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Reference Manual

consultant name:

NATURAL SCIENCE FOR YOUR SKIN

index
section one section two section three section four The Company Structure of the Skin Monu Products Monu Treatment Consultation Marketing and Branding Support Glossary Slim Gel Galvanic and Prescription Renu-Anti-Ageing Vitru-Mens Skincare

index

section five

section six section seven section eight section nine Section ten

section one
The Company
What we stand for Our heritage Our brand

one

NATURAL SCIENCE FOR YOUR SKIN

What you put on your body should be as healthy and natural as what youd put into it. We have always worked hard to ensure that our products conform to a strict ingredients policy and are manufactured, by us, to the highest standards.

what we stand for


Quality, purity, authenticity

Our mission
To create the ultimate products and treatments whilst respecting our world. At MONU Skincare we strongly believe in the resourcefulness of nature and the powerful properties natural products have to offer. We respect the environment we live in. From the finest of natural ingredients to the highest professional skincare and treatments, MONU Skincare strives for the highest standards.

what we do best
Provide nurturing, pampering and soothing skincare

Our history research and constant innovation


Our unique products and treatment procedures mean that your clients will benefit from advanced massage techniques and our constant innovation in product creation. Our products use some of the most advanced and intelligent actives to ensure the best results for your clients. Over thirty years experience of blending natural ingredients has secured our position as the trusted partner to thousands of professional therapists. Our pricing and support structures help to maximise your profits.

Let us help you share in our success

bringing out the best in you, using the best of nature


NO ANIMAL TESTING
In line with EU regulations, all products are tested on human volunteers, not animals. Since 1997 we have also ensured that none of our ingredients have been tested on animals.

NO SYNTHETIC PERFUMES OR COLOURS


We are proud that our formulations exclude synthetic perfumes and colours. Instead we prefer to use the unique aromas of pure essential oils. Colour is provided by the ingredients or natural inorganic minerals.

OUR ECO ETHICS


At MONU, we know there are lots of things that we still need to do but we are trying everyday to fulfil our responsibilities to the planet. Our drive to become a Carbon Neutral company is already supported by our use of recyclable material supplied to our stockists. We want you to feel good about buying our products, not just because they are great, but also because we are thinking about the environment for you.

WHAT WEVE DONE SO FAR


Weve always been concerned about the impact our business could have on the environment, and have sought to minimise our greenhouse gas emissions by committing to various initiatives:

RECYCLABLE PACKAGING
All our glass, plastic and aluminium bottles and tubes are recyclable. All our cartons are recyclable and are made from bleach free board. We source all our paper products from sustainable forests.

LOCAL MANUFACTURING
We manufacture our products locally.

LOCAL SOURCING
We source all our essential oils locally.

NO AIRFREIGHT POLICY
We use land and sea to source our materials where possible.

NATURAL SCIENCE FOR YOUR SKIN

OUR HERITAGE
The story began over 30 years ago when British beauty therapist, Susan Molyneux became, perhaps, the first beauty therapist to recognise that the efficacy of professional products required a different formulation to those available at the time.
Unable to find a range that suited her clients demands, Susan began creating her own products from English herbs and plants, marine extracts and natural ingredients to produce one of the most exciting skin care ranges available to professional therapists, quickly becoming the number one choice of beauty professionals in the UK. As the brands reputation grew, Susan's reputation also expanded internationally as the beauty therapist who genuinely understood the requirements of other beauty therapists, delivering the products to match. Today, the brand has thousands of beauty therapists working with the product each day and delivering superb skin care to millions of women each year. Susan herself is no longer a part of the Monu skincare team, but the company is as committed to her values as it was 30 years ago. Over the past few years the brand has been refreshed, new products and ingredients introduced and innovative ranges created with world class formulator, Dr. Colette Haydon. New professional treatment protocols have been designed by celebrated facialists, who have used their extensive knowledge of skin and massage techniques to enhance the results that the ranges can achieve. Manufacturing at the companys headquarters in Cheltenham Spa has been painstakingly overveiwed to maintain every original aspect of the brand, whilst innovating wherever it will improve the final result.

The outcome is a British beauty brand like no other. With heritage and an incredible range of active ingredients, professional beauty advocates and a loyal fan base of millions around the world.

NATURAL SCIENCE FOR YOUR SKIN

Monu skincare advanced skin A new generation in skincare, using


Brand differentiators

science and technology to produce skin excellence.


Monus skin and body treatments offer reliable solutions with products tailored to meet the needs of four core treatment classifications, based on skin types and conditions. The methods and formula developed at Monu, have gained worldwide recognition and are at the root of our success. The products are highly effective; the results are simple: BETTER SKIN Our products are known for their quality, purity and authenticity. With a professional approach by our practitioners to the consultation and recommendation of the Monu range, the client experiences maximum benefit from the product. Education of our skin treatment professionals and in turn their clients, is also crucial in optimising the benefits of using the products. Monu has built up a reputation for constant scientific innovation and thoroughly researched ingredients and products. Our research & development team consults international scientific data and is constantly updated on new developments in the skincare industry. This ensures they are fully aware of the needs of skincare clients and the professionals treating them as well as the latest methods, ingredients and treatments available. Armed with this information and insight, Monu brings together the power of science and the wonders of nature, creating advanced products which give excellent results.

NATURAL SCIENCE FOR YOUR SKIN

New Product Development


Monu Skincare is a market leader in the Skincare Industry, as a result of our long term focus on research and the development of exciting new products. Our world renowned research and development team is led by Dr Colette Haydon.

Colette Haydon is a qualified doctor of pharmacy and dermo-cosmetology (University of Lyon, France). During her training and early career she gained broad experience with the Institut Merieux, L'Oreal/Lncome and Laboratoires C. Le Moult/Phyta. After moving to the UK she worked for both Biocosmetics and The Wellcome Foundation. Dr Colette Haydon is an acknowledged specialist in skin and cosmetic technology. She is a frequent contributor to glossies and beauty columns and a member of the Society of Cosmetic Scientists. Her laboratories are based in London where some of the most prestigious UK skin care brands have been formulated.

Dr Colette Haydon (FRiFC)

NATURAL SCIENCE FOR YOUR SKIN

Why Choose Monu Skincare?


Our products were created by a beauty therapist, for beauty therapists, therefore created with client and therapist in mind A British company first founded in 1980, with over 30 years of experience. Local manufacturing, our products are manufactured within the UK therefore there are no exportation costs Our products contain natural ingredients of essential oil and plant extracts, we source all of our essential oils locally No airfreight policy we land and sea to source our materials where possible No animal testing all of our products are tested on human volunteers not animals, we also ensure that none of our ingredients used within our products are tested on animals either. Recyclable packaging all of our glass, plastic and aluminium bottles and tubes are recyclable. All our cartons are recyclable and are made from bleach free board. We source all our paper products from sustainable forests. We used advanced manufacturing processes within our product to ensure our products deliver the actives to the skin, in a controlled and effective way. We eliminate poor quality ingredients from our products; therefore you will not find the following ingredients No formaldehyde No artificial colours No Artificial fragrance
(Sodium Lauryl Sulphate)

No SLS

No Lanolin

We want you to feel good about using our products on your skin, not just because they are great, but because we are thinking about the environment for you.

NATURAL SCIENCE FOR YOUR SKIN

Why people choose Monu Skincare


Monu people
A team passionate about creating excellent products and delivering a great service.

Monu quality in product manufacturing


Innovative, user-friendly products based on international scientific research. In-house research & development creating advanced products that deliver results. Use of high-grade raw materials and concentrated active ingredients. No animal testing. Mineral oil, lanolin, artificial fragrance and formaldehyde are not used in our products. Insistence on highest standards of manufacturing practice and quality control.

Monu training
Education and support from dedicated training professionals. Access to first rate training materials and literature. Additional online support offered via interactive website

Monu pricing
Highly attractive profit margins on retail products and professional treatments, making it a very viable business proposition.

Support for your Monu business


Regular newsletters. Access to a dedicated business website. Advice on your salon via our consultation service.

Monu packaging
Simple but thoughtful and attractive. Packaged to ensure the stability of ingredients and protection of the product. Use of colours and exclusive designs based on consumer research.

Monu promotional strategies & marketing materials


Gorgeous gift bags and promotional sets for use with special offers. Sophisticated high profile marketing campaigns. Great range of branded goods, as well as training and marketing materials. Flexible systems which can be adapted depending on the salon space available. Free samples with selected purchases.

NATURAL SCIENCE FOR YOUR SKIN

We have eliminated poor ingredients from our products ensuring that you are only applying high quality ingredients to your skin.
The table below lists ingredients that can often be found within many skincare products, Monu products do not contain any of these!

POOR SKINCARE INGREDIENTS


Sodium Lauryl Sulfate (SLS)

NEGATIVE EFFECTS ON THE SKIN


This is a foaming agent often found in shampoos, bubble baths, and foaming cleansers, but it strips the skin and can cause sensitivity and dehydration. Derived from sheep wool this ingredient can often be found in lip balms. This ingredient blocks pores, causes breakouts and can cause allergic skin reactions such as eczema. A preservative used in some products often nail polishes, this ingredient can give off a toxic gas causing irritations, especially to the mucus membrane. These colorants that are added to product to give it a certain colour cause the pores to block resulting in breakouts. Artificial fragrance can cause hyper pigmentation if used frequently on the skin. Often used to make a product smell a certain way. Often found in sun protection products, this irritating ingredient can cause eczema within the skin and can often cause prickly heat. Another ingredient often found in sun protection products, this ingredient can become a carcinogen when it comes into contact with the sun!

Lanolin

Formaldehyde

Artificial Colours

Artificial Fragrance

Para Amino Benzoic Acid (PABA) Urocanic Acid

NATURAL SCIENCE FOR YOUR SKIN

MONU skin types, skin concerns and colour coding

renu anti-ageing
Natural/Genetic, Photo Ageing or Aged Skin

intensive care
Very Dry, Severe Discomfort & Elemental Damage

moisture rich
Dry, Discomfort, Tautness, Dehydration

soothing touch
Sensitised, Irritated, Stressed & Elemental Damage

line smoothing
Fine Lines & Expression Lines

pure control
Congested, Break Outs & Shine

instant radiance
Dull Skin, Uneven Skin Texture and Tone

first defence
Environmental Damage and Sun Protection

NATURAL SCIENCE FOR YOUR SKIN

Product Decision Tree


NORMAL/ COMBINATION OILY ALL SKIN TYPES

DRY/SENSITIVE

RENU
HYDRATION SOOTHING
Fine Lines First Lines Expression Lines Oily Skin Congested Skin Break Outs Excess Oil Shine

EXTRA FIRMING SMOOTHING CONTROL


Dry Discomfort Tautness Dehydration Lines Sensitised Irritated Stressed Elemental Damage

Natural/ Genetic Photo Ageing Aged Skin

SUPER HYDRATION

INTENSIVE CARE
RADIANCE
Dull Skin Uneven texture Uneven Tone

MOISTURE RICH SOOTHING TOUCH LINE SMOOTHING PURE CONTROL INSTANT RADIANCE

PROTECTION
Environmental Damage

FIRST DEFENCE

Very Dry/ Dehydrated Severe Discomfort/ Elemental Damage

ESSENTIAL CARE
CLEANSE
Cleansing Balm; Facial Wash; Eye Make-up Remover; Cleansing Wipes; Rosewood Reviving Mist; Skin Activator

Recovery Balm Calming Cream Rosewood Reviving Mist Collagen Eye Patches Pro Retinol Anti Ageing Concentrate Anti Ageing Concentrate

Restoring Cream Rich and Light Nourishing Treatment Oil Lip and Eye Deep Repair Complex Instant Smoothing Serum Age Defence Balm for Hands

Essential Elements Cream Ampoules Collagen Eye Patches

Delicate F. Wash Hydrating Mask Collagen Cream Firming Moisturiser Extra Rich Night Cream Collagen Eye Cream Fiji Massage Oil

Energising F. Wash Skin Perfector Revitalising Moist. Night Renewal Complex Eye Cool Gel Hawaii Massage Oil Aromatic Mask

Purifying Facial Wash Cleansing Mask Mattifying Lotion Capri Massage Oil Blemish Treatment

Micro Exfoliant Radiant Skin Peel Peeling Cream Beauty Balm Foaming Cloths

Hydrating Moisturiser SPF15 Illuminating Primer SPF15 Perfecting Tint SPF15 Pro Retinol Anti Ageing Concentrate Anti Ageing Concentrate Lip Balm

NATURAL SCIENCE FOR YOUR SKIN

Treatment Decision Tree


NORMAL/ COMBINATION OILY ALL SKIN TYPES

DRY/SENSITIVE

CONSULTATION
Dry Discomfort Tautness Dehydration Lines Fine Lines First Lines Expression Lines LINE SMOOTHING PURE CONTROL MOISTURE RICH Sensitised Irritated Stressed Elemental Damage SOOTHING TOUCH Oily Skin Congested Skin Break Outs Excess Oil Shine

CONSULTATION

CONSULTATION CONSULTATION CONSULTATION

CONSULTATION

CONSULTATION
Dull Skin Uneven Skin Texture Uneven Skin Tone INSTANT RADIANCE

CONSULTATION
Environmental Damage FIRST DEFENCE

Natural Genetic Photo ageing Aged Skin

Very Dry Dehydrated Severe Discomfort Elemental Damage

EXTRA FIRMING

INTENSIVE CARE

CLEANSE

TREAT MONU EXPRESS AROMATIC COLLAGEN COLLAGEN OAT OAT ALGAE AROMATIC MONU EXPRESS

TREAT

TREAT

TREAT

TREAT MONU EXPRESS AROMATIC ALGAE

TREAT MONU EXPRESS AROMATIC

TREAT MONU EXPRESS AROMATIC

TREAT MONU EXPRESS AROMATIC

RENU EXPRESS

COLLAGEN

RENU LIFT

NATURAL SCIENCE FOR YOUR SKIN

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