TRIMESTER 3 2020 FINAL EXAMINATION

STUDENT ID

STUDENT NAME

SUBJECT NAME: Clients and Markets

SUBJECT CODE: MCR005

TIME ALLOWED: 2 hours

PERMITTED MATERIALS:

 This is an Open Book exam.

INSTRUCTIONS FOR STUDENTS:

 You do not require a separate answer booklet. Please type your responses in the space
provided.
 Type your full name and ID at the top of this page.
 This examination consists of four compulsory questions.

MCR005 Final Examination T3 2020 Page 1

Instruction: Read the questions below carefully. Attempt all questions.

1. Explain how Tesla employed the marketing concept in designing, promoting, and
supplying its products. Identify the key benefit(s) for consumers relative to comparable
competitive offerings.

[Answer here]

2. Discuss how a company such as Hungry Jack’s could engage in each of these growth
strategies “market penetration, market development, product development, and
diversification”.

[Answer here]

MCR005 Final Examination T3 2020 Page 2

 3. Select two (2) macro-environmental factors and identify recent changes that will/may
impact on an industry of your choice. Include in your answer whether the changes will
represent an opportunity or a threat from a marketing perspective.

[Answer here]

4. A car manufacturer, located in Australia, wants to find suitable segments for its new
small car. Which segmentation variables do you recommend them to use and why?

[Answer here]

MCR005 Final Examination T3 2020 Page 3

 END OF EXAM PAPER

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