2020

WHAT IS
DIGITAL
MARKETING

PREPARED BY

MARKETINGMOTIVATIONS

DIGITAL REVOLUTION MODERN FORM OF

2020 MARKETING
 THESE SKILLS ARE HIGH IN
DEMAND MAJORITY OF THESE
SERVICES ARE GIVEN BY
DIGITAL MAKETING COMPANY
 WHAT IS DIGITAL MARKETING ?

ADVERTISING DELIVERED THROUGH

DIGITAL CHANNELS

WHAT DOES DIGITAL CHANNELS MEAN

A DIGITAL CHANNEL CAN BE DEFINED

AS AN INTERFACE CONNECTED TO THE
WORLD WIDE WEB THROUGH WICH
COMMUNICATION CAN BE MADE

FEW EXAMPLES OF DIGITAL CHANNELS

FACEBOOK ,INSTAGRAM , BLOGS,

EMAIL AND MANY MORE
MAJOR COMPONENTS OF
DIGITAL MARKETING

Search engine
marketing ( seo ,pay
per click )

Web design.

Content marketing.

Social media
marketing.

Email marketing.

MANY MORE
 FACT
social media marketing is
a part of digital marketing

while digital marketing will

include promoting across
multiple channels, social media
marketing is limited to internet
based social mediaplatforms
 Search engine marketing (SEM) is
a form of Internetmarketing that
involves the promotion of websites
by increasing their visibility
in search engine results pages

SEM (Search Engine Marketing)

consists of four key components:

PPC (Pay Per Click)

SEO (Search Engine

Optimization)

Website Conversion.

Landing Page
Optimization.
 Web design is the process of creating
websites. It encompasses several differ
ent aspects, including webpage layout
content production, and graphic design

Basic Elements of Web Design

Overall Layout and Visual
Appearance

Color Scheme
Typography

Content

Navigation
 a type of marketing that involves the
creation and sharing of online material
(such as videos, blogs, and social media
posts) that does not explicitly promote
a brand but is intended to stimulate
interest in its products or services.

Basic elements of content

marketing

A Defined Target Audience

Clear and Measurable Goals

Diverse Range of Content

Identifying marketing platform

Social media marketing is the use of
social media platforms and websites
to promote a product or service.

Basic elements of social

media marketing
Engagement &
community
management.

Promotion &
advertising.

Metrics,
measurement &
analytics.
Email marketing is the act of sending
a commercial message, typically to a
group of people, using email

@marketingmotivations

Basic elements of
Email marketing

Email Automation

Timing and Frequency

Content: Visuals and Copy

Optimization for All Devices

 GUYS SO DIGITAL
MARKETING IS REALLY
A BROAD TERM WHICH
INCLUDES SUB DIVISION

AFTER READING THIS BOOK

YOU HAVEN'T ACQUIRED
EVEN 1% KNOWLEDGE
ABOUT DIGITAL MARKETING
@marketingmotivations
AS THE TECHNOLOGY
GETS UPDATED THERE
A LOT OF CHANGES IN
STRATEGIES

EVEN THE ALGORITHM

REGULARLY CHANGES

TO MASTER IT YOU
NEED TO KEEP
YOURSELF UPDATED
BOOK BY
@MARKETINGMOTIVATIONS
 IF YOU HAVE ANY
DOUBTS REGARDING
ANYTHING

MESSAGE US ON
INSTAGRAM

username
@marketingmotivations
@marketingmotivations
@marketingmotivations
@marketingmotivations