[Year]

Business Plan
ON
“Recycle used-cycle parts”

Prepared for:
S.M. Misbauddin
Lecturer in Managemnent
Department OF Business Administration
Northern University of Business & Technology Khulna

Submission Date: [Pick the date]

17/09/2020
Page 2
 Table of Content

1.0 EXECUTIVE SUMMARY 4

1.1 MISSION 4
1.2 OBJECTIVES 5
1.3COMPANY SUMMARY 5
1.4START-UP SUMMARY 5
SHATRT-UP CHAT 6
2.0 PRODUCT/SERVICES 7
2.1 STATUS OF THE DEVELOPMENT OF THE PRODUCTS AND SERVICES 7
2.2 PLAN FOR FUTURE DEVELOPMENT OF THE PRODUCT/SERVICE 7
3.0 MARKET ANALYSIS SUMMARY 8
3.1 MARKET SEGMENTATION 8
TABLE: MARKET ANALYSIS 8
3.2 CUSTOMER BUYING BEHAVIOR TOWARDS CUSTOM ARTS 8
3.3 PERSONAS FORMATION 9
3.4 COMPETITOR ANALYSIS 9
3.5 SWOT ANALYSIS 9
4.0 MARKETING & DISTRIBUTION 10
4.1 MARKETING MIX 10
4.2 MARKET ENTRY STRATEGY 11
4.3 DISTRIBUTION CHANNEL STRATEGY 12
5. BUSINESS SYSTEM 12
5.1 VALUE CHAIN 12
5.2 BUSINESS MODEL CANVAS 12
6.0 ENTERPRISE MANAGEMENT 12
6.1 TECHNICAL QUALIFICATION, COMMERCIAL KNOW-HOW &PROFESSIONAL
EXPERIENCE 13
6.2 INITIAL EMPLOYEE REQUIREMENTS 15
7.0 FINANCIAL SUMMARY 15
7.1 COMPETITIVE EDGE 16
7.2 SALES STRATEGY 16
7.2.1 SALES FORECAST 16
7.3 FINANCIAL PLAN 17
APENDIX 18

Page 3
1.0 Executive Summary
Alibaba Group is a Chinese E-commerce company which was founded in 1999. In the past 16 years, Alibaba
gradually grew into the biggest E-commerce company in the world. According to the report of Alibaba (2015),
by 2015 there are 350 million active buyers in Alibaba’ s platform which is 100 million higher than 2014. The
gross merchandise volume of Alibaba is 2,444 billion Chinese Yuan. In 2013, the number was only 1,077
Chinese Yuan. It increased almost 250% in 2 years. Alibaba benefitted by the huge growth of online retail
market. The total revenue in 2015 is 76.2 billion Chinese Yuan. It is worth noting that in Chinese retail market,
mobile penetration is 50.6 percent and mobile users create 6,430 million RMB revenue which is a new record
in the world.
Beginnings
According to Jack Ma who is the founder of Alibaba, the mission of Alibaba is to make it easy to do business
anywhere. Alibaba operate online and mobile platform in retail and wholesale trade. Alibaba creates value by
providing technology and services like cloud computing and online financial services to consumers,
merchants, and other participants to conduct commerce in Alibaba’s E-commerce ecosystem. The main
business of Alibaba is Taobao.com and Tmall.com. Taobao.com is a customer to customer (C2C) online
platform which was founded in 2003 and Tmall.com is a business to customer (B2C) platform which was
founded in 2008. AliExpress was founded in 2010; AliExpress focus on global market especially in US.

Success
Now, if we compare its success with other e-commerce companies, Alibaba is more successful than eBay
and Amazon put together. Alibaba Group handled sales of almost $170 billion in 2012. In just 2 years, the
company started earning profits.
In the year of 2003, the company decided to enter the competitive market and founded Taobao as a direct
competition to eBay and in 2004 offered Alipay. This became an instant success for the Chinese
conglomerate.
The additional feature with Alipay was that it allowed customers to receive goods before payment was
released to the sellers. Consequently, this was successful in attracting customers. In 2005, Alibaba came
with Yahoo and took over China Yahoo. Another big success for Alibaba Group came in 2007 when it was
listed on Hongkong Stock Exchange.
A new web portal was launched by Alibaba in 2008 named Tmall (Taobao Mall). This web portal was only
for the customer-to-customer business. With this portal, Alibaba R&D was also established. Then Alibaba
launched a shopping search engine ‘eTao’ in 2010.
Next, the company decided to re-organize its Taobao portal under 3 heads that were Taobao Marketplace,
Tmall, and eTao. In July 2011, the company entered the mobile market through its cloud computing team
and launched the mobile operating system. By 2012, two of Alibaba’s web portals were handling sales of
almost $170 billion.
Jack Ma left his CEO post in 2013 and started working as the Chairman of the group. Later, Jonathan Lu
joined as CEO. Although, presently, he is handling the company Jack Ma was and will be always the main
pillar of Alibaba Group. Jack Ma was never a typical CEO, even lacking the technical know-how.
Over 231 million customers spent almost $248 billion on Alibaba’s web portals in 2013. This is again more
than the sales of eBay and Amazon together. Alibaba’s first IPO took the US market by storm in September
2014 and this established Jack Ma as the richest man in China.
Present CEO of Alibaba, Jonathan Lu gave a statement to attribute their success to customers. He said, “We
are able to get this profits and business in past 15 years because we always kept our customers as our first
priority and this is the simple secret of success of our company.”

1.1 Mission
ALIBABA GROUP’S MISSION IS TO MAKE IT EASY TO DO BUSINESS ANYWHERE.
We enable businesses to transform the way they market, sell and operate and improve their efficiencies. We
provide the technology infrastructure and marketing reach to help merchants, brands, retailers and other

Page 4
businesses to leverage the power of new technology to engage with their users and customers and
operate in a more efficient way.
Our businesses are comprised of China commerce, international commerce, Local Consumer Services,
Cainiao, cloud, digital media and entertainment, and innovation initiatives and others. In addition, Ant
Group, an unconsolidated related party, provides digital payment services and offers digital financial
services to consumers and merchants and other businesses on our platforms. An ecosystem has developed
around our platforms and businesses that consists of consumers, merchants, brands, retailers, third-party
service providers, strategic alliance partners and other businesses.
GMV transacted in the Alibaba Ecosystem was RMB8,119 billion for fiscal year 2021, which mainly
included GMV transacted through our China retail marketplaces, as well as GMV transacted through our
international retail marketplaces and Local Consumer Services. Annual active consumers of the Alibaba
Ecosystem across the world reached approximately 1.24 billion for the 12 months ended September 30,
2021. This includes 953 million consumers in China and 285 million consumers overseas.
1.2 Vision
We do not pursue size or power; we aspire to be a good company that will last for 102 years. We aim to
build the future infrastructure of commerce. We envision that our customers will meet, work and live at
Alibaba.
102 Years
For a company that was founded in 1999, lasting 102 years means we will have spanned three centuries, an
achievement that few companies can claim. Our culture, business models and systems are built to last, so
that we can achieve sustainability in the long run. Alibaba’s ultimate goal is to create value for society and
help find solutions for society’s challenges. We want to convert Alibaba’s resources into fuel for small and
medium businesses, which will in turn support the advancement of the whole society.
Meet @ Alibaba
We enable commercial and social interactions among hundreds of millions of users, between consumers and
merchants, and among businesses every day.
Work @ Alibaba
We empower our customers with the fundamental infrastructure for commerce and new technology, so that
they can build businesses and create value that can be shared among our ecosystem participants.
Live @ Alibaba
We strive to expand our products and services to become central to the everyday lives of our customers.

As we continue to expand our businesses from commerce to local consumer services, Cainiao, cloud, digital
media and entertainment, among other sectors, Alibaba has evolved into an ecosystem that is unique,
energetic and innovative. We have set medium-term goals for fiscal year 2024: continue to expand our
globalization efforts, serve more than 1 billion consumers through our China consumer business, and
facilitate more than RMB10 trillion of annual consumption on our platforms. We believe the goals for fiscal
year 2024 put us closer to achieving our vision for fiscal year 2036: serve 2 billion global consumers,
enable 10 million businesses to be profitable and create 100 million jobs.
1.3 Company Summary
Alibaba group operates as an e-commerce company. The Company distributes and retails consumer
electronics, machineries, apparels, food, chemicals, bags, sports, and other products, as well as provides
online shopping search engine development and cloud computing services. Alibaba.com serves customers
worldwide.

2.0 Products/Services
Products that’s Alibaba sells: E-commerce, Cloud computing, Artificial intelligence, Entertainment,
Mobile commerce, Retail, Mobile media, Films, TV shows.
2.2 PLAN FOR FUTURE DEVELOPMENT OF THE PRODUCT/SERVICE
Alibaba has laid out its strategic plan for the next five years, which includes serving over one million
domestic Chinese customers, facilitating RMB10 trillion (USD1.4 trillion) worth of consumption through

Page 5
the platform by 2025. This objective will help Alibaba meet its long-term vision of serving 2 billion
consumers globally by 2036. The announcement came after Alibaba revealed net income rose 75%
to RMB140 billion (USD20 billion) in the year ending March 31 2020.

Alibaba’s new targets follow the successful achievement of USD1 trillion in GMV in the year ending March
2020, a goal set five years ago. Its plan to capture 2 billion global customers comes as it ramps up its
international capabilities, with AliExpress opening new direct flights from China to Russia, AliExpress in
Spain offering logistics services to 3P sellers and Alibaba-backed Zomato in India branching out into
alcohol sales. Alibaba has also unveiled a series of initiatives to support traders in cross border commerce,
increasingly enabling Chinese sellers to access broader Asian and Western markets. 

As the group attracts new shoppers, expands its operations into new markets and drives support measures to
its seller base, CPGs not already doing so should allocate resources to explore Alibaba as a key route to
market in China and increasingly globally. Brands should also monitor technological developments around
logistics, picking and delivery that are likely to shape future ecommerce development in the US and Europe
as Alibaba expands its capabilities internationally.

3.0 Market Analysis Summary

RecycleArt's customers can be broadly classified from coming from two different groups, those that
appreciate industrial design artwork, and those who are bicycle enthusiasts and value anything having to do
with cycling.
Being based in Khulna is very fortuitous for RecycleArt.  Khulna is a progressive city which tends to favor
more industrial tastes compared with more conservative towns.  Khulna is also a bicycling mecca, known
nationwide for its affinity for cycling.  Having such a high concentration of cycling enthusiasts provides a
large population base of prospective customers.
3.1 Market Segmentation
Chart 1: Market Analysis
RecycleArt's market can be divided into two groups, industrial art collectors and bicycle enthusiasts.  The
(Pie)
industrial art collectors are characterized by people who collect art with an industrial edge.  Industrial art is
typically characterized through the use of either technical looking structures or using parts that existed for
another function for the basis of the art work.  Industrial art is the opposite of organic art.  Industrial is
Market Analysis (Pie)
typically sharp angles, straight lines.
The other market is of bicyclist enthusiasts.  Khulna is a bicyclist town,
one of the hottest in the country. If you drive around town you will see
just about everyone on bicycles, from small children to grandmothers.  Industrial art collectors

Bicycling enthusiasts
This culture will lend itself to RecycleArt.  The bicycle enthusiasts are
people that ride a lot and appreciate anything related to bicycles,
including bicycle art pieces.
Table: Market Analysis
Market
Analysis
Year Year Year Year Year
1 2 3 4 5

Page 6
 Potential Growt CAG
Custome h R
rs
Industria 8% 5,644 6,096 6,584 7,111 7,680 8.00%
l art
collector
s
Bicyclin 10% 12,54 13,80 15,18 16,69 18,36 10.00
g 5 0 0 8 8 %
enthusias
ts
Total 9.39% 18,18 19,89 21,76 23,80 26,04 9.39%
9 6 4 9 8

3.2 Customer buying behavior towards custom arts

The customer survey on arts buying behavior among youngster, middle aged and aged people in the Khulna
City, Bangladesh has been conducted for the purpose of this business plan. For households, middle income
to upper middle income families ranging monthly income from 20000৳ to 50000৳ has been selected. For
giving gift people are searching for something new or uncommon or unique.

Page 7
3.3 Personas Formation
In order to understand customer lifestyle, purchasing behavior, mental construct, personas have been
prepared for consumer & business customer segments through interviewing & phone calls with customers.
The persona has been attached at appendix part of this business plan.
3.4 Competitor Analysis
RecycleArt has no direct competitor, but some can overtake the market by following the footsteps of
RecycleArt. RecycleArt has several different competitors. Such as:
 Art galleries. These retailers specifically sell different types of artwork.  While some might
specialize or carry a theme of industrial art, none of them sell bicycle-specific art.  People that are
looking for a wide range of art work are more likely to go to these retailers.
 Bicycle retailers. Some bicycle shops do carry gifts for cycling enthusiasts.  Sometimes this gift
section will be art work based on bicycles.  Some of RecycleArt's artists also sell to bicycle shops so
they might have identical pieces.  The bicycle retailers do not however, have the same selection as
RecycleArt.  As RecycleArt grows, they will be able to leverage their vendors to make RecycleArt
the exclusive dealer for their bicycle art.
3.5 SWOT analysis

Page 8
4.0 MARKETING & DISTRIBUTION
4.1 MARKETING MIX
RecycleArt will adopt a robust marketing mix strategy for promoting and reaching its product to customer
levels. We have named it as “RecycleArt Marketing Mix” aimed at positioning itself at the customers’ minds
through competitive offerings.

Product
Price
Arts which will be made
Cheaper than ay other out of used bi-cycle
hand made product parts

Marketing

SWOT
Mix

Promotion
Place
Online advertising,
Office and showrrom is
Google adsense, city ad
setup at the centre of
stand social media,
the town
pamplet

Source: RecycleArt own creation STRE

Launching Ceremony:
Lack of proper worker for
RecycleArt will launch on 5th June, 2020 which is the World Environment Day . We will leverage the world
making recycle arts by used
environment day by inviting local Minister, socialist,WEAKNESSES
bi-cycle parts influential leaders and some celebrities to make the
launching a success. They will discuss about the importance of recycleing and promoting RecycleArt as a
socially responsible firm which is coming with cheap, affordable, custom art which is made out of used bi-
cycle parts. The marketing agency will conduct the following BTL (Below the Line) & ATL (Above the
OPPORTU
Line) promotional & advertising activities:
1. Arranging the inauguration ceremony of the firm
2.By getting knowlage
A 45-second and aadvertisement will be aired for 15 days representing RecycleArt as a
local Television
little practise , people can
THREATS
socially accountable firm with quality & cheap custom art which is made out of used bi-cycle parts.
make it. So, there will be a
3.lot
30-Second audio clipinwill
of competitor be broadcasted in local radio stations.
coming
4.years
A short local newspaper ad

Page 9
5. Some colorfully pamphlets, brochures will be distributed around the city by focusing on the key
features of the firm and the opening date & place.
6. Making promotional advertisements for the online pages and designing contents for app & website
7. Small advertisement signage & stands will be set up around the important city locations.
8. Social media advertising and SMS Marketing will be conducted for generating word-of-mouth & wow
effect.
Branding
The brand “RecycleArt” arts itself will speak for the firm success. We will devise proper branding functions
like firm colour, logo, office design, dress colour for the employees and thereby a harmony of colour in
every aspect or place of our firm. Through creating appropriate branding messages, RecycleArt will convey
its products features & values & establish its differentiating position in the market & help to achieve brand
equity.
Brand Name RecycleArt
Color The logo & company official color is Green which will be reflected in
companydress, office color, advertising & web communication
Logo

Logo Segnificance The logo despise the sign of recycling.

Brand Moto Saving environment by giving you something beautiful
Language Official language of our firm will be Bengali, the mother language and record
keeping will be in English. Advertisements & web, app communication language
will be in Bengali & English.

4.2 MARKET ENTRY STRATEGY

To create mass urban hype & knocking out competition, the following market entry strategies will be
adopted:
Suspense Advertisement: Suspense advertisement like the themes “Coming Soon” or “Keep an eye” will
be used in Print media, social media and roadside ad stands. These ad works will be starting from one month
before the opening of the business venture.
Using Opinion Leader: To increase the market awareness regarding our firm, 3 day-long column will be
published in the local newspaper reflecting the importance of safe water and our firm’s service solution
through a renowned opinion leader/column writer.
Price penetration Strategy: Price penetration strategy will be followed for the first 12months thus, selling
with discounted amount or 1 tk less then 100tk like 99,299,399,499. No extra delivery charge will

Page 10
beimposed on the customer. By selling the proposition of our superior quality water along with
cheaper price, we will position ourselves in the customers’ mind from the very beginning.
Customer referral Program: To utilize the word-of-mouth marketing, RecycleArt will provide incentives
to customers if they refer their friends, known persons to be our clients. A catchy message like “Refer two
persons and get 3 Euro discount for buying” or “Refer three persons and earn 50 bonus points to use for next
p”.
4.3 DISTRIBUTION CHANNEL STRATEGY
Distribution Channel
We will serve customers by keeping direct control over customers, price & touch pointthrough distributing
& delivering the water containers at customers’ places using own delivery personnel.
a) The firm will have its transportation system of motor vehicles and drivers through which our delivery
personnel will do delivery at customers’doors
b) Our mobile app and website will be accessible 24 hours for customer ordering along with any customer
query.
5. BUSINESS SYSTEM
5.1 VALUE CHAIN
RecycleArt will sell art made with used bi-cycle parts. The product value chain is as follows:

 Machinery parts  Packaging arts or

 Making design using
 Bi-cycle used parts products if possible.
computer
 Delivery vehicle provider  Delivering the product by
 Making sample of the
 Electricity provider our delivery man inside
designed product
 Furniture & Décor Khulna or dropping it to
 General Administrative
Supplyer courier service to sent it
activities to other cities

5.2 BUSINESS MODEL CANVAS

A business model canvas has been figured out to identify the main functions of my company in terms of
customers, offer, infrastructure, financial viability, firm’s core processes, systems & structures which

Page 11
ultimately lead to value creation for my customer segments. The model canvas has been attached at
appendix part of this business
6.0 ENTERPRISE MANAGEMENT
Rahat Rahman Radi received a joint degree in business administration and art design from the University of
Portland. Throughout college Rahat worked at a bicycle shop, initially as a mechanic, then moved up to
sales, and then after college managed the shop for two years.
Rahat knew at some point in his life that he needed to have his own business as he preferred to work for
himself as opposed to someone else.  It took his experience as manager of the bike shop to gain the
confidence that he could operate his own business.  With assurances of his wife's support and her
contribution of art work to sell, Rahat undertook the task of writing a business plan for his dream.
6.1 TECHNICAL QUALIFICATION, COMMERCIAL KNOW-HOW &PROFESSIONAL
EXPERIENCE
RecycleArt will be founded by me, Rahat Rahman Radi. I am currently studying BBA in Northern
University of Business & Technology Khulna. My managing partner & Shareholders Md. Nazmus Sakib
Uthso and Shahriar Santo also have relevant educations which are depicted below:

Shareholder1: Rahat Rahman Radi

Designation Managing Director(M.D.) and Designer of the artifacts
Educational Qualification BBA in Human Resource Management, Bangladesh
Age 24

Shareholder2: Nazmus Sakib Uthso

Designation Marketing Executive
Educational Qualification BBA in Marketing, Bangladesh
Age 23

Shareholder3: Rahat Rahman Radi

Designation Manager
Educational Qualification BBA in Accounting, Bangladesh
Age 27

Trade License
A trade license (TL) generally costs 570৳ in Bangladesh. Considering the proposed location of DrinkWell,
the TL has to be obtained from Khulna City Corporation Office. The TL has to be renewed every year at a
certain fee to continue the business.
Tax & VAT Registration

Page 12
After obtaining the trade License, DrinkWell will go to the Department of Income Tax and VAT
Secretariat to get TIN (Tax Identification Number) & VAT (Value Added Tax) registration number
as business has to regularly provide VAT & Tax to govt.
6.3 ORGANIZATION OF THE ENTERPRISE
Organizational hierarchical Chart
A level of hierarchy has been framed to indicate a clear division of functions andassignments of
responsibilities, tasks & duties. For this purpose, three levels of hierarchy have been planned:
1) Upper Management: Shareholder 1
2) Middle management Staff: (Shareholder 2 and 3) &
3) Lower Management Staff (Delivery Personnel, Driver, and Security).
A clear overview can be got through the below organizational chart:

Shareholder 1

Shareholder 3 Shareholder 2

Marketing and
Delivery
Driver Receptionist promotion
Personal
department
Figure 15: RecycleArt’s organizational hierarchy

Job Responsibilities of Team Members

Shareholder 1
• Supervising the installation of office premises as well as purification plant for giving the business a “high-
fly” start.
• Cash management & banking operations.
• Determining profit/losses and formulating strategies to increase cash inflow & build up customer base and
sales.
• Regular co-ordination with suppliers & govt. agencies to secure proper license, ensuring supplies from
suppliers, marketing, market expansion, corporate networking, complying with regulatory & legal
framework.
• Human resource recruiting, management & training.
• Monthly checking sales reports, maintaining proper customer delivery & quality service.

Page 13
• Complying cash flow data & auditing sales records to correct missing or inaccurate records.
• Ensuring monthly salary payments to employees, supplier payments & customer demand-supply
management etc.
Marketing Executive(Shareholder 2)
• Opening customer subscriptions through door-to-door visit at households, offices & restaurants.
• Ensuring customer satisfaction.
• Handling customer complaints, queries & communication with the production team
• Providing sales reports day-to-day basis to the shareholders.
• Achieving monthly new customer creation targets.
Receptionist
• Greeting customers, stakeholders & attending phone calls.
• Attending the visiting customers by making them understand product benefits & superiority.
• Taking customer order over phone.
• Handling customer complaints
6.4 INITIAL EMPLOYEE REQUIREMENTS
Firm will hire the following positions with announced educational & professional requirements:
Position Title Required Qualification Number of Remuneration
Vacancy (Monthly ) in
TK
Receptionist Education: Minimum 1 10000
Graduation in any
Discipline
Experience: 0-1 year in
similar role
Gender : Female
Age : 22-30 year
Drivers Education: Minimum 3 7000
Age : 22-35 year Higher-Secondary
School
Experience: 1-2 years
Gender : Both
Education : Minimum
Delivery Personnel 5 8000
Higher-Secondary
School
Experience: 1-2 years
Gender : Male
Age : 22-30 year

Page 14
7.0 Financial Summary
RecycleArt will leverage its competitive advantage of being the only retailer that exclusively deals
with bicycle artwork.  This is significant as Khulna is truly a bicycling town.  RecycleArt will also be able to
use its outstanding terms and conditions of their lease with Valley River Center that allows them to display
their products not only on the kiosk itself but also on the surrounding floor space.  Since the mall gets lots of
foot
traffic all day, it is like having your own show room in the middle of the hallway of a crowded mall.   Most
retailers could only dream of this arrangement.
7.1 Competitive Edge
RecycleArt's competitive edge is its specialization in bicycle art.  No one else concentrates on this specific
type of art.  This is truly a competitive edge since RecycleArt is based in Khulna, Bangladesh.  By only
concentrating on this niche, prospective customers will correctly assume that RecycleArt has the largest
selection and are more likely to come to RecycleArt as opposed to going to a bicycle shop looking for some
art.
7.2 Sales Strategy
RecycleArt's sales strategy will be based on display and local/environmental support.  RecycleArt will be
able to leverage the outstanding terms of their lease with the mall that allows them to occupy seven feet of
floor space in all directions around the kiosk.   This space will provide RecycleArt with ample area to
display larger pieces that they sell.  Because they are located in the mall, there will be sufficient walk-
through traffic to notice all of RecycleArt's wares on display.  This will be the first step in the sale process.
The second step is emphasizing all of the work that is done by local artists and all of the art pieces are made
out of recycled bicycle parts.  Khulna in general seems to be a very close knit supportive town of local
residents, and Khulna shows their support of their own through the purchase of local products.  Additionally,
all of the artwork is made out of recycled bicycle parts which will be emphasized as an environmentally
sound practice, something that will be warmly received by Eugenians.
7.2.1 Sales Forecast
The first month will be used to set up the kiosk and get things underway.  During this month the part-time
employees will be hired and trained.  Sales will begin slowly during this first month.  From the second
month on, sales will steadily increase because there will be a steady flow of customers that pass by the
kiosk.
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales
Industrial art collectors ৳144,059 ৳342,865 ৳537,547
Bicycling enthusiasts ৳170,531 ৳518,745 ৳597,785
Total Sales ৳314,590 ৳861,610 ৳1,135,332

Direct Cost of Sales Year 1 Year 2 Year 3

Page 15
 Industrial art collectors ৳29,115 ৳179,738 ৳293,274
Bicycling enthusiasts ৳43,766 ৳262,312 ৳369,656
Subtotal Direct Cost of Sales ৳170,310 ৳442,050 ৳662,930

7.3 Financial Plan

The following sections will outline the important financial assumptions, key financial indicators, Break-even
Analysis, profit and loss, cash flow, and balance sheet.
7.1 Important Assumptions
The following table highlights some of the important financial assumptions for RecycleArt.
Table: General Assumptions

General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0

Page 16
 Appandix:
RecycleArt MD 9/17/2020

Positive regulation
Cycle Repair shop Reuse Job Creation Various consumer
and policies for
Old items seller Remanufacture Waste management segment such as
long term
Hawker Introduce new Improved social life age, choice,
Rating of service
scheme gender, etc.

High quality
Website
materials and
Social media
products
Bi-cycle seller
Branded services

Office rent Sponsorship

Employee Salaries Online workshop subscription fees
Bills
Personas –Consumer

Buying Behaviour
Who am I? Purchase qualityfull and
exceptional item as a hobby. A
 Name: Suraiya Akter product attract her to buy if she
Eva find it deem for her
 Age: 25years
 Gender: Female
 Unmarried
 Occupation; Stdent
 Spend more than 5000
monthly for expansive
and exotic product or
stuffs.
Personal Statement Goal and challanges
 “I would love to buy exotic and  She like hygiene product and clean
exceptional product if it’s price is ones. If it’s too dusty she will even
reasonable. And accessible easily touch it let alone buying.

Page 17