Japanese Manufacturers of Made in Japan Badged Electric Guitars From 1960 To 1980 - Spinditty

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Japanese Manufacturers of
Made In Japan Badged Electric
Guitars from 1960 to 1980
Updated on April 20, 2016

Torch Harrison more

Who Made My MIJ Guitar!?


This is one of the most frustrating questions from the MIJ collector. As I've read many
different guitar collector/enthusiast forums and spoken to local guitar dealers, it's clear
that the layperson has little to no idea who made their badged guitar from the
1960-1980 period, also known as the MIJ golden age of guitar manufacturing. People
often make the mistake of citing the American or European importer as the 'maker' of
the guitar, when in fact several Japanese manufacturers were producing badged
guitars out of their plants and shipping them to America and Europe to sell. Japanese
manufacturers made multiple badges at the same plant, many of whom resemble each
other closely. Some manufacturers merged or changed hands over the years which
added to the confusion, sometime merging with another maker, only to pick up their
name later. In some cases a manufacturer would farm out production to various
manufacturers, making it still more difficult to know who made the guitar in your hands.
Parts from other guitars would be used in the making of a particular badge for a period
of time because it was all the manufacturer had to hand...which doesn't always help in
identifying a maker. And sometimes, the guitar which is supposed to be an MIJ guitar is
actually made elsewhere (Korea, Indonesia) because production was moved during
this period in history. Sounds hopeless, right? Not always!

This page is a work in progress and as new information is revealed it will be added to
the list. But I can't do this alone, folks. See a guitar not listed? Tell me! Listed below are
the major manufacturers, known badges and suspected badges to the best of my
knowledge in written and list form to make it easy to find out WHO MADE YOUR
GUITAR! In some cases I won't know because the badge you have may be extremely

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Atlansia
This guitar manufacturer started out as a parts supplier in the early 1970s. Atlansia
didn't begin production of guitars under their badge until infamous engineer and
designer Nobuaki Hayashi of Matsumoku fame became the company's president and
chief designer in the late 1970s. Since then, Atlansia has continued to produce
cutting-edge guitar designs in Nagano, Japan. The company did not make any other
badged guitars other than namesake Atlansia.

C.F. Mountain
Company was founded in 1948 and made high quality acoustics. Maker of house brand
C.F. Mountain.

Chushin Gakki
Chushin is still in operation today in Nagano, Japan and does business with guitar giant
Fender. I believe that Chushin may have been a member of the Matsumoto Musical
Instruments Association listed further down because both companies produced Fresher
guitars during different periods....with Matsumoto beginning production and Chushin
ending it (perhaps because the Association was disbanded?). During the 1960-1980
period they were responsible for badges Bambu, Cobran, El Maya and Hisonus as well
as some Charvel, Fresher and Jackson badges. The company may have possibly
made some guitars with the Aztec, Maya and Robin badges, but that is not verified.
Guitars made by Chushin from this period are well-made and appreciated by guitar
enthusiasts worldwide.

Daimaru
Founded in the city of Matsumoto, Japan in the early 1960s, Daimaru produced their
own house brand, although they outsourced electric guitar production to Teisco during
the 1970s period. Daimaru appears to have gone out of business after 1980.

Daion Musical Instrument Company


Daion was founded in 1962 by Yasuyuki Teradaira. Maker of house brand Daion
guitars, along with JooDee and Johnson badged guitars. JooDee was made by master
guitar luthier Shiro Tsuji. Outsourced work to maker Yamaki. Daion went out of
business shortly after 1984.

Daiwa Musical Instrument Manufacturing


Maker of the Daiwa acoustic guitar. Will research this for more information.

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Electric Sound Products (ESP)


Founded in 1975 by Hisatake Shibuya, this wildly-popular manufacturer focused on
making quality basses for export as well as electric guitars. ESP survived the 'copy' era
and is still in business today. Badges made by ESP included their house brand ESP as
well as Navigator during the late 1970s. A possible badge made by the company was
Robin.

Elk Gakki (also known as Miyuki)


Makers of the Elk badged guitar from the early to mid 1960s to 1975, although other
sources indicate that the Elk brand did not stop production until the early 1980s. Elk
badged guitars came in clear acrylics in addition to colors in the early 1970s, which was
an attempt to copy clear acrylics designed by the legendary Dan Armstrong in the late
1960s.

Fernandes
Fernandes Guitars started production in 1969 in Osaka, Japan. It grew and became
one of the largest producers of Japanese-made guitars, rivaling competitors Fujigen
and Matsumoku. Fernandes produced guitars with the Burny and Nady badges as well
as house brand Fernandes. A possible badge made by Fernandes was the oddly
named Orange guitar.

Fujigen Gakki
Fujigen Gakki began operation in 1960 as a classical guitar manufacturer, moving into
the lucurative electric guitar markets in 1962. The company was the largest producer of
Japanese guitars during the 1960-1980 period. They were known for producing high
quality products, especially for the badged guitar market, which is why the company
was selected by so many major American brands. It wasn't until 1970 that the company
began making products for the venerable Ibanez brand, which was an unqualified
success. Fujigen Gakki was the main manufacturer of choice for Greco badged guitars
in the 1970 to 1980 period. They also produced guitars for major manufacturer
Yamaha. Badged guitars made by Fujigen include Antoria, Epiphone, Jason and Mann.
Badged guitars that may have been made by Fujigen Gakki were Marlin and St. Moritz.

Guyatone
Guyatone produced electric guitars for major guitar manufacturer Suzuki. The company
also produced their house brand Guyatone. Badged guitars produced by Guyatone
include Barclay, Broadway, Coronado, Crestwood, Futurama, Howard, Ibanez, Ideal,

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Hayashi was one of the premier acoustic guitar makers among Japanese
manufacturers from this time frame. Hayashi bought out small manufacturer Zen-On in
1968 during a period of expansion for the company. Credited with making Pearl badged
acoustic guitars, Hayashi was also responsible for making Cortez, Custom, Emperador
and Mountain acoustics.

Hitachi Gakki/Hitachi Musical Instruments Manufacturing


I'm unsure if this company existed or not, but since many major electronics
manufacturers jumped into the electric guitar market in the 1970s, it seems reasonable
that Hitachi could have ventured briefly into guitar production. A seller of the badged
guitar "Splender" claims it was made by this company. Yet another seller claims the
badge Slendon was made by this company.

Hoshino Gakki Ten/ Tama


Hoshino Gakki were known primarily for producing Ibanez guitars during this time
although that wasn't the only badged guitar they made. Badged guitars produced by
Hoshino include Cimar, Cimar by Ibanez, Hy-Lo, Penco, Howard

Tama Industries began guitar production from 1962 to 1967 as a factory of Hoshino,
producing more badged Ibanez guitars as well as Continental, Crest, Goldentone,
Jamboree, King's Stone, Maxitone, Star, Starfield (some), Tulio and Jason. Tama
eventually took over badged guitar production from STAR Instruments in the
mid-1960s.

There's some evidence that Tama began producing guitars under their own badge from
1975-1979. I'm unsure at this point if this Tama had any relation to the Tama that
existed under Hoshino Gakki Ten.

Humming Bird
Little-known manufacturer in operation in the early 1960s until 1968. Humming Bird
made electrics that were copies of Mosrite guitars. It's possible they also made
acoustics.

Iida
Iidi began manufacturing guitars in 1958 in Nagoya, Japan. Iida is still producing
guitars, but mostly in their factory located in Korea. They were mainly responsible for
producing acoustic and semi-acoustic rather than electric guitars for major
manufacturers Ibanez and Yamaha. There is speculation that Iida may have assisted
Moridara for a short period in making Morris badged guitars, but that is not verified.

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Conrad, Emperador, ES-S, Ganson, Heerby, Hondo, Mei Mei and Roland. Kasuga went
out of business in 1996.

Kawai Teisco
Kawai Teisco was founded by Atswo Kaneko and Doryu Matsuda. The company also
produced the popular Ibanez badge in the 1960s. Kawai Teisco made their own house
brands Kawai, Teisco, Del Rey and Teisco Del Rey. Badged guitars produced by the
Kawai Teisco factories include Apollo, Aquarius, Arbiter, Atlas, Audition, Avar, Ayar,
Barth, Beltone, Black Jack, Cameo, Cipher, Concert, Cougar, Crown, Daimaru, Decca,
Diasonic, Domino, Duke, Emperador, Heit Deluxe, Holiday, Imperial, Inter-Mark Cipher,
Jedson, Kay, Kent, Kimberly, Kingsley, Kingston, Keefy, Lindell, Marquis, May Queen,
Minister, Noble, Prestige, Randall, Recco, Regina, Rexina, Sakai, Satellite, Schaffer,
Sekova, Silvertone, Sorrento, Sterling, Swinger, Tele Star, Top Twenty, Victoria, and
Winston. Possible badged guitars made by the company include: Astrotone, Demian,
G-Holiday, Lafayette, Master, Orange, Tamaki and Trump.

Kyowa Shokai
This company, which may have been a distributor as opposed to a manufacturer, was a
member of the Matsumoto Musical Instrument Association. They have been credited
with Camel and Fresher badged guitars, although Freshers were also made by
Chushin in the late 1970s.

Magnavox/Ampeg
Ampeg was swallowed up by Japanese electrical giant Magnavox in 1971, when they
wanted to get in on the electric guitar copy craze of the 1970s. Magnavox produced
electric and bass guitars under the Stud badge as well as the successful Ampeg brand.
It's been suggested that Magnavox was also responsible for producing Selmer acoustic
guitar badges during this time, but that has not been verified. Selmer was sold to
Magnavox around the same time they bought Ampeg, so it certainly seems plausible
they could have made Selmer acoustic badged guitars as an offering for that market.
Stud badged guitars were made until '75, with Ampeg guitar production continuing until
1980. Opus was another badge made by the company. Magnavox lost their interest in
Ampeg shortly thereafter and the brand languished until it was resurrected over a
decade later by another American company.

Maruha Gakki
We know this company existed in the 1970s in Japan because of stickers found inside
repaired Maruha guitars. Maruha made high-quality acoustics, some of which are

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Greco, Guyatone and Yamaha. Matsumoku made Arai, Aria, Aria Pro II and Aria
Diamond badges, with Aria being their primary badge for a majority of this time frame.
Badged guitars known to have been made by Matsumoku include Apollo, Arita, Barclay,
Burny, Capri, Columbus, Conrad, Cortez (electrics only), Country, Cutler, Dia, Domino,
Electra, Epiphone, Granada, Hi Lo, Howard, Ibanez, Lindberg, Lyle, Luxor, Maxitone
(this guitar differs from Tama's Maxitone badge), Mayfair, Memphis, Montclair, Pan,
Pearl (electrics only), Raven, Stewart, Tempo, Univox ,Vantage, Ventura, Vision,
Volhox, Washburn (in 1979 and 1980), Westbury, Westminster and Westone. Possible
Matsumoku badges include: Bruno, Crestwood, Conqueror, Eros, Mako, Memphis,
Orlando and Toledo.

Matsumoto Musical Instrument Manufacturers Association


The Matsumoto Musical Instrument Manufacturers Association was the organization
responsible for Fresher guitars. Little is known about this association, other than it did
not have larger guitar manufacturers Matsumoku or Fujigen Gakki as members. Nakai
Gakki was a possible member of the association. Fresher guitars began production in
1973 by the Kyowa Shokai Company, an association member, which was also
responsible for the Camel badge. It's interesting to note that Fresher guitars were
eventually being produced by Chushin, which leads me to believe that they may have
been an Association member along with Kyowa. The beginning production year was
considered a low quality benchmark for the company. The Fresher brand continuously
improved in quality until 1980.

Maya Guitar Company


Located in Kobe, Japan, this manufacturer made the famous Maya brand guitar. Maya
guitars were in production from 1970-1980. It's been suggested that Maya may have
been responsible for the Aztec badge. You'll notice that Maya has been attributed to a
company known as Tahara. At this point I do not know if Maya assisted in production or
if Tahara produced some Maya guitars as a subcontractor. Maya and El Maya badges
have also been attributed to Chushin Gakki. More research is needed to clarify this
point.

Moridaira (Morris Guitars)


Founded in 1967 by Toshio "Mori" Moridaira, the Moridaira factory produced
high-quality guitars, including the infamous Morris badged guitar. Moridaira also
produced badged guitars for Hohner including Coronado, Futurama, H.S. Anderson,
Lotus (some) and Sakai.

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Shinko Musical Company


A very small, unknown company that is attributed to being the manufacturer of the
Pleasant guitar from 1960 to 1966. Shinko later moved to Korea sometime in the early
1970s where they produced the Drive guitar badge.

Shiro Musical Instrument Manufacturing Company, Limited


This little-known company is responsible for the St. George badge. This particular
badge was made from 1963-1967. It also produced the rare Shiro guitar. It is possible
that the company may also be responsible for the Pleasant guitar badge after 1966.
This company may have been a small offshoot of Aria Guitar Company, founded by
Shiro Arai, but that has not been verified as of today.

STAR Instruments
This company slowly merged into Hoshino/Tama but prior to their unification, produced
instruments with the Star badge, mainly drums. They also produced guitars, including
the infamous Zim-Gar badged electric and acoustic guitars. Over time, drum production
was segmented to Pearl, while guitar contracts were taken up by Tama. Zim-Gar
production was relatively short, as these were budget guitars made for K-mart between
1962 and 1968.

Suzuki Musical Instrument Manufacturing


Suzuki had two factories in Kiso and Hamamatsu where they made popular Suzuki
guitars. The Hummingbird Suzuki guitar was manufactured in the Kiso factory. Suzuki is
also credited with making the Canora and Takeharu badged guitars along with Marco
Polo acoustics. Holly is another badge ascribed to Suzuki, although that has not been
verified.

Kiso Suzuki Violin Company


Company founded by master luthier Kiso Suzuki, it began making guitars in 1951 in the
area of Kisofukushima. Badged guitars made by Kiso include Takeharu and Toredo.

Tahara
Founded by a father and son, Ryohei Tahara and the unknown Tahara. I do not know
which was the father and which was the son. The company existed until the late 1979
when it was bought up by Saga Musical Instruments. In all, the company existed less
than a decade as Tahara. Both the Maya and El Maya badges are attributed to Tahara.
Saga Musical Instruments exists to this day.

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Terada
Terada was one of the smaller Japanese manufacturers of acoustic guitars during the
period of 1960 to 1980, producing products for Epiphone, Fender Japan, Grapham,
Gretch and Vesta. Terada produced some Kingston badges until 1975. Other badged
guitars produced by Terada include some Burny badges and interesting Thumb guitars.
Terada has been in continuous operation since 1912.

Tokai
Tokai was founded in 1947 and is based in Hamamatsu, Japan. Tokai began production
of acoustic guitars in 1965 and by 1968 was producing electric guitars for the American
market. Tokai still exists as guitar manufacturer. Tokai made guitars for Fernandes,
Mosrite and Fender Japan. Tokai badged guitars included the house brand Tokai as
well as Cat's Eyes, Conrad, Drifter, Hondo, Love Rock, Mosrite, Sigma and Silver Star.
Possible badges include Artist Ltd., Gaban, Gallan, Gession and Robin. It's suggested
that Tokai made Hummingbird acoustics as well, but if these were related to those
made by Humming Bird I haven't quite sorted out yet.

Tombo
Tombo was the only Japanese manufacturer who produced Norma badged guitars.
Tombo made Norma guitars from 1965 to 1970. Badged guitars produced by Tombo
include Angelica, Asama, Columbus, Condor, Duke, Horugel, Kinor, Montaya, Queen,
Regina, Schaffer and Yamato.

Toyota
Is there anything T. Kurosawa didn't attempt to manufacture in the 1970s? Yes, Toyota
manufactured a high-end line of acoustic, electric and bass guitars from approximately
1972. Toyota ceased manufacturing guitars in a short span of time (probably because
they didn't sell), although exactly when in the 1970s production ended, I'm not sure.

Yamaha/Nippon Gakki
Founded in 1946, Yamaha is still going strong in the electric guitar market as a
manufacturer. During the timeframe this article covers (1960-1980) all Yamaha guitars
were made in Japan, although not necessarily in their factories as they outsourced to
other manufacturers.

Yamaki
Yamaki was founded in the 1960 by brothers Yasuyuki and Hirotsygu. Yamaki exists

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in Nagoya, Japan, the company may have been a source for Yamaha in the 1970s.
Manufactured house brand Yasuma guitars.

Zen-On (see also Hayashi)


Little known Japanese manufacturer who was out of business by 1968. Zen-On made
electric guitars with the house brand Zen-on badge, as well as Beltone, Morales and
Zenon badges. Zen-On bought out Hayashi, but exactly when that took place is
clouded in mystery.

List of Maker's Badges


(click column header to sort results)
Exclusive/Contract
Manufacturer   Companies   Known Badges   Possible Badges  

Atlansia Fender Japan Atlansia

Chushin Gakki Bambu, Cobran, Aztec, Maya, Robin


Charvel, El Maya,
Fresher, Hisonus,
Jackson

Daimaru Daimaru

Daion Musical Daion, Johnson,


Instrument Company JooDee

Daiwa Musical Daiwa


Instrument
Manufacturing

Dyna Gakki Fender Japan, Greco Ibanez

Electric Sound ESP Navigator Robin


Products (ESP)

Elk Gakki (Miyuki) Elk

Fernandes Burny, Fernandes, Orange


Nady

Fujigen Gakki Greco, Yamaha Antoria, Epiphone, Marlin, St. Moritz


Ibanez, Jason,

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Exclusive/Contract
Manufacturer   Companies   Known Badges   Possible Badges  

Imperial, Johnny
Guitar, Kent,
Kingston, Lafayette,
Marco Polo,
Montclair, Omega,
Orpheus, Prestige,
Royalist, Saturn,
Silhouette,
Silvertone, Vernon,
Winston, Zenta

Hayashi/Zenon Cortez, Custom,


Emperador,
Mountain, Pearl

Hitachi Gakki Splender, Slendon?

Hoshino Gakki Ten Cimar, Cimar by


(Tama) Ibanez, Continental,
Crest, Goldentone,
Howard, Hy-Lo,
Ibanez, Jamboree,
Jason, King's Stone,
Maxitone, Penco,
Star, Starfield, Tulio

Humming Bird

Iida Yamaha, possibly Ibanez, possibly


Moridara Morris

Kasuga Tokai Kasuga, Yamaha Conrad, Emperador,


ES-S, Ganson,
Kasuga, Heerby,
Hondo, Mei Mei,
Roland

Kawai Teisco Del Rey, Kawai, Teisco, Apollo, Aquarius, Astrotone, Demian,
Teisco Del Rey Arbiter, Atlas, Holiday, G-Holiday,

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Exclusive/Contract
Manufacturer   Companies   Known Badges   Possible Badges  

Domino, Duke,
Emperador, Heit
Deluxe, Holiday,
Ibanez, Imperial,
Inter-Mark Cipher,
Jedson, Kay, Kent,
Kimberly, Kingsley,
Kingston, Keefy,
Lindell, Marquis,
May Queen,
Minister, Noble,
Prestige, Randall,
Recco, Regina,
Rexina, Sakai,
Satellite, Schaffer,
Sekova, Silvertone,
Sorrento, Sterling,
Swinger, Tele Star,
Top Twenty, Victoria,
Winston

Kyowa Shokai Matsumoto Musical Camel, Fresher


Instruments
Association

Magnavox/Ampeg Ampeg, Opus, Stud Selmer

Maruha Gakki Maruha, F.


Hashimoto

Matsumoku Greco, Guyatone, Arai, Aria, Aria Pro Bruno, Conqueror,


Yamaha II, Aria Diamond, Country, Crestwood,
Apollo, Arita, Eros, Mako,
Barclay, Burny, Memphis, Orlando
Capri, Cimar, Cortez
(electrics only),
Columbus, Conrad,

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Exclusive/Contract
Manufacturer   Companies   Known Badges   Possible Badges  

from Tama's
Maxitone badge),
Mayfair, Memphis,
Montclair, Pan, Pearl
(electrics only),
Raven, Stewart,
Tempo, Univox
,Vantage,V entura,
Vision, Volhox,
Washburn,
Westbury,
Westminster,
Westone

Matsumoko Musical Fresher, Camel


Instrument

Maya Guitar Maya Aztec


Company

Moridara (Morris) Hohner Coronado,


Futurama, H.S.
Anderson, Morris,
Lotus (some), Sakai.

Nakai Gakki John Bennet

Shinko Musical Pleasant


Company

Shiro Musical Aria? Shiro, St. George Pleasant


Instrument
Manufacturing

STAR Instruments Star, Zim-Gar

Suzuki Musical Suzuki Camora, Takeharu Holly?


Instrument
Manufacturing

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Exclusive/Contract
Manufacturer   Companies   Known Badges   Possible Badges  

Terada Fender Japan, Burny, Epiphone,


Grapham, Gretch, Kingston,Thumb
Vesta

Tokai Fernandes, Fender Cat's Eyes, Conrad, Artist Ltd,, Gaban,


Japan, Mosrite Drifter, Hondo, Love Gallan, Gession,
Rock, Mosrite, Robin
Sigma and Silver
Star

Tombo Norma Angelica, Asama,


Columbus, Condor,
Duke, Horugel,
Kinor, Montaya,
Queen, Regina,
Schaffer,Yamato

Toyota Toyota

Yamaha Yamaha

Yamaki Yamaki Canyon, Dion, JooDee


Daion, Grande,
Jedson

Yasuma Musical Yasuma


Instruments
Company

Zen-On Zen-On, Zenon Beltone, Morales

Unknown Maker Badge Names


Unassigned maker badge names are AGS, Alex, Andre, Aquila, Asco, Avon, Axiom,
Bradley, CG Winner, Clear Sound, CMI, Columbia, Commodore, Cortley, Crestline,
Crown, D. Lewis (?), Danelectro, Dynelectron (some), Diplomat, Dixon, Dorado, Eagle,
El Degas, Exceltro, Exper, Encore, Fandel, Garzia, Goya, Grant, Grenn, Laguna, LTD,
Magnum (?), Maier, Monroe, Marchis, Mark II, Masaaki (?), Matador, Norwood, Palmer,
Prairie, President, Rodeo, Sanox, S.G.C., Splender, Stella, Targa, Taro, Voxton by Vox,

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B Bradley

C CG Winner, Clear Sound, CMI, Columbia,


Commodore, Cortley, Crestline, Crown

D D. Lewis, Danelectro, Dynelectron, Diplomat,


Dixon, Dorado

E Eagle, El Degas, Encore, Exceltro, Exper

F Fandel

G Garzia, Goya, Grant, Grenn

L Laguna, LTD

M Magnum, Maier, Monroe, Marchis, Mark II,


Masaaki,Matador

N Norwood

P Palmer, Prairie, President

R Rodeo

S Sanox, S.G.C., Splender, Stella

T Targa, Taro

V Voxton

Y Yoshi

Torch's Awesome Vintage MIJ Links


Torch's Vintage Guitar Research Blog
My own research blog. I feature different badges in short articles about the guitars
we all love and cherish. See if your badge has an entry!
1960s Japanese Guitar Brand Name Game!! | Drowning in Guitars!
List of badged guitars and their distributors location in the U.S., Canada and
Europe.

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Japanese Manufacturers of Made In Japan Badged Electric Gu... https://spinditty.com/instruments-gear/Japanese-Manufacturer...

Kiso Suzuki Violin Company


Page devoted to Kiso Suzuki, master guitar luthier! How to identify your Kiso is
available. A really great resource for the collector.

My Les Paul Forums - Vintage Japanese


Forum, news, photos and videos of Les Paul guitars. Sign up to discuss your
vintage Les Paul!
The Guitar Gallery-Matsumoku and Arai Guitars Page
My Guitars, Visitor's Guitars, and Message Board dedicated to Matsumoku and
Arai Guitars

Guyatone History
Lots of terrific information here...
Guitar Collector Forum Index page
Meet and greet your fellow collectors!

Teisco - The Guitar Collection


Pretty awesome collection and information on Teisco badges!
The #1 online community for musicians | Harmony Central
VintAxe.com Vintage Guitars - Pictures of Vintage Japanese Guitars
Pictures of Vintage Guitars
Ibanez Collectors World Home Page
All information on Ibanez!
Jedistar | Massive historical collection of stringed instrument makers | luthiers |
amplifiers | dru
Find vintage guitar dating and serial number resources to date your vintage guitar

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and disable cookies in your browser settings. More Info.

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