Desktop Publishing

Practice Quiz: https://forms.gle/HFmcMU44NPabgzx18

What is Desktop Publishing:

- the arrangement of text, graphic components, illustrations, and images on a printed medium

Graphic Images:
Pixel:
- square picture element that forms images
- comprises onscreen images
Measurements:
- PPI: “Pixels per Inch” measurement for screen:
- Screen Resolution - screen capability in PPI (generally 72-75 ppi)
- DPI: “Dots per Inch” measurement for printer:
- Printer Resolution - Printer capability in DPI (generally 300-1200 dpi)
Font:
- Shape and characteristics of letters
- Serif: tips on end of words, used for paragraphs – ex. Example
- Sans Serif: used for headings and subheadings – ex. Example
- Script: similar to cursive – ex. Example
- Ornamental: attention grabber – ex. Example

Font Characteristics:
- Weight: bold, semi bold, oblique, regular
- Style: italic, underline
- Alignment: left, right, central, justified
- Colour: red, green, blue, yellow
- Effects: Shadows
Font Size:
- Measured in points:
- point = 1/72 inch
- 36pt type = 1/2” tall
Text Characteristics:
- Leading: spaces between lines of text
- Tracking: overall spacing between letters
- Kerning: spaces between individual letter pairs
- Baseline: foundation upon which text rests on
Page Characteristics:
- Margin: distance between text and edge of page
- Bleed: distance between edge of printing and edge of pages
- Gutter: space between columns or between facing pages
Paragraph Characteristics:
- Alignment/Justification of paragraphs
- Pull Quote emphasizes a key point of an article and repeats it
- Text Wrap/Flow/Runaround is the manner that text wraps around image
Printing Characteristic:
- Ream: 500 sheets of paper
- Stock weight: paper measurement in pounds (ream weight at paper’s basic sheet size ranging from 17”
x 22” to 25” x 38”)
- Crop Marks: cross hairs signifying edge of page
- Proof: print used to check if everything is right
- Choke: slight shrinking of colours to compensate for ink spreading
- Overprint: intentionally printing one colour over another to create new colours
- Knockout: leaving an area unprinted to reveal the paper beneath
- Separation: page divided into individual colour channels for printing on press (grey, magenta, yellow,
blue)
- Registration: alignment of individual colours on page
- Trapping: overlapping colours to compensate for mis-registration

Graphic File Measurements:

- Resolution: measurement in PPI
- File size: amount of memory a picture occupies

Image Files:
Image File Types:

Type Channels
 Grayscale (black and white images) 1 channel (256 shades of grey)
RBG (red, blue, green) for on-screen 3 channels
presentations, websites, multimedia
CMYK (cyan, magenta, yellow, black) 4 channels

Image File Sizes:

x2 x4
Type File 1 File 2 File 3
Grayscale (black & white) 400 kb 0.8 MB 3.2 MB
RBG (red, blue, green) 1200 kb 2.4 MB 9.6 MB
CMYK (cyan, magenta, yellow, 1600 kb 3.2 MB 12.8 MB
black)

Graphic Files:
Graphic File Types:

Type Name Pixels Compression

Raw Raw 16 million None
PSD Photoshop Document 16 million None
TIFF Tagged Information File Format 16 million Variable
JPEG Joint Photographic Experts Group 16 million Variable
GIF Graphic Interchange Format Variable to 256 Max High
PDF Portable Document File 16 million Variable

Graphic File Uses:

Type Used For

Raw
PSD (Photoshop Document)
TIFF (Tagged Information File
Format)
JPEG (Joint Photographic Experts
Group)
GIF (Graphic Interchange
Format)
PDF (Portable Document File)
Highest quality print with most adjustability
Highest quality print
High quality print when files need to be transmitted electronically
Medium to high quality printing, onscreen photographic
Non photographic graphics, onscreen only
On screens with PDF software to view and create, generally free