BUSINESS IDEA

WOOD CRAFT
the best material in the world
Problem
Everybody
leaves the
village
In the villages, about
half of the adult
population is part of the
commuting or working
on a rotational basis.
Due to the lack of work
in the countryside,
people are forced to
leave their homes. They
do this because they
do not see an
alternative.
Migration

Left the village (example) 15,9%

11,9% 12,0% 11,4%

10,7% 10,9%
8,1%

2000 2010 2015 Samara region Kalmykia Chuvashia Respublike

Mordovia
There is an exit!
People in villages are more likely
to work with their hands and
their experience can be
transferred to a commercial
basis.
Due to the development of the Internet, you can work
remotely and from almost anywhere
Value Proposal

Eco-friendly World
vogue Working hands experience
Wooden products will The competitive Using world experience
be in demand for a production of wood in creating
long time due to their products requires environmentally friendly
environmental working hands and products for the home,
friendliness, which is advanced technology. we can create a small
now in vogue, due to production for the
convenient relatively creation of handmade
safe production. products
Environmentally
friendly product
Wood is a material that is in great demand, it is
natural, pleasant to the touch, does not have
harmful toxins.
 The competitive production of
wood products requires working
hands and advanced
technology.
 The key
business idea
We combine world trends in the development of
wood products, which are very common in
Scandinavia and are gaining popularity in large
cities of Russia due to their environmental
friendliness and naturalness on the one hand
and the production, which is located in the
village, (cheap labor strength and cheap areas of
relatively large cities).
 Customer Profiles

Young adults Adults

25-35 years old 35-50 years old

They love everything fashionable, natural, do Have a sufficient budget, are selective, purchase
not have a very large budget, but are looking because they are not ready to overpay for the
for a good alternative instead of IKEA brand, value convenience and price
Competitors

1. IKEA
2. Different instagram
brands
Split Budget

20% 20%
Marketing Research

Sales Design 10%

27% 8%
Hiring Materials
15%

Around 10 000 000 Rub. for start

Roadmap

06/2022 01/2023 06/2023

Creation Work on bugs Partnerships

10/2021 10/2022 05/2023

Market Start of Main start
Overview implementation
Social
Why will they buy from us?

Democratic prices Nice design Good positioning

story from the
village
The most important
Implementation and compliance with modern
technologies and strict adherence to the trends
of world practice.
Pros for employees:
No need to go to work, keeping your wages
Perspectives:
With the development of production and the
training of a large number of personnel, one can
pretend to create his own product and bring it to
the market, through a network of large stores, or
the production of individual products at his
enterprise.
Thank you for watching!