MUSCAT BAY

SEO METHODOLOGY

07.07.2021
TABLE OF CONTENTS

1. Introduction
2. Metrics and KPIs
3. How we can add value
4. Investment requirements
SEO IS AN INVESTMENT JUST
LIKE A TREE THAT NEEDS
EFFORT, PATIENCE, AND TIME
TO GROW BEFORE YOU CAN
SEE THE RESULT.

-DR. CHRIS DAYAGDAG:

PHD IN BUSINESS AND AUTHOR OF
THE BOOK "FROM BRANDING TO ROI"
LANDSCAPE
OF PUBLIC
SEO
2020
RELATIONS
INTRODUCTION
INTRODUCTION

The internet is the most referred to data source.

With the consumer funnel no longer being restricted
to offline or online purchases, it is extremely
important for brands to be discoverable at any point
in the purchase funnel.

SEO
2020
WHAT IS SEO & WHY IS IT IMPORTANT?

SEO is an acronym for Search Engine Optimization. It

describes a series of techniques that improve the
visibility of a website in search engine result pages.

A user-friendly website with clear designs is only half

the work, as it needs to also organically rank high on
search engines – at the moment where users are
comparing services before they take action.

Good SEO allows you to be there whenever your

potential clients are searching for the products or
services you offer.

SEO
2020
 ELEMENTS OF A SUCCESFUL SEARCH ENGINE OPTIMIZATION
OPTIMIZED USER JOURNEY:
People spend more time on your website and revisit
more often when they have a good experience. Not
only does it help you build customer loyalty, but also
gives search engines a good impression about your
website and boosts your rankings.
OPTIMIZED ON-SITE & TECHNICAL FACTORS:
Search engines see differently than people, covering other
aspects that are easy to miss but critical to acquiring good
rankings. These factors can be the amount of content used
onsite, titles, headers, meta descriptions, presence of
scripts and sitemaps, and more.
Notes:
SEO
The factors 2020
mentioned are what we offer in general and not included in every scope.
OPTIMIZED OFF-SITE:
It’s not always what’s on your website, but what’s linking
to it. Search engines greatly take into account the quality
of the domains and pages linked to your website to rank
you. Other factors, such as the relevancy of backlinks to
your business, are highly taken into consideration as well.
RELEVANT & HIGHLY SEARCHED KEYWORDS:
Ranking high for market keywords is the true battle, but
the key is to not solely focus on competitive keywords,
but rather focus on keywords that cater to your niche;
that’s where the true gold is - a place with no
competitors, all yours!
OUR PROCESS & HOW WE CAN
ADD VALUE
 KEYWORDS

Research

• Research & Strategy: After research and acquirement of all

brand information, competitors, target market, current
visibility, nature of the search, and performance status, we
start developing a keyword plan that’s tailor-made to your
success.

• Tracking: We set KPIs for each keyword, assess its

rankings, and shape our strategy along the way.

• Optimizing: We optimize your keywords by using them in all

relevant places to make the most out of them.

Optimizing Tracking

Notes:
SEO
The elements mentioned are what we offer in general and not included in every scope.
2020
 UX & QA
User
• User Journey Tracking & Gap Fixes: We track what your Journey
visitors are doing and where they’re stopping to identify the Tracking &
reason behind this and tackle the issue. Gap Fixes

• Implementation of UX best practices: Our experts will

identify what your visitors search for, how comfortable they
feel doing so and make sure the journey is adjusted to the
best practices.

• Google Analytics Monitoring: Metrics matter. That’s why we

strive to deliver a monthly report indicating several useful
insights about your visitors and their journey to help you better
shape your user journey and get detailed insights about your
audience for future marketing campaigns.
Implemen-
GA
tations
Reporting of UX & QA

Notes:
SEO
The elements mentioned are what we offer in general and not included in every scope.
2020
 ON-SITE & TECHNICAL

• Optimizing Performance: We offer you recommendations to Optimizing

fix all of the website’s speed issues per Google Page Insight’s Performance
best practices to reach that sweet, optimal spot.

• Friendly URLs: We make sure to fix all non-friendly URLs

and make them easier to read by search engines and
humans.

• High Volume Content: We add SEO-friendly content to

ensure your visitors benefit from the content. High Friendly
Volume
URLs
Content
• H1 Tags: We ensure all pages have proper header titles so
that search engines can easily crawl, identify, and index them.

H1
Tags

Notes:
SEO
The elements mentioned are what we offer in general and not included in every scope.
2020
 OFF-SITE

Backlinks: We ensure that backlinks are created properly and Blogs

eliminate all the toxic ones that are affecting your SEO score

Content Types:

• Blog: We create informative and entertaining blogs enriched

with the proper keywords and follow a proper linking strategy.
Backlinks Forums
• Forums: We create forums that create engagement and
interest around your brand using the proper keywords and
making proper linking.

• Press Releases: We optimize your press releases by

enriching them with keywords and making proper linking.

• Local Listings: We ensure your branches and POSs appear

in popular, international, and local listings. Local Press
Listings Releases

Notes:
SEO
The elements mentioned are what we offer in general and not included in every scope.
2020
 REPORTING

• Competitive Analysis Reporting: We analyze and track what Competitive

your competitors are doing and plan on how to counter their Analysis
tactics to use them to our advantage. Reporting:

• Keyword Reporting: We acquire all the data for the optimized

keywords and track their progress to adapt

• Deep Technical & On-Site Reporting: We conduct a deep

technical report utilizing more than 30 checklists validated by
Deep
Google to identify every issue on your website and guide you Technical Backlink
to a solution. & On-Site Reporting
Reporting
• Backlink Reporting: We track and identify all backlinks
redirecting to your website to decide whether to keep or
remove them.

Keyword
Reporting:

Notes:
SEO
The elements mentioned are what we offer in general and not included in every scope.
2020
 PROCESS FLOW

Keyword
Assign Deep Ongoing
Analysis and On-Page Off-Site
Account Technical Link Building
Content Optimization Optimization
Manager Audit & Reporting
Review

Notes:
SEO
The phases2020
mentioned are what we offer in general and not included in every scope.
METRICS
& KPIs
METRICS AND KPIs
MEASURE THE SUCCESS
OF YOUR SEO
 SEO
VISIBILITY
Comparison of SEO visibility
by period to evaluate the
effectiveness of our SEO
efforts.

SEO
2020
 ORGANIC SEARCH TRAFFIC

Measures the unique visitors

generated from organic
search over time.

SEO
2020
 DOMAIN
AUTHORITY
Measures the trust factor
related to your website based
on the number of backlinks
your website has to assess
the effectiveness of our Link-
Building efforts.

SEO
2020
 KEYWORD CLICK-THROUGH
RATE
(CTR) Measures the number
of “clicks” coming from a
Search Engine’s results page
(SERP).

SEO
2020
 LINK BUILDING
METRICS
Highlights the website’s that are
linking to your own.

SEO
2020
 SEO KEYWORD RANKING

Measures SEO keyword ranking

and analyzes ranking changes
over time, in relation to which
URL is ranked for that keyword.

SEO
2020
PROJECT
SCOPE OF WORK
OPTION 1 -
RECOMMENDED
OPTION 1 - DELIVERABLES

Activities Package Frequency

Technical + Content Audit + needed setups (GA, GSC)1  One-time

Competitive Analysis  Quarterly

Sitemap Recommendations  One-time – Ongoing Consultancy

Metadata Amendments
Up to 10 landing pages One-time
(Language Availability : EN & AR)

URL Fixes/Optimizations
Up to 10 landing pages One-time
(Language Availability : EN & AR)

Blog Posts2
Limited to Website Use 2 blog posts Monthly
(Language Availability : EN & AR)

Metadata & URL Amendments for all audit findings  N/A

Technical Recommendations Basic One-time – Ongoing Consultancy

SEO
1-Implementation of the technical fixes proposed are not covered by M Digital, and can be quoted separately upon request.
2020 2-Translation isn’t included, languages will be selected as per the SEO approach taken to be decided by our experts.
OPTION 1 - DELIVERABLES

Activities Package Frequency

Backlinking Assessment and Recommendations  N/A

Monthly Reporting (Traffic + Ranks) Monthly

SEO
2020
OPTION 2 - DOWNSIZED
PACKAGE
OPTION 2 - DELIVERABLES

Activities Package Frequency

Technical + needed setups (GA, GSC)1  One-time

Competitive Analysis  N/A

Sitemap Recommendations  One-time – On-going Consultancy

Metadata Amendments
Up to 5 landing pages One-time
(Language Availability : EN & AR)

URL Fixes/Optimizations
Up to 5 landing pages One-time
(Language Availability : EN & AR)

Blog Posts2
Limited to Website Use 1 blog post Monthly
(Language Availability : EN & AR)

Metadata & URL Amendments for all audit findings  N/A

Technical Recommendations Basic One-time

SEO 1-Implementation of the technical fixes proposed are not covered by M Digital, and can be quoted separately upon request.
2020 2-Translation isn’t included, languages will be selected as per the SEO approach taken to be decided by our experts.
OPTION 2 - DELIVERABLES

Activities Package

Backlinking Assessment and Recommendations 

Monthly Reporting Monthly reporting (Traffic + Ranks)

SEO
2020
PACKAGES OVERVIEW

Specifics Basic Package

OPTION 1 – Recommended

Retainer Fee 427.39 OMR/Month

(VAT Excluded)

OPTION 2 – Downsized

Retainer Fee 200.00 OMR/Month

(VAT Excluded)

Duration1 12 Months

Terms & Conditions:

• 100% non-refundable upon the beginning of every month after onboarding period is over.

Notes:

1- Before the actual start of the 12 month cycle, there will be an on-boarding period of 10 - 15 to acquire assets needed to ensure a smooth kick-start, in the even that
the client cancels during the onboarding period, penalties might apply.

SEO
2020
LET’S BUILD A LONG LASTING TREE

OFF-PAGE
SEO TECHNICAL
SEO

PROXIMITY
ON-PAGE SEO
& RELEVANCY

SEO
2020
LET'S CREATE
A STORY
TOGETHER.
www.mindfield.digital