Muhammad Ubaid

House no CB 429, Street no 4, Allama Iqbal Colony

Tech Bhata , Rawalpindi
Mobile: +92-301-8434356
. +92-331-5397878
E- Mail: mr.obaid83@gmail.com
www.linkedin.com/in/muhammad-ubaid-80aa7b129

PROFESSIONAL SUMMARY

I am Dynamic, enthusiastic, energetic, result oriented sales professional with extensive experience
of retail, wholesale as well as local modern trade. An exceptional leader who is able to develop and
motivate others to achieve targets. Proactive style of management and time management skills to
successfully manage a team and increase profitability achieving corporate goals and objectives.

OBJECTIVE

Seeking a managerial challenge in a dynamic organization involved in marketing & sales Business
providing a competitive environment that encourage employees to professional excellence and
career growth.

QULIFICATION

Master of Business Administration (MBA), 2008

COMSATS Institute of Information and Technology Islamabad, Pakistan, CGPA-3

SKILLS & EXPERTISE

- Distribution Management - Team Management

- Sales Operation - Training & Coaching
- Merchandizing Management - Key Accounts Development
- Assets Management - Territory Management
- BTL Activities Management - Market Competitive Analysis

CAREER SNAPSHOT

AREA SALES MANAGER, April 2017 to Till Date

Mitchell’s Fruit Farms Ltd

Currently working as “Area Sales Manager” in north Region, Managing Retail, Wholesale as well
as a Local Modern Trade (LMT)

Responsibilities:
- Distribution Management, induction and handling strong distributors in area for smooth
business operations of company and ensuring ROI for the development of their business.
Establishing cost effective distribution infrastructure, Business Strategy development and
alignment process with distributor. Currently managing ten distributions setups in area
through a team of pre sellers, Sales Representatives.
 - Sales & Target Planning, Develop Sales plans to achieve annual sales objectives of assign
territory. Achieving the sales (Primary & secondary) objectives in area with regards to
customer satisfaction.
- Sales operations Management, Preparing PJPs routing for Sales vehicles in assigned
territory with distributor and team.
- Key Accounts Management, developing new key accounts including Local modern trades,
whole sellers and HORECA sustaining old ones through visiting properly and developing
strong relationships with them. Channel wise sales management, planning on LMTs,
Wholesale, and HORECA & Retail Channels for achievement of monthly targets.
- Sales Analysis, Volume, Growth, Target Vs Sales, Market share and competition analysis.
Analysis of products over last years. Preparing annual volume targets and monthly breakup
also preparing monthly forecasts RSF.
- Team Coaching, Conducting one – on – one review meeting with Sales staff & directly
supervise team to build more effective communication. On job coaching and trainings for
development of team.
- Merchandizing management, during market visit special focus on core products, their
proper display on shelves on the basis of FIFO rules,
- KPI’s management, Monitoring & review KPI’s management, range selling on daily &
monthly basis and discuss with DSFs & planning to improve KPIs.
- Territory & Business Development, Conducting regular market visits to check market
coverage, competitor activity and search new opportunities in order to increase sales in
territory.
- BTL Management, Determining the appropriate product mix for retail outlets & proper
deployment of point of Sales material.
- Warehouse Management Handling & dispatching FMR (Fix Market return) of company and
inventory management through FIFO rule in Distributor’s Warehouses & taking monthly
stock life reports.
- Evaluating performance of All Company’s SKUs by identifying problems devising and
implementing proper merchandizing and promotional programs.
- Conflict Management, arrange a meeting with customers, distributors and CRs for conflicts
removal against CRs behaviours, company TOs & FMR etc for smooth company operations.

Achievements:
- Successfully achieve volume growth by 34% in 2017 over last year 2016 by inducting strong
and potential distributors in territory.
- Successfully achieve volume growth by 10% in 1 st quarter 2019 OLY, 14% in 2 nd quarter OLY,
and 21% in 4rd quarter OLY.
- Successfully increase market coverage by 62% over last year 2016 by inducting new
accounts.

MARKET DEVELOPMENT EXECUTIVE,

July 2012- Mar 2017, (4 years- 8 months)
PEPSI Cola, Haidri Beverages Pvt. Ltd, Islamabad

worked with “Haidri Beverages Pvt Ltd” as a MDE for Four years and Eight months..This
experience had given extensive area knowledge & opportunity to work on (STAR DISTRIBUTION
FSNA/BISMILLAH Traders). Handled seven Pre sellers and seven CRs.
Responsibilities:
- Distribution management, Primary as well as secondary targets Achievements on monthly,
Quarterly & annual basis,
- As a company trainer, Conducting training & coaching with team on Go to Market, 8 Steps
of Call. As sales coordinator in Attock region, maintaining primary & secondary records.
Submission of distributor’s claims accurately to line manager.
- Sales operation management, conducting meeting with PRE Sellers and CRs on daily basis.
Planning for volume and annual growth according to area potential. Monitor pre-sellers
activities in market through concerned PJP and developing MVRs.
- Asset Management, Placing TOT’s (deep freezers, Visi coolers. Chest coolers, cabins,
Canopies) at the right place to potential accounts to get maximum sales & share against
competition.
- Merchandizing management, visiting market alone & along with OBs to managing display
inside & outside of outlets, ensuring SKU’s display in accordance with company Planogram.
Placing Gondolas, POS material on right place.
- Business development, developing new areas for company, converting competition
accounts to company accounts and sustaining old accounts effectively.
- Implementation of Star Model Distribution and TMX implementation in PRE Sell operation
and coaching on TMX operation on team.
Achievements:
- “Certificate of appreciation 2013” in contribution from area on achieving company award
“Ring of Owner” in Beverage Growth & Volume completion 2013 conducted by PCI in south
Asia.
- Volume growth 2016 1st Quarter by 18% and 2nd quarter by 21% over last year.
- GT sale 21% OLY, LMT 29% OLY and HORECA 19% OLY
- Proper implementation of “Star Model distribution” and implementation of TMX onboard
on two major distributions.

CITY MANAGER, June 2010 - July 2012, (Two Years)

SAMASUNG Electronics, (Samsung Field Marketing
HHP)

Started career from “SAMSUNG ELECTRONICS” as a “City Manager” in Samsung Electronics hand
held products (Mobile Devices) department, managing areas of North (WAHCANT, and
ABBOTTABAD, ATTOCK Territories) for one year and for one year ISLAMABD and RAWALPINDI
wholesale & Retail Markets, Its honor to work with market leader smart phone company in
Pakistan which gave in depth knowledge in telecom industry.
Responsibilities:
- Dealer network Management, developing strong relationship with dealers & whole sellers
and addition of new dealers in portfolio for the company.
- coordination role between dealers & authorise Distributor of company (Muller & Phipps,
Teletec, Mobile Zone, Green Tech)
- Achieving weekly & monthly targets dealer wise.
- Collecting SELLOUT of handsets on weekly basis from all outlets.
 - Distributing and effective use of company assets (live & still dummies, mock-ups, electric
stands) according to potential of outlets.
- Proper implementation of POP material Posters, flyers, buntings shelf talkers etc. Inside &
outside of outlet for visibility.
- Manager, as a manager through push strategy conducting road shows and conducting
completion between retailers in area for aggressive impact on sale.
- Market intelligence, collecting information regarding competition activities in market.
Achievements:
- Increased market share from 12% to 32% over last year 2009.
- Addition of new dealers and area in portfolio of company.
- Developing two major “SAMSUNG customer experience service centre” in Rawalpindi
market through agreements where customer can experience live demonstration handsets.
- Successfully launch SAMSUNG first smart phone model Galaxy S2, S3 in market that gave
SAMSUNG high market share in handsets industry in Pakistan as well as in world.
OTHERS EXPERIENCE/PROJECTS
- Six month Internship in “National Bank of Pakistan”, Main/Zonal branch Attock 1 st Feb
2009 to 31st July, 2009, Remittance Operation Department.
- Four weeks Internship in “OIL & Gas Development Company Ltd Islamabad” Head office
Blue Area, Finance, Marketing & HR Department.

TRAININGS
- Attending training program on “Distribution Development” conducted by “PEPSI COLA
International” at JACARANDA CLUB DHA, Islamabad.
- Training on SIS (Sales Information System) at Haidri Beverages Plant.
- Training on Eagle I, Reporting System at Haidri Beverages Plant.
- Training on “EDGE (Every Day Great Execution) and Market Excellence”.
- Training on TMX application system in Haidri Beverages Pvt Ltd.
LANGUAGE PROFICINCY

Written and spoken English, Urdu

PERSONAL INFORMATION
Father Name Muhammad Javed
Date of Birth May 16, 1983
CNIC 37101-2704225-3
Domicile Punjab, Attock
REFERNCES
To be furnished on request.