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Community Nutrition
4 November 2021
Community Assessment
Situation Statement
The city of New Brunswick displays a very diverse population among its 55,676 people
[7]. This population includes both permanent residents and all Rutgers University New
Brunswick students who live on campus or in off campus housing. The racial demographics
show that as of July 2019, the U.S. Census estimated the population to be: 46.8% Hispanic or
Latino; 26.7% Non-Hispanic Whites; 16.2% Non-Hispanic Black or African Americans; 9.9%
Asians; 2.0% two or more races; 0.1% American Indian and Alaska Native; and 0.1% Native
Hawaiian and Other Pacific Islanders [7]. Based on the 2010 U.S. Census, 28.4% of the
population was aged 25 to 44 years old, 12.2% was aged 45 to 64 years old, and 5.2% were 65
years of age or older. The median age of the population was 23.3 years, and for every 100
females, there were 105.0 males [7]. According to the estimated 2019 U.S. Census, 22.8% of the
population is under 18 years of age, and 6.3% of the population is under 5 years of age. 5.9% of
the population is over the age of 65, therefore it can be assumed that the population of people
aged 18-65 makes up 71.3% of the population. In comparison to the state of New Jersey’s
population of people aged 65 years and older (16.6%), New Brunswick has a lower percentage of
Senior Citizens. There are an estimated 15,328 New Brunswick households with an average
estimated 3.07 people per household [7]. There are an estimated 9,118 families with 3.69 people
per family. 18.7% of the population owns homes. The 2020 Census data has not released these
household age and marital status specifications, but according to the 2010 U.S. Census when
there were a total of 14,119 households, 31.0% had children under 18 years of age; 29.2% were
married couples who live together; 17.5% had a female householder with no husband present and
New Brunswick businesses provide part-time and full-time jobs, most of which exist in
the supporting services sectors such as administrative and support, educational services,
manufacturing, and waste management [6]. The most common employment type is in material
moving positions, such as supply delivery to manufacturers and retail markets [6]. At $43,783,
the median household income in the City of New Brunswick is below the national median
household income of $68,703 [7]. Yet, the cost of living in New Brunswick is 16% higher than
the national average, with the median cost of housing at $251,300 [7]. More than three times
higher than the population across the entire United States, thirty-four percent of the community
population live below the poverty line. The most common types of housing in this city are
single-family home rentals, along with other housing available such as apartments and multi
middle school, and 1 high school. There are more than 10,000 students enrolled in preschool
through grade 12. Approximately 2,000 certified teachers and support staff work to meet the
needs of all students. [20] There are also some higher education schools located in New
Brunswick such as Rutgers University and New Brunswick Theological Seminary, which award
president, and 3 councilpersons, all of whom are democrats. There are council meetings twice a
month. There are a variety of branches and services to meet community needs such as building
inspections, engineering and public works, recreation, recycling, youth services, and many more.
[21] On the New Brunswick website, there is a community calendar listing all events held in the
city of New Brunswick. The website also provides community news and gives members
advocate, helping to provide better services all around for those who reside in New Brunswick.
They work to give better access to healthcare and wellness resources, as well as to conduct
initiatives regarding youth, leadership, and neighborhood communities. [12] New Brunswick
holds five total hospitals, with Saint Peter's University Hospital and Robert Wood Johnson being
the largest two. The three other hospitals are smaller and more specialized, such as the Cancer
Institute of New Jersey and the Children’s Specialized Hospital. There are also numerous urgent
care centers, health clinics, etc., that provide access to healthcare for those who need it. [22]
Regarding community crime rates, the latest 2019 data ranks New Brunswick 13th on a
crime index of 100, meaning it is safer than only 13% of US Cities. Annually, there are 294
violent crimes with a crime rate of 5.28% per 1,000 residents and 1,459 property crimes, with a
Sitting along the southern banks of the Raritan River, New Brunswick is just 27 miles
center for easy, convenient access to New York City, Philadelphia, and the Jersey shore [2]. For
this reason, traffic in New Brunswick is known to get very heavy. During rush hour especially,
primary roadways such as Route 1 and Route 18, can be dangerous due to high congestion [1].
These busy roadways also make New Brunswick a very commuter-friendly city, offering
numerous resources for commuters. Those getting around the city with a car can obtain access to
parking decks and parking garages in the downtown area or find metered parking along the street
[1]. It's important to note however, that car ownership in New Brunswick is lower than average
[3]. The city’s well-developed transit system and array of transportation services give the public
many opportunities to get around without a car. Some of these services include local shuttles
such as BrunsQuick and MCAT, NJ Transit and Coach USA/Suburban Transit buses, and
Rutgers campus buses which are free of charge and open to all [5]. Aside from buses, NJ Transit
trains are also a popular means of public transportation with the New Brunswick train station
sitting at the heart of downtown New Brunswick. Another useful means of transit is Dial A Ride.
This service offers free curb-to-curb transportation for elderly, disabled, and low-income New
Brunswick residents who need a way of getting to medical appointments or social service
agencies [5]. The prevalence and ease of commuting make New Brunswick a popular tourist stop
for commuters traveling to New York as well. Visitors can first notice that, unlike Manhattan's
famous high-rise buildings, New Brunswick's architecture consists mostly of low-rise buildings.
The city does share similarities with New York in that it's known for having a busy environment
with countless things to do. Tourists can find various entertainment and recreational activities
available for them to enjoy. For instance, New Brunswick is home to multiple performing arts
centers and venues, one of the most popular being the State Theatre New Jersey. Here, visitors
can enjoy Broadway shows, live performances, orchestras, dance, and more [5]. Several art
galleries and museums in the neighboring area, such as the Zimmerli Art Museum, allow visitors
to browse art and experience different cultures [5]. There are also various churches of different
denominations including Roman Catholic, Baptist, and Presbyterian churches [2]. Despite its
city-like appeal, New Brunswick also has many parks, gardens, and athletic fields to enjoy
nature. Newcomers can visit memorial parks or take walking tours to learn about the city's rich
history [5]. For eateries, tourists can enjoy a wide variety of diverse restaurants and ethnic food
ranging from casual to fine dining. New Brunswick is also known for having a busy nightlife
with a multitude of nightclubs, bars, taverns, and pubs, open late hours to cater to college
students and working adults. For both tourists and residents, the city consists of multiple
shopping services including convenience stores, drugstores, local department stores, bookstores,
boutiques, salons, and more. As far as grocery shopping, New Brunswick has several
supermarket chains, mini markets, and farmer’s markets [5]. Many of these grocery stores are
also catered to Hispanic clientele such as Bravo supermarket. It’s important to note as well, that
the number of grocery stores in New Brunswick is limited and a majority of them are confined
within the downtown area as opposed to spread out throughout the city.
New Jersey features a diverse climate year-round with distinct seasons and a wide range
of temperatures. In New Brunswick, summers are hot and humid, with temperatures averaging
above 77 degrees Fahrenheit [27]. The winters can get very cold, with an average temperature
below 49 degrees Fahrenheit [27]. Year-round it is relatively wet and cloudy, with it being about
50% cloudy and 50% clear [27]. During the summer, the chance of rain ranges from 30% to 40%
and daily humidity levels are muggy [27]. The area is affected by snowstorms in the winter, and
tropical storms and hurricanes from the summer into the fall. The topography in the area doesn’t
vary much. The maximum elevation change within 2 miles of New Brunswick is only 125 feet
[27]. New Brunswick is located right below the Raritan River. As shown by recent weather
conditions, flooding can occur due to the close proximity to the river. New Brunswick is
estimated to have an average water score of 54 out of 100 [28]. This is based on contaminants
found in the water as well as data from nearby locations. A recent water quality report found 21
total contaminants in the water, 11 of which exceed EWG guidelines [29]. Despite this, the water
turbidity was found to be in compliance with requirements and therefore is safe to drink [29].
The air quality index of New Brunswick is usually within the good to moderate range [30]. The
primary pollutants are ozone and PM2.5 but are usually low enough so that outdoor activities can
be enjoyed with no restrictions [30]. The city features 272 total acres of parks, fields, gardens,
picnic areas, and playgrounds [31]. In addition, noise pollution is not tolerated as the city
enforces municipal code which states that residents cannot produce sound levels that exceed
predetermined sound level limits [32]. Overall, the environment of New Brunswick is conducive
to physical activity due to the available outdoor resources and general comfortability of the
climate.
Many of the health issues experienced among the population of day laboring men in New
Brunswick have a correlation to nutrition. Some of these health problems include cancer, heart
disease, stroke, and diabetes. Other nutrition related health conditions affecting this population
include vitamin deficiencies, obesity, and high cholesterol. Ethnicity does play a role in these
health problems, as diabetes and obesity are more prevalent among Hispanics than others. There
is also more difficulty managing high blood pressure in men of this age range and ethnicity. [24]
Furthermore, there is the possible issue in this population of being undernourished or poorly
nourished, which could lead to severe weight loss, vitamin and mineral imbalances, and
exhaustion. [25]
Nutrition Behaviors
In order to improve upon the rates of heart disease, diabetes, high blood pressure, and
chronic disease among laboring men, it is important to focus on expanding the types of physical
activity they partake in. Laboring men tend to work physically-intense jobs, but this does not
mean they are fit or in shape. It is a common misconception for this demographic to think that
because their jobs are physically demanding, they do not need additional exercise (M. Vivar,
personal communications, September 16, 2021) or to focus on their diets. Their diets can be poor
because during the day, fast food and takeout may be the only practical options for their lunch
break while working (M. Vivar, personal communications, September 16, 2021). Fast food could
lead to high cholesterol and cardiovascular disease, soda can lead to diabetes, and lack of home
cooking overall leads to obesity and vitamin deficiencies [33]. Because these nutrition and
physical activity behaviors are so common for day laboring men, it is important to tackle the root
Men who are day laborers work long hours in the day leaving little time for cooking and
may not even have the energy to cook a nutritious meal. Many of the workers are living by
themselves or away from their families abroad so they may not have anyone to cook for them if
they have a lack of cooking ability and cooking equipment (M. Vivar, personal communications,
September 16, 2021). In addition, due to their long work hours, they are not available during
grocery store open times to make their food purchase there, making it typical for this population
to mostly be limited to purchasing food from corner stores and bodegas that offer few options for
access to fresh groceries. Furthermore, the lack of supermarkets in the immediate area also
presents another challenge to obtaining high-quality food as many of the day laborers may not
have transportation to travel to supermarkets located further away (M. Vivar, personal
communications, September 16, 2021). Most of the men also work to either send money back to
their family or habitually spend rather than save (M. Vivar, personal communications, September
16, 2021), making it difficult to purchase higher quality nutritious food that would be more
expensive such as fresh fruits, vegetables, and meats, rather than highly processed food of
conveniences [11].
Target Population
The target population for this assessment are male New Brunswick residents who work as
day laborers. In a collaborative study organized by members of New Labor, a non-profit worker
center based in New Brunswick, New Jersey, research was done on communities of day laborers
within northern and central New Jersey including Red Bank, Dover, Orange, Lakewood, and
New Brunswick. Data from this study revealed that the majority of day laborers in these areas
consist of men between the ages of 26 and 45 who recently immigrated from Latin America with
over 70% of participants coming from Mexico [4]. Mexican day laborers in New Brunswick add
to the city's diverse and foreign-born population. As of 2019, Hispanics were the largest ethnic
group in New Brunswick making up about 46.8% of the total population. In addition to a large
Hispanic presence, an overwhelming 110% of New Brunswick residents were born outside of the
US [3]. This growing number of foreign-born citizens is reflected in day laborers and their
reasons for immigrating. Many foreign-born day laborers leave their home country and
immigrate to the US to seek better job opportunities. Due to personal barriers, however, these
immigrants face very few job alternatives and rely on day labor as their primary source of
income [4]. Many report working long, grueling hours with average wages of over $10 an hour
[4]. In addition, day laborers in New Brunswick commonly work in manufacturing occupations
that involve large equipment and heavy machinery [3,4]. Though their high-risk jobs pose
challenges, they remain determined and strong-willed. To them, no matter how taxing or
Considering the work hours of day laboring men in New Brunswick, oftentimes they will
socialize with their fellow day laborers through their worksites. However, many of these men
still find ways to socialize and interact with their community outside of work. For example,
many will spend a lot of time relieving stress and socializing with others at bars in the area (M.
Vivar, personal communication, September 2021). Another way the target population will
choose to spend their free time socializing is through playing recreational/intramural team sports.
Soccer and basketball are very popular sports in general among men in the community (M.
Vivar, personal communication, September 2021). They often only have time to play only during
the weekends since they are very busy with work the rest of the week. Since many of the day
laborer men do not have families yet or their families do not live with them, they do not engage
in a large amount of family community events compared to other members of the community
(M. Vivar, personal communication, September 2021). It is also known that it is harder to gather
men for community activities and events than it is to gather the women (M. Vivar, personal
communication, September 2021). If there are community events for them to attend, they will
hear about it through Facebook events or by word of mouth through the community and
Physical Resources
Multiple physical resources are available in the town of New Brunswick to assist the
healthy eating of men who are day laborers. There is the New Brunswick Community Farmer’s
Market, during the farmer’s market season, that increases accessibility to fresh produce. [8]
Here, laborers can purchase healthy food coming straight from local farms and make use of food
assistance benefits such as SNAP [8]. In addition, programs such as the Healthy Corner Store
Initiative have made corner stores available as resources for healthier food options. There are 51
food stores in the city, 45 of which are corner stores and 6 grocery stores. There are 16 food
pantries in the town, many provided through the 20 churches in the city as well as individual
facilities such as Elijah's Promise Soup Kitchen [9]. Community parks and gardens are also other
resources that can provide a healthy source of food to men who are day laborers [9]. Gardens for
instance, contain open spaces one can use to grow fruits and vegetables on their own [5]. In
addition, there are two major hospital networks that service the town and are an additional
resource to aid the healthy eating of men who are day laborers.
The pertinent opinion leaders are people who day laboring men can relate to and leaders
they believe will benefit them the most. A pertinent opinion leader of New Brunswick, NJ is
Robert Asaro-Angelo, who is a nonpartisan New Jersey state official of the department of New
Jersey Commissioner of Labor and Workforce Development [34]. Since he is nonpartisan, this
expands the reach of the influence since it is not affiliated toward the right or left, more working
men will be able to share beliefs rather than feel alienated by the association with a different
political party. Another pertinent opinion leader for day-laboring men is New Brunswick Council
President Suzanne M. Sicora Ludwig. She has served on the council for over 4 years and is a
New Brunswick native, where her family has roots [35]. This makes her a pertinent opinion
leader since she has ties to the community and has worked with the community closely. She is a
great source of what the community wants, and what the community needs, which is ideal in a
Community Events
Throughout the year, there are many community events held around New Brunswick,
specifically cultural events that our audience of day laboring men may attend. For example, the
Lazos America Unida’s Facebook page lists community events they hold during the year, such as
celebrating holidays like Day of the Dead and Cinco de Mayo, as well as online meetings to
discuss community issues. The Lazos America Unida even hosts events in association with the
National Day Laborer Organizing Network, to bring together those in the day laboring
community and work on bettering the system. [26] This is one of the largest organizations for
events held in the Hispanic community, and what men of the community are most likely to
attend. There are other events held by organizations, such as the New Brunswick Cultural Center
and the Civic League of Greater New Brunswick such as performances, food drives, and
Outside Resources
Day laborers in New Brunswick have resources outside their immediate community that
could provide them with support on a larger scale. For instance, they could look to the New
Jersey Laborers Union (LiUNA New Jersey), which “is the 20,000 member affiliate of the
Laborers’ International Union of North America” [16]. The day laborers in New Brunswick can
look to a statewide organization such as LiUNA New Jersey for protection and opportunities.
However, since a number of the day laborers in New Brunswick may not have legal status to be
in the United States, this may not be of use for the entire population. Since our group is focusing
on the nutrition of day laborers in New Brunswick, some resources outside of the immediate
community would be the places to get food in surrounding areas or towns. For instance, if they
are able to travel outside New Brunswick, they can find some bigger grocery stores to fulfill their
needs. An example would be a standard American grocery Shoprite like the one in East
Brunswick. However since the majority of the day laborer men in New Brunswick are Hispanic,
a more culturally appropriate grocery store option outside of New Brunswick would be Tropical
Foodmarket on 959 Livingston Ave North Brunswick, NJ 08902 [17]. It contains a wide variety
of Latin American ingredients and foods. An inexpensive place to get a wider variety (compared
to local corner stores) of fresh fruits and vegetables outside of New Brunswick is Farmer’s
Market on 431 Plainfield Ave Edison, NJ 08817 [18]. Since New Brunswick is somewhat close
to New York City, there are resources available, such as the Catholic Charities of New York.
The “Catholic Charities helps day laborer men and women earn a living, contribute to society
and become part of their communities” [19]. Therefore, there are many resources outside of New
Brunswick either on the community or state level, that are able to provide support for the
Various organizations, agencies, and services that could potentially assist day workers
exist in New Brunswick to provide them with aid and protection. For food assistance and
education, day laborers can get involved with organizations like the New Brunswick Food
Alliance (NBFA). The NBFA consists of an alliance of community members and leaders who do
work within the community to improve food security in New Brunswick [9]. They include
workgroups that are open to the public and meet regularly to discuss strategies in ensuring all
have access to nutritious and affordable food [9]. Joining one of these workgroups would be an
excellent way for laborers to educate themselves on community nutrition and provide input on
how food systems could change. Day workers may also be eligible to sign up for supplemental
nutrition assistance programs (SNAP). SNAP works as a food stamp program designed to assist
low-income individuals in purchasing nutritious food [10]. Through the program, individuals are
issued a debit card with which they can use at select grocery stores to buy food products or plants
In addition to food assistance, other organizations exist within the New Brunswick area
that may provide moral support and social services to the large population of day workers. Some
of these organizations include New Labor, Wind of the Spirit, Lazos America Unida, and New
Brunswick Tomorrow. New Labor is composed mostly of low wage immigrant workers who
work to educate their members through various training programs further empowering them to
use their voices to make change within the community [14]. Together, they organize campaigns
and take action in fighting for better work conditions and social justice in the workplace. In the
past, New Labor has helped laborers recover hundreds of thousands of dollars in unpaid wages,
clean up dangerous work conditions, and properly exercise their rights as workers [14]. Another
organization that could provide support to day laborers in New Brunswick is Wind of the Spirit.
Wind of the Spirit is a faith-based organization open to all immigrants and non-immigrants [15].
Like New Labor, they work to educate and empower their members towards being advocates for
human rights in all realms of society. A major focus of their mission is to promote cultural
diversity, equity and solidarity [15]. Similarly, Lazos America Unida is another non-profit
they seek to represent and advocate on behalf of the Mexican-American community in New
Brunswick [13]. Considering the large number of day laborers coming from Mexico, Lazos
could serve as a great support system for these immigrants by helping them build relationships
within the community and recognize their power as minority groups. Finally, New Brunswick
Tomorrow is a social service aimed at helping New Brunswick residents improve their quality of
life. Their work has served people of all ages from infants to elderly and touched all aspects of
life including education, employment, food, housing, and safety [12]. This service may be a
helpful resource for day workers as the challenges of their work bring struggles in other areas of
their lives. Getting involved with organizations and services like the ones mentioned above can
give immense encouragement and support to immigrant day laborers as well as help them feel
Much of the data from this community assessment on the healthy eating of men who are
day laborers, was pulled from studying New Brunswick's large Hispanic population. With
Hispanics making up over 46.8% of the city's population, general information on this ethnic
group was not difficult to find [3]. To ensure, however, that day laborers are better represented in
this assessment, it would be beneficial to organize additional data collection in specific areas of
the New Brunswick community. Firstly, it may help to get more involved within the community
by directly visiting work sites, common social places where workers gather, and typical routes of
transport to observe the daily lifestyle habits of day laborers. Strategies in getting involved could
include visiting worksites to observe any dangers in work environments and talking with
employers about what they ask of or require of their day laborers. Visiting local food stores that
day laborers shop at may also be a useful strategy in obtaining information on the eating and
shopping habits of this population. Talking to store managers and collecting data on food
stocking decisions in places like the New Brunswick Farmer's Market, healthy corner stores, and
local supermarkets like Bravo, could provide knowledge on the consumer demand and
consumption of healthful foods. Another helpful strategy to get involved in the community of
day laborers would be to visit social organizations such as New Labor and Lazos America Unida
and gain insight into how these organizations are run. Since New Labor consists primarily of low
wage immigrant workers, it would be helpful to gather information on how day laborers have
benefitted from their services and support. Lazos on the other hand, having worked with the
practices and beliefs of Mexican laborers as well as share details on how members who are day
workers can use their services to find support and encouragement as minority groups in the
community.
incredibly helpful to include them in collecting additional data to better assess the community of
men who are day laborers. One approach to ensure better representation of day laborers would be
to conduct nutrition surveys administered directly to day laborers in varying locations throughout
the city. This method allows for the representation of various laborers while also remaining
sensitive to the different work environments that may influence nutritional choices. Another
more interpersonal method to involve community members in assessing the day laborer
population would be to conduct interviews with key informants and stakeholders of the
community. Key informants may include people who are knowledgeable about day laborers such
as leaders of the New Labor organization, or people who have worked directly with the Latin
community. Stakeholders may include people who assess the nutritional status of the population
such as members of the New Brunswick Food Alliance. It would also be beneficial to conduct
focus group interviews consisting of 5-12 day laborers who meet in sessions to share their
concerns, experiences, and beliefs. This is an excellent strategy to gain a more personal
perspective on the opinions and lifestyles of day laborers and can be used to develop community
plans or improve existing programs. Facilitators of these focus groups should also be fluent in
Despite not having the resources or ability to conduct such research, information shared
from community leaders, New Brunswick experts, and leaders of cultural organizations provided
information regarding the cultural lifestyle of men who are day laborers and enabled the
community events relevant to this population such as Lazos America Unida provided perspective
on the cultural activities that this population enjoys. Furthermore, the inclusion of pertinent
opinion leaders in the assessment provided insight from this community that enabled the
assessment to remain sensitive to the culture that would not be provided through online data.
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