhm personally, some of the standards uh I think are uhm absurd? Or

it doesn’t really treat me or I feel uncomfortable to do so and ayun
that’s why some I don’t really follow
Okay second question, were or are u only exposed to the things that strictly
related to your gender or to what society expects from u?
Uhmm no uhh I have a lot of growing up, uhm close ako sa mga lalaki
kong pinsan so I am exposed to the things that they also do and get
involved with it sometimes
Okay but did u ever feel that there were standard that were set on u?
As uh as a girl?
Yes
Uh yes there is, a few

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okay third question were or are u able to freely express yourself even with
the standards the society has set on u for example physical appearances,
choice of clothes, or things, manner etc.
Uhm uh yes I think I am free naman pag dating dun sa mga especially
dun sa expression of clothes ko i think i am free i am able to freely
express myself that way
Okay would u say that media has contributed to your gender identity or
construction for example influencers magazines or social networking sites?
Uhm... I- think there is an influence din naman
How do u say so?
Uhm I am still affected by some of the beauty standards that people

feel and u know and when I when I see people sa internet or social
media posting pictures sometimes I feel na uhm why am I not as
feminine as them or that way but u know uhm u learn to not let it
influence u that much
Okay proceeding tayo sa last set ng questions, economy versus moralities

and principles
First question, in a marketing perspective do u think that manufacturers are

successful in utilizing the pink tax?
Uh I don’t I’m not sure if I can answer that

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Okay
‘Di ako sure.
Okay second question, in your opinion how much does the pink tax affect
Filipino citizens?
Uhm uh... it’s undeniable na we are in uhm developing country and a

lot of people are still uhm unemployed or are pinapaswelduhan ng
below the minimum wage and marami din mga women especially
those na uhm wala sa middle class uhm especially those na who are
really experiencing poverty these women are actually wait sorry paulit
ulit ng question
Uh in your opinion how much does the pink tax affect the Filipino citizens?
and how do u say so?
Gusto mo bang magskip na tayo or try mo answer
Uh wait lang nagf-form lang ako ng answer
Go hazel, kaya mo yan
Ulit, in your opinion how much does the pink tax affect the Filipino citizens
and how do u say so
Uhm I think uhm well the pink tax uhm like a lot of other taxes in its
uhm it’s something that is really felt pag dating sa people in ano
experiencing poverty and and uhm I think based on what I can see
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from uh from a lot media coverages uh women who are often in

poverty are doesn’t actually have a job and are left to care take care of
numerous kids and for a lone man to work and be able to provide uhm
provide to the family and then kailangan den from that same salary uh
napapatong den dun yung pink tax na needed ng pink tax na
nakapatong sa necessity ng women uhm it it affects the uh the it
affects yung mga ano amount ng narerecieve nila sa mga ano nila uhm
daily needs wait lang maano yung point ko
Oh sige okay lang
Okay lang naman
Oo, Oh third question do u think that gender tax greatly affects greatly
contributes to the economy of the Philippines?
Uhm
Yung economy includes profit that companies makes from the pink tax
Hmm...
So do u think that gender tax greatly contributes to the economy of the

Philippines?
I’m actually not sure haha,
Oh sage proceed tayo as fourth question

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Okay
If the pink tax is abolished, do u think there will be a notable change in the
Philippine economy?
Hm uhm... I also can't say haha, sorry
Sige, ah ito 'to 'to, do u think the pink tax has a significant role in poverty
here in the Philippines?
Uhm yes I- uhm irelate ko na lang siya don sa answer ko kanina sa

second question same answer
Okay oh last question na 'to would u still choose to abolish the pink tax if it
contributes to the economy despite its unfair gender based tax and
Uh yes I think I would agree na i-abolish
How do u say so, why?
Uh
Ayan sige go
Kahit personal opinion lang
Uhm personally I would want it abolished kasi uh u know with right of

with the rights of uhm the women empowerment movement its its uhm
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it’s something that greatly disadvantages women in general especially

may mga uhm
Sige kaya mo yan

Pwede na din naman tayo magstop kasi parang nasabi mo naman na yung
ano or do u want do to add pa?
Uh stop na haha
Ah okay before we conclude this interview do u have any questions for us,
concerns, or violent reactions?
Wala naman
Uh-huh so thank u very much for your time we have a follow up interview
along with some other chosen participants I u were chosen to be one of
those we will contact u nalang
Okay
Thank you very much Hazel
SENIOR HIGH SCHOOL
INTERVIEW NO. 7
Transcribed by: Rutor, Dominic
Legend:
Game na
Wait lang. Ayan go na.
For a- For a brief background of the study,

those for men.   
  
Grauerholz, L., Weichsel, R. et al, 2011).   
  
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color and size, making it more expensive for women.   
  
Proceeding with the first set of questions.

Uh, the first set of questions would be about your background knowledge
about the pink tax.
Uh, the first question
Uh, are you aware of the pink tax?
Actually parang ngayon ko lang siya narinig.

Ok, uh, does your family know about your pink tax? And how it affects the
minimum wage of a person?
I think hindi ren.
Sige. Uhh
Knowing that the pink tax, uh, affect the minimum wage of a person, what
do you think can be a solution for this dilemma?
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Ano, uhm, siguro, dahil nga dun sa sabi na… discrimination, dahil pag
women, parang mas madaming, mas madaming kaartehan, ganun.
Mas mataas tuloy yung expectation sa kanila. Yung binibigay na
prices kapag mga products na para sa women, ganun.
Ok, uhh.
Uhh, yung purchasing power yung value of currency expressed in terms of
amount of goods that one unit of money can buy. In simple terms, uhh, this
is the value or worth ng nabibili mo based sa dami ng products na kasya sa
pera mo.
Going back to the question, Do you think that women will have less
purchasing power since pink tax affects their minimum wage?
Mm, feeling ko hinde. Kasi if need talaga siya, bibilhin talaga siya,
ganun.
Ok, uh, do you think that women should adjust themselves and minimize
their finances, just to avoid the effects of the pink tax?
In my own opinion ba?
Ah, yes.
Feeling ko ano, hindi naman kase if you need it, you have to buy it eh.
So, parang kahit naapektuhan ka ng pink tax, kung kailangan mo
bibilhin mo.
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Mm, ok.
Moving on to the next set of questions.
It will be about how society and media, contribute to gender construction.
Uhh, the first question, do you follow the standards set by society?
Panong standards set by society?
Uhh, by standards, yung uh, what, uh, yung parang, uh, res-, uhm, yung
mga stereotypes for uhm, halimbawa, for a girl na ito lang dapat yung
pwedeng gawin ng babae.
Not really. Kase ano, parang, iba naman na ngayon eh. Kasi yung mga
ginagawa ng ibang guys pwedeng nagagawa din ng ibang babae,
ganun.
Ok, uh, were or are you only exposed to things that are strictly related to
your gender, or to what your society expects from you?
Medyo ganon. Parang mas maalam ako dun sa- a-ano sa gawain na
pang babae lang talaga na tinatawag nila.
Uhhh, anong mga circumstances yung ma- na, parang, yung standards na
yon naaano sayo. Pwede mo bang maexplain?
Ano? Pwedeng pakiulet?
Uhh, Under what circumstances were these standards set on you?

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Kapag- Wait lang. Ano nga ulet yun?
Uhh, Kung baga ano- anong mga scenarios?
Yung?
Uh, Na parang- yun lang yung exposed sayo. Yung ano na yon, yung mga
things na related to your gender.
Kapag may, for example, may pinapagawa sayo, then, or kapag

kunyare may gagawin ka, then, parang medyo panglalaki, parang,
parang, ‘di mo alam kung mahihiya ka or maaano kang gawin yun kase
sa isip ng iba, hindi siya, parang hindi siya appropriate sayo ganon.
Ayon.
Ok uh, were or are you able to freely express yourself even with the
standards society has set on you? UH, for example neto, physical
appearances, choice of clothes, or things, manners.
Oo naman.
Uh, pwede mo bang maelaborate?
Ano, parang, kung ano yung gusto ko, yun lang din sinusunod ko. Like
kung pano ako manamit. Kung pede naman ako magsuot ng ibang
damit na di pasok sa standards ng ibang tao, ginagawa ko parin siya,
kase yun yung freedom ko to express myself.
Ok. Uh,
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Moving on. Would you say that media has contributed to your gender
identity or construction? For example, uh influencers, magazines, social
networking sites.
Feeling ko sa ano, social media, social media kase ako na- parang dun
ko natutunan yung ibang mga bagay about sa gender. So sa social
media talaga ako namulat.
Ah ok.
Now the next set of questions will be about economy vs moralities and
principles.
First question, in a marketing perspective, do you think that manufacturers
are successful in utilizing the pink tax?
Uh, feeling ko oo. Kase mas kumikita sila dahil don.
OK uh, in your opinion, how much does the pink tax affect the filipino
citizens?
Mas- wait lang. ano nga ulet yung tanong?
Uh, in your opinion, how much does the pink tax affect, uh, filipino citizens?
Feeling ko ang laki ng epekto niya, kase, yung minimum wage lang
naman is magkano lang, mababa lang din siya. So parang, ang hirap
na ang laki ngang laki ng mga prices ng products pag may pink tax.
Tapos yung minimum wage is mababa lang so mas mahirap siya
kapag ano- apektado talaga tayo.
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Ok, uh, do you think the gender tax greatly contributes to the economy of
the philippines? Uh economy includes yung profit ng companies th- who
makes, uh, profits from the pink tax.
Ano ulet?
Uh, do you think the gender tax greatly contributes to the economy of the
philippines?
Feeling ko, oo.
Then, if the pink tax is abolished, do you think there will be a notable change
in the philppine economy?
Uhm, I think there will be. Kase kung mawawala ang pink tax medyo
mas bababa yung prices ng mga products na mabibili, mas madaming
mabibiling products kase mas baba prices niya.
Ok, now, do you think the pink tax has a significant role in proverty here in
the philippines?
Uh, meron siguro, kase, since kung may pink tax nga, mas malaki
yung mga, mas malaki yung patong sa mga products, parang mas
mahihirapan yung mga filipinos na imeet yung, na imeet yung mga
kailangan nilang- yung mga kailangan nila, dahil dun sa pink tax.
OK, uh for the last question, Would you still choose to abolish the pink tax
if it contributes to the economy despite its unfair gender-based tax and
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Abolish the pink tax?
Oo yes.
I think mas ok siya, kase parang, mas mahirap na ano- na merong pink
tax. Kase parang naapektuhan yung bukod sa mga people na nandito.
Ang nagpprofit- feeling ko kase ang nagpprofit lang sa kanya is yung
mga company lang din, yung mga kumikita dun.
Ok! Before we conclude this interview, do you have any questions for us?
Concerns? Violent reactions?
Uhm wala naman.
Thank you very much *** for your time! Uh we have a follow up interview
along with some other chosen participants. If you are chosen to be one of
those, we will contact you nalang
SENIOR HIGH SCHOOL
INTERVIEW NO. 8
Interviewed by: Jacob, John Louie
Transcribed by: Jacob, Mojica
Legend:
The first set of questions would be about the background knowledge about
the pink tax
person?
No I am not aware of the pink tax because it does not exist. It does not
affect the minimum wage of a person. An item is only as expensive as
the price people are willing to pay for it.
No they don’t. they know that being a woman is more expensive than
being a man because of hygiene and preference but this is different
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compared to pink tax because these items ( female oriented) are made
with more expensive raw materials.
There is no solution because there is no problem. It is like complaining

that women get paid less compared to men.
No, because it will not exist if no one wants to pay for it. If this pink
tax exists, then it means that women are willing to pay for it.
No, well it depends on what your social status is. If you can afford it
then yeah sure you can buy if tis expensive yeah go fit it if you cant
buy then don’t find other cheaper alternatives.
Yes, because standards makes us human
Yes, these are circumstance are set when you confirm your identity.
Sometimes it can be pressure from parents or peers. That is when you
confirm your gender identity.
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Yes

networking sites.
Yes, because majority of the people shape themselves towards the

liking of the society.

Absolutely if they can bring the prices up through marketing then they
win big and we consumers lose hard.
do you say so?
It gives people a reason to complain that can’t afford something when

they don’t fully grasp the idea of how manufacturing marketing and
supply and demand factors work.
Philippines?
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More prices in manufacturing means higher prices when sold meaning

higher revenues for the company meaning higher taxes to pay to the
government, so yes.
No
Philippines?
No
No, more manufacturing costs means higher prices if there is lesser

prices that someone in the chain is getting advantage of.
SENIOR HIGH SCHOOL
INTERVIEW NO. 9
Interviewed by: Jacob, John Louie
Transcribed by: Jacob, John Louie Ambata
Legend:
the pink tax.
person?
Yes I am aware.
Yes. Somewhat unfair because women earn less not all but uh
generally speaking women earn less and have to pay higher prices for
services and products and for hygiene products like tampons pads
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and etc. but I think it is not that harmful because it has a connection
to economic [Sense] the higher the demand the higher the price.
None
Yes, since their salary is less compared to men and the products that
they need to buy is priced way higher so that I think they would affect
it.
For me, no. Because it is not actually our choice to experience periods
because it is natural that is explained by science. But we have to pay
extra for sanitary pads. I think that women shouldn’t adjust because
we were born this way.
Maybe so most of the time, of course a s person I want to feel

validated, so I try to fit in to follow trend and to be accepted into
society.
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Yes
Yes

networking sites.
No

Yes, women’s hygiene products are in demand, so they continue to

manufacture. And in different companies there are different price
ranges but with quality.
do you say so?
It significantly affects Filipinos because Filipinos are influenced by the

media. Most of the Filipinos tend to choose what is advertised for their
gender while disregarding the price.
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Philippines?
Yes, not all products has tax so as a woman our products for periods
we buy them regularly and their demand is high so I think it greatly
contributes to the economy.
Maybe, yes.
Philippines?
Not really, because aside from the pink tax people need hygiene
producst and it is not only women that need hygiene products.
Yes.
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INTERVIEW NO. 10
Interviewed by: Garvez, John Rey & Rutor Dominic
Legend:
Background of the study, so for brief background, The Pink Tax is a

phenomenon that directly affects women. It is where prices on gender-
based products for women are significantly higher than those for men.


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Okay, thank you for the background. So for the first set of questions this is
going to be about the SOP1 of our study which is the background
knowledge about the pink tax. So the first question is, are you aware of the
pink tax?
Kind of… uhm not that much may gist idea lang, pwede mag tagalog?
pwede naman po.
Ayun sige mag tatagalog na lang ako kase mas comfortable ako don.
I only have a gist idea about pink tax… uhm… like meron syang wage
gap between women and men. Yon.
How do you think it affects the minimum wage of a person?
Specially… not just a person but also for woman. Kase woman yung
nagkakaroon ng disadvantage about this pink tax… cause even the…
simple countries or like yung pink ah ano ba… Sorry ah kinakabahan
ako eh. I’m really not used to interviews pero, ayon yun na nga…
women are mostly naapektuhan ng pink tax. Kase yun nga men and
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women products have the same ingredients pero… yung highest na

nare-receive nila is not the same. Mas nado-double yung cost nung
woman kaysa sa man.
Okay, how about your family? Does your family know about the pink tax and
it affects the minimum wage of a person? If so what’s your opinion about
this.
No… apparently no. They treat it as normal thing now kase… I don’t
know… they see it as a normal situation. Kase pag babae talagang
magastos… ganun yung mindset nila. When it comes to… products.
okay, next question. Knowing that pink tax affects the minimum wage of a
person, what do you think can be a solution for this dilemma?
I think there’s a lot of uhm… propaganda about it, maraming nagra-

raise ng awareness about pink tax… but it’s part of our economy diba.
I think it would really be difficult to… amend, specially in our country.
So I think the best and possible way to… uhm… parang ano… is to
raise awareness… like let other women know about this situation and
this issue.
Okay, thank you, next question. Do you think that women should adjust
I don’t think so… kase… women are women, why would they adjust…
their cost and their uhm… yung mga binibili nila just for the sake of
equality diba. Paulit nga nung tanong.
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I don’t think so sa totoo lang, kase why would we adjust for the things
that are important for us. Yun.
Thank you for answering the questions, now continuing to the SOP2 of our
study which is how society and media contribute to gender construction.
First question is Do you follow the standards set by the society?
Yes po.
Why?
Again po wait choppy.
Do you follow the standards set by the society? If yes, why?
Cause the society is the society that we are supposed to be following

I guess.
again po.
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I don’t really understand the question sorry po.
Parang ano yung ahh… katulad nung ano, for example… for example yung
sa ano parang kase diba babae ka so ineexpose ka lang sa mga pang
babaeng stuffs ganon.
Oo yes po. Like uhm… I don’t really have any idea when it comes to
man’s products. Kase as a woman I’m supposed to be using women’s
products. Yun po.
Okay, next question. Were/are you able to freely express yourself even with
the standards that the society has set on you? For example, physical
appearances, choice of clothes or things, manners, etc.
Of course yes po. Uhmm as a girly person… I can be able to respect

myself naman regarding the situation.
Thank you. Next question. Would you say that media has contributed to
your gender identity/construction?
Yes.
How do you say so?
It really influences my gender identity, specially in a way it would be

like uhm… the differences between women and men. It influences my
perspective towards my own identity as a woman.
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Thank you for answering those questions. Now we will proceed to the
Economy vs Moralities & principles questions. First question is, In a
Yes. Yes, yes. It’s truly obvious that the manufacturers have been
taking advantage towards women ever since… a decade ago. Kase
marami na ring nag ra-raise ng awareness about pink tax as I’ve said
about it and uhm… I feel naman na it’s really obvious, specially uhh…
pagbibili na lang tayo diba. We see a lot of… a lot of differences
between man and woman’s products. Especially sa mga prices nila
nagdo-doble yung price nung bilihin ng babae kaysa lalake.
Next question. in your opinion, how much does the pink tax affect Filipino
I don’t know, I don’t know po.
Next question. Do you think the gender tax greatly contributes to the
Yes. I think.
How can you say so?
Uhm… the government relies on the tax of every filipino and… It’s not
just uhh… normal filipino people, but especially to women. There’s
uhm… differences… there’s a diverse… uhm tawag neto… may
diverse source of tax, and I think pink tax was really a great factor that
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affects the economy in the Philippines kase pink is regularly flowing

in our country. Kase it’s a necessity towards woman. And uhm… yon
necessity talaga sya so it really helps for our economy.
Okay, next question. If the pink tax is abolished, do you think there will be
a notable change in the Philippine economy?
Yes, I think so.
Next question. Do you think the pink tax has a significant role in poverty
here, in the Philippines?
Yes, of course. Specially our country is a third world country… most

of us are in the poverty lane. So pink tax, uhh specially locally, sa mga
napkin, maraming nag hihirap cause it would really be a struggle for
us to find the money to buy the basic necessities that we need. So
dahil nga sa pink tax, there are some girls who are struggling to find.
These toiletries na kailangan na kailangan naming monthly. Because
of dahil nga sa pink tax.
Thank you, for the last question. Would you still choose to abolish the pink
tax if it contributes to the economy despite its unfair gender-based tax and
Abolish… so it means tatanggalin diba? I think uhh… I don’t think na

it should be abolished kase it would greatly damage our economy. So
uhm… siguro I amend na lang yung law about pink tax. Like make it
lesser than the normal range price. Cause, pink tax really greatly
helps our economy, so if we abolish this pink tax, it would be a really
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difficult one or difficult process for us kase mahihirapan talaga mag

adjust, specially knowing na there are manufacturers that rely on pink
tax. So I think I don’t fully agree with it so if ira-rate natin, 7 out of 10
in scale.
Okay thank you. Before we conclude this interview, do you have any
questions for us? Concerns or any violent reactions.
Ay no naman cause it really raises awareness specially now, kase

nabibigla ako sa mga questions sa totoo lang I don’t have enough idea
about pink tax to the point na wow it was… it was really just uhm…
nakaka amaze lang kase madami palang factors specially not just for
women. Yon. So no questions nor violent reactions.
with some other chosen participants. If you’re are chosen to be one of those,
we will contact you na lang po.
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INTERVIEW NO. 11
Interviewed by: Gonzales, Kieana, Rutor, Dominic & Sunga Janina
Legend:
For the background of the study, The Pink Tax is a phenomenon that
directly affects women. It is where prices on gender-based products for
women are significantly higher than those for men. 

Grauerholz, L., Weichsel, R. et al, 2011). 

specifically in color and size, making it more expensive for women.
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Proceeding to the first set of questions,
The first set of questions would be about the backgro- your background
knowledge about the pink tax.
Are you ready?
Oo
Uh, for your first question, are you aware of the pink tax?
No.
How do you think does it affect the minimum wage of a person?
Uhm, mas napapagspend sila ng uhmmas lumalaki yung spend nila
sa mga bagay bagay na, sa mga bagay bagay kase mas mahal eh.
Uhh, sa family mo? Is any- does anyone in your family about know the pink
tax?
SENIOR HIGH SCHOOL
Siguro, yung parents ko.
Uhh, What’s their opinon? Ano opinion nila about sa pink tax?
Mmm, normal, siguro normal naman na kase siguro yun dahil nga
parang mas mahal ang mga, ano ba yon, uhm, parang normal na yun
kase- dahil nga sa color, para nga ma-distinguish kung pambabae siya
or panglalake siya ganon.
Ah ok.
Uhh, for your third question, uhh, knowing that you know, ther- the pink tax
uhh, has an effect on people who earn minumum wage, an- what do you
Mmm, pwede pa- pano pag wala akong solution?
Ah okay lang. Uhh, wala ba?
Pwede tayong mag move sa-
Wala kasi akong maisip na ano eh.
Oh sige, sasagutin ko pa ba kung bakit wala?
Kung mer- kung meron, kung meron kang ano.
Hindi kase parang, kahit daw stereotyping siya, or discrimination siya,

ayun na yung nakasanayan ng lahat ng tao eh. Na parang Pag etong
SENIOR HIGH SCHOOL
color or pag ano, itong ano- specifically for women siya, for men siya,
wala, aaccept nalang na ganun yung ano.
Ah ok, so hayaan nalang ganon?
Yes.
For your next question, uhh, do you think that women will have less
purchasing power since pink tax affect their minimum wage?
So yung purchasing power ito yung value na nakukuha mo sa pera mo. For
example, uhm, yung 100 pesos mo kung halimbawa ang isang women, uh
isang woman, sa 100 pesos niya na yun ang kaya niya lang bilhin is
dalawang napkin pero kung sa lalaki yun, uhm, mas mataas yung
purchasing power niya kase uhh- mas marami siya pwedeng bilhin.
Mmm, di ko-
So back to the question, do you think that will have less purchasing power
because of the pink tax?
Wait lang- feeling ko- di ko alam kung tama yung- pero parang- feeling
ko, uh hindi naman. Kase parang wala namang- hindi nila, iniisi- iisipin
yun na parang hanggang ayun lang yung kaya nilang mapurchase.
Wait.
Hinde, ito nalang yung sagot ko, uhm, sa purchasing power nila,
siguro oo kase ayun nga dahil dun sa- pinupu- nilalagay na tax sa mga
SENIOR HIGH SCHOOL
babae, mas onti yung mga mabibili nila sa pera na nakukuha nila, kesa
sa- parang mas macocompromise, ganon.
Ok.
Uhh, for your next question do you think that women should adjust
themselves and minimize their finances just to avoid the- the effects of the
pink tax?
Uhm, hinde.
Uh, why? Why do you say so?
Uhm, wait, bakit ano? Bakit kung ano sila noh? Sa-
Uhh, sa tingin mo ba dapat na nagaadjust women para malessen- para

maavoid nila yung effects ng pink tax.
Hin- Hinde. Tsaka para- meron din kasi akong nabasa na parang, kaya
nga nilagay yung pink tax kase, uhm, napansin nila na yung mga
women is less price sensitive so, yung mismong- dun na mismo sa
survey na yon napprove na na, uhm, di naaffect yung mga babae kahit
na may pink tax.
Ok.
Uhh, moving on. For the next set of questions it will be about how society
and media contribute to gender construction.
SENIOR HIGH SCHOOL
So yung gender construction yun yung standards ng- kung ano- how you
will act based on your gender.
So for your first question, do you follow the standards set by the society?
Hin- Hinde, kase ano eh, kapag finollow mo yun, ikaw lang yung
mappressure or what sa mga standards na inaano nila eh, sineset nila.
So why not ikaw nalang yung magset ng standard ng sarili mo kesa
yung mga people around you pa.
Ok.
Uhh, next, uhh were or are you only exposed to things that are strictly
related to your gender or to what your society expect from you?
Hinde, kase ano, gusto ko dinn makita yung mga ano, ginagawa ng
iba, or naeexperience ng iba. Syempre di lang naman dapat kung ano
lang yung sayo, para lang, para din mafeel mo kung ano yung
nararanasan ng iba.
Ok.
For the next question, are you able to freely express yourself even you
know, with the standards that the society has set on you? For example
physical appearances, you know, choice of clothes, things, manners.
Mmm, wait isa pa. Isa pang-

SENIOR HIGH SCHOOL
Uhh, are you able to freely express yourself even with the standards that
society has set? Example nito your physical appearances, choice of clothes,
things, uhh the way you should act.
Uhm, yes siguro oo naman. Kase sabi ko nga, uhm sarili ko naman
toh, so di ko na kailanga i-mind yung mga standards nila. Kung ano
yung gusto ko edi yun yung gagawin ko. Depende nalang kung,
magvavary siya sa standard ko, basta about sa standard ko nalang
yun sa sarili ko.
Ok.
Ok- ok na.
Uh for your fir- fourth question, would you say that media has contributed to
your gender construction? For example, influencers, magazines, social
networking sites.
Mmm, siguro kase parang ano, uhm, ma- kapag nakikita mo yun
maiinfluence ka or depende nalang kung uhm mamomotivate ka na
gayahin sila or mamomotivate ka na ichange mo yun, kung ano man
yung identity mo right now, ganon.
Ok.
Uhh, now for the next set of questions it will be about the economy and
principles.
SENIOR HIGH SCHOOL
For the first question, in a marketing perspective, do you think

manufacturers are successful in utilizing or using the pink tax?
Yes. Yes.
Uhh, why do you say so?
Uhmm, dahil nga yun nagpapatong sila ng price kapag sa mga women
eh wala namang magagawa yung mga women na- kundi bilhin parin
naman yun eh kase- kaya nga yun- wait lang, kaya nga yun ginawa ng
mga marketers kase alam nila na ganun yung perspective ng mga
women. So parang walang choice yung mga women kahti taasan nila
yung presyo kase gan- ayun yung mga product na specifically gusto
nila eh, so yun successful sila dun. Kase bibilhin parin naman at
bibilhin ng mga tao yung product na inirerelease nila kahit na
minamahalan nila, kahit yung pink tax inaaply nila.
Ok.
Uhh, in your opinion, how much the- how much do you think does the pink
tax affect filipino citizens?
Mmm, uhmm, naaffect- uhm, siguro ano, uhm malaki rin yung effect
nun, neto sa Filipinos kase uhm, dahil nga yun, mas mahal yung mga
things na- uhm nabibili nila, mas uhm umoonti yung, uhm, pwede
nilang mabili, kase nga dahil nadadagdagan yung tax na yon. So mas-
ayun nga mas maraming sana dapat na- mas marami pa silang dapat
mabibili. Kaso yun merong tax so nacocompromise yung mabibili
nila.
SENIOR HIGH SCHOOL
mmm.
Uh, Do you think the gender tax greatly contributes to the economoy of the
Philippines?
Uh, economy includes, you know, the profit that company makes from the
pink tax.
Mmm, di ko sure, pero siguro oo.
Uhh, kaya mo bang ielaborate or ano?
Uhh, hindi- sige oo nalang.
Ah ok.
Uhm, if the pink tax is aboloshied, do you think there will be a notable
change in the Philippine economy?
Mmm, siguro, kase uhm, sa side ng mga consumers, uhm, mas

marami silang mabibili, pero sa side ng mga companies, siguro baka
magkaroon sila ng changes sa uhm sales nila or whatsoever, kase nga
mawawala yung tax na yon and syempre malaki na rin yung kiniki-
nadadagdag na kita nila dahil dun sa dinadagdag nila na tax. Eh pag
nawala yun? So Baka nga magkachanges sa- within the company
nila.
Ok.
SENIOR HIGH SCHOOL
Uhh, do you think the pink tax has a significant role in the poverty here in
the Philippines?
Mmm, hindi ko sure, uhm, uhmmm, hindi ata- siguro oo na, uhh, ewan
ko,
Ah sige.
Ano-
Kaya mo bang i-elaborate kung bakit oo or move na tayo sa next question?
Wait, uhm, sige move nalang.
Ahh sige.
For the final question, uhm would you still choose to abolish the pink tax if
it contributes to the economy despite its unfair gender-based tax and
promotion of gender construction? 
Uhm, siguro oo. If- kung pwede naman siyang maabolish, siguro i-
abolish nalang. Kase para maging- magkaron din ng fairness sa lahat
ng uhm mga tao.
Ok, yun na ba? Ok na?
Mmm, oo yun na, okay na.

SENIOR HIGH SCHOOL
Ok, uhh,  Before we conclude this interview, do you have any questions for
us? Concerns? Violent reactions? 
Uhh wala naman. 
Ok well, thank you very much for your time we have a follow up interview
along with some other chosen participants. If you are chosen to be one of
those, we will contact you nalang po.  
SENIOR HIGH SCHOOL
INTERVIEW NO. 12
Legend:
Wait lang natin yung record ayan, now for our bie brief background, the Pink
Tax is a phenomenon that directly affects women. It is where prices on
gender-based products for women are significantly higher than those for
men.


SENIOR HIGH SCHOOL

Okay proceeding to the first set of questions it will all be about the
background knowledge about the pink tax. Your first question would be Are
you aware of the pink tax?
Uhm tbh nalaman ko lang yung pink tax since nung sinabi mo sakin
na kukunin mo ko na respondent for your research then nagresearch
din ako onti about sa pink tax so nalaman ko lang siya nung nasabihan
mo na magiging respondent ako for your research
Okay, how do you think it affects the minimum wage of a person?
Syempre parang mas lugi yung sa womens kasi nga mas malaki yung
binabayaran nila when it comes to their hygiene yung mga ginagamit
nila for their hygiene then ayon parang mas nagiging unfair nga kasi
nga mas malaki yung g inagastos ng mga babae kesa sa lalaki
Uh second question, what about your family? Alam ba nila yung pink tax
and how it affects the minimum wage of a person?
SENIOR HIGH SCHOOL
Im not sure kasi ano hindi namin napapag usapan yung pink tax sa
house and ayon hindi ko din naman sila natatanong about don sa
issue na yon
Okay so Knowing that pink tax affects the minimum wage of a person based
dun sa answer mo kanina, what do you think can be a solution for this
dilemma?
Uhm naiisip ko lang is magkaroon ng law na alisin yung ano nga mas
maging equal na lang yung mga prices ng mga gamit ng lalaki at babae
yung magkatulad katulad nung mga sa shave, dapat equal na lang
yang mga price and pati sa ibat ibang bagay na parehas na babae at
lalaki yung gumagamit so parehas na babae at lalaki ang
nangangailangan non so mas magandang gumawa ng law na gawing
equal na lang yung mga prices nila para ayun pantay pantay tayong
lahat
Okay proceed tayo sa fourth question pero bago yon magdedefine muna ko
ng isang term Purchasing power is the value of a currency expressed in
terms of the amount of goods or services that one unit of money can buy.
So in simplest terms, value or worth ng nabibili mo based sa dami ng
products na kasya sa pera mo. Kunwari kung ako, meron akong 100 pesos
so tas ang mabibili ko lang don sa 100 pesos na yon kunwari is 2 packs of
sanitary napkins pero pag sa mga lalaki ang meron ng 100 pesos, marami
na kayong mabibili don, so ang question ko is, Do you think that women will
have less purchasing power since pink tax affects their minimum wage?
Uhm wait paulit nga
Oh sige
SENIOR HIGH SCHOOL
Sorry sorry
San ako uulit? Yung sa mismong definition ng purchasing power or yung

tanong lang?
Yung sa last
Oh sige, question lang?
mHm mhm
Okay do you think that women will have less purchasing power since pink
tax affects their minimum wage? Again yung purchasing power value or
worth ng nabibili mo based sa dami ng products na kasya sa pera mo so do
you think they will have less purchasing power since mas mahal pa yung
value ng gamit kesa dun sa panlalaki?
Di ako sure pero ang feel ko kasi dapat hinde kasi mas sila yung mas
maraming pangangailangan yung babae kesa sa lalaki
Okay last question to sa first part, Do you think that women should adjust
No, kasi nga
Why why not
Ay ay sorry
SENIOR HIGH SCHOOL
Sige okay lang
Uhm no kasi nga parang pano ko ba sasabihin
Sige kaya mo yan
Uhmmmm grabe naman basta parang ano kaya kasi nga basta
kailangan nila bilhin nila kasi nga kailangan nila yon and mas mag uhh
kumbaga makakatulong din yun sa kanila and kaya nga tinawag na
daily needs or ano kasi kailangan mo siya pang-araw-araw so yun
Sige proceed tayo sa second set of questions janinaa
So for the second set ng questions its about How Society and Media
Contribute to Gender Construction. Okay so first question, Do you follow
the standards set by the society?
Yung iba yes fino follow ko pero yung iba hindi
Why?
Kasi parang hmmm alam mo yon minsan mapipilitan ka minsan

maiisip mo rin na parang hindi mo naman kailangan sundin kung baga
may parang nappresure ka na parang kailangan mong sundin kasi
may mga tao na nasa paligid mo na sinusunod yon pero minsan
mararamdaman mo rin na parang hindi mo naman kailangan sundin
yung mga bagay na yon
SENIOR HIGH SCHOOL
So next question are you only exposed to things that are strictly related to
your gender or to what your society expects from you?
Tbh yes, kasi dun ako sinanay talaga i mean parang sinasabi sakin na
wag ko nang pakielaman yung mga bagay na hindi mo naman
kailangan which is feel ko mali nga na yun yung tinuturo sakin kung
baga naiintindihan ko na siya nung mas naging matured na ko
Okay next were you able to freely express yourself even with the standards
that the society has set on you? For example, physical appearances, choice
of clothes or things, manners, etc.
Yes kasi hindi ko alam pero ang confident ko sa sarili ko so parang

hindi ko naiisip yung iba
So last question dito sa second part ng q and a, would you say that the
media has contributed to your gender identity/construction? For example,
influencers, magazines, social networking sites.
Hinde kase katulad nung sa influencers di ako nagpapa influence sa

kanila wala akong pakealam sa kanila pinapanuod ko sila pero hindi
ko sila pinapakinggan o pinapakielaman kasi nga wala lang may sarili
akong buhay ganon and kung anong nababasa ko hindi lahat inaapply
ko sa sarili ko kumabaga i have my own ways to follow
Okiee thank you so for the third part naman kieana

SENIOR HIGH SCHOOL
Oh eto last set na siya ng questions it's all about ECONOMY VS

MORALITIES & PRINCIPLES ohh first question In a marketing perspective,
do you think manufacturers are successful in utilizing the pink tax?
Feel ko yes kasi mas kumikita sila kasi siyempre mas mataas yung
price edi mas kikita sila
Okay second question, In your opinion, how much does the pink tax affect
Filipino citizens?
Shhh uhm syempre siguro yung mga less fortunate talaga yung mas
naapektuhan kasi nga lalo na sa girls kasi nga mas mataas yung price
mas mataas yung gastusin nila so kumbaga dadagdag pa yon sa
problema nila imbis na mababa na lang dapat yung price equal na lang
dun sa katulad nung sa lalaki and ayon ang tawag dito mas
napapataas talaga yung gastos nila and mas madadagdagan yung
problema nila about don sa gastusin nila
Philippines? Yung economy includes profit that company makes from the
pink tax
Uhm yes kasi nga ano yon mas mataas nga yung kinikita and kumbaga
yung matataas na prices na yon kailangan ng mga tao so mas nabibili
siya mas madami ay may mga bumibili madaming bumibili so mas
madami silang makukuha may narerecieve na money so ayon mas
maraming pera mas malaki yung economy
SENIOR HIGH SCHOOL
Okay If the pink tax is abolished, do you think there will be a notable change
in the Philippine economy?
Pa repeat po ulit
Siguro yes pero hindi siya ganon kalaki i mean hindi siya yung
sobrang laki na mapapansin talaga nating lahat pero magkakaroon
siya ng effect talaga
Second to the last question, do you think the pink tax has a significant role
in poverty here, in the Philippines?
Significant role significant role in poverty
Oo
Uhm yes ahh pano ko ba sasabihin to siguro wait
Sige go go go
Significant role sa poverty, Baka may masabi akong mali eh
Okay lang basta opinion lang naman
Magkakaroon siya ng significant role uhm siguro yes kasi nga

syempre ayon nga yung mga less fortunate mahirap konsi kumbaga
SENIOR HIGH SCHOOL
wala silang antawag dito wala silang enough money to buy those
products na naapektuhan ng pink tax so siguro mapipilitan na lang
silang wag bumili non magtiis tiis na lang ganon syempre mas
mahihirapan sila sa situation na yon kasi nga tiis tiis nalang sila and
siguro yung iba na less fortunate maghahanap sila siguro ng
alternatives for that na siguro yung alternative na yon magkaroon ng
bad bad effects sa kanila
Okay last question na to, Would you still choose to abolish the pink tax if it
Abolish? Yes gusto ko siyang mawala kasi nga syempre lahat naman
siguro tayo gusto impromote yung equality and diba tama naman
Oo sige go
Yon ipromote yung equality and syempre para mas ano mas makita
natin na talaga lahat tayo pantay pantay dito and alam mo yon maayos
lahat ng problema lalo na sa mga nangyayari and yung sa econoomy
when it comes to economy kahit magkaroon siya ng epekto don pag
na abolish yung pink tax atleast nagkaroon na ng equality sa lahat and
I thank you
SENIOR HIGH SCHOOL
NTERVIEW NO. 13
Interviewed by: Garvez, John Rey
Transcribed by: Garvez, John Rey Corrales
Legend:
I’m just gonna give you a brief background of our study, so you can be
familiar with our topic. The Pink Tax is a phenomenon that directly affects


SENIOR HIGH SCHOOL


That’s that, For the first set of questions, this is going to be about the SOP
1 of our study which is the background knowledge about the pink tax. So
first question, are you aware of the pink tax? How does it affect the minimum
wage of a person.
pwede taglish or English
kung san ka komportable
Actually nalaman ko lang sya nung nainterview sya sa akin which is

during this… during nag re-reach out ka sa akin. Sabi ko ngayon ko
lang narinig to so sinearch ko sya and niresearch ko sya sabi ko ahh
may ganito pala na parang products or… services na mas mahal para
sa mga babae. Or ganon so sabi ko may ganun pala. So yon ahh…
actually ahh… yun lang yung background ko. Parang yun yung yun
lang yung alam ko about the pink tax. Mas mahal yung products or
services na nag co-cost para sa babae or any products that are labeled
as for women compared sa lalake yun lang.
SENIOR HIGH SCHOOL
Ah siguro lalo na kung minimum wage sa… sa women workers siguro

mas mahirap magisip financially lalo na kung lagi silang lalo kung
naaapektuhan talaga yung livelihood nila… na pangaraw-araw ganon
sa mga products na binibili nila. Para sa kabutihan nila ganon.
How about your family? Does your family know about the pink tax and how
it affects the minimum wage of a person? If so, what’s your opinion about
this.
Siguro hinde kung… kung… I can help them educate na tungkol sa

bagay na ‘to siguro malalaman nila. And they will be knowledgeable
about this issue aswell.
Thank you. Knowing that the pink tax affects the minimum wage of a person,
Ahh… siguro ano it’s either uhh… babaan? Yung prices as in equal
lang yung prices for any kind of product na that requires both male
and female or something like that. Or kaya i-lessen na lang yung
gender based na pag presyo and siguro uhh… ipantay yung sa male
products ipantay na lang yung… sa ginagastos ng babae.
Next question. Do you think women will have less purchasing power since
pakiulit ulet wait lang

SENIOR HIGH SCHOOL
Do you think women will have less purchasing power since pink tax affects
their minimum wage?
For sure… for sure. May nakita akong example na antaas talaga ng
difference pagdating sa guy and… man and women’s products. May
nakita ako nakalimutan ko lang example… basta ang laki ng difference
ganun nung prices so siguro naaapektuhan talaga.
Next question. Do you think that women should adjust themselves and
minimize their finances just to avoid the effects of pink tax.
Dapat nga hindi na dapat naga-adjust eh gagastos din. Dahil lang

babae ka kailangan mong mag bayad ng mas madami mas mahal
ganon. Not really.
Thank you for answering those questions. Now continuing to the SOP2 of
our study which is how society and media contribute to gender construction.
So first question. Do you follow the standards set by the society.
It depends kung tama… kung tama ba yun or hinde. Or what I think it’s
right or wrong? Which is mostly naman uhh… daming na cocontribute
ng ways of thinking na yun sa social media. Which is parang a lot or
more people are educated now, which is great.
Okay, next question. Were/are you only exposed to things that are strictly
related to your gender or what your society expects from you?
SENIOR HIGH SCHOOL
Not really. Dami mong nakikita na kung anu-ano sa ano eh… sa mask
inga sa news eh and sa social media, lalo na sa social media. Dami
mong pwedeng ma-experience or makita na kung anu-ano.
So next question were/are you able to freely express yourself even with the
standards that the society has set on you? For example: physical
appearances, choices of clothes, things, manners and etc.
Di ako ganun magarbo mag ano tsaka lalo na wala akong fashion
sense so uhh… na-express ko lang sarili ko siguro ang hobby ko
lang… ang trip ko lang naman gawin is maglaro siguro dun ko na
express talaga kung sino ako.
okay okay, next question. Would you say that media has contributed to your
gender identity/construction?
Not really. Not really, kase kilala ko naman sarili ko so di ko na

kailangan na sumunod sa uso something like that.
Thank you for answering those questions now we will proceed to the
moralities and principles questions. First question. In a marketing
perspective, do you think manufacturers are successful in utilizing the pink
tax? Why do you say so?
Siguro? Kase uhh… natago nila to eh kase for something na hinde

masyadong issue na napaguusapan which is ngayon ko lang talaga
na encounter to. I think it’s… smart of them and kind of uhh… and
yung way of thinking nila parang business talaga lang like there’s no
SENIOR HIGH SCHOOL
consideration sa kung sino yung maaapektuhan or something like

that.
Okay, thank you. Next question. In your opinion how much does the pink
tax affect filipino citizens.
I’m not really sure kung… kung may evident na naapektuhan or

something like that but kung… kung unless makita or maging super
evident yung issue na to siguro makikita ko dun kung gaano talaga
naaapektuhan mga tao.
Okay, Next question. Do you think that the gender tax greatly contributes to
the economy of the Philippines?
Siguro? Uhh… kase ano ang daming tao or let’s say a higher class na
mahilig bumili ng kung anu-ano for their own satisfaction I think. So
you yung naisip ko.
Next question. If the pink tax is abolished, do you think there would be a
notable change in the Philippines economy?
Siguro. Kase I think hinde naman lang sa ay oo sa Philippines yeah,

especially here na parang it’s a parang there’s… parang may certain
standard pag dating sa bagay na meron ka or gamit na meron ka.
Okay, next question. Do you think the pink tax has a significant role in
poverty, here in the Philippines?
SENIOR HIGH SCHOOL
Uhh… I’m not sure. Siguro if they’re educated enough for those people
na alam na… parang hindi sila… if they are educated enough siguro…
siguro malalaman nila to be much more wiser sa mga products na
binibili nila.
Next question and last question. Would you still choose to abolish the pink
tax if it contributes to the economy despite its gender based tax and
Syempre. To make it fair for everyone. Para if it causes hardships, edi

I abolish dapat mawala.
Okay so, BEFORE WE CONCLUDE THIS INTERVIEW, DO YOU HAVE

ANY QUESTIONS FOR US? CONCERNS? VIOLENT REACTIONS?
THANK YOU VERY MUCH FOR YOUR TIME! WE HAVE A FOLLOW UP

INTERVIEW ALONG WITH SOME OTHER CHOSEN PARTICIPANTS. IF
YOURE ARE CHOSEN TO BE ONE OF THOSE, WE WILL CONTACT
YOU NALANG PO.
SENIOR HIGH SCHOOL
INTERVIEW NO. 14
Interviewed by: Garvez, John Rey & Jacob John Louie
Transcribed by: Jacob, John Louie Jolin
Legend:
the pink tax
person?
I was not aware.
No, I haven’t heard them talking about it. I think it is very sexist for me
really. I did not know about it was happening till you guys told me
SENIOR HIGH SCHOOL
about it and I feel very weird about it because I just noticed that it is
actually a real thing that happens with products.
I have no solution for it.
No, I do not think so. Because IO think that men still buy their own
kind of products and still have a good wage for them, and it should
not be that much different for women.
For me it depends on the person if they really want to save money and
not be affected by it. I think that is their decision I do not think that we
a as a society should force them to pay less just because we know
about this information. It should be still the persons decision if they
want to or not.
I used to but now I am trying to be a lot more different and be more ,

do what I want to do.
SENIOR HIGH SCHOOL
Yes, because I think that programming is what my parents used to say

about me is that computer related jobs are more for male and I have
been slowly (I used to) thinking that it should be only male but I have
seen other female programmers.
I have been only expressing myself secretively like very private

because I am still afraid of what others will think of me especially my
family since they are very religious and I don’t think they would
approve of me doing these kinds of stuff.

networking sites.
I used to follow very sexist youtubers when I was young, and they have
been a very big impact on what I should think and when I got into being
17 years old was when I thought that hat they were talking about was
wrong.

SENIOR HIGH SCHOOL
Yeah, because I think that they have been doing it for thousands of
years now and they have gotten good with it.
do you say so?
It affects them a lot especially since I think that most of the Philippines’
population are in poverty right now and I think that it affects them
since they wan t to express themselves.
Philippines?
I think because it has been a thing for years now I think it does a affect
our economy.
Yeah, there would be a huge change especially since it has been done
for years and some people would have a hard time getting used to it.
Philippines?
Yeah, since poverty has been growing in the [Philippines at least to

my knowledge, it has been growing because of the pink tax and people
want to express themselves and people can’t do that because of their
wage and the products that they want to buy.
SENIOR HIGH SCHOOL
Yeah, I would. Because it has been affecting the people in poverty a

lot and I think that it would slightly turn the tide for other Filipinos to
make their lives better.
SENIOR HIGH SCHOOL
INTERVIEW NO. 15
Legend:
Interviewee –Bold Text
Start na po
Mmkay wait lang
Nagrerecord na ba?
Yes
So the background of the study,

 
SENIOR HIGH SCHOOL

Grauerholz, L., Weichsel, R. et al, 2011).  
 
specifically in color and size, making it more expensive for women. 

the “appropriate” color. 
Uh, Goodafternoon!
Uh- For your first set of questions, it would be about the- your background
knowledge about the pink tax.
For your first question,
Are you aware of the pink tax?

SENIOR HIGH SCHOOL
Uhm, yes. I am aware of the pink tax.
Uh, How do you think does it affect the minimum wage of a person?
Uhm, it affects the minimum wage of a person, specially sa mga

women. Uhh, pag nag- bumibili sila ng products nila like feminine
wash or they avail services, mas- mas mataas yung binabayaran nila.
There’s this like discrimination, walang equality kase ganun din
naman yung binibili ng men pero pagdating sa women mas mataas
yung binabayaran nila. Ganun.
Mmm.
Uhh, what about your family? Does your family know about the pink tax and
how it affects the minimum wage of a person?
Uhm, no.
Ok.
Uhm, knowing that the pink tax uh, affects the minimum wage of a person,
For me, I think a solution would be simply ano, re- remove pink tax. Or
maybe uh, ipatupad yung SOGIE bill para mawala yung discrimination.
Para pagdating sa mga products alam mo yun, equal lang. There’s
equality and everything, ganun.
Ok.
SENIOR HIGH SCHOOL
Do think that women will have less purchasing power since pink tax affects
their minimum wage?
So, purchasing power is the value of currency expressed in terms of the

amount of goods or services that one unit of money can buy.
So in simple terms, uh, it- yung purchasing power is the value or worth ng
nabibili mo based sa dami ng products na kasya sa pera mo.
Uh, Going back to the question, do you think that women will have less
purchasing power because of the effects of pink tax?
Yes, uhm, mas magiging conscious sila sa pag gastos since,

kailangan nilang I budget yung, ano, mga gastusin nila since mas
mataas nga yung products nila, they need to be more uhh, wise,
pagdating sa pagbili. Ayon.
No, I don’t think women should be adjusting theirselves because of

pink tax, since it’s their basic needs naman. So, I think the one that
should be adjusting is the- the businesses or yun nga tanggalin yung
pink tax.
Ok.
SENIOR HIGH SCHOOL
Now moving on for the next set of questions, it will be about how society
and media contribute to gender construction.
Uh, do you follow the standards set by the society?
Uhh, no. Because for me I set my own standards. And as a part of uhm
LGBT community, our community, meron- meron silang parang
certain image of us, na, dapat I-achieve namin for us to have
validation. And ‘di ako sumasang-ayon sa standards nila because uhh,
I would like to be- I, I’d like myself to be unbothered by those, yun
lang.
Ok.
Uhm, were or are you only exposed to things that are strictly related to your
gender or to what your society expects from you?
Uh, sorry. Pardon.
Uhh, Are you only exposed to things that are strictly related to your gender
Yes.
Uh, under what circumstances were these standards set on you?
Uhm, siguro pagdating sa clothes, ganon. Like uh, ‘di kase open sa
atin na women uhh- men are wearing feminine clothes ganun, or men
wearing makeup, ganon. Yon.
SENIOR HIGH SCHOOL
Ok, uh were or are you able to freely express yourself even with the
standards that the society has set on you? For example, physical
appearance, choice of clothes or things, manners, etc.
Yes uhm, like I- like what I’ve said sa first ano, uhmm, I’d like to stay
unbothered. Gust- uhh, sinusunod ko lang yung standards ko and I
care less sa opinion ng iba. Yon.
Would you say that media has contributed to your gender identity or
construction?
Yes.
Uhh, How do you say so?
Uhm, Siguro pagdating sa mga ano, sa mga uhh, influencers ba

ganon, parang they also experience the same, the same experiences
that I experience. Yon.
Ok.
Moving on to the next set of questions it will be about economy vs moralities

and principles
First question,

utilizing the pink tax?
SENIOR HIGH SCHOOL
Yes.
Uh, why do you say so?
Because alam nilang ano eh- alam nilang, uhh, need ng mga women
yung ganun, yung mga uhh female products ganon. Alam nilang basic
needs, so parang it’s like a marketing strategy na, taasan nila yung, ay
lagyan nila ng mas mataas na patong since mas bibilhin nga yon ng
mga women like kailangan nila yun constantly. Ganon.
In your opinion, how much does- how much does the pink tax affect Filipino
Citizen?
Uhm, it affects the filipino- ay, pwedeng pa-repeat. Sorry.
In your opinon, how much does the pink tax affect filipino citizens?
It affects them greatly. Lalo na yung ano, yung poverty here in the
Philippines. Yung mga Filipina women na wala man- wala nang pera
tapos, wala silang pambili ng products na yon since mas mataas nga
yung bayad ganon. Ayon.
So, in relation to that, do you think that the pink tax has a, has a significant
role in the poverty here in the Philippines?
Yes. Because, ay ano yon sorry?

SENIOR HIGH SCHOOL
Do you think that the pink tax has a significant role in the poverty here in the
Philippines?
Yes there is.
Uhh, can you elaborate?
Uhmm, ayun nga, parang mas mapapagastos sila so mas onti yung
magiging ipon nila ganun.
Ok.
Ther- uhm, meron. It- it will, it will have?
Ok.
Uhh, for the last question, would you still choose to abolish the pink tax if it
Yes, I would like uhh, pink tax- pink tax to be abolished. Because
marami namang sigurong ways jan to, to improve our economy,
pwede naman nilang taasan in ways such as sin tax ganon, pwede
naman nilang ibawas nalang dun para mas may equality since men
and women are uhh, availing those kinds of products ganon. ‘di yung
sa women lang. ayon.
SENIOR HIGH SCHOOL
Ok! Before we conclude this interview, do you have any questions for us?
Concerns? Violent reactions?  
Uhm, wala naman.
Uh okay! Uh thank you very much for your time we have a follow up
interview along with some other chosen participants. If you are chosen to
be one of those, we will contact you nalang.
SENIOR HIGH SCHOOL
INTERVIEW NO. 16
Interviewed by: Gonzales Kieana, Rutor, Dominic, & Sunga,

Janina
Transcribed by: Sunga, Janina
Legend:


SENIOR HIGH SCHOOL


about the pink tax. First question, Are you aware of the pink tax?
Ah yes, kase I encounter it uh on a daily basis being a female, a girl,

and at the same time, I’m a shopaholic. And I do love to go to Watson’s
and go online shopping a lot, so yah, I’m familiar with this
phenomenon.
Okay. So how does it affect the minimum wage of the person?
Uh, because a lot of the things that are affected by pink tax especially
hygiene, hygiene items uh it is through necessity, hindi lang sya
want. So yes we could say na, then if it’s an actual necessity then you
could just choose the cheaper option which is usually yung sa men’s.
But the thing is, I feel uh, we should not be holding that against women
kase in the first place they shouldn’t get that, uh, consequence. Di
naman- bakit kelangan sa kanila malagay yung,uh wait like, they are
supposed to get the option and they shouldn’t be paying more to get
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an option that they like especially if the thing is the same lang naman.
So yah, especially for minimum wage workers. Kung necessity sya
especially if uh, sanitary napkins uh and then of course makeup yah.
We can say na yah want lang sya pero it’s a social need and for a lot
of jobs, kung cashier ka kelangan ng makeup stuff like that so yah it’s
a necessity rin at the same time. So, it affects everyone especially
those who earn less.
So next question, so does your family know about pink tax and how it affects
the minimum wage of a person?
I have not talked about this topic with them but I’m pretty sure na
familiar naman sila since they- especially my mom kase she’s also a
girl and she buys a lot of uh of things din na under pink tax.
Well first we should be addressing the problem kase I feel like it’s not
uh talked about a lot yes there are many problems in our society and
this may not be uh the top priority but it should be addressed pa rin
and im glad na there are researchers such as yours-such as you that
addressed this type of topic. So yah and I also think that- I’m not-
actually I’m not familiar if there are any laws or bills that are present
at the moment especially in the Philippines but I feel like the
government should also be uh shedding light into this topic and into
this, they should address this problem.
SENIOR HIGH SCHOOL
Yes because uh another uh societal problem is that women are less

than men. So the fact na we are less and we have to spend more uh is
a big deal and could diminish the value of uh yung money ng uh
women because they get to buy less and yet they earn less. Ay yah
yah, they need to spend more and yet they are less, so yah.
Uhh I feel like it’s a practical choice if you are in a situation wherein
you want to spend less and want to save more then it is an option then
you could opt for the cheaper option. But the thing is, as I said earlier,
you shouldn’t- you should not need to do that you should be given the
options and you should not be given consequences for the options
that you choose.
Okay so for the second part of our questions is about how Society and
Media Contribute to Gender Construction.Okay so question number one,
do you follow the standards set by society?
I would like to say na no, but let’s be honest, uh I grew up with the
societal standards and even though a lot of the things that are set by
society such as fashion and makeup are things that I actually do like.
Eh I guess it uh because I grew up with the societal norms na embed
na rin sya saken na although,I do like it, personally like it I guess
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siguro naapektuhan na rin sya somehow by all the social media

presence and the societal pressure.
So Were/are you only exposed to things that are strictly related to your
Hmm. Well not uh not uh hindi naman sya exclusively but yes I guess
I have been raised to be a little bit more girly and I have been yah, a lot
of my parents would remind me to act like a girl, act like a woman, and
to dress up and to look like a girl so yah I guess.
So were you able to freely express yourself even with the standards that the
Uh yah, feeling ko naman I, I can express myself naman properly and

with what I, I can do what I like naman although, some- some areas of
my life I do have to consider societal norms I could, I feel like I’m pretty
, pretty privileged naman to be able to be myself kahit na I’ve been
under pressure with all the societal norms yah.
So would you say that media has contributed to your gender

networking sites.
Yah uh seeing a lot of uh beautiful, beautiful girls and then they would
advertise stuff like this that would make you prettier,that would make
you slimmer, would make you more fashionable, would make you
more attractive. Yah uh yah I guess na, na a lot of these influencer are
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actually influential. Like, they actually affect the things I buy and the
things that I want to express myself with so yah.
Okay, so for the next set of questions is about economy vs. moralities and
Definitely. Kase like what we talked about earlier about the societal
standards, because women are set under this microscopic bubble that
they should fit this, they should be buying this, they should be
purchasing this. Women tend to spend, women are more willing to
spend more to achieve this standard so yes from a business
perspective they are successful kase as we can see, a lot of the, kaya
ang dami mo paring nakikitang items na affected by pink tax is
because it’s working people- girls are buying it, women are buying it.
And yah, it makes them richer uh it yah it affects a lot of women
negatively.
So In your opinion, how much does the pink tax affect Filipino citizens? How
do you say so?
I guess, it depends kung , it depends on the person actually ,if uh on

what society they grew up in on what uh on their financial stability on
their financial uh power and yah by a lot, it depends for a lot of women
but I feel like everyone is affected because some things are not just
wants, it’s actually needs din such as sanitary napkins and other
hygiene products.
SENIOR HIGH SCHOOL
So do you think the gender tax greatly contributes to the economy of the
Philippines?
I would say, yes. Kase I feel like it’s prominent naman sa Phlippines
to- we are still a very traditional country kaya we still look at girls, we
still have a mindset na uh pink is for girls and blue is for boys, uh girls
wear makeup, girls have to uhm have to be pale, a lot of things yah
kase Filipinos have very westernized uh standards kaya we try to
match that and we pressure women to fit that standard kaya women
tend to spend more on that.
Uh sorry can you repeat that? Nag-lag ka nag-chappy ka.
Hmm. I feel like there would, honestly kase I feel like a lot of the things
that I buy are manufactured sa, a lot of things that are marketed
towards women are manufactured overseas and are just important
dito. So personally yah I feel like, kase ang lakas naman ng Philippine
economy is more on natural resources. We, yah we manufacture some
but mas naka focus kase tayo sa, yung industry naten mas naka focus
sa food and or delicacies and other things that we have in the
Philippines exclusively. Uh things such as makeup, I usually purchase
from manufacturers overseas, so ayon.
SENIOR HIGH SCHOOL
So do you think the pink tax has a significant role in poverty here, in the
Philippines?
Definitely. Uh definitely kase uh in every single thing in our life,

present sya, like you said uh haircuts, well its uh lahat naman
nagpapagupit uh makeup minsan kelangan sya for uh work kelangan
sya for certain events its required kahit na uh its required. So yah,
sanitary napkins, everyone needs that uh even baby items, kelangan
mo magpakain ng anak mo pero mas mahal yung diaper ng anak mo
kase babae yung anak mo. Things like that. A lot of uh yah it affects
everyone, especially women all the time.
Yes. Kase what sense is the economy if it oppresses and if it makes

the , if it makes uh less fortunate people lives harder kase with all of
these things ang yumayaman naman are big corporates hindi naman
tayo matutulungan na yah malaki, maganda yung ekonomiya but it
affects the poor more and it just makes the rich, richer so yah I, I’m
totally for abolishing the pink tax.
So that is all for our questions but before we conclude this interview, do you
have any questions for us? Concerns? Violent Reactions?
Uh I have no comments naman or reactions at the moment.

SENIOR HIGH SCHOOL
SENIOR HIGH SCHOOL
INTERVIEW NO. 17
Interviewed by: Garvez, John Rey & Gonzales Kieana
Transcribed by: Garvez, John Rey Kanisawa
Legend:
Now for our brief background, the Pink Tax is a phenomenon that directly

   
color and size, making it more expensive for women.    
SENIOR HIGH SCHOOL
   
Okay, so for the first set of questions, this is going to be about the SOP 1 of
our study which is the background knowledge about the pink tax. So First
question is, are you aware of the pink tax?
Um… yes. Kase um… um… syempre meron kaming babae dito sa
bahay and ayun we… kami yung naka-assign to buy groceries and
um… specific items na kailangan kunware shampoo um…
toothbrush… mga conditioner ganon and nanonotice talaga namin na
mas mataas talaga yung prices nung sa babae compared sa mga
masculine… masculine na… brand ng mga gamit na yon.
okay so, how do you think does it affect the minimum wage of a person?
I have no idea sorry.
Next question. Does your family know the pink tax and how it affects the
minimum wage of a person?
My family is um… My family is aware but they don’t notice it as much

unlike… unlike um… unlike people who… who has a lower monthly
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salary because um… in our family we can buy the things that we want,
and um… it doesn’t matter on how much the difference is between
men products and women products. We just buy them because of
um… in terms of shampoo we just notice the scent and that’s it, we
don’t give much attention to it.
Okay Thank you, Next question. Knowing that pink tax affects the minimum
wage of a person what do you think can be a solution for this dilemma?
Um… solution for?
Solution for the pink tax
Um… I think um… companies should be… be honest with um… selling
feminine products or feminine scented products. If they are going to
bump up the prices um… make sure na… merong specialty or merong
parang special ingredient or special procedure na pinagdaanan yung
isang product. To… to… to boost or to… to… enheighten the… the…
feminine products that women use and as all of us may know tayong
mga lalake we don’t care… we don’t care about these products
anyway. So ayon. Dapat ma make sure lang nila na may… may
parang… unique na… na…. na parang… treat yung product na yon.
Okay next question. Do you think that women will have less purchasing
power since pink tax affects their minimum wage?
more what?
will have less purchasing power since pink tax affects their minimum wage.
SENIOR HIGH SCHOOL
It doesn’t really matter anyway. Hindi naman sa ano, if they have the
money or the salary to buy things that they want, it shouldn’t matter
as much anyways. And also, um… since there is no… there is no…
significant difference in the products, I think they always have the
option to buy men products and um... don’t care about the color pink
or the women’s products branding.
okay, thank you. Next question. Do you think that women should adjust
Um… that also depends um… kase if they have lower salary, I think
they should definitely manage and adjust to the… to the… prices that
were put on women products.
Okay, thank you for answering those questions. Now continuing to the
SOP2 of our study which is how society and media contribute to gender
construction. So first question, do you follow the standards set by the
society?
um… what standards?
For example, standards that are set on you. Being you uh… being a male
for example.
Definitely. Um… not always though, pero yung mga basic na

standards ng na… ine-expect sa… sa… taong tulad ko syempre I
follow that. To make sure na hindi ako magmumukhang masyadong
off or… or merong… meron akong… mental disability or something.
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Okay, Next question. Were/are you only exposed to things that are strictly
related to your gender or what the society expects from you?
Um… Fashion for sure. Like Um… syempre my family always made
sure that as a boy, I get the things that are related to more masculine
types of products like cars, toy cars, male clothes, shoes, and
hanggang ngayon ganun pa rin yung mga products na gusto ko, and
mga binibili ko. And ayun nga since dati hindi naman ako masyadong
exposed sa mga feminine products and also yung society nga yung
standards nung society. I have no interest in female clothing or female
apparel or anything related to female products.
Okay, thank you. Next question. Were/are you able to freely express
yourself even with the standards that the society has set on you? For
example, physical appearances, choices of clothes or things, manners and
etc.
um… siguro if I’m alone I can express myself because I know that no
one will judge me, but um… even if I’m alone… It’s like um… it’s like
abiding to those… to those social… social rules or social standards is
normal for me. Yun lang.
Okay, next question. Would you say that media has contributed to your
gender identity/ construction?
Definitely. Kase diba… ano… if… um… konti lang talaga yung mga tao
na kayang mag walang pake sa media or walang pake sa sinasabi ng
iba. Um… yun nga si… si… jaden smith diba cross dresser sya. Pero
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kasi I’m not that kind of person na… na… I will do those things just to
get media’s attention. Wala lang if the media… if I do the normal
society standards things I guess um… I don’t give much attention to
the media. But yeah I follow the… the… standards that the media have
shown. In terms of being masculine and um… showing that you are a
real man.
okay, thank you for answering those questions. Now we will proceed to the
economy vs moralities and principles question. First question is, In a
Definitely. I mean uh… it depends on the customers if they will buy

those products but um… as of what I see… and what I experience…
I’ve seen friends buy specific products that could be like a scam or
something. Um… definitely it is.
Okay, thank you. Next question, In your opinion how much does the pink
tax affect filipino citizens
think um… not much. It doesn’t affect the filipinos that much since
um… filipinos could be… seen as naïve or they don’t really care about
those products as long as it’s cheap and it’s… it’s affordable.
Philippines?
For sure, because um… those taxes really… really gives an edge to
the well example, like if everyone bought masculine products and
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spend less, of course the government will receive less… less taxes.
So yeah definitely helps the government and the economy of the
Philippines.
Thank you, next question. If the pink tax is abolished, do you think there will
be a notable change in the Philippine economy?
Um… not really… because as I’ve said earlier filipinos don’t give much
attention to gender specific items as long as it’s affordable they buy it
so yeah I think it won’t make such a difference to… to… to really
implement that.
okay, next question. Do you think the pink tax has a significant role in
poverty, here in the Philippines?
The pink tax is what?
Do you think the pink tax has a significant role in poverty, here in the
Philippines?
Um… no… no it doesn’t have huge role in on why a lot of filipinos are
poor doesn’t… doesn’t make sense.
Okay thank you. Next question and last question. Would you still choose to
abolish the pink tax if it contributes to the economy despite its unfair gender
based tax and promotion of gender construction?
SENIOR HIGH SCHOOL
Of course I will abolish that… that pink tax because it really doesn’t
make much sense since you just change the color and appearance of
the containers and how you brand the… these feminine products,
doesn’t make sense so… yeah I will abolish it and make sure that what
you see is what you get um… the product can do this so… you have
to pay this much. And I will not base on the… on if it’s pink or it has…
like for women that branding I don’t… I will abolish that.
Okay so, before we conclude this interview, do you have any questions for
us? Concerns? Violent reactions? Thank you very much for your time! We
have a follow up interview along with some other chosen participants. If
youre are chosen to be one of those, we will contact you nalang po.
SENIOR HIGH SCHOOL
INTERVIEW NO. 18
Legend:
Nag-appear na ba?
Wal- ayan na, go na.
For brief background of the study,


SENIOR HIGH SCHOOL

specifically in color and size, making it more expensive for women.  

Proceeding with the first set of questions,
Uh, the first set of questions will be about your background knowledge about
the pink tax.
Uh, so first, are you aware of the pink tax?
I only heard about the pink tax, right now. I don’t have any background
knowledge about it po.
Uh, does your family know about the pink tax?
No rin po. I ask them yesterday, to prepare for this, and they do not
have any anything- uh, they don’t know anything about it po.
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Oh, okay okay.
Now, the pink tax affects the minimum wage of a person. Knowing this, what
do you think can be a solution for this dilemma.
Ano po ulit yun?
Uhh, what do you think can be a solution for the pink tax?
A solution for the pink tax-
Ok. I think, I think hindi ko siya nav-view na- tagalog ko na lang po ah.
Sige po
‘Di ko siya nav-view as discrimination, kase parang ang tingin ko jan

ay nagmahal itong mga products na toh dahil sa quality. I think
because of the quality, kaya ‘di talaga siya discrimination. So ang
solution for that is, maybe, ano ba. Make people aware na hindi talaga
siya- na hindi naman talaga siya uhh gender based na pricing, but
instead it’s- ayon hindi siya gender based pricing, para aware din sila
na hindi talaga siya- wala talagang pink tax.
I see.
Uhh, do you think that women will have less purchasing power since the
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Uhh yes. Kung dadagdagan nga yung- kung mas mataas nga ang
pricing ng mga uhm products for women, edi ayun. Less purchasing
power ren for them.
Ok.
finances just to avoid the effects of the pink tax?
Uhhm, yes? I think, yes.
Uhh, why?
Uhh, now that they have knowledge na mas mataas nga yung
presyohan- pero actually, wala pala silang- hindi aware halos lahat ng
tao so, uhm, ano ba, wait can you repeat the question po?
Ah ok, do you think that women should adjust themselves and minimize
their finances just to avoid the pink tax?
Ok. Uhh, siguro hindi nalang pala. Hindi nila dapat i-adjust ang
kanilang finances for the pink tax?
Ok
Since ano ba, how can I explain this ba, hmm, pwede ba I don’t know
how to answer the question nalang?
Ahh yes ok, so let’s move on.

SENIOR HIGH SCHOOL
Uhh, now for the next set of questions, it will be about the society and media
contribute to gender construction
Uhh, first do you follow the standards set by society?
Yes.
Uhh, why?
Can you explain why you follow the standards set by society?
Uhm Syempre for uhm, tawag mo dun, to promote equality of course,

and also to promote a stable and also a- how do you describe this,
promote a stable and also a just society. That is why I follow the
standards.
I see.
Uhh, were or are you only exposed to things that are strictly related to your
I’m sorry, ano po ulet?
Are you only exposed to things that are strictly related to your gender or to
what your society expects from your gender?
Yes, I think so.

SENIOR HIGH SCHOOL
Uhh, under what circumstances were these standards set on you?
I only buy products that for me po. I only buy products that are for me.
Ah ok.
Were or are you able to freely express yourself even with the standards that
the society has set on you? Uh, for example physical appearances, choice
of clothes, or things, manners, etc.
Yes.
Ok uh, would you say that media has contributed to your gender identity or
constructions? For example influencers, magazines, social networking
sites.
Yes.
How do you say so? How did it affect uh, your- how did it contribute to your
gender identity?
Because media provides a lot of information that will let us realize who
we are truly. Kaya doon, minsan ginagawa siyang basis to uhm get to
know yourself and to realize who you really are po.
Ok.
SENIOR HIGH SCHOOL
Now moving on to the next set of questions, it will be about Economy vs

Moralities and principles.
Uhh, firstly, in a marketing perspective, do you think manufacturers are

succesful in utilizing the pink tax?
Again, sorry.
Uhh, in a marketing perspective, do you think manufacturers are successful

in utilizing the pink tax?
Ah yes, kase hindi siya- hindi naging aware yung mga tao na meron
pala tong pink tax na toh. Kaya successful nga siguro sila because of
that.
I see ok.
In your opinion, how much does the pink tax affect filipino citizens?
Ah ok, so pink tax kung mapapansin niyo ay- dinadagdagan nga yung
presyo ng mga products for women, so if this continues then it could
affect the overall income generated by women here in our country or
kung saan man. At kapag magpatuloy tuloy pa siya, possible na uhm,
mas mababa ang maging income at purchasing power ng mga women
kaisa sa kalalakihan. Ayon.
Ok.
SENIOR HIGH SCHOOL
Philippines?
Yes.
Uhh can you elaborate? Why do you say so?
Uhm Since, ayun nga since, the mm- since the prices for women
products are higher then the purchasing power of women are lower
than men. So it affects the demand, it affects the demand and how
often women spend now, kase ano, mababawasan ngayon income nila
na gagamitin nila for spending for products, ayon.
Ok.
Yes, there is, there will be. A notable change.
Ok.
Do you think the pink tax has a significant role in poverty here in the
Philippines?
Yes, meron.
Uhh, how do you say so?

SENIOR HIGH SCHOOL
Ayon, uulitin ko lang yung kanina since ayun nga uhm, dadagdagan
niya ngayon yung tax uhm, mababawasan ngayon yung income ng
women, mababawasan ang purchasing power nila, kaya ayon
magiging poverty. It further leads to poverty if we have less
purchasing power than what we expect.
Uhh, for your last question, uhh, would you still choose to abolish the pink
tax if it contributes to the economy despite its unfair gender-based tax and
Uhh, again please.
Uhh, would you still choose to abolish the pink tax if it contributes to the
economy despite its unfair gender-based tax and promotion of gender
construction?
Yes.
Uhh, why? Why would you choose to abolish it?
Ay pwede paulit ng question, sir?
Ahh, would you still choose to abolish the pink tax if it contributes to the
construction?
Ay. Uhm. Yes I would still choose to abolish it. Kase, uhm ‘di naman
talaga siya nakakatulong sa economy- nakakatulong siya sa economy
by adding the taxes, pero yung purchasing power nga nitong mga
SENIOR HIGH SCHOOL
women na toh ay mababawasan, so it should be abolished because it

will lead to poverty. Ayun lang, ayun yung pinka reason ko.
Ok, uhh,
Concerns? Violent reactions?  
Uhh wala naman.
Ok, if that’s the case, uh thank you very much for your time we have a
follow up interview along with some other chosen participants. If you are
chosen to be one of those, we will contact you nalang. 
SENIOR HIGH SCHOOL
INTERVIEW NO. 19
Interviewed by: Garvez, John Rey & Jacob, John Louie
Legend:

   
color and size, making it more expensive for women.    
   
SENIOR HIGH SCHOOL
So for the first set of questions, this is going to be about the SOP1 of our
study which is the background knowledge of the pink tax. So first question
is are you aware of the pink tax?
Yes I… um… I am do aware that um… some products that are meant
for women are higher in price than those uhh… for men. But I am not
aware um… I do not know exactly about the terminology, pink tax. I
mean hindi ko ayan explain ko sa tagalog. Alam ko na mas mataas
aware ako na mas mataas yung prices nung pambabae kaysa sa
panlalake pero um… I’m not that aware of… na may term pala na pink
tax na tinatawag. Akala ko nung una ko syang narinig batas ba sya?
Or something or bill na naipasa ganon or tax talaga sya na pinapatong
sa pambabae na products ganyan. Di ko sya alam na terminology pala
sya na mas mataas yung binabayaran ng mga babae kaysa sa lalake
sa mga products na may similarity naman or similar lang talaga
ganon.
Paano sa tingin mo nakakaapekto yung pink tax sa minimum wage ng ano

ng isang tao?
Ayon so since may pink tax nga na mas mataas yung pambabae na
products or mas mataas yung mga binabayaran nung babae sa mga
certain products kesa sa panlalake, yung mga babae syempre mas
mabilis mauubos yung um… pera nila kapag sumahod na sila. Kase
SENIOR HIGH SCHOOL
mas… kase nga merong uh… difference dun sa binabayaran ng

pambabae tsaka sa pang lalake. So ayon feeling ko yung minimum
wage nung mga babae, hindi sya ganon magiging sapat kung mag
papatuloy na mag kakaroon ng pink tax. Or kung patuloy na mayroong
pink tax na nangyayare. Kase um… pareho lang naman yung product
pero kaya lang sya tumaas kase diba pambabae sya. Kaya yon mas
mabilis mauubos yung budget nung babae kaysa sa lalake so kung
hindi mawawala yung pink tax dapat siguro medyo tumaas yung um…
kita or sahod ng mga babae para ma fill yung gap or yung need dun
sa mataas na presyo ng bilihin ng babae since may pink tax nga na
existing ayon.
Does your family know the pink tax and how it affects the minimum wage of
a person? if so, what’s your opinion about this?
Ayon feeling ko pa din hindi din nila alam na ayon mas mahal yung
about sa minimum wage kase yun nga family owned or kami yung nag
r-run ng business namin. Pero aware sila about sa pink tax hindi lang
siguro nila alam na about yung sa minimum wage ganyan.
okay, next question. Knowing that pink tax affects the minimum wage of a
person what do you think can be a solution for this dilemma?
Ayon katulad nung kanina sa nabanggit ko… kung mag um… para
masolusyonan siguro dapat siguro silang mag gawa ng research or
um… study talaga yung masinsinang study. Para malaman kung uh…
sa pangkalahatan… sa… in general ng mga babae kung mas mataas…
kung gaano kataas and mas mataas ba talaga yung um… yung…
ginagastos nila sa mga products. And if mas mataas talaga, dapat
SENIOR HIGH SCHOOL
implement siguro ng batas or regulation na medyo tataasan yung

minimum wage nung mga babae compared sa lalake. Since based dun
sa studies na mapapatunayan na mas mataas talaga yung um…
ginagastos ng mga babae for certain umm… products na kailangan
talaga sa pangaraw-araw. Ganon.
Okay, thank you. Next question. Do you think that women will have less
purchasing power since pink tax affects their minimum wage?
Pano yung definition nyo ng purchasing power?
So kunware yung kakayanan mo bumile ng bagay
siguro yung purchasing powers nung mga babae ano… parang

bababa since minimum wage earner ka lang tapos may pink tax mas
mataas yung um… bilihin mo na pangbabae kaysa sa iba. Mawawalan
kana ng budget or extra budget na bumili ng iba pang mga bagay.
Unlike sa males na since hindi sila ganon… hindi sila directly affected
by the pink tax kase males nga sila, medyo mababa yung prices or
nasa normal price yung um… yung price nung bilihin nila mas
magkakaroon sila ng budget kaysa sa females kaya ayon. Mas may
purchasing power yung lalake kaysa doon sa babae, mawawalan kase
yung babae ng extra budget kase nga dun sa pink tax mas mataas
yung bayad nung bilihin ng pambabae. Ayon.
Okay, thank you. Next question. Do you think that women should adjust
SENIOR HIGH SCHOOL
Feeling ko… hinde dapat? Hinde dapat mag adjust yung mga babae.
Para ay… feeling ko oo feeling ko di naman dapat mag adjust yung
mga babae para ma uhh… address yung pink tax. Feeling ko yung
manufacturers dapat nung mga products. Lalo na kung wala naman
talagang pinagkaiba yung mga products. Halimbawa, iniba lang talaga
yung color nung um… packaging, iniba lang yung design nung
packaging pero parehas pa rin yung contents nung dalawang
products tapos mas mataas lang yung sa pambabae. Dapat hindi mag
adjust don yung mga babae dapat, the manufacturers yung mag adjust
or yung mga producer nung certain products na yon. Ayon. So ayon
feeling ko dapat magkaroon ng law about something sa pink tax. Para
syempre yung rights din, maa-ano sya ma… basta yung rights nung
mga babae syempre hinde, kung pareho naman diba parang um…
hindi makatarungan na mas mataas yung price nung pambabae sa
panlalake, kung parehas lang naman yung contents nung mismong
products or yung service. Pero kaya lang sya tinaasan kase
pambabae, so feeling ko dapat magkaroon ng um… law or something
na action yung government para ma address yung mga ganoong
situations. Kase maiipit yung is yung mga girls. Ayon yun lang.
Thank you for answering those questions. Now continuing to the SOP 2 of
our study which is how society and media contribute to gender construction.
So first question, do you follow the standards set by the society?
Sumusunod kaba sa standards na sinet ng society para sa’yo?
Um… can you give examples po?
um… um… kunware babae ka ah… babae ka dapat ganito ka dapat ganyan
ka. Ganon. Parang ganon.
SENIOR HIGH SCHOOL
Uh… sometimes.
How can you say so?
Um… For example yung about sa mga sa pagalis ganyan hindi… hindi
ba kase babae ka bawal kang labas nang labas mas masama tignan
yung alis nang alis ganyan… hinde ako masyadong naaano don basta
I’m safe. Yon nalabas ako ganon. Tapos pinayagan naman ganon.
Tapos din sa mga ano yung mga paggamit ng products. Ganyan,
halimbawa, babae ka dapat um… magma-makeup ka ganito ganyan.
Hindi ako masyadong sumusunod sa ganon. Na… sinasabi nung iba.
Ayon.
okay thank you. Next question. Were or are you only exposed to things that
are strictly related to your gender or to what society expects from you.
No? no um… na expose din ako sa mga panlalake.
Okay, next question. Were or are you able to freely express yourself even
with the standards that the society has set on you? For example, physical
appearances, choices of clothes or things, manners, and etc.
Yes. I am able to express myself, naman kase I don’t follow what the
society set… hindi ko pinafollow lahat kumbaga kung feeling ko hindi
sya fit sa akin… hindi ko sya gagawin hindi ko sya ifo-follow.
okay thank you. Next question Would you say that media has contributed
to your gender identity/construction?
SENIOR HIGH SCHOOL
hmm… can you give example po. For me to visualize
Like for example, influencers, magazines, networking sites.
parang intermes of clothing ganyan ?
Parang kunware um… manners ganon. Pwede ring ganon.
Hmm… sakto lang hindi naman kasi ako masyadong uhm… I mean
ano yung nakita ko sa internet gagayahin ko lahat, If I see it as
something good then ayon baka iapply ko sya, pero pag hindi naman
hindi naman.
Okay, thank you for answering those questions, now we will proceed to the
economy versus moralities and principles questions. The first question is,
in a marketing perspective do you think manufacturers are successful in
Yes… I think so.
Why do you think so?
Uhm… kasi uhm… in reality kapag ka diba, halimbawa ako babae tas
may kailangan akong bilhin for example like shampoo, ang titignan ko
yung ano, yung for women na yung for women na section sa isang
store. Yung ganun kasi… ewan ko parang nagiging norm na siya na
kapag may kailangan kang bilhin dun ka pupunta sa gender mo, kasi
SENIOR HIGH SCHOOL
diba nilagyan na nila ng… parang gender identity yung product,

halimbawa for men for women ganyan so uhm… kahit hindi ka ganun
ka sumusunod sa standards na sinet ng society parang naging
standard na siya na babae ako pupunta ako dun sa pang girls kasi
andun lahat yung pang girls product ganun, kaya naging successful
din yung mga manufacturers kasi when they label their products as
for girls or for boys lang ganun. Narerestrict lang talaga dun yung tao
so unless the person is someone who is observant or talagang
tinitignan yung products and their differences, pinagcompare yung sa
male at saka sa female na may mataas na presyo, di talaga nila
malalaman na pareho lang yung contents or pareho lang talaga yung
product, iniba lang yung gender ganun, ayun.
Okay naext question, in your opinion how much does the pink tax
affect Filipino citizens?
Oo.
Ahh, yon feeling ko sa… uhm… yon sa minimum wage nga tapos
naapektuhan din sila sa… ayon expenses, kasi parang pag sinasabi
na mas mahal maging babae, kasi diba uhm… yun nga diba yung
bukod sa pink tax, tapos may mga sinend, may mga sinet pa din yung
society na ganit dapat sa babae ganito dapat sa lalaki ganyan so
may differences talaga na nag-eexist sa society so yung mga babae,
talaganag parang mapupush sila na dito tayo sa mga pambabae kasi
ganito dahil ganyan daw ganon so, magkakaroon talaga ng impact sa
money, or sa finances lalo na kung sumusunod talaga yung isang tao
sa uhm, standards na sinet ng society, am I clear on that, or is it
shaky?
SENIOR HIGH SCHOOL
Ah okay lang, so next question, do you think that the gender tax greatly
contribute to the economy of the Philippines?
Hmm yes.
How can you say so?
Kasi ayun... mas mataas di ba yung sa babae so yung bilihin, tama ba

pag di ba pag mas mataas yung uhm price, mas mataas din yung tax?
I think.
Ah yun so feeling ko dahil dun, and di ba yung mga babae andami

nilang products na kailangan, kasi yung society nirequire ka mag-
makeup eh mahal yung makeup di ba? Kahit na, uhm… kung anong
brand man yan, dagdag expense pa din yan, therefore may tax pa din
don na makukuha yung government, therefore, magbebenefit pa din
yung economy, kaya ayun, may malaki siyang effect sa economy,
yung sa gender tax.
Okay thank you, next question, if the pink tax is abolished, do you think
there will be a notable change in the Philippine economy
Hmm yes, feeling ko somewhat meron. Kasi yun since nga bababa
yung price, or siguro pag Nawala yung pink tax halos parehas na lang
yung price nung mga products talaga so lilit yung tax na makukuha
ng government so medyo baka bumaba yung economy ganyan… or di
ganun na kataas or kaganda. Kasi siyempre yung, yung prices nag,
nag-match sa mga meals ganyan, wala ng difference ayun.
SENIOR HIGH SCHOOL
Okay thank you, next question, do you think that pink tax has a significant
role in poverty here in the Philippines?
Yes, feeling ko kasi di ba nakakaapekto siya minimum wage, eh, yung

mga uhm… mostly mga Filipino minimum wage earner or under pa
yung wage nila sa minimum wage, and may pink tanx eh kung
halimbawa sa isang pamilya, madami ding babae, or babae, puro
babae lang yung nagtatrabaho, siyempre maaapektuhan yung
expenses nila kasi uhm… yung binibili nila mga pang-babae na medyo
may kamahalan yung presyo kaya ayun, feeling ko isa rin siya sa mga
nagcocontribute sa poverty pero hindi siya yung sole reason.
Okay, next question, would you still choose to abolish the pink tax if it
Hmmm, I think yes. Dapat siyang iabolish, kahit na nakaka-uhmm…

nakaka-boost siya ng economy kasi at some point it is still gender
inequality, kasi mas mataas yung bilihin ng mga girls compared sa
boys kahit na pareho lang naman yung product, hindi siya fair,
although may benefits sakanya pero hind pa… hindi pa rin siya dapat
Inormalize kasi di ba dapat patas lang, ayun.
Okay thank you for answering those questions, before we conclude this
interview, do you have any questions for us, concerns or any violent
reactions?
Uhm… No naman, wala naman.

SENIOR HIGH SCHOOL
If none, thank you very much for your time, we have a follow-up interview
along with some other chosen participants, if you are chosen to be one of
those, we will contact you na lang po. Thank you and god bless.
Thank you.
SENIOR HIGH SCHOOL
INTERVIEW NO. 20
Transcribed by: Sunga, Janina
Legend:


SENIOR HIGH SCHOOL

So for the first set of questions it would be about the background knowledge
about the pink tax. So question number one, Are you aware of the pink tax
and how does it affect the minimum wage of a person?
Sorry, chappy ka kanina.
Are you aware of the pink tax and how does it affect the minimum wage of
a person?
Uhm. Slightly aware kase everytime na nag-gogrocery kami uh

napapansin ko din na madalas- kelangan ba English? Or tagalog?
Okay lang?
Sunga: Kahit ano, okay lang.
So yun nga everytime na naggrocery kami napapansin ko minsan na

mas mataas yung, yung mga products na nasa women’s isle katulad
ng shampoo, uhm soaps, and etcetera. Tapos regarding naman sa
minimum wage uhm given dun sa standards ng society natin ngayon
na kahit na nasa same line of work lang yung lalake tska babae, mas
malaki parin yung kinikita ng lalake. Mas kelangan nila ngayon maging
SENIOR HIGH SCHOOL
meticulous dun sa pag-bubudget ng kanilang needs uhm sa kunwari

kelangan nila ng shampoo or toothpaste, ganon.
so does your family know about pink tax and how it affects the minimum
wage of a person?
Uhm. Parang hindi sila aware kase usually kuha nalang sila ng kuha
eh. Basta kelangan okay lang, I na masyado pinapansin yung price.
Solution? Siguro if ever man na mapatunayan nga na may pink tax

dahil sa marketing strategy lang toh and hindi dahil sa materials na
ginamit, mas maganda na, na siguro gamitin nalang nila yung same
materials na ginagamit nila sa boys since regarding strength and
durability wala naman sigurong pinagkaiba masyado yan, it’s just the
color itself.
Uhm. Siguro quite the opposite. Kase kung titignan mo sa mga ganyan
sa mga basic hygiene products, sila rin yung, yung mga babae din
yung kadalasan gumagastos. Sa skincare or sa mga perfume. And
then, since yun nga mas magastos sila diyan and ang lumalabas
nasakanila yung purchasing power kumpara sa mga lalake. Kase yung
mga lalake lang naman uhm kadalasan yung sabon nila sa muka yun
na din sabon nila sa katawan diba.
SENIOR HIGH SCHOOL
So last question for this set, do you think that women should adjust
And WHY?
Sorry, pwede pakiulit? Yung first part?
finances just to avoid the effects of pink tax? And why?
Minimize their finances by, yung sa budget?
Yes. Para lang ma-avoid yung effects of pink tax.
Siguro if nag-gogrocery sila on a monthly basis, hindi na nila

mapapansin masyado yung pink tax since kadalasan, usually uh 50
cents, 50 cents to two pesos lang yung differences and ang nasa
parang iniisip nila kelanagan naman nila and di naman siya
masasayang, ganon.
Okay so for the second part of our questions is about how Society and
Media Contribute to Gender Construction. Okay so question number one,
do you follow the standards set by society?
Set for society based on my gender?
Yes. Set by society.

SENIOR HIGH SCHOOL
Hm. Siguro ano sinusubukan ko. Pero wala namang problem kung
mag-eexplore ka ng mga ibang, ng mga ibang or hindi naman mag-
explore pero iaccept mo yung reality na yung mga, kung ano yung
nagdidikta ng gender natin na ginawa lang ng society para ma-control
tayo.
Next question, were you only exposed to things that are strictly related to
your gender or to what your society expects from you?
Well, oo sa dito sa household namin nung uh nung mga bata pa ako

usually mga laruang pang-lalake, damit pang-lalake ganon.
Were you able to freely express yourself even with the standards that the
Pag sa labas ng bahay, Oo. Pero pag nandito, hinde.
Why?
Uh kase yung uh yung, ang kadalasang problem talaga yung way of

thinking ng mga matatanda. Since lumaki sila sa very conservative
household and yun nagiging, uh yun na yung nakagisnan nila eh na
lalake ka dapat ganito ka, ganito ka, babae ka, dapat ganito ka
manamit, ganito ka kumilos, ganon.
So last question for this set, would you say that media has contributed to
your gender identity/construction? For example, influencers, magazines,
social networking sites.
SENIOR HIGH SCHOOL
Yes. In a way. May follow-up question ka?
How do you say so?
Uhm kase uh parang since yun nga nakikita ko sila na uh ganto na ka-
diverse society natin and okay lang maging iba. Parang nagiging more
accepting din ako sa other possibilities such as way of thinking, uhm
pananamit, and then yung taste sa mga, sa mga bagay bagay ganon.
So last set of questions would be about economy vs. moralities and

Yes. Successful sila since, eto na yung living proof eh, nandito tayo
ngayon na tinatangkilik natin products nila, yon.
do you say so?
Uh. Siguro na-aaffect, na pinaka naapektuhan sila sa pagbubudget ng

mga monthly, ng mga monthly ano nila, monthly gastos. Since for
example kunwari yung household niyo puro babae, ang lalabas na sa
parang finance list niyo is malaki yung gastos nyo since ultimo yung
mga toothbrush, toothpaste, uhm sabon, uhm personal hygiene,
stuffs, mas mahal siya. Kaya mas mahihirapan mag budget ngayon
yung namumuno sa household na yon.
SENIOR HIGH SCHOOL
Philippines?
Yes. Since uh kina-capitalize ng mga, ng mga big companies.
As of now, siguro wala. Walang- may changes pero hindi siya ganon
ka-significant since ang pinaka main problem talaga natin yung prices
ng food, housing, yung electricity, and etcetera.
Philippines?
Yes. Kase yung uh pano ba toh? Sorry, pakiulit yung question.
Okay. So do you think the pink tax has a significant role in poverty here, in
the Philippines?
Yes kase uhm pagka pumupunta ako sa mga lansangan ultimo yung
mga disposables na kagamitan wala sila or wala silang access dahil
yun nga ang kaya lang talaga nila i- ma-acquire is yung pang-tawid
gutom nila tska yung house, basic housing care.
So for the last question, would you still choose to abolish the pink tax if it
SENIOR HIGH SCHOOL
Yes.
Can you please elaborate?
Uhm since, kung if ever man na kina-capitalize nga lang yon dahil sa
yun nga mas meticulous yung kumbaga built different talaga yung
katawan ng babae kumpara sa mga lalake, uh if ever na kina-capitalize
lang nila siguro dapat mas mura yung sa mga babae kumpara sa lalake
since sila yung mas may special care na kelangan kumpara sa mga
lalake.
Okay, so that’s all for our question but before we conclude this interview, do
you have any questions for us? Concerns? Violent Reactions?
Wala ba bayad toh? Or pagkain man lang?
Wala.
Osige, wag na.
SENIOR HIGH SCHOOL
INTERVIEW NO. 21
Legend:
For a brief background of the study, the Pink Tax is a phenomenon that
directly affects women. It is where prices on gender-based products for
women are significantly higher than those for men. 


specifically in color and size, making it more expensive for women. 
SENIOR HIGH SCHOOL

Now for the questions.
Uh, the first set of questions would be about your background knowledge
about the pink tax.
Uhh, first are you aware of the pink tax?
Is this a yes or no question po ba?
Ah yes po.
Yes po
How do you think does it affect the minimum wage of a person?
I think based on, since it is a gender problem nga, I think it affects

more the femi- the women more than the men, specially lalo na meron
pa ding discrimination sa working class pagdating sa pag aaccept ng
trabaho in terms of- for example, yung women mas mataas parin yung
tingin- or yung standards kapag sila yung mag-aapply rather than
men. Yun.
SENIOR HIGH SCHOOL
Ok uh,
What about your family, does your family know about the pink tax and how
it affects the minimum wage of a person?
Uhh, sa family kase namen, halos lahat babae yung kasama ko sa

bahay, ako lang yung lalake so, I think, oo siguro, pansin siguro nila
yon.
Uhh, what’s their opinion about this?
Uhmm, I’m not really sure, wait, I guess siguro ano ren, since dalawa
lang naman yung nagwo- nagttrabaho sa family namen and both sila
ay- are women, I think pansin din nila yun, na mas mahal yung
products nila na binibili. Kase whenever they go buy groceries
syempre ako din mapapasabay for myself, and sometimes they say
comments such as “bat mas mahal yung sa amin kesa sayo?” eh- mga
something like that, ganun.
Ok.
Uhh, knowing that the pink tax affects the minimum wage of a person, what
do you think can be a solution for this dilemma?
Uhhmmm, maybe ano-
Uhh, do you want to repeat the question?

SENIOR HIGH SCHOOL
Yes, po, yes.
Knowing that the pink tax affects the minimum wage of a person, what do
I think a solution could be, proper awareness about the patriarchy in

our country. Kase parang feel ko, there are still some people in our
country that are ano, affected by this patriarchy. That, Kaya- it affects,
not just our lifestyle but also the minimum wage of working class
especially when in terms of women.
Ok.
Do you think that women will have less purchasing power since the pink tax
Ex- purchasing ano po? What?
Ah purchasing power.
Uh, purchasing power is the value of a currency expressed in terms of the

amount of goods or services that one unit of money can buy. So, in simple
terms, this is the value or worth na nabibili mo based sa dami ng products
na kasya sa pera mo.
So, back to the question, do you think that women will have less purchasing
power since the pink tax affects their minimum wage?
Yes po.
SENIOR HIGH SCHOOL
Uhh, why do you say so?
Uhm, since prominent pa nga din sa country natin yung difference po

in terms of products for ano, maybe for health care, for hygiene, or
whatsoever. Mas obvious pa din na mas mahal talaga yung gastos for
the products for women. So if iccompare natin siya sa gastos ng isang
male, most likely mas marami pa rin yung magagastos ng isang
woman rather than male.
Ok.
Uhh, do you think that women should adjust themselves and minimize their
finances just to avoid the pink tax?
No.
Uh, why?
I think that, yung problem is wala dun sa women, wala dun sa financial
control ng woman, kundi nandudun sa patriarchy or- and
discrimination in gender sa economy naten and the country itself.
OK.
Now for the next set of questions it will be about society and media
contribute to gender construction.
The first question, do you follow the standards set by society?

SENIOR HIGH SCHOOL
Uh, again po, again po.
Uh, do you follow the standards set by society?
Standard in what terms po?
Uhh, in terms of gender, what is expected of one’s gender.
No.
Uhh, why not?
Uhh, why not?
I think since gender is a, is a more broad term and mas inuunderstood

na natin siya ngayon sa 21st century, gender is something that, is a
state of mind rather than a physical form or something that you show
to others.
Ok.
Uhh, were or are you exposed to things that are strictly related to your
To church.

SENIOR HIGH SCHOOL
Uhmm, we are a catholic family and, well we don’t go to church

anymore kase diba pandemic, so yun, pero before, last year
specifically, whenever we go to church, syempre I have to dress as a
male, yung polo shirt, or ano, anything that’s in the male section sa
bilihan ng mga damit. Something like that.
Uhh,were or are you able to freely express yourself even with the standards-
even with the standards that the society has set on you? For example
physical appearances, choice of clothes, or things, manners.
Well, I’m openly out and gay naman sa mga friends ko and sa family
ko. Sadyang sa church lang talaga, so school or anywhere I go I freely
express namn my gender.
Ok.
Would you say that media has contributed to your gender identity or
construction? For example, influencers, magazines, social networking
sites.
Siguro, a bit, but not that much. I really discovered my gender since
bata palang ako without the help of mga facebook, or twitter, or
instagram or anything. So yun.
Moving on to- to the final set of questions, it will be about economy vs

moralities and principles.
The first question, in a marketing perspective, do you think manufacturers

are successful in utilizing the pink tax?
SENIOR HIGH SCHOOL
Pa-elaborate po ng question.
Ah ok.
Uhh, I’ll repeat it, in a marketing perspective do you think manufacturers are
successful in utilizing the pink tax?
Uhh, sa tingin mo ba uhm, successful yung mga manufacturers sa

pagpapatong ng pink tax sa kanilang mga products?
So like parang ano po ba, parang based on design, successful sila

ganun, tas mas nakakaattract sila ng customers ganon po?
Ahh yes, yes po.
Yes po.
Uh, How do you say so?
Since, I myself is also attracted to products that attracts me by the

eyes, lalo na pagdating sa mga skincare mga ganun. So, I can say na
isa rin ako sa parang victim nila ganon.
In your opinon, how much does the pink tax affects filipino citizens?
Like, pera po talaga? Like ganun?
Yes in general po.

SENIOR HIGH SCHOOL
Like magsasabi ako ng price ganon?
Ahh hindi naman, kung ano sa tingin mo yung- kung pano sila naapektuhan,
in what way nakakaapekto yung pink tax sa kanila.
I think in a perspective of a working person, kung bibili sila ng- lalo na

pagdating sa babae na nagttrabaho, if ever man na they always buy
for example sa isang babae, they have a monthly ano, menstruation,
so doon palang mas dagdag gastos na sa kanila kesa sa males diba.
So Kung ipag-cocompile lahat ng dagdag gastos na yun into a year,
for sure malaki yung halaga or ano dagdag na binayaran nila
compared to the males.
Ok.
Uh now, do you think the gender tax greatly contributes to the economy of
the Philippines?
Uh, by economy it includes the profit that company makes from the pink
tax.
For sure it affects the economy so much, kase women have no other
choice but to buy these products kase nga ayun yung tanging
available for them. So ayun.
SENIOR HIGH SCHOOL
Yes for sure there will be a notable change.
Ok.
Uhh, do you think the pink tax has a significant role in the poverty here in
the Philippines?
For sure kase not everyone naman, specially since poverty is very
prominent in our country. Women na walang kakayahan to buy or
afford products such as for menstruational or ano nila- mga- for
monthly mens nila, for hygiene, for health care, or whatsoever, for
sure it will greatly affect the poverty here in the Philippines.
Ok, for the final question, would you still choose to abolish the pink tax if it
Yes.
By diminishing the patong na pink tax would, would also, though it

helps the economy kase yun nga parang more money ganon, but still
if we’re going to talk about the broader and more general view towards
the additional pink tax, kung yung mga working females nga eh medyo
hirap na din sa pag- sa pag manage ng pera nila due to the pink tax,
pano pa kaya yung mga female na walang trabaho na affected ng
poverty here in the country. So siguro pag na-abolish natin yung pink
tax, there might be a slight change and it will help the ano- improve
the poverty in the Philippines.
Ok.
SENIOR HIGH SCHOOL
ok, uhh,  
Concerns? Violent reactions? 
None naman na.
well, if that’s the case,  
uh thank you very much for your time we have a follow up interview along
with some other chosen participants. If you are chosen to be one of those,
we will contact you nalang po.  
SENIOR HIGH SCHOOL
INTERVIEW NO. 22
Transcribed by: Sunga, Janina Olayon
Legend:


SENIOR HIGH SCHOOL

about the pink tax. So question number one, Are you aware of the pink tax?
Uhm, honestly I’m not really aware of the pink tax because uhm uh
obvious naman, di ko naman titignan yung products ng females.
So how do you think it affect the minimum wage of the person?
Again?
How do you think pink tax affect the minimum wage of the person?
Uhm it affects the minimum wage of a person kase uhm yung needs
mo as a person magkaiba dun sa other gender. So I think mag aaffect
sya sa ano mo sa income mo sa sinispend mo everyday. Meron ibang
gender na iba din yung natatanggap so gagamit talaga siya sa
minimum wage.
So does your family know about pink tax and how it affects the minimum
wage of a person?
SENIOR HIGH SCHOOL
I think aware naman sila sa ano though hindi nila inoopen. Like kase
alam feeling ko they’re used to the differences between the prices na
binibili nila. Yun lang.
Uhm, I think uh a good solution for this dilemma is companies should

uh avoid or atleast make sure na yung prices na, na nilalabas nila is
reasonable naman and ano yung term? And makatarungan sa
nakakalahat kasi it’s already 21st century and I think hindi na naten
dapat dinidiscriminate ang females against sa males so dapat the
most reasonable solution is to, for the companies to realize na hindi
naman dapat iniiba yung prices ng products ng male sa female.
I actually think it does. Kasi syempre ma-since yung napalaki yung tax
ng products na nabibili nila syempre malilimit yung nakukuha na
income sa work nila na kung ano yung kailangan nilang bilhin na
needs and supplies para sa living nila.
So last question for this set, Do you think that women should adjust
And WHY?
Again, again?:
SENIOR HIGH SCHOOL
I think kung hindi masosolve yung pink tax, I think wala talagang-
parang wala talagang choice kung mag adjust sila kase diba parang
it’s an issue worldwide na meron talagang differences within the
taxes. Pero kung masosolusyunan sya, among the organizations uh
regarding sa mga products ng females I think they wouldn’t adjust na
since yun nga wala naman nang differences sa products na binibili ng
tao.
Okay so for the next set of questions is about how Society and Media
Contribute to Gender Construction. So first question , do you follow the
standards set by society?
Panong standard?
Stereotypes. So kunwari eto pang girl, eto pang boy ganon.
I think uhm, hindi sa lahat ng bagay. Kunwari sa clothes, di naman

lahat ng clothes sa, for females is for females lang alone. Eh meron
namang clothes na for females na pwede rin naman sa male na
applicable sa male. Pero may mga products din like, like uhm
undergarments na ayon nga na merong for males and for females. Si
I think hindi, I’m not following it like follow follow ganon.
Were you only exposed to things that are strictly related to your gender or
to what your society expects from you?
SENIOR HIGH SCHOOL
Yes. Yes I grew up like that.
Under what circumstances?
Uhm, parang what circumstances?
Parang under what circumstances are these standards set on you?
Uhm. I think sa kunwari sa mga products na ginagamit ko, I think it is

parang naka-align sya on the society is you know, giving. Kaya I
respond to that things na eto yung,eto yung binigay for me as a male.
Edi yun yung tatanggapin. Like that.
So were you able to freely express yourself even with the standards that the
Uhm. I think hindi naman ako na- ano ulit yung first, ano ulit yung first
ano? Question? Yung first line?
Were you able to freely express yourself even with the standards that the
Ah okay okay. Oo yes, I’m- I was able to freely express myself even
though meron tayong standards sa society. Yun lang. I can really
express myself.
SENIOR HIGH SCHOOL
So would you say that media has contributed to your gender

networking sites.
Uhm, yes. I strongly believe na meron talagang syang uhm, meron

talagang affect ang media sa gender construction. Since now we’re in
a very modernized world and technology is a huge part of it, I think it
really affects on other people.
Okay, so for the last set of questions it would be about economy vs.
moralities and principles. So first question In a marketing perspective, do
you think manufacturers are successful in utilizing the pink tax? Why do you
say so?
Uhm, I think. Sorry maingay ah. I think uhm uh yung mga companies
really benefited from the idea of pink tax. Kase hindi- parang, parang
kasing di ko sure kung ano pero parang kasing latealy lang din sya
nadiscover and lately lang din talaga sya in-address. So I think
talagang uh, binigyan ng parang, anong tawag dun? sa word na yun?
Para tinake- advantage na lang din ng companies yung pink tax and
yung idea nun.
do you say so?
I think it affects uhm Filipino citizens uh greatly. Kase uh our society

doesn’t-parang di pa sila ganon ka-aware sa discrimination between
females and males sa country natin. Mas ginawa- mas parang mas
kinukuhanan ng advantage ng greater companies yung pink tax
SENIOR HIGH SCHOOL
against sa mga females. So I actually think it really affects the uh the

Philippine economy, the Filipino citizens, yon.
Philippines?
Uhm, Feeling ko oo. Kase we’re not really a big of a country and we
don’t really have a great economy to start with. Kaya feeling ko it uhm
it is really affecting the economy ng Philippines yung gender tax. Yes.
Yes. I think it yung uhm uh start of the change like Nawala na yung
gender tax, ayon.
Philippines?
Uhm I think, I think it does have a great effect sa poverty. Kasi since
hindi naman- eh kasi since yung yun nga, not everyone in the
Philippines uh ay parang uh well, they’re well, tawag dun? Parang laki
sa kaya na di naman kase, it is known in the Philippines na talagang
ma-ano ang poverty. So I think mas makaka-affect siya sa mga taong
less unfortunate kung yung differences between the tax, lalo na kung
yung yun pa mas lalong ginagamit sa ibang genders.
SENIOR HIGH SCHOOL
Again, again?
Yes. I think uh I would still uh abolish pink tax.
Hm. Okay, could you please elaborate?
I think ah, I would still want to abolish pink tax kase in the first place
parang wala rin kasi namang talagang sense yung idea na you’re
marketing products of the same options, same use, same materials
just because it is for uh different genders. Parang hindi talaga siya
reasonable and hindi siya just for the whole country and the whole
economy nung country. So I think it is much better to uhm, I think it’s
much better to abolish pink tax even though na nakaka-affect siya sa
uh economy when it comes to increasing the money to the country.
But I think it is better na i-abolish siya kahit na may benefit siya, ayon.
Thank you! but before we conclude this interview, do you have any
questions for us? Concerns? Violent Reactions?
Uh none naman so far.

SENIOR HIGH SCHOOL
SENIOR HIGH SCHOOL
INTERVIEW NO. 23
Legend:


SENIOR HIGH SCHOOL

Now for the questions
Okay your first set of questions would be about your background knowledge
about the pink tax. For your first question, Are you aware of the pink tax?
Yes
Uhm i think kase given na mas mataas yung uhm price ng uhm yung sa
pink tax and knowing na mas mababa yung nakukuha ng women in general
kesa sa men, i think its unfair for women na uhm na mataas yung presyo
ng products dahil lang its targeted for women
Okay second question, Does your family know about pink tax and its effects
on the minimum wage of a person?
Uhm di ko sure
Okay third question na agad, Knowing that pink tax affects the minimum
wage of a person, what do you think can be a solution for this dilemma?
SENIOR HIGH SCHOOL
Uhm i think uhm there should be a law to be passed na ano uhm that
states na hindi pwedeng taasan yung presyo ng products and services
for women just because its for women
Yes uhm uhm siguro knowing na for products like uhm yung mga
hygiene or apparel yung mga ganon uhm mas mas maraming
nacoconsume yung women its still affects their uhm it still affects
them kasi mas mataas nga yung presyo
Okay question number 5 for your first set, Do you think that women should
adjust themselves and minimize their finances just to avoid the effects of
pink tax?
Uhm no kasi in the first place hindi naman nila kasalanan na mas
mataas yung presyo and uhm it shouldnt be women adjusting to what
is uhm kung ano yung uhm parang nandidiscriminate sa kanila
Okay for the second set of questions, is all about How Society and Media
Contribute to Gender Construction
Question number one, do you follow the standards set by society?
Uhm yes in general pero i think kung kung hindi siya fit sakin i dont
have to follow it
SENIOR HIGH SCHOOL
Uhm no because uhm consume a lot of ayon nga media and uhm pop
culture mga ganong bagay uhm kaya it's not just the things i was
exposed to is not just for women but for men and women in general.
but did you ever feel that there were standards that were/are set on you?
Yes uhm since ako rin uhm panganay sa pamilya and babae kailangan
uhm yung mga standards like kailangan kong mag-asawa ng
mayaman mga ganong bagay and siguro na affect naapektuhan yung
mindset ko
Okay. Were/are you able to freely express yourself even with the standards
that the society has set on you? For example, physical appearances, choice
of clothes or things, manners, etc.
Yes uhm so far wala namang naghihinder sakin from expressing my

opinions on those subjects
Okay, would you say that the media has contributed to your gender
networking sites
Yes uhm since bata pa lang naman ako uhm sobrang exposed ko na
sa media sa internet i think uhm dahil sa mga ganong exposure i
became more feminine ganon
SENIOR HIGH SCHOOL
Okay proceeding sa last set of questions which is ECONOMY VS

MORALITIES & PRINCIPLES. Question number one, In a marketing
perspective, do you think manufacturers are successful in utilizing the pink
tax, and why do you say so?
Yes kasi uhm women of course tend to choose products that fit them,
and men also choose products that are uhm targeted to them so by
using pink tax syempre uhm women tend to buy like sabi ko nga
kanina they tend to buy more nung personal hygiene products,
apparel, so uhm uhm successful sila sa paggamit ng ganong strategy
Okay so in your opinion, how much does the pink tax affect Filipino
citizens?
Uhm i think yung since uhm yung wage nga for women and men are
different and mas mataas pa yung tax na nasa uhm products and
services targeted for women then uhm na aano sila how do i say this
parang uhm it really affects their uhm lifestyle and uhm their
financials
Philippines?
Uhm im not really sure but siguro based on what i know yes
Okay if the pink tax is abolished, do you think there will be a notable change
SENIOR HIGH SCHOOL
Uhm siguro uh because ayun nga malaki yung difference na uhm

meron sa pro sa mga presyo ng mga products na to and uhm kahit
wala namang pinagkaiba yung products ng men’s sa women’s so i
think there will be a change
Okay second to the last question, do you think the pink tax has a
significant role in poverty here, in the Philippines?
Uhm siguro uhm it affects the uh poverty in the philippines syempre

since yung mga products uhm like uhm for feminine hygiene uh its a
necessity for women so given na mas mataas yung presyo niya then
what is really uhm its worth then it does affect poverty in the
philippines.
Okay, last question, would you still choose to abolish the pink tax if it
Uhm can you repeat the question?
Would you still choose to abolish the pink tax if it contributes to the
construction?
Yes kasi even if it even if it affects uhm the economy sa someway

uhm still it does the negative effects are still they still outweigh the
positive uhm positive effects that is brought upon by pink tax.
SENIOR HIGH SCHOOL
Concerns? Violent reactions?
Wala na
with some other chosen participants. If you're are chosen to be one of
those, we will contact you na lang po.
SENIOR HIGH SCHOOL
INTERVIEW NO. 24
Transcribed by: Jacob, John Louie
Legend:
the pink tax.
person?
Somehow aware, because anywhere you go so you can encounter

this. For example you are a female and you only get the minimum
wage. it will affect them especially when there is an increase in the
prices of the product that are intended for women. SO there is an
obvious increase in prices.
SENIOR HIGH SCHOOL
Yes, because me and my sister are the only children of my mother and
my mother frequently talks about how expensive it is to take care of
female children because of skin care hair care and body products ,
etc. They are marketed for women. So like they are saying that why is
it hard to maintain female children compared to female ones and the
basis are the products.
There should be someone who will first approach because it is not a

normal topic. Because there other women we who are jump in in on
other products. Especially the marketed products to women that are
appealing and norm or go to for women. To solve the issue there
should be someone who will raise the concern. It will be hard because
it is already a standard. So if we were to adjust it needs to be gradual.
So there would be products for women and men and new companies
that accommodate specifically to men or women.
I think so because they will adjust their budget for alternatives

because of the expensive price of the product. So f it were a female
they were discriminated. So it will register to them that “why is it so?”
So their wants will have to adjust because of the product that they
wanted.
SENIOR HIGH SCHOOL
I will depend on the individual. For example a female and she is high
maintenance and only receives a minimum wage salary and it will
depend on her if she will adjust.
No why not? Because standard is just a standard. It is just an opinion

so if it is just an opinion of others it doesn’t have to be your opinion.
It is not an objective that like “like okay, this is my objective I need to
follow it.
No, because there were times where my sister wanted an undercut, so

we encountered a problem where we came upon a barbershop and we
suddenly asked ourselves “Are women allowed in barbershops?”
then I thought if barbershops were intended for men only. So that time
why is it so, because the design of the barbershop was to appeal to
men so we tried and females were actually allowed. So why were they
only appealing to men is the question.
SENIOR HIGH SCHOOL
Yes, but I still do it like on the process because I am not open

everything since it not easy to express oneself and especially when
there are judgmental people in some corners. You will be forced to
adjust and you will eventually realize that you shouldn’t adjust to
others and eventually express yourself.

networking sites.
Social media, especially, there are a lot who accumulate people to

express anything, especially females. Feminist groups. They do not
want to be subordinates to males what they want is equality. So for
females about pink tax what they actually want is equality and is
always shown in social media. There are e a lot that are interested in
this issue. For example you were against something but when you see
something different in social media your perspective is still subjected
to change.

utilizing the pink tax? Why do you say so? I
If they were to utilize the pink tax knowing that women only have a
minimum wage. Because their market is for females then it is for
females. What they are doing is personal attacks like in skin care
brands. Then if they can utilize, I won’t know about them. They are
oriented by “busines is business” because they won’t care so long as
they can sell the product. For now that I can see. I am not actually sure
if there are companies that support women.
SENIOR HIGH SCHOOL
do you say so?
If females are involved and with these standards. The self-perception

is lowered if you cannot afford certain products. They are pressured
because of the salary and cannot afford certain products that requires
large prices. They needed a large amount of money or savings just to
buy a product. If we actually thought about it, why do we need to buy
that product if they both have the same needs and only differed in
genitalia. And how they move is not a factor. And in our society, it is
already expected that they are feministic. So, if you have a minimum
wage and you weren’t able to freely buy that certain product. So, it
actually affects because they are afraid because females are usually
expensive and it shouldn’t be so. So it is just terrible that society
expects that from females.
Philippines?
So, if the tax for the products for women are higher. In a way the
economy will rise it won’t be practical it will only be ideal. Because
there are a lot of women that want to buy something just because it
will boost their confidence but a lot it is only ideal because economy
things like practicality and reality come into the picture. So it is ideal
to put tax on women’s products then there are males who have high
salaries and spend only so little. Then it is somehow unfair because
economy will rise but is it only because of the pink tax? So, for what?
SENIOR HIGH SCHOOL
There will be a change it can be a drastic or minimal. It will be drastic

because the tax will go down. But with minimum wage individuals their
perspectives will change. Society will also change. There will be a
drastic change because companies will come out with products that
are focused for both men and women. The tax will still exist but there
will be a change.
Philippines?
Brands have a market target so in poverty there are products that are
high quality marketed to specific hierarchies. And then there are low
class types of products marketed to those who can’t afford the high
ones. So, there is a dividing factor and there is already discrimination.
So, in poverty there are still those who are forced. The minimum wage
is also a factor especially for women. Then there is the pink ax. So,
your priorities for products are greatly affected.
If the pink tax disappears. It will contribute to some benefits,

especially to others who have minimum wage can afford things that
they couldn’t afford. But if we can achieve equality the tax will have a
drastic change and there are some adjustments. Then companies with
SENIOR HIGH SCHOOL
different objectives come. So there will be significant changes

depending on how the country will handle the issue.
SENIOR HIGH SCHOOL
INTERVIEW NO. 25
Legend:
Let's just wait for the notification
Wow naman

SENIOR HIGH SCHOOL


Now for the first set of questions
Uhh your first set of questions would be about your background knowledge
about the pink tax. So first question, Are you aware of the pink tax?
Yes I’m aware of the pink tax
As women are paid much lesser than men, I think that as crisis for
female feminine products again sorry what what’s the question?
How does it affect the minimum wage of a person?

SENIOR HIGH SCHOOL
Okay okay As women are paid lesser than men, there there earnings
goes to products products that other services that are intended for
their needs and/or hygiene. And yeah thats it
Okay, Does your family know about pink tax?
No i dont think they do
Okay proceeding to the third question, Knowing that pink tax affects the
minimum wage of a person based on your answer, what do you think can
be a solution for this dilemma?
I think that a solution would be making gender neutral items for

hygiene as there really shouldn’t be something that should be like
intended for men and women it should be like intended for people
rather
Again sorry
affects their minimum wage? Purchasing power is the value of a currency
expressed in terms of the amount of goods or services that one unit of
money can buy. So in simplest terms, purchasing power is the value or
worth ng nabibili mo based sa dami ng products na kasya sa pera mo
SENIOR HIGH SCHOOL
Okay i dont think that it affects that because for example as I’ve seen
in female products they are thrice higher even in if for example the
amount less and that would greatly affect their purchasing power as
with their earnings not enough to continue on buying such products
Okay Do you think that women should adjust themselves and minimize their
No i think that that for example lawmakers should as the pink tax is as
the pink tax as tax is about the law, i think that lawmakers had a great
part in ensuring that gender wouldn't be a factor in those tax
Okay proceeding to your second set of questions, which are about How
Society and Media Contribute to Gender Construction
So first of all, Do you follow the standards set by society?
Again sorry?
Do you follow the standards set by society?
Regarding what again?
Uhh Do you follow the standards set by society?
On what?
Like uhmm the products for men are usually for men or the things that our
that is projected for women are only for women
SENIOR HIGH SCHOOL
Uhm no I for example i buy products based on the convenience on

my part.
Okay Were/are you only exposed to things that are strictly related to your
Uhm no because i live in a household wherein most of my family

members are women and most of their products are intended for
women so i had the chance while I'm doing all to try for example yung
mga yung mga conditioner na pambabae yung mga ganon ganon
but did you ever feel that there were standards that were/are set on you?
Uhm i think yes because when for example I said that link conditioner
is ay uhm for example i’m having a conversation with someone in
public and since I’m since i live with women in our household and im
and of course to save money we use the same conditioner and if i tell
them that i am using a conditioner that is meant that is intended for
women they would easily judge me because i am not using something
that is intended for men
Uhm i think that i do such in my preference in my convenience

SENIOR HIGH SCHOOL
Last question, would you say that the media has contributed to your gender
networking sites
We are all influenced by what we see and perceive online and i think
that with the way for example the way I wear clothes I don’t think of
this is intended for women intended for men, I just wear whatever I
want if that's make sense
So your last set of questions would be about the ECONOMY VS

MORALITIES & PRINCIPLES. First question, In a marketing perspective,
do you think manufacturers are successful in utilizing the pink tax?
Uhm no i think that manufacturers play a big part in for example the
pink tax as they charge way higher on female products on feminine
products other than on masculine products
Okay why do you say so?
As i’ve noticed for example i either drugstores or convenience stores

I see that women products products intended for women are priced
higher than men even if for example they needed more as as women
are known to have for example a product like shampoo and
conditioner women are expected, known to have long hair I think that
manufacturers use this factor to price higher because it is something
that women need
So in your opinion, how much does the pink tax affect Filipino citizens?
SENIOR HIGH SCHOOL
I think that pink tax is evident in the society as in simple commercials

wherein the commercials intent the commercials show that for
example the product packaging some commercials show that showed
product packaging as a factor why a product is priced higher and it
doesn't merely affect for example the price affect the quality of the
product as sometimes there most of the time, is the same as products
for men
Okay do you think the gender tax greatly contributes to the economy of the
Philippines?
Yes i think that it does because as women are using products that are
fit for their needs for example like feminine needs like uhm feminine
wash, tampons, etc since women used this on a daily or monthly
basis, it greatly has an impact to our economy yeah
And If the pink tax is abolished, do you think there will be a notable change
Uhm i think that again sorry?
And If the pink tax is abolished, do you think there will be a notable change
I don't think so because i think there might be but we shouldn't focus

more on the furnace and gender shouldn’t be a basis for for tax to be
higher or for the economy to be or to grow more, gender should be
something that shouldn't be a factor in people’s tax.
SENIOR HIGH SCHOOL
Okay second to the last question, do you think the pink tax has a significant
role in poverty here, in the Philippines?
Uhm, it might be a reason because for example women in a certain age

and if they are exposed to poverty, they are not they don't have the
capacity to pay for higher priced products intended for their needs
which is can you repeat the question? Sorry
Philippines?
Yes i think it does as for example in as for example with women who
is at the certain age and this women is exposed to poverty they are
not able to afford or keep afford to keep buying things intended for
their gender.
Okay, last question, would you still choose to abolish the pink tax if it
Yes definitely as gender as i said earlier, shouldn't be a basis for tax.

We should all see our taxes equally and products intended for women
should be priced the same as men and their products yon
BEFORE WE CONCLUDE THIS INTERVIEW, DO YOU HAVE ANY

QUESTIONS FOR US? CONCERNS? VIOLENT REACTIONS?
Wala naman po
SENIOR HIGH SCHOOL
Very well, THANK YOU VERY MUCH FOR YOUR TIME! WE HAVE A
FOLLOW UP INTERVIEW ALONG WITH SOME OTHER CHOSEN
PARTICIPANTS. IF YOU'RE ARE CHOSEN TO BE ONE OF THOSE, WE
WILL CONTACT YOU NA LANG PO.
SENIOR HIGH SCHOOL
APPENDIX E
CURRICULUM VITAE
KIEANA JESSICA QUIROZ GONZALES
Home Address: Blk. 4, Lot 11, St. Agnes St., St. Mary’s Homes, Brgy. San
Jose, Dasmariñas City, Cavite
E-mail Address: gkq0250@dlsud.edu.ph
Date of Birth: September 17, 2002
Contact Number: 09758212657
Educational Background
Senior High School: De La Salle University- Dasmariñas,
Cavite - HMS2
Junior High School: De La Salle University- Dasmariñas,
Cavite
Elementary: International Philippine School in Al-
Khobar, Saudi Arabia
SENIOR HIGH SCHOOL
Academic Awards/ Achievements

Grade 12 High Distinction, 1st semester SY 2020-
2021
Grade 11 With Distinction, 1st semester SY 2019-
2020
High Distinction, 2nd semester
Grade 10 Year-end awardee (With Distinction) SY
2018-2019
2017-2018
2016-2017
Grade 7 With High Distinction, 2nd- 4th quarter SY
2015-2016
Grade 6 Salutatorian, Best in English, Science,
Reading, Speech & Journalism
Grade 5 4th Honors, Conduct Awardee
Grade 3 3rd Honors, Conduct Awardee
Special Awards/ Citations
Grade 12 Grantee, Saint Benilde Student

Research Grant
Best Presenter Award, Research Fair
2021
Grade 11 Perfect Attendance, 1st-2nd semester
SENIOR HIGH SCHOOL
Grade 10 Perfect Attendance, DLSU-D

Camp Leader 2019, DLSUD
Scout Leader 2018, DLSUD
Affiliations/Membership
Grade 12 Communications Staff, COMELEC S.Y

2020-2021
Grade 7 Delegate, Leader’s Summit 2016,
DLSU-D
SENIOR HIGH SCHOOL
CURRICULUM VITAE
JANINA ELIZE KATIGBAC SUNGA
Home Address: Blk. 16, Lot 2, Phase 3, Verona St., Citta Italia, Molino 3,
Bacoor, Cavite
E-mail Address: sjk0327@dlsud.edu.ph
Date of Birth: October 24, 2002
Senior High School: De La Salle University- Dasmariñas
HMS21
Junior High School: De La Salle University- Dasmariñas
Elementary: Statefields School Inc.

SENIOR HIGH SCHOOL
Grade 12 High Distinction, 1st semester SY 2020-

2021
2020
High Distinction, 2nd semester
2018-2019
2017-2018
2016-2017
Grade 7 With Distinction, 2nd-4th quarter SY
2015-2016
Grade 5 Conduct Awardee
Grade 4 Academic Awardee
Conduct Awardee

Research Grant
2021
SENIOR HIGH SCHOOL
Delegate, International Lasallian Days

for Peace 2020: Choosing to be
Catalysts of Peace
Hip-hop Champions: Intramurals 2020
Affiliations/Membership
Grade 12 Vice President, Student Council SY

2020-2021
Grade 7 Editorial Staff, Green Herald SY 2015-
2016
SENIOR HIGH SCHOOL
CURRICULUM VITAE
JOHN REY BONGA GARVEZ
Home Address: Blk. 29, Lot 12, Sherwood St., Chester Place, Burol Main,
Dasmariñas, Cavite
E-mail Address: gjv0244@dlsud.edu.ph
Date of Birth: October 24, 2003

STM25
Junior High School: De La Salle University- Dasmariñas
Elementary: Immaculate Conception Academy-

Plaza
SENIOR HIGH SCHOOL
Academic Awards/Achievements

2020
2020
With Distinction, 2nd semester SY 2019-
2020
2018-2019
2017-2018
2016-2017
Grade 7 With Distinction, 1st -4th quarter SY
2015-2016
Grade 6 Top 1 In Class
Model Student Award
Special Awards/Citations

Research Grant
SENIOR HIGH SCHOOL

2021
Grade 10 Perfect Attendance, DLSUD
SENIOR HIGH SCHOOL
CURRICULUM VITAE
JOHN LOUIE P. JACOB
Home Address: 071 San-Roque Hi-Way, Naic, Cavite
E-mail Address: jjp0140@dlsud.edu.ph
Date of Birth: June 3, 2003
Contact Number: (+63) 968 601 2173
Junior High School: Notre Dame of Trece Martires
Elementary: Notre Dame of Trece Martires

SENIOR HIGH SCHOOL
Academic Awards/Achievements

2021
2020
With Distinction, 2nd semester SY 2019-
2020
Grade 10 With Honors, Conduct Awardee
Grade 6 With Honors
Grade 5 With Honors
Grade 4 With Honors
Grade 3 With Honors
Grade 2 With Honors
Special Awards/Citations

Research Grant
2021
Grade 9 Perfect Attendance
SENIOR HIGH SCHOOL
CURRICULUM VITAE
DOMINIC BALLARET RUTOR
Home Address: Blk 3, Lot 7, Garcia St., Camella Pristina, Buhay na Tubig,
Imus City, Cavite
E-mail Address: dominic_rutor@yahoo.com
Date of Birth: April 22, 2003
Senior High School: De La Salle University- Dasmariñas,

Cavite HMS21
Junior High School: De La Salle University- Dasmariñas,

Cavite
Elementary: Academia de Barcelona

SENIOR HIGH SCHOOL
Grade 12 Highest Honor, 1st semester SY 2020-

2021
Grade 11 With Honor, 1st semester SY 2019-2020
High Honor, 2nd semester
2018-2019
2017-2018
2016-2017
Grade 7 With High Distinction, 3rd- 4th quarter SY
2015-2016
Grade 6 3rd Honors
Grade 5 3rd Honors
Grade 4 3rd Honors

Research Grant
2021

Final Paper Stride Pink Tax

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De La Salle University - Dasmariñas 1

SENIOR HIGH SCHOOL

THE PINK TAX: PERSPECTIVES OF SELECTED SENIOR HIGH

A Research Proposal Presented to the Faculty of

De La Salle University-Dasmariñas Senior High School

City of Dasmariñas, Cavite

In Partial Fulfilment of the Requirements

For the Senior High Research II

GONZALES, KIEANA JESSICA Q.

SUNGA, JANINA ELIZE K.

JACOB, JOHN LOUIE P.

GARVEZ, JOHN REY B.

This research paper entitled “The Pink Tax: Perspectives of Selected

Mark Freud Bolima

RESEARCH REVIEW PANEL

Approved by the Committee on Oral Examination

Angelo D. Fajardo Raymond M. Verana

DR. MARIO S. TORRES MR. MARLON C. PAREJA

The pink tax is a phenomenon that directly affects women. It occurs

when prices on gender-based products or services for women are

of the phenomenon on minimum wage earners, the influence of society and

economy. The researchers gathered data through in-depth interviews. The

affects low-income households. The prevalence of this phenomenon will

individual’s gender construct may be affected by several factors such as

unreasonable. It negatively affects consumers, especially women. The

phenomenon is affecting a lot of people; necessary actions must be taken

to address the issue of the pink tax.

many individuals. The researchers would like to express their deepest

gratitude to each one who helped them throughout their journey.

their needs during the process.

The researchers would like to give a heartfelt appreciation to their

throughout the process of the study.

The researchers would also like to express their gratitude to their

help finish their study.

Lastly, the researchers are extremely grateful to the participants who

1.1 Background of the Study……………………………………...10

1.2 Conceptual Framework……………………………………….14

1.3 Statement of the Problem…………………………………….14

1.5 Objectives of the Study………………………………………..15

1.6 Scope and Delimitations………………………………………16

1.7 Significance of the Study……………………………………...17

1.8 Definition of Terms…………………………………………….19

CHAPTER 2: REVIEW OF RELATED LITERATURE

2.1 Conceptual Literature………………………………………….21

2.2 Related Studies………………………………………………..33

3.1 Research Design………………………………………………45

3.2 Research Locale……………………………………………….46

3.3 Sampling and Participants……………………………………46

3.4 Research Instruments…………………………………………47

3.5 Research Procedure…………………………………………..47

3.6 Data Analysis…………………………………………………..48

3.7 Potential Ethical Issues……………………………………….49

3.8 Research Schedule……………………………………………51

CHAPTER 4: RESULTS AND DISCUSSION

4.2.1 How pink tax affect a person’s minimum wage…………..52

4.2.2 How society and the media contribute to

4.2.3 How do the causes of pink tax affect the economy……….66

4.3.1 The Effects of the Pink Tax to Minimum

4.3.2 How the Pink Tax Affects Women’s Purchasing

4.3.3 The Standards and Social Norms Set by Society….72

4.3.4 The Influences of Society and the Media to

Gender Discrimination and an Individual’s

4.3.5 The Effects of the Pink Tax on the Philippine

1. How does pink tax affect a person’s minimum wage? 