spire

INTRODUCTION

INSPIRE

Is an ONG of nonformal education which

principal objective is to create environments
in which people can find the answers
on themselves the logo is appealing
to the human shape and extending the lines
represents the internal journey.

The brand is though on three layers:

Typography
Main photography/illustration
Graphic elements
TYPOGRAPHY

Lato font LIBEL SUIT FONT

HO HERO TITLE 36
HERO TITLE
HERO TITLE
H1 Big title 30

H3 Subtitle 25
USES
H4 HIGHLIGHTS 18 ONLY ON SOCIAL MEDIA PUBLICATION AND ILUSTRATIONS
ONLY CAPITAL LETTERS
COMBINE ONLY WITH LOWERCASE LATO
P1 Medium text 18

Example:

P2
CAPITAL LETTER NOT LIKE THIS
Small text Body 12 Lowercase BOTH CAPITAL LETTER

WORD OPTIONS

Arial unicode MS COOLVETICA COMPRESSED REGULAR

TYPOGRAPHY

Correct use Incorrect use

spire spire

spire spire

spire
spire

spire spire
TYPOGRAPHY

Square format Space

spire

NOTE: NOTE:
The square format can only be used on social media templates This general layout of the logo should be suggested
in any publication wherever is possible
COLOR

Lato font Uses

Graphic elements, titles of sections and to give importance
C: 16% R: 193 to certain elements of the main pictures
M: 100% G: 0
Y:100% B: 1
K: 8% #C10001

C: 75% R: 0 Texts, low importance icons, titles inside illustrations

M: 68% G: 0
Y: 67% B: 0
K: 90% #000000

C: 10% R: 226 Only as a background and never as the color of texts

M: 7% G: 226
Y: 7% B: 226
K: 0% #E2E2E2
GRAPHIC ELEMENTS

The brand uses three main elements

The line: line can be used as a container
of elements but it is suggested that at some
point is open, this to give the idea that
in any path patterns can be broken.
It is suggested to put the logo on
the gap of the line.
The background colors: in relation
to the line it has always to go out of the line.
The gray background should contain only
pictures and secondary content.
The red background should never be put
following the line direction.
Typography as picture: libel suit font
can be used as a picture and not
as written content, it can play with
the line and be move diagonally.

PUBLICATIONS PUBLICATIONS
MUST UNLEARN WHAT PUBLICATIONS
YOU HAVE LEARNED
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22-24 SEPT 14:00
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PUBLICATIONS vel scelerisque justo.
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PUBLICATIONS
PUBLICATIONS
PUBLICATIONS
MAIN PICTURES

Photography interventions

Concept of these pictures:

The process of self-discovery is not lineal
therefore this pictures allude to the process
of separation and rebuilt, giving importance
to new inputs in red.
Black and white for human forms:
the real world .
Red for the fantastic and dreams,
everything that we want to achieve.

Uses
This kind of pictures are suggested
only on static information, sections
that are core to the brand:
Banners
Headers
Main services
SOCIAL PICTURES

Photography

PUBLICATIONS

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vitae turpis leo. Suspendisse
sed diam lorem. Praesent quis
odio odio. Orci varius natoque
penatibus et magnis dis
parturient montes, nascetur
ridiculus mus. Donec varius
ante sed diam suscipit
vehicula. Mauris dictum justo
at elit commodo, quis hendre-
rit quam tincidunt. Sed vel
scelerisque justo.

Foreground black and white
Uses
Initial subsections
Social media templates to ilustrate not
literal sensations of a project
Peoples picture
It is suggested clear pictures with high
contrast foreground to the individual's
expression, especially interacting
with the background.
On any publication whenever it is a color
picture it is recommended to leave extra
white spaces around always trying
to look clean and balance.
THANK YOU