FarmersFZ: AGRI-FOOD SUPPLY CHAIN START UP

FarmersFZ is an Omni channel platform whose aim is to provide fruits and vegetables that are pesticide
free and are safe to eat. The Fruits & Vegetables are sourced directly from farmers to the consumers,
thus not involving any middlemen. The services are being provided both offline and online mode.

The objectives of FarmersFZ are as follows:

1. To nullify as much gap as possible between a farmer and a consumer

2. To provide safe and non-toxic product of farmers to the consumers, thus ensuring good health
of the society
3. To enhance the standard of living of farmer community

Their facilities are available in the following cities: Kochi, Trivandrum, Thrissur, Kottayam, Angamaly and
Coimbatore.

Legalized under name Farmers Fresh Zone Pvt Ltd is a Kochi-based startup founded by Pradeep PS in
2015. As per the reports, FarmersFZ raised Rs. 6 Crore in pre-series A round through existing investors
by IAN (Indian Angel Network) on 9th September 2021. So far, the company has raised Rs 8.5 Crore and is
aiming to raise a 5-million USD Series-A round, for which they have approached an investment banker.

Farmers Fresh Zone Pvt Ltd has three directors – Nagaraja Prakasm, Pradeep PS and Shajan Babu
Sankaran . Longest serving directors are PS pradeep and Shajan Babu Sankaran who wer appointed on
12th May 2016 while Nagaraja Prakasam was appointed on 18th February 2019.

Financial Report
Key Investors: There are four key investors for Farmers Fresh Zone Pvt Ltd

1. Indian Angel Network

2. Malabar Angels
3. Native Angels
4. Nagaraja Prakasam (also the director of FarmersFZ)

Core Values:

1. Environment: Good Agricultural Practices (GAP) are followed to grow the products.
2. Food and Health Standards: The aim is to provide non-toxic, pesticide free safe to eat food which
establishes the food and health standards of the society.
3. Farmers: Farmers-first approach is followed where the aim is to uplift the farmes community and
improve their standard of living.

Key Features

1. Delievery Time: Products are delieverd within 24 hours

2. Residue Testing: Residue testing of pesticides at regular intervals
3. Traceability: Traceability of supply chain is done at farm level with proper record maintain of the
supplying farmers
4. Local Sourcing: Sourcing of products are done from already approved farmers

Working:

1. FarmersFZ focuses working on the production side of the supply chain which helps to improve the
predictions of market demand further standardizing prcatices among farmers.
2. Shortered Supply chai is used to trade off products for B2C channel to ensure the traceability and
transparency in the chain
3. Multiple channels are used for marketing which includes, webistes, stores, subscription service and
stalls.

Conclusion:

FarmersFZ is agri-based supply chain startup that is creating a shortened, traceable and transparent
supply chain for agro based products. The organization work with famres to produce non-toxic and safe
to eat food with an idea of ensuring a better market place and high profit margins for farmers. The
supply chain is kept short to ensure full traceability and transparency. There are many tests through
which the organization ensures locally sourced market with safe organic food. Good agricultural
practices are used in the production end to ensure environment friendly practices. Organization if
backed up the key investor group Indian Angel Network(IAN), Malabar Angels Network (MAN) and
Native Angel Network (NAN – Madurai)