GENERAL

MANAGEMENT
PROGRAMME
Transition effectively to business leadership
PROGRAMME OVERVIEW
The General Management Programme (GMP) is a 9-month
programme designed to accelerate the leadership ascent of
high-caliber executives. The programme has been designed
keeping in mind your needs for leadership education and prepare
you to play a more strategic role in your organisation’s success.

Elevate and refine your strategic thinking ability. Think beyond

functional expertise. Develop a multidisciplinary view of strategy
and the organisation. Leverage opportunities created by the
digital economy to drive growth. Lead innovation and change.
Cultivate your executive presence. Effectively build and lead
businesses that create impact.
 A PROGRAMME TO HELP YOU
REFINE YOUR LEADERSHIP VISION

Your leadership ascent in the organisation requires

A Catalyst for your
Career Transformation
Over the years, the Centre for
Executive Education (CEE) at ISB has
evolved into a hub for meaningful
interactions between business leaders
and academia. CEE attracts world-
class faculty from across the globe
and its programs are backed by their
cutting-edge thought leadership,
especially on emerging economies,
and rich engagement with complex
business challenges that confront
industry. Participants learn from
both innovative classroom content
as well as from the experience and
perspectives of a diverse group of
peers.
strategic vision, a multidisciplinary view of business,
and leadership presence. The GMP will empower you
with insights into diverse drivers of business strategy,
cross-functional knowledge required to lead complex
firms in an integrated way, and the principles of personal
and organisation leadership that drive business change
and transformation. Your transition will be accelerated
through opportunities for application of classroom
learning and distinctive executive coaching.
The GMP will prepare high-caliber executives to:
• Effect strategies for complex, ambiguous, and
uncertain business contexts
• Enhance negotiation skills, project influence, and
maximise impact
• Leverage opportunities in the new economy to drive
growth, operational excellence, and competitive value

• Create organisational strategies and cultures that

#5 facilitate continuous innovation, and transformation
Asia Ranking
• Shape your personal leadership development plan and
presence that allows leading teams and organisations
with greater authenticity, empathy, and purpose
45000+
Alumni

600+
Programs delivered
 This programme is ideal for high-calibre executives
who are looking to expand knowledge beyond
functional expertise and the scope of their influence
in firms to deliver greater impact. Ideal candidates
include:

WHO • Senior executives with 10-20 years of work

experience whose cross-functional responsibilities
are significantly expanding
SHOULD • Executives who are or soon, will be leading a

ATTEND
business or major project or large teams

• Senior functional leader who aspires to strategic

leadership opportunities in the firm

• Senior executives with profit and loss

responsibilities
PROGRAMME FEATURES

Integrated CEO
Modular learning Perspectives

LEAD: Personalised Executive

Leadership Development Coaching
Plan

ISB Executive
Business
Education Alumni
Leadership Challenge
Status

“
The GMP is delivered to you by a
multidisciplinary team of world-class
resident and visiting faculty at ISB who bring
to the programme cutting-edge thought
leadership and rich experience in educating
senior executives across the globe. They
engage actively with the complex problems
that confront industry through field-
based research, board memberships and
consulting engagements.
Professor Deepa Mani
Area Leader and Professor of Information
Systems and Deputy Dean – Digital Initiatives
& Centre for Executive Education, ISB.
“
In a disruptive, fast changing world, learn
to step outside your functional speciality,
and look at the business overall, from the
CEO perspectives.
Professor Nandu Nandkishore
Professor of Practice,
Marketing Strategy
GO BEYOND
FUNCTIONAL
EXPERTISE
Integrated Modular Approach
Designed to focus on strategic thinking, cross-
functional knowledge, innovation, and personal
leadership, the GMP is carefully structured with
four integrated modules that will be delivered in
a blended format – online, self-paced sessions,
LIVE Virtual sessions, and campus immersions.
The programme spans across 9 months,
requiring you to commit 4-6 hours per week and
one week away from your office. It will provide
you the flexibility to adopt an agile approach to
apply your new learnings at your workplace.
CEO Perspectives
Learn from the unique perspectives of CEOs
and understand and appreciate the challenges
and trade-offs across the business value chain.
Learn how to build organisational culture
and understand the importance of ethics and
responsible leadership. Engage in CEO Speaker
Series with an opportunity to interact with
leading global CEOs sharing their insights and
journeys at each of your campus immersions.
Teaching Methodologies
Engage in live sessions with faculty, insights
with industry practitioners, group discussions,
hands-on application, and case-studies.
A highly immersive learning experience to
facilitate an exchange of diverse business
ideas and overcome personal leadership
challenges.
“
In the fast-paced workplace of today, with
conflicting demands on time and varying
opinions, strong negotiation skills are key
to influence and persuade others towards
maximising outcomes for organisational
success.
Professor Saumya Sindhwani
Assistant Professor (Practice), Strategy
Associate Dean – RCI-led Advanced
Management Programmes (RCI-AMP’s),
Executive Director-Centre for Learning and
Management Practice (CLMP)
“
You cannot predict all the disruptions, so
to be agile and resilient, create information
visibility using AI, ML, and analytics.
Professor Subodha Kumar
Visiting Faculty (Marketing and Supply
Chain Management), Fox School of
Business, Temple University
“
Today, as we confront unfamiliar and
unexpected challenges demanding
personal resilience, we should develop
heightened self-awareness of our
emotions and patterns of thought.
Professor
Subramaniam Ramnarayan
Professor of Organizational Behavior
(Practice), Organisational Behaviour
MAXIMISE
STRATEGIC
IMPACT
Personalised Leadership
Development Plan
You will go through a validated 360 degree
assessment with personalised reports.
Your individualised feedback will help you
identify your strengths and developmental
needs. With classroom teaching, high
fidelity business simulations and one-to-one
coaching sessions, you will be introduced
to the ideas of leadership, derailment,
personality, and emotional intelligence.
This process will allow you to develop an
awareness of the knowledge, skills, and
attributes necessary to become effective
leaders.
Executive Coaching
Individual executive coaching offers you
an in-depth opportunity to understand and
develop your leadership skills. Your executive
coach will help you identify strengths and
gaps aligned with your personal leadership
strategy and plan of action. You will be
able to better align your leadership goals to
effectively manage your individual as well as
your team’s growth.
Business Leadership Challenge
During the course of the programme, you will
actively engage yourself in solving a real-
world business challenge. Apply your new
learnings and skills in-between modules and
personalise your leadership case. Connect
with your GMP peers who can guide you with
their unique expertise to steer your case in
the right direction.
LEARNING EXPERIENCE
Executive education reimagined for a new reality. This programme blends the best of the
world-class on-campus experience with advanced online learning, taught by the best minds in
executive education. You will gain skills to advance your leadership goals and map your career
for future success.

LIVE Virtual Classrooms World-Class Faculty

Experience a new way of immersive Learn from world-class faculty
learning allowing you to engage teaching at top global business
live with faculty and peers from schools.
anywhere in the world.

Online Learning Alumni network

Learn at your own pace ensuring a Expand your professional network
flexible and focussed online learning by gaining access to ISB’s 45,000+
experience. alumni community of senior
executives and entrepreneurs
across the globe.

On-Campus Learning Research-Based Teaching

Learn and network with a class of Learn at India’s most research
peers in a residential phase that productive business school. Gain
culminates into the conclusion of from the advanced, up-to-date
the programme. research conducted by world-
renowned faculty at ISB.

Adaptable Real-world application

Learn how to deliver added value to Apply your new learnings and real-
all partners and stakeholders while world skills in-between modules and
you juggle the new work-life balance emerge as a confident leader.
from the safety of your home.

Certificate
Gain an official certificate
awarded by the Centre for
Executive Education at ISB, a
formal recognition of professional
development.
 The programme will begin with an orientation
session which will cover an introduction to all the
modules. It will also cover peer introductions while
setting individual expectations for the faculty to
guide your learning outcomes. The session will
conclude with a demonstration of programme
learning resources and etiquettes.

A significant portion of the programme curriculum

PROGRAMME is designed to develop your leadership style with

perspectives from a CEO, your personalised
leadership development plan, and leadership case.
DETAILS Over the course of the 9-month programme,
you will be required to set aside about 4-5 hours
per week to complete the self-paced courses
and about 6 hours per week for the LIVE Virtual
sessions with faculty and peers. The programme
includes two campus immersions – one at the end
of Module 1 and another at the end of Module 4.

Every week there will be two LIVE Virtual sessions

of 3 hours each:

Weekend hours:
Saturdays - 6.00 to 9.00 pm,
Sundays - 10 am to 1.00 pm

Weekday hours:
6.00 pm to 9.00 pm
 Orientation

Module 1

PROGRAMME Elevate Your Decision-Making Skills

4 weeks online self-paced learning*, 4 weeks LIVE Virtual

JOURNEY 3.5 days On-Campus^, Mohali

CEO Perspectives: Decision Making

Under Uncertainty
• Business Foundations*
• Introduction: Business Leadership Challenge
• Strategic Decision-Making
• Business Analytics
Module 2
• Negotiation and Influence^
Deliver Business Results
8 weeks LIVE Virtual • Review 1: Business Leadership Challenge^

CEO Perspectives: Corporate

Turnarounds
• Marketing
• Value Creation in Finance
• Managing Supply Chains in a Digital
World Module 3
• Customer Centricity Lead Tomorrow’s Challenges
• Review 2: Business Leadership 4 weeks LIVE Virtual
Challenge

CEO Perspectives: Opportunities in

Module 4
Craft Your Personal Leadership
Plan
2 weeks LIVE Virtual and
4 days On-Campus^, Hyderabad
the New Economy
• Emerging Technologies
• Growth and Innovation
• Review 3: Business Leadership
Challenge

CEO Perspectives: Personal

Leadership
• Business Story Telling & Executive
Presence
• LEAD: Personal Leadership^
• Final Review and Presentations:
Business Leadership Challenge^
• Graduation Ceremony^ * online self-paced learning
^ On-Campus
PROGRAMME STRUCTURE
MODULE I
ELEVATE YOUR DECISION-MAKING SKILLS
(4 weeks self-paced learning, 4 weeks LIVE Virtual,
3.5 days On-Campus, Mohali)

Strengthen the foundations of decision-making as a first step in

advancing your leadership growth.

• Strengthen your analytical foundations of decision-making

• Learn to effectively use data to recognise and diagnose business

problems and generate and assess solutions

• Identify and activate business strategies that create competitive value

for your firm

• Develop a strategic plan for effective negotiation and expand your

scope of influence

CEO PERSPECTIVES: DECISION MAKING UNDER UNCERTAINTY

(1 LIVE VIRTUAL SESSION)

Course 1: Business Foundations (4 weeks, Online Self-paced Learning)

A series of self-paced courses on accounting fundamentals, statistics, and
critical thinking that lay a strong foundation for analyzing and solving complex
business problems.

Introduction to Business Leadership Challenge (1 LIVE Virtual Session)

Immerse yourself in solving a real-world business challenge. Apply your new
learnings and skills in-between modules. This session will introduce you to the
steps to build your Business Leadership Challenge.

Course 2: Strategic Decision Making (4 LIVE Virtual Sessions)

Understand the principles of strategic thinking and frameworks for strategy

formulation and implementation that enable your firm to gain competitive
advantage.
Course 3: Business Analytics (3 LIVE Virtual Sessions)

Gain a sound understanding of how to leverage data and analytics to make

informed business decisions that drive competitive value.

Course 4: Negotiation and Influence (2.5 days On-Campus, Mohali)

Understand negotiation dynamics and develop powerful negotiating skills that

secure maximum value for your organization and yourself. This course will be
taught at the ISB Mohali campus with sessions spanning across two days.

Business Leadership Challenge – 1st Review (1 day On-Campus, Mohali)

While at the campus, you will work with faculty and peers to identify and clearly
define a business challenge with transformative potential. Your faculty mentor
will work with you to define problem hypotheses and how you could test them.
MODULE II
DELIVER BUSINESS RESULTS
(8 weeks LIVE Virtual)

Enhance your understanding of core functional areas and their alignment

with overall business strategy.

• Gain an understanding of fundamental, strategic marketing issues

that confront senior management

• Understand financial strategies for creating value, managing

risks, and addressing trade-offs in meeting demands of investors,
customers, employees and society

• Learn about structures, processes, operations and technologies that

foster visibility and accountability across the value chain

• Learn how to steer transformation in your products, services, and

organisation by putting the customer at the centre of your strategy

CEO PERSPECTIVES: CORPORATE TURNAROUNDS

(1 LIVE VIRTUAL SESSION)

Course 5: Marketing (3 LIVE Virtual Sessions)

Master the ability to plan and execute effective marketing strategies that create
superior value for your customers while capturing value for your company too.

Course 6: Value Creating Financial Strategies (3 LIVE Virtual Sessions)

Build your understanding of diverse value creation metrics, funding needs,
financing decisions, investment decisions, allied risks and how financial
decisions impact firm value.

Course 7: Managing Supply Chains in a Digital World (4 LIVE Virtual Sessions)

Understand the alignment between operations strategy and product or service
quality. Learn to create and sustain operational excellence by structuring,
managing, and continually improving value chain processes.
Course 8: Customer Centricity (3 LIVE Virtual Sessions)
In this course, you will learn how to rewire your business strategy to create
market driven organizations that put customer first and at the centre of
strategy.

Business Leadership Challenge – 2nd Review (2 LIVE Virtual Sessions)

By the end of this module, you would have applied the learnings from the first
module to provide a comprehensive assessment of the business challenge and
formulated initial solution hypotheses for discussion with your faculty mentor.
MODULE III
LEAD TOMORROW’S CHALLENGES
(4 weeks LIVE Virtual)

Leverage opportunities created by the digital economy and develop

winning strategies that drive growth and innovation.

• Identify opportunities for disruptive innovation

• Redefine business models for the digital economy

• Build a culture that facilitates change and large-scale digital

transformation

• Learn to inculcate growth mindsets that propel your organisation

towards success

CEO PERSPECTIVES: OPPORTUNITIES IN THE NEW ECONOMY

(1 LIVE VIRTUAL SESSION)

Course 9: Emerging Technologies (3 LIVE Virtual Sessions)

Gain insights into opportunities accorded by emerging technologies for
disruptive products and business models, strategic bottlenecks in adoption and
exploitation of disruptive innovations, and how to successfully overcome them.

Course 10: Growth and Innovation (3 LIVE Virtual Sessions)

In this course, you will learn how to create a shift in mindsets to enable yourself
and your team to break free from existing myths around performance and
growth and deliver exponential results.

Business Leadership Challenge – 3rd Review (2 LIVE Virtual Sessions)

By the end of this module, you would have validated solution hypotheses to
effectively address your business challenges.
MODULE IV
CRAFT YOUR PERSONAL LEADERSHIP PLAN
(2 weeks LIVE Virtual and, 4 days On-Campus, Hyderabad)

Communicate with your stakeholders in innovative and engaging ways

and weave an inspiring leadership story.

• Unlock the full potential of your leadership to deliver greater

organisational impact

• Enhance your executive presence with greater awareness, critical

reflection and feedback

• Build an agile leadership presence and key influence skills that

inspire change and lay the foundation for an adaptable and nimble
organisation

CEO PERSPECTIVES: PERSONAL LEADERSHIP

(1 LIVE VIRTUAL SESSION)

Course 11: Business Storytelling and Executive Presence

(4 LIVE Virtual Sessions)

This course will spark self-reflection, help you build credibility for yourself
and your thought leadership. You will learn how to use storytelling as a
communication tool to catalyse your personal brand. You will be able to build
your executive presence to become a resilient as well as a compassionate
leader.

LEAD: Personal Leadership (2.5 days On-Campus, Hyderabad)

You will conclude the final module of the GMP with a two-and-half-day
workshop that helps you identify your leadership style, strengths and areas
of improvement. Through 360-degree assessment, feedback, and executive
coaching, you will gain self-awareness and create personalized plan for
continued growth and impact. You will also build critical skills such as
teamwork, influence, conflict management, communication, and delegation.
Business Leadership Challenge – Final Review and Presentations
(1 day On-Campus, Hyderabad)

With reflections from Executive Coaching sessions complemented with

guidance from faculty and peers, you will present your well-thought-out
Business Leadership Challenge in the concluding session of your 3-day campus
immersion in Hyderabad.

Graduation and Valedictory (0.5 days On-Campus, Hyderabad)

All GMP graduates will be felicitated in the concluding session of the
programme. You will receive a programme completion certificate along with the
ISB Executive Education Alumni Status which will help you gain access to our
distinguished and expansive community of ISB alumni.
 The Programme Office evaluates each
applicant’s profile based on several criteria
to ensure that selected participants
are well-rounded individuals, bringing
diversity to the class. Each component
of the application and the interview is
important, and selections will be made
on the basis of a combination of many
factors, including but not limited to, and in
no particular order:

SELECTION
CRITERIA • Relevant work experience
• Quality of work experience such as
taking significant responsibility
• Evidence of professional success
• Likelihood of benefiting from the
programme
• Business leadership potential, track
record, traits, attitude/mindset
• Motivation to participate in the
programme
• Ability to cope with the rigour of the
programme
• Overall prior academic performance
• Performance in the interview

IMPORTANT DATES
Programme Start Date:
November 27, 2021

Application Round 1:
Closes on October 19, 2021

Application Round 2:
Closes on November 15, 2021

We admit candidates to specific

sessions on a rolling (first come first
served), space-available basis, and
encourage you to apply as early as
possible.
 Programme Dates
November, 2021 - August, 2022
Round 1 Closes on : October 19, 2021
Dates and Round 2 Closes on : November 15, 2021

Programme Duration
Fees 9 months

Fee
`8,00,000 + GST @18%

Payment and Financing Options

We have a variety of payment options available for our programmes. You may
also avail financing options by reaching out to us at execed@isb.edu.

*The On-campus sessions are subject to evolving global situation. Programme content, dates, schedule, fees, delivery
platforms, and faculty are subject to change. Programme fee includes food and accommodation at the ISB campus or
at an equivalent facility based on availability.
THE ISB CAMPUS EXPERIENCE
ISB is committed to creating world-class leaders through its personalised long-duration
leadership development programmes, outstanding faculty and thought leadership.

Backed by research focused on emerging economies, the leadership programmes at ISB

allow you to gain insights into the Indian business environment, accord opportunity to
interact with industry leaders and provide access to our alumni network across the globe.

Diverse Network of Peers

Interact with a diverse group of peers that spans across countries, cultures, industries,
and functions. Collaborate in an environment that encourages you to expand your
personal and professional network and power-up your leadership career.

Conducive Learning Environment

A self-contained oasis right in the heart of nature provides a perfect setting to spark
new ideas. Experience cutting-edge classroom architecture equipped with state-of-the-
art technologies. Well-resourced living areas with access to recreation centre, dining
facilities, spacious atrium, and a range of amenities within the Executive Housing at
the campus.

The ISB Campus Experience

Hyderabad Campus: Located in the newly developed corporate and the sprawling IT
Hub of Hyderabad, you will find yourself minutes away from the campuses of some of
the largest global IT companies. A variety of activity centres for sports, arts, dining,
and shopping are also easily accessible from the campus.

Mohali Campus: A contemporary yet simple architecture entwined with the beauty of
nature, the Mohali Campus symbolises a modern outlook. You will experience living in
a self-sustainable environment with a range of amenities within a 10-minute distance
from the campus centre.
 How to apply
Click below to apply to the programme. For more information,
write to us at execed@isb.edu or call us at +9140 2300 7041/42.

Apply Now

Indian School of Business

Hyderabad | Mohali
Marketing Services, Centre for Executive Education
Hyderabad Campus: Gachibowli, Hyderabad - 500 111.
Mohali Campus: Knowledge City, Sector 81, SAS Nagar, Mohali - 140 306.
www.isb.edu/cee | execed@isb.edu | +9140 2300 7041/42

Corporate Identity Number: U80100TG1997NPL036631

ISB CEE reserves the right to make changes in the programme without prior notice.
Please check with marketing services for the final schedule.

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