SUPERMARKET ON WHEELS OF MERAKI COMPANY 1

“We’re here to serve, only the best product for you”

MARKETING ASPECT

Business Inspiration / Rationale

Today, the whole world is facing a huge breaking point the corona virus epidemic. Philippines was

greatly affected by the pandemic, business are closing, employees started to lose jobs, healthcare system

crashes, rising disease infected, rising number of deaths and scholars need to acclimatize in a new

normal mode of literacy. With this matter, everyone is encouraging to stay at home to help the spread of

corona virus however people need food and needs to go to their separate jobs truly even so just to give

for their families, if its threatening.

With the adding cases of the corona virus in the community of Paniqui, Tarlac. People are getting

more and more conscious about going out specially to buy their food stocks in the market. Residents that

are far from the public market of Paniqui has no choice but to go out in their houses to buy day-to-day

necessities. Residents who do not have their own transportation needs to take public vehicles when going

out and pay a higher fare since the vehicle’s capacity was limited due to social distancing protocol.

Although, some residents have this called mini market or talipapa on each barangay. Some may prefer to

go to the city to buy food stocks because prices are lower compared to this mini market which they only

have limited stocks. The threat was still there that people was scared because the cases became higher

and higher because some of the public places are all crowded.

To help the people during this pandemic, the idea of having a supermarket on wheels will be

introduced by our company named “Meraki” wherein the conception of bringing the market closer to the
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 2

people are very timely, by also providing them fresh, safe and affordable goods without risking their

lives. Supermarket on wheels will break the issue of the crowded market nowadays which can

occasionally hinder the social distancing protocol provided by the government to prevent the speediness

of the virus.

This will help to lessen the time and help people also to save money in this time of crisis.

Industry

Marketing is the action or business promoting and selling products or service, including market

research and advertising. This refers to any actions a company takes to attract an audience to the

company’s product or service through high quality messaging. Marketing aims to deliver standalone

value for prospects and consumers through content, with the long-term goal of demonstrating product

value, strengthening brand loyalty, and ultimately increasing sales. It is important to know why

marketing is necessary component of product development, or sale pitch, or retail distribution it will

make sense when you think about marketers have the firmest finger on the pulse of consumer’s persona.

Retail food industry in the Philippines, includes a different range of sellers, including road

merchandisers, sari-sari stores, convenience store, wet and dry markets, supermarket, groceries,

hypermarkets and etc. any business that provides food products to people for medication and

consumption is included in this industry. Supermarket on wheels belongs in retail food industry as it

offers basic goods that people need for day to day living. A cargo truck that carries food products,

designed to be movable, and generally sells raw foods around Paniqui Tarlac.

The epidemic has an immense impact around the world, retail food industry is facing a huge challenge

as numerous businesses forced to close due to the restrictions assessed by the government. Some

businesses are shifting to online deals and other businesses should adjust to these changes to survive.

While the epidemic is affecting everything especially the retail food industry, it’s also a chance to

introduce and regenerate.

Shopping convenience

People demands convenience, and it was greatly affected by the epidemic. Consumers we’re exposed to

social media and various online buying platforms, and they asked quickly and immediate result for their

money. Consumers can buy anything they ask in the comfort of their own homes with just one
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 3

click.

The trends stated will be a good chance for supermarket on wheels. Social media is an excellent venue

for showcasing the business products and services as well as conducting online trades. Supermarket on

wheels will profit the community by encouraging people to avoid congested public markets, stay on their

places, and buy effects at a fair price. Supermarket on wheels encourages people to buy in a secure,

sparing and accessible manner.

Online stores

Today online shopping is the safest way to buy goods, be it food or non-food items because traditional

way of shopping is very dangerous today especially whose who possessed brick and mortar store are

switching to online, due to the fact that people rely on social media and consumers were embracing

online shopping. Consumers shopping habits also changed, some consumers prioritize essential goods

over non-essential ones, while some consumers find online shopping as comforting and continuously

placing orders whatever if it’s essential or not.

Healthy food ascension

Consumer’s food choice we’re also affected by the pandemic. Due to the restrictions and fear of

contracting the disease people tend to eat healthy foods to strengthen immune system. Consumers

choose to buy fresh goods like fruits, vegetables and meat and prefers home cooked meal as it ensure

that medication is clean and food was safe to eat.

CURRENT MARKET SITUATION

Filipinos are known for having strong and close family ties. They place high regards and put

importance on their family before anything else that affects their preference in buying. Filipino’s

increasing food consumption has been driving growth in the retail sector over the last few years.

Spending on essentials, particularly on food items by the Filipino household almost twice the value

compared to ten years ago. As the result of this global pandemic in the Philippines, consumers are

buying more frequently, and buying more. During peak pandemic purchasing behavior shifted to

alternative independent and online channels, but post-quarantine consumers will continue to look at

brick and mortar shopping stores. However, new online habits will not disappear and alternative
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 4

channels independents, e-commerce, and other online applications will continue to also fulfill products

demands. The market is starting to adapt the modern approach in buying. Before brick and mortar, only

have a physical store were in you need to visit the actual store if you want to purchase something. But

nowadays, the increasing number of click and mortar retailers that have a digital and physical presence.

With the click and mortar, many transactions happen online, resulting in businesses start accepting

digital payments methods, including credit cards, debit cards, digital wallets and online cash.

Supermarket on Wheels will enter the Retail Food Industry, to meet consumers growing demand, to

serve fresh and market price goods, and to encourage people to avoid the crowded market as we will

bring the market close to the consumers. Residents will have access to a wide range of essential

commodities which will be both convenient and safe as well as providing significant value to consumers.

In Paniqui, Tarlac there are 65 small and big grocery stores and most of them are located in the

center of Paniqui around its public market. For working parents especially for parents who has a child it

is a necessary for them to serve a meal that ensures the health of every family member. On the other

hand, for the parent who stayed 8 hours or more for work, it is convenient for them to consider the

service of Supermarket on wheels wants to cater. The concept of bringing the market closer to the

community was so important, providing them fresh goods, safety and a very affordable price. This will

help consumers to save money for transportation and resources on the area were also limited.

COMPETITION

Supermarket retailing is a dynamic and highly competitive industry. Supermarket will have to

respond to four increasingly important trends that will reshape competition over the years. The

Municipality of Paniqui, Tarlac is a combination of a mixed culture of local languages called the melting

pot, price conscious and high value market orientation were established within the Municipality.

Store truck aims to serve a better service and experience when it comes to our services in our

customer in Paniqui, Tarlac. Today there are several major players that currently exist in the market,

such as Walter mart, Red Camia, SM Savemore, and Puregold. The proponent’s edge is to relate the

awareness about the environment to the household being served as a part of the marketing strategic plan.

The recognition of the other supermarket store is not convenient and time consumable.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 5

Mostly, people who are conscious with their health in this time of pandemic have no choice but

to leave their homes to buy goods and those who are far from the public market are just buying from

“talipapa’s” near them even though the prices are already times 2 and sometimes not fresh. With the
increasing cases of the virus the proponent’s edge is to adopt to change and adjust to the situation right
now. People risk their health to go to the public market because there are a lot of options to choose from
and the prices are lower. As a result, it is crowded, and the social distancing protocol is being
disregarded increasing the risk of the virus spreading further. That is why the proponent’s idea is to have
Supermarket on Wheels that will roam around the barangays of Paniqui bringing the residents all what
they need in a market-like price.

Competitor Location Product/Service Offered

Walter Mart R-9, Paniqui, Tarlac, Shopping mall and Grocery goods, Walk in

2307 shopping mall

SM Paniqui, Tarlac Grocery goods items, walk in store

Savemore

Red Camia Zamora St., Paniqui, Grocery goods items, walk in store

Tarlac

Pure Gold Paniqui, Tarlac Grocery goods item, In-store shopping

New Public Paniqui,Tarlac- Perishable goods, Grocery goods items, walk

Market Camiling Rd in store

Paniqui MH7J+967, Paniqui, Perishable goods, Grocery goods items, Walk

Temporary Tarlac in store

Market

Winlynn’s 78 Paniqui, Tarlac- Grocery goods items, Walk in store

Store Camiling Rd

Adi Variety Purok 1, Paniqui, Grocery goods items, Walk In store

(mini grocery) Tarlac

Shopee Mart https://www.shopee.co Different product, Grocery items, Deliver in

m your area

Lazada Mart https://www.lazada.c Different products, Grocery items, Deliver in

om your area

Foodpanda https://www.google.c Ready to eat food, Grocery items, Delivery in

and Grabfood
om your area.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 6

Talipapa Paniqui, tarlac Frozen foods, meat, vegetables, fish,

condiments,

MARKET SHARE

Supermarket

Local Market

Online Market

Supermarket on wheels’ competitors established brand and market. Competitors are one of the

areas a company needs to consider in doing a business. Supermarket on wheels doesn’t have existing

direct competitors but Municipality of Paniqui has numerous and well-known competitors.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 7

Supermarket on wheels Indirect Competitors

• Walter Mart is one of the established indirect competitors. Walter mart offers same grocery

goods as supermarket on wheels but the services are different, it is air-conditioned and such.

• SM Save more is also the one established indirect competitor. SM save more are offers the same

grocery items as Supermarket on wheels but the services are different; SM save more is pricier

than Supermarket on wheels goods.

• Red Camia is also one of the established indirect competitors, Red Camia is known as a cheap

price supermarket store. They are offering the grocery items as supermarket on wheels but the

services are different.

• Puregold is also an established indirect competitor, Puregold is also offering the same grocery

items as the other supermarket business and in Supermarket on wheels, but it has a different

service.

• New Public Market is also an indirect local competitors. New public market is having a

different kind of stores like perishable goods and grocery items, that different in Supermarket on

wheels.

• Paniqui Temporary Market is also an indirect local competitor. Paniqui Temporary market is

having a different kind of stores like perishable goods and grocery items, that different in

Supermarket on wheels.

• Winlynn’s Storeis also indirect local competitors. Winlynn’s Store is having a different kind of

stores like perishable goods and grocery items, that different in Supermarket on wheels.

• Adi Variety (mini grocery) is also an indirect local competitor. Adi Variety is having a different

kind of stores like perishable goods and grocery items, that different in Supermarket on wheels.

• Shopee Martis also indirect competitors. It also operates online and has a delivery service but it

takes a couple of days to be delivered in your area.

• Lazada Martis also indirect competitors. It also operates online and has a delivery service but it

takes a couple of days to be delivered in your area.

• Foodpanda and Grabfood is indirect competitors. Food panda and Grab food is delivering

company, there are not having a supermarket store. Their service is to pick up your order then

deliver it to your area.

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 8

Among all in the indirect competitors, Red Camia, Paniqui’s temporary market and Shoppee mart is the most

picked.

Key Barriers to Entry

✓ Capital – Conducting Market on Wheels business requires a huge amount of capital to start with,

starting with the transportation vehicle that is going to be used to carry the goods that will be offered to

every barangay. It will be difficult for the competitors to copy the concept of Supermarket on Wheels as

it is going to serve all the barangays in Paniqui. Competitors who would like to copy this type of

business requires time, effort, and especially a huge investment or capital. Supermarket on Wheels will

be partnering with direct suppliers to have an edge of offering products in an affordable price.

BUSINESS MODEL

KEY KEY VALUE CUSTOMER CUSTOMER

PARTNERSHI ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS

P

 Direct selling Problem:  Get:  Busy

 Factories
 Partnership  Choosing Discount men
 Retailers
with delivery trials, Social and
 Local
small goods is a media and woman
Producers
businesses long process, partnership  Eatery
 Farmers
 Having often left until advertising  Talipap
 Vegetable
online the last  Simple sign a
suppliers
business minute by the up process  Mini
 Fruits
 Customer time you need  Keep: market
suppliers
Reward
reward  Few credible s
program,

 healthy
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 9

 Fish delivery options subscription

and
available discounts
seafood
 Convenience  Suggestions and
supplier
 Local community recommendations
 Frozen goods
support are accepted
supplier
 Market price  Complaint
system will
 Different be effective and
efficient
payment methods

 High quality and

fresh

goods

Products:

KEY CHANNEL
RESOURCES  Delivery to fit  Mobile app 
 Financial customer Online
 List of schedule and Website
corporati location

ons and  1 minute ordering

other process

potential  Reminder
partners push notification
 Truck  Guaranteed

 Employe best products

es

 capital
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 10

COST STRUCTURE REVENUE STREAMS

START UP EXPENSES -product sales

-vehicle maintenance (Business to business)

-advertising and marketing cost (Business to consumers)

-packaging

-fixed employee salaries

-utilities

Key partnership

Supermarket on Wheels will have different suppliers for different products, to ensure smooth and

successful operation.

Key activities

Selling through online will increase Market on Wheels reach, can help consumers to save

shopping time and profit will not have confined to direct sales. Partnering with small business like,

canteens and mini eatery will be highly favorable for the business, to generate higher sales. Hence,

partners will also be benefited for having easy access to affordable fresh goods without the need to go to

market. Supermarket on Wheels profit will be generated mainly by selling directly to consumers, which

will be a good tactic to build customer relationship and create customer loyalty.

Key resources

One of the most important resources are the vehicle, 6-Wheelers Truck (Wing Van), to serve as

the physical store and will carry products throughout the operation. Employees, regardless of what

position, drive the revenue of the business. Supermarket on Wheels valuable staff are vital on the overall

success of the business. Capital also plays a big role in Supermarket on Wheels to make the business

operation smooth and to meet business obligations.

Value proposition

Consumers are willing to pay for convenience and Supermarket on Wheels will deliver it by

bringing the market within consumers reach and providing fresh and quality products which suits

consumers’ demand. Supermarket on Wheels promises to support the community by making the local
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 11

farmers as suppliers. The products' prices are guaranteed to be affordable, and the business will accept a

variety of payment methods, including cashless transactions.

CUSTOMER RELATIONSHIP

Once our customer orders in our store truck, supermarket on wheels provide nurture relationship to the

customer by notify them as always, and to satisfied their needs. Supermarket on Wheels will be open for

suggestions and recommendations from consumers to improve the business performance and the whole

operation. Complaint system will be efficient, it is important for the business to get customer insights to

properly address the concerns and increase customer satisfaction. Getting customers feedbacks is

important for making decisions on products or service innovations and changes. It's also necessary for

determining customer satisfaction among existing customers. It's crucial to understand how customers

feel about the business’ product, service, and the business as a whole.

CHANNELS

Market on Wheels will be advertised through social media and flyers. Social media is a great platform

to reach out to consumers especially during pandemic where people's time was spent most on social

media. Flyers will be extremely useful to raise awareness about Supermarket on Wheels operation.

Although people have access on social media, the business will consider the fact that many consumers

are not social media savvy, and flyers will be an excellent tool to inform consumers regarding the

business.

Customer feedbacks are extremely vital on business operations. Customers' reviews will always

be checked by Supermarket on Wheels to ensure that customers have a positive purchasing experience.

Surveys will be conducted on a regular basis to track customer problems and enhance the business

overall performance.

Supermarket on Wheels is a mobile food unit using a cargo truck as its physical store; hence its

location isn't permanent. The business will work in a unique way, with the cargo truck traveling to

various locations throughout Paniqui. The Supermarket on Wheels will sell products directly to

customers, but its operations are not only limited to direct selling. Consumers can place advance orders

online, particularly through Facebook page, which will be easy and convenient as customers will not

wait longer in lines because once the vehicle arrived orders are ready to pick up.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 12

REVENUE STREAMS

The revenue streams are depended to the customer service that consists of basic infrastructure and IT set

up apart from the safety measures.

Value for which our customers are really willing to pay

- Value added service to have a satisfaction to our customers.

- Posting of available product daily

Currently Paying for

- Expenses services provided the delivery truck to deliver the goods to the customers

For the service and convenience of shopping of your grocery

CUSTOMER SEGMENTS

Supermarket on Wheels customers will be segmented into two:

✓ Business-to-Consumer (B2C) Consumers which will be the end users. Residents who will buy

products for personal consumption.

✓ Business-to-Business (B2B) Businesses like mini eatery, cafeteria, and canteen which Supermarket

on Wheels will make transactions and provide food supplies for business purposes.

SUMMARY OF THE MARKET RESEARCH

DEMAND AND SUPPLY ANALYSIS

A. Demand

Supermarket on Wheels located at Paniqui, Tarlac that offers perishable and non-perishable

foods/items. Supermarket on Wheels built to reduce the number of people and to avoid crowded in the

market area, especially today’s situation. The target audience will be the one who loves to go at the
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 13

market to buy. Consumers and customers aren’t needed to go buy at the physical store; business provides

all costumers need. The researchers used a questionnaire to determine the consumption, frequency of

purchases, purchasing power, and preferences of the residents of Paniqui. The figures above indicate

Paniqui citizens' purchasing habits and frequency of purchases

B. Supply

The information above illustrates how much supply of Supermarket on Wheels requires on a daily basis.

The supply data is gathered on the basis of competitors, demand, consumption, and availability. The

average sales of competitors and the shelf lives of each product category are the most important factors

to consider. Another element to think about is the utility of each product, which makes some of them

less appealing.

Major Consumer of the Product/Service:

Supermarket on Wheels target market are those people who loves to go at the market, grocery

and other types of stores that can buy food or items. Furthermore, Supermarket on wheels provides some

services such as, door to door/delivery or just step away from your home. It helps customers less hassle,

struggle and to save time.

C. Data

In local market, which is Paniqui temporary market, the proponents interviewed and

found out that there are at least 62customers per month and 744 a year. In Supermarket, which is

Walter

Mart, researchers found out that they had 44 customers monthly and 528 customers yearly. And

in Online Store the Shopee Mart they have 57 customers monthly and 684 yearly.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 14

GEOGRAPHIC FACTOR

Barangay Number of Household

Abogado 4,828

Acocolao 2,049

Aduas 1,508

Apulid 3,314

Balaoang 3,620

Barang 1,174

Brillante 593

Burgos 2,073

Cabayaoasan 2,890

Canan 2,911

Carino 4,643

Cayanga 1,669

Colibangbang 1,675

Coral 2,298

Dapdap 1,296

Estacion 4,039
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 15

Mabilang 2,312

Manaois 1,218

Matatapitap 1,753

Nagmisaan 1,018

Nancamarinan 3,975

Nipaco 1,631

Patalan 2,835

Poblacion norte 8,581

Poblacion sur 4,933

Rang-ayan 2,113

Salumague 3,408

Samput 4,986

San carlos 1,396

San isidro 2,049

San juan de manila 926

Santa ines 1,771

Sinigpit 2,051

Tabling 2,689

ventenilla 2,441

PROJECTED SALES

Product category: MEAT (PORK)

Product Estimated Selling Total sales COG per Cost X sales Margin
sales per price/per kilogram
year kilogram

Face 3,240 kg 180.00 583, 200.00 135 437, 400 145, 800.00

Cheeks 3,240 180.00 583, 200.00 135 437, 400 145,800.00

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 16

Ears 3,240 kg 180.00 583, 200.00 135 437, 400 145, 800.00

Shoulders 12, 600 kg 250.00 3,150.00 187.5 2,362.500 787, 500.00

Trotters 7,200 kg 250.00 1,800,000.00 187.5 1,350,000 450,000.00

legs (pata)

Loin 11, 250kg 250.00 2,880,000.00 187.5 2,160,000 720,000.00

(Tagiliran)

Ribs 18,000kg 155.00 2,790,000.00 116.25 2,092,500 697,500

Belly 15,120kg 250.00 3,780,000.00 187.5 2,362,500 787,500

(liempo)

Ground 7,920kg 250.00 1,980,000.00 187.5 1,485,000 495,000

pork

TOTAL 14,982,750.00

SALES

Product category: MEAT (BEEF)

Product Estimated Selling Total sales COG per Cost X sales Margin
sales per price/per kilogram
year kilogram

Chuck rib 1,620 340 550,800 255 413,100 137,700

Short ribs 5,400 330 1,782,000 247.5 1,336,500 445,500

(tagiliran)

Sirloin 3,600 350 1,260,000 262.5 945,000 315,000

(tapadera)

Tenderloin 5,400 350 1,890,000 262.5 1,417,500 472,500

(solomilyo)

Blade cod 5,400 350 1,620,000 225 1,215,000 405,000

(kalitiran)

Flank steak 3,600 350 1,260,000 262.5 945,000 315,000

(camto)
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 17

Brisket 2,880 380 1,094,400 285 820,800 273,600

(pecho)

Tender 3,600 330 1,188,000 247.5 891,000 297,000

chuck

Ground beef 3,600 300 1,080,000 225 810,000 270,000

TOTAL 11,725,200.00

SALES

Product category: Poultry

Product Estimated Selling Total sales COG per Cost X margin
sales per price/per kilogram sales
year kilogram

Salted eggs 21,600 12 259,200 9 194,400 64,800

Neck 7,200 75 540,000 56.25 405,000 75,600

Eggs 43,200 7 302,400 5.25 226,800 135,000

Feet 7,200 90 648,000 67.5 486,000 162,000

Whole 9,000 150 1,350,000 112.5 1,012,500 337,500

chicken

Breast 7,200 150 1,080,000 112.5 810,000 270,000

(pecho)

drumstick 9,000 135 1,215,000 101.25 911,250 303,750

Thigh 7,200 125 900,000 93.75 675,000 225,000

Wings 9,000 145 1,305,000 108.75 978,750 326,250

Total sales: 7,599,600

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 18

Product category: Frozen foods

Product Estimated Selling Total sales COG per Cost X sales Margin
sales per price/per kilogram
year kilogram

Hotdog 7,200 35 252,000 26.25 189,000 63,000

(chicken
and pork)

Ham 5,400 50 270,000 37.5 202,500 67,500

Burger 3,600 45 162,000 33.75 121,500 40,500

patties

Skinless 5,400 30 162,000 22.5 121,500 47,250

longanisa

Nuggets 7,200 45 324,000 33.75 141,750 81,000

Tocino 5,400 70 378,000 52.5 243,000 94,500

longganisa 5,400 35 189,000 26.25 283,500 40,500

Total sales 1,737,000

Product category: Fish

Product Estimated Selling Total sales COG per Cost X sales Margin
sales per price/per kilogram
year kilogram

Tilapia 3,600 140 504,000 105 378,000 126,000

Tawilis 1,800 120 216,000 90 162,000 54,000

Maya-maya 1,800 100 180,000 75 135,000 45,000

Dalagang 2,160 150 324,000 112.5 243,000 81,000

bukid

Lapu-lapu 1,440 130 187,200 97.5 140,400 46,800

Tuna 3,600 170 612,000 127.5 459,000 153,000

Hito 2,520 130 327,600 97.5 245,700 81,900

Galunggong 7,200 180 1,296,000 135 972,000 324,000

Danggit 1080 100 108,000 75 81,000 27,000

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 19

bangus 5,400 180 972,800 135 729,000 243,000

TOTAL 4,726,800

SALES

Product Category: Vegetables

Product Estimated Selling Total Sales COG Per Cost X Margin
Sales Per Price/ Per Kilogram Sales
Years kilogram
Carrots 5,400 kg 90 486,000 67.5 364,500 121,500
Taro (Gabi) 1,800 kg 95 171,000 71.25 128,250 42,750
Sweet 1,800 kg 60 108,000 45 81,000 27,000
Potato
Hyacinth 1,440 kg 50 72,000 37.5 54,000 18,000
Beans
(Bataw)
Bottle 5,400 kg 60 324,000 45 243,000 81,000
Ground
(Upo)
Cucumber 2,160 kg 90 194,400 67.5 145,800 48,600
String 4,680 kg 80 374,400 60 280,800 93,600
Beans
Ampalaya 5,400 kg 160 864,000 120 648,000 216,000
Beans 2,880 kg 250 720,000 187.5 540,000 180,000
Mung 3,240 kg 120 388,800 90 291,600 97,200
beans
Eggplant 5,760 kg 100 576,000 75 432,000 144,000
Corn 1,800 kg 50 180,000 37.5 135,000 45,000
Chayote 2,880 kg 120 345,600 90 259,200 86,400
Watereress 2,520 kg 75 189,000 56.25 141,750 47,250
(Kangkong)
Celery 1,800 kg 100 180,000 75 135,000 45,000
Bokchoy 4,320 kg 120 518,400 90 388,800 129,600
Tomato 5,760 kg 120 691,200 90 518,400 172,800
Lettuce 4,320 kg 200 864,000 150 648,000 216,000
Potato 4,680 kg 80 374,400 60 280,800 93,600
Bean 2,160 kg 100 216,000 75 162,000 54,000
Sprouts
(Togue)
Squash 2,880 kg 60 172,800 45 129,600 43,200
Radish 1,800 kg 300 540,000 225 405,000 135,000
Cabbage 3,600 kg 400 1,440,000 300 1,080,000 360,000
Cauliflower 1,080 kg 250 270,000 187.5 202,500 67,500
Broccoli 1,080 kg 200 216, 000 150 162,000 54,000
Pechay 2,880 kg 200 576,000 150 432,000 144,000
Baguio
Mushroom 2,160 kg 150 324,000 112.5 243,000 81,000
Okra 2,880 kg 80 230,400 60 172,800 57,600
Papaya 1,800 kg 60 108,000 45 81,000 27,000
Sponge 2,160 kg 100 216,000 75 162,000 54,000
Ground
(Patola)
Jute 1,800 kg 80 144,000 60 108,000 36,000
Mallow
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 20

(Saluyot)
Winged 2,160 kg 120 259,200 90 194,400 64,800
Bean
(Sigarilyas)
Tamarind 1,800 kg 100 180,000 75 135,000 45,000
(Sampalok)
Red Chili 5,400 kg 200 1,080,000 150 810,000 270,000
Green Chili 3,600 kg 100 360,000 75 270,000 90,000
Bell Pepper 1,800 kg 150 270,000 112.5 202,500 67,500
TOTAL 14,133,600.00
SALES:

Product Category: Fruits

Product Estimated Selling Total Sales COG Per Cost X Margin
Sales Per Price/ Per Kilogram Sales
Year Kilogram
Mango 3,600 250 900,000 187.5 675,000 225,000
Lemon 1,440 200 288,000 150 216,000 72,000
Papaya 1,440 kg 70 100,800 52.5 75,600 25,200
Avocado 1,440 kg 130 187,200 97.5 140,400 46,800
Melon 2,160 kg 180 388,800 135 291,600 97,200
Orange 4,320 kg 25 108,000 18.75 81,000 27,000
Kiwi 1,440 kg 180 259,200 135 194,400 64,800
Grapes 2,520 kg 380 957,600 285 718,200 239,400
Banana 5,400 kg 120 648,000 90 486,000 162,000
Apple 5,400 kg 35 189,000 26.25 141,750 47,250
Pineapple 1,800 kg 100 180,000 75 135,000 45,000
Watermelon 1,800 kg 100 180,000 75 135,000 45,000
Mangosteen 1,080 kg 320 345,600 240 259,200 86,400
Lanzones 2,880 kg 135 388,800 101.25 291,600 97,200
Mandarin
Orange 2,880 kg 30 86,400 22.5 64,800 21,600
(Dalanghita)
Pears 720 kg 20 14,400 15 10,800 3,600
Santol 1,080 kg 50 54,000 37.5 40,500 13,500
Rambutan 7,200 kg 70 504,000 52.5 378,000 126,000
TOTAL 5,779,800.00
SALES:

Product Category: SPICES AND CONDIMENTS

Product Estimated Selling Total sales Cog per Cost x Margin
sales per price per kilogram sales
year kilogram
Salt (Asin) 7,200 35 252,000 26.25 189,000 63,000
Hot Sauce 1,800 25 45,000 18.75 33,750 11,250
Mang Tomas 3,600 30 108,000 22.5 81,000 27,000
Ketchup 5,400 20 108,000 15 81,000 27,000
Fermented 1,800 60 108,000 45 81,000 27,000
Shrimp
(Alamang)
Sugar (Asukal) 9,000 50 450,000 37.5 337,500 112,500

Cooking oil 5,400 65 351,000 48.75 263,250 87,750

(Mantika)
Patis 3,600 12 43,200 9 32,400 10,800
Bagoong 7,200 35 252,000 26.25 189,000 63,000
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 21

Ginger 1,800 112 201,600 84 151,200 50,400

Whole 720
Peppercorn 200 144,000 150 108,000 36,000
Dried Bay 720
Leaves 150 108,000 112.5 81,000 27,000
Ground
Pepper
(Paminta) 720 200 144,000 150 108,000 36,000
Coconut Milk
(Gata) 2,520 35 88,200 26.25 66,150 22,050
Chili Powder 1,800 35 63,000 26.25 47,250 15,750
Onion Powder 1,800 35 63,000 26.25 47,250 15,750
Garlic Powder 1,800 35 63,000 26.25 47,250 15,750
Annatto Seed
(Atsuete) 1,800 10 18,000 7.5 13,500 4,500
Garlic 12,600 94 1,184,400 70.5 888,300 296,100
TOTAL SALES: 3,794,400.0
0

Product Category: RICE

Product Estimated Selling Total Cog per Cost x Margin
sales per price per sales kilogram sales
year kilogram
Rice 2,500 35 88,200 26.25 66,150 22,050
T OTAL SALES:
88,200.00

YEARLY SALES
Product 2022 2023 2024 2025 2026
category
Pork 21,934,800 24,128,280 26,541,108 29,195,218.8 32,114,740.68
Beef 13,507,200 14,857,920 16,343,712 17,978,083.2 19,775,891.52
Poultry 7,599,600 8,359,560 9,195,516 10,115,067.6 11,126,574.36
Frozen Foods 1,737,000 1,910,700 2,101,770 2,311,947 2,543,141.7
Fish and 8,373,600 9,210,960
Seafoods 10,132,056 11,145,261.6 12,259,787.76
Vegetables 14,133,600 15,546,960 17,101,656 18,811,821.60 20,693,003.76
Fruits 5,799,800 6,357,780 6,993,558 7,692,913.8 8,462,205.18
Spices and
Condiments 3,794,400 4,173,840 4,591,224 5,050,346.40 5,555,381.04
Rice 88,200 97,020 106,722 117,394.2 129,133.62
TOTAL 76,948,200 84,643,020 93,107,322 102,418,054.2 112,659,859.62
SALES:

HISTORICAL DEMAND

According to the latest survey of the Philippine Statistic Authority, Paniqui, Tarlac has 103,003

populations and 23,689 people of them are employed. The rate growth of demand data increase

estimated by 2.26% of population. Researchers conducted interview from some indirect competitors at
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 22

the proposed business, the interview was conducted to gather information about the previous demand

and supply of each competitor and their employees.

COMPETITORS Demand per year Percentage of Annual Demand

Demand based on the

Survey

Respondents

LOCAL MARKET 855 47.5% 406

(Paniqui, Tarlac)

Supermarket 612 33.7% 206

(WalterMart)

Online Store 780 43.6% 340

(Shopee Mart)

TOTAL: 953

The gathered data from indirect competitors and the percentage of the respondents that chose
specific markets are used to compute the anticipated demand of business for the first year.

Demand Analysis for 5 years:

Researchers decided to forecast the annual demand for five years. Researchers use 2.26% only to
get the annual demand of the first year to 5 th year. (2.26% is based on the rate growth of population in
Paniqui, Tarlac which is according to Philippine Statistics Authority).
YEAR ANNUAL DEMAND

2022 953

2023 975

2024 997

2025 1,019

2026 1,042
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 23

The data above shows the annual demand of the proposed business which is the Supermarket on

Wheels. It presents to the data that there is a demand of 953 of the first year. 975 numbers of consumers were

the estimated demand for the year 2023. The following year estimated at 997 customers. In the 4 th year is

expected at 1,019, and for the fifth year has a total demand of 1,042.

PROJECTED SALES

YEAR TARGET PRICE (PER SALES

ANNUALLY
DEMAND DAY)

(ANNUALLY)

2022 30 400 P4, 152, 000.00

2023 30 400 P8, 152, 000.00

2024 60 800 P12, 608, 000.00

Table

present the Projected Sales of supermarket on wheels for 3 years at the first year of operation

Supermarket on wheels will have a target demand of 30 people multiply by the daily amount charge

which is P400 and multiply by 346 days (holiday are excluded). At the 1 st year of Supermarket on

wheels, company will have an approximate 4,152,000 as well as to year 2023; however, sales will

increase in year 2024 amounting to 12,608,000.

Research and Methodology

Questionnaires are asked through online. First, to screens the eligibility of the respondent;

second, to have a closer supervision and interaction with the respondents; and lastly, to enable the

respondent to seek clarification from the interviewer (if needed) regarding the questionnaire. The

researchers asked permission to the people from the chosen barangays in Paniqui.

Sampling technique

A total of 150 respondents from Paniqui, Tarlac was selected as a sample of the study. The respondents

were selected from random Barangays to have a mixture of experiences and study background. The reasons of

using the personal interview are threefold. The researchers will examine and administered the questionnaire

through online delivery methods since face-to-face is limited. We used Google forms then sent it through online

so for them to fill it out then tallied the results to arrive at the data we need to gathered.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 24

Historical Supply

Supermarket on Wheels presents the number of customers a day, and their average that they
spend in purchasing monthly to get the annual supplies each person. The proponents conducted a survey
to get their information of average of spending in purchasing.
COMPETITORS NUMBER OF RATIO A MONTH ANNUAL

CUSTOMERS A (customers’ SUPPLY

averages spend in
DAY purchasing)

LOCAL MARKET 3 1:1500 18,000

(Paniqui, Tarlac)

Supermarket 2 1:3000 36,000

(WalterMart)

Online Store 2 1:1000 12,000

(Shopee Mart)

TOTAL:

66,000

Supply Analysis for Five (5) years:

Data shows the historical background of supply of competitors. According to gathered

information, the ratio per month of customer’s average in spending or purchasing on grocery/market is

minimum of 1:1000 and maximum of 1:3000. The first-year supply of the business can reach 66,000.

Due to increase of demand, the supply is also increasing every year. In Local Market, there are 3

customers a day and spends 1500 pesos a month, followed by 2 number of customers in Walter Mart and

spending 3,000 in purchasing monthly, while in online store Shoppee Mart it has a 2 customers per day

that estimated of 12,000 annual supplies. Like the demand, the supply is expected to increase by 2.26%

annually based on the estimated rate of growth of population every year.

Demand Supply Gap

Having data for demand and supply analysis, researchers can be forecast the possible annual,

among the two analyses. The demand shows the Supermarket on Wheels potential in the industry. Once
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 25

the company begins the operation, there will be a market for it to service which might be the key for the

customers and to recouping the business’s initial money and revenue. It shows expected demand and

supply indicating that the company will never fail in serving customers.

SEGMENTATION, TARGETING AND POSITIONING

Marketing Strategy

As a direct sales associate for an organization, you market and sell these products to consumers

in your area. There are countless ways to promote products. Other direct sales associates use their

vehicles and run a mobile business. Being direct sales associate is rewarding, because you'll be able to

operate your own business, and you'll start with little upfront cash. One among the foremost important is

Create a list of products that you just think people need, building your direct sales business requires

ongoing purchases and keeping a supply of products there.

Segmentation

Supermarket on Wheels used geographic segmentation and demographic segmentation to identify

its target market. The business will use geographic segmentation to target customers who live in

barangays who are far from the public market of Paniqui. Demographic segmentation is also used as the

business will target consumers who are between the ages of 18-50. Identifying consumers age is critical

to know especially during this time of pandemic as 18 years old and above are only permitted to leave

the house. Family size is also a factor as it strongly affects their buying habits. Geographic segmentation

divides customers into separate categories based on their location. Understanding geographic locations

of consumer groups can help to determine where to sell, advertise, and where to expand the business

because potential customers' demands, preferences, and interests fluctuate depending on where they live.

Demographic segmentation categorizes the market by demographic elements such as age, gender,

income, family size, and more. It is one of the most commonly used form of segmentation because the

products that the consumer is willing to buy, use, and willingness to spend is often influenced by

demographic factors.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 26

Target Market

Define your target market in terms of demographics, psycho graphics, behaviorist and geographic

considerations. A target market for online grocery shopping meanwhile might look like "young

professionals and young families who have limited free time available. “Complete the market overview

by analyzing all existing competitors in the local area, focusing on those who currently serve your target

market. Take notes on competitors' sizes, product mixes and specialties. The stores truck target market

will be the parents or rather those households that is busy from working. Those people who can be able

to buy such things immediately and unexpectedly. Those willing to spend money for their stocks, those

people who are busy and have no time to go to market.

Positioning

Product positioning is what comes to the mind when your target market thinks about your product

compared to your competitor’s product. It’s your opportunity to influence the market’s perception of

your products. Place the most emphasis of your marketing plan on the strategies section, where you'll lay

out your specific plans for advertising, advertisements, public relations, pricing and customer service,

says Tweak. Combine these marketing disciplines to leverage your store's strengths, nullify or avoid its

weaknesses, benefit of opportunities and nullify or avoid threats. Supermarket on Wheels will position

itself as a business with a market-like price that people can access from the comfort of their own homes.

For the residents of Paniqui, Supermarket on Wheels is a food truck unit offering safe, convenient, and

affordable goods that will roam around serving all the barangays far from the public market, so they

don’t need to go out especially during this time of pandemic.

MARKETING MIX PROGRAMS

This type of business is using four wheels’ vehicle to sell goods to a specific area, where provides less

hassle to a consumer to go to market by walk-in and to protect the consumer to any hazardous situation that may

the consumer encounter. Like Marketing Mix Program where they provide safeties for their clients, consumers,

customers and so on.

Product

Supermarket on Wheels Product provide what's the consumer needs in terms of cooking
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 27

ingredients that are fresh goods (such as meat, vegetables, fruits, spices) at the same time affordable.

That can save customers money; more of that it is suitable to their taste. This business is effective and

efficiently at this time because of what the world facing right not, viruses are everyone and the goal of

this business to is bring the market to the consumer to protect them going to the market where the virus

spread faster and to less the contacts to each one another consumer.

In order to reach the target market, the mobile food unit will move throughout the city of paniqui.

Supermarket on Wheels will ensure that our valued clients receive fresh, safe, and economical products.

Supermarket on Wheels will also do extensive research on the processes for preserving the product's

freshness. The company has set aside time prior to the start of operations to conduct tests on everything

from the truck to the merchandise in order to ensure the safety of both the products and the employees.

The products are locally produced by the farmers, and Supermarket on Wheels is considering bringing in

some additional suppliers as a backup plan in case of delays. Supermarket on Wheels intends to expand

its operations until it can serve the entire Province of Tarlac. The business promises to provide a safe

manner for individuals to get their essential needs while reducing the risk of contracting the virus during

the pandemic.

Place

As like Marketing Mix Program the Supermarket on Wheels has place to their priorities, places

where the market are far from their (house, village, barangay) and lack of transportation vehicles that it

takes minutes or hours before it arrives to their location. It provides less stress to the consumer.

Supetmarket on Wheels emphasizes mobility, thus our business operations aren't fixed and aren't

restricted by a single place; instead, while the business is movable, its operations are limited to the

Municipality Paniqui. Supermarket on Wheels will set up schedules to cater to several barangays on

various days, with each schedule accommodating to at least 3 to 4 barangays daily.

Price

Furthermore, supermarket on wheels’ price should be helpful and it helps a lot of family who are

struggling to go to market to buy their needs at home, prices that exceeding fifty (50) to five hundred

(500) pesos, especially to their cooking station in the house "kitchen" Supermarket on Wheels design to

bring joy, less expensive, and suitable good to everyone.

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 28

Supermarket on Wheels has chosen to use a cost-plus pricing, which ensures that the cost of the

commodities supplied is covered. Apart from that, cost-plus pricing ensures that the marked-up products

have a positive return rate. This form of pricing will result in a simple yet reliable strategy for managing

product costs and earnings.

Promotion

Continuation for their service, supermarket on wheels must have their own page and website

where their promotion and announcements will be seen by their costumer, and mostly importantly it

gives should give satisfaction rate that makes the consumer to go back again to their service, their

website and pages should be seen in one way click, where it doesn't give too much ads that’s makes the

consumer irritable.

Supermarket on Wheels will be joining social media platforms such as Facebook, Instagram, and

Tiktok. Social media is a powerful tool for disseminating information these days, and it is also highly

recommended for businesses when promoting products. We will advertise our firm on each of these

social media channels in order to reach our target market. Supermarket on Wheels will also use fliers and

tarpaulins to inform families and individuals who do not have access to social media about the upcoming

opening.

Facebook

Supermarket on Wheel decided to take advantage the versatility of the Facebook where post can

be made in various format such as picture, video, blog post, or a combination of any of those. Another

reason why Market on Wheels utilize Facebook is because it already has an established and large user

based with a whopping 2,853 million active users.

Tiktok

The best trending app that we have right now in 2021 while it only allows format such as videos

Tiktok manage to top several social media apps when it comes to viewer’s base growth. Supermarket on

Wheels decided to promote using Tiktok as it currently has the largest viewer base with a staggering 1

billion active users, and it is still continuing to grow as we speak.

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 29

Instagram

Some people may see Instagram as nothing much but other than being one of the most user base

with an active user of 1,386 million people Instagram also house as the start-up social media of some

powerful social media influencers today. Similarly, to Facebook, Instagram is also quite versatile you

can basically open a virtual shop, advertise, and promote using Instagram. The app Instagram will be a

powerful tool for any startup businesses to promote their products or services.

Supermarket on wheels’ posters

Posters will be placed in places like offices, near schools, malls and busy streets of Paniqui

Tarlac. Posters will also be placed on public vehicles such as Jeeps and tricycles driving around the city.

Store Truck posters will contain information such as its Facebook location page, website, contact details

and promotions. Supermarket on Wheel makes business launch posters.

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 30

Sales Promotion
The promotion of our Supermarket on wheel requires personal interaction with potential customers to

create interest in our business in supermarket truck on wheel stores. Because of “potential customers”

include current customers who may be repeat visitors.

Buy More, Save More, this kind of deal of our business entices the customer we buy more of our

stock, so it’s kind of a win, win. There will be many potential customers waiting in our Store truck who

want to buy, giving them a discount if they spend more, can only give them a little drive in the right

direction. Supermarket on wheels offers sales promotion such as, first purchase coupon. Which who's the

lucky first customer that purchase our any product offered will get a coupon for discounts. Supermarket

on wheels offers sales promotion such as, first purchase coupon. Which is who's the lucky, first customer

that purchase our any product offered will get a coupon for discounts. In addition, limited free shipping

time for those who purchase the minimum amount given. We also do giveaways for our loyal customers

that continue going to our store, supporting, buying and purchasing our products offer and we do giving

discount for them. This promotions, is not for increase sales, it’s also for achieving our company's goal.

And promotion showing thank you for supporting to pursue and still continue the business.

Social media advertisement

Website

As like Marketing Mix Program it uses the liability to provide what are effective and efficiently to their

customers in terms of service to everyone, this program makes sure that everyone will enjoy their

service, and give back their services with feedback. It uses different style to make it sure that the quality

of their business is affordable to and less hassle and hazardous situation, and to give comfortable

ambiance. Continuation for their service, supermarket on wheels must have their own page and website

where their promotion and announcements will be seen by their costumer, and mostly importantly it
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 31

gives should give satisfaction rate that makes the consumer to go back again to their service, their

website and pages should be seen in one way click, where it doesn't give too much ads that’s makes the

consumer

irritable.

COMPETITIVE ADVANTAGE

Supermarket on wheels’ competitive advantage is that our products is not exposing to the public, fresh and

sanitize. Supermarket on wheels will maintain competitive advantage by developing strong brand name

awareness, offering exceptional service, instilling good salesmanship in all employees and innovates service

that once a customer tries our service, their experience will be reinforce by friendly, efficient and

knowledgeable service.

Competitive advantage is a feature that allows a business to surpass its rivals. This helps a company to

outperform its competitors in terms of profit margins, creating value for the organization and its stakeholders.

Supermarket on Wheels is the first mobile business that offers variety of basic goods around Paniqui, Tarlac.

The considered competitors are the Public Market and Savemore Supermarket, which is located at the town

proper.

Supermarket on Wheels competitive advantage are:

1. Market Price

With the help of different suppliers, Supermarket on Wheels products will be purchase by

the consumers at a reasonable or market price, without sacrificing product quality and without

compromising the profit.

2. Accessibility & Safety

Supermarket on Wheels aims at bringing the market closer to Paniqui Tarlac residents.

Brand equity is strengthened and grown by making a product more accessible to consumers.

While the community is still suffering from the pandemic, Supermarket on Wheels will prioritize

consumer and employee welfare by ensuring that different protocols will be followed.

3. Convenience

Supermarket on Wheels will travel around different Barangays in Paniqui, particularly in

 SUPERMARKET ON WHEELS OF MERAKI COMPANY 32

the West, which is distant from the city, and it is beneficial to have supermarket on wheels

because consumers will be able to purchase market-priced goods without having to go to the

public market.

4. Not establish direct competitors

Since Supermarket on Wheels concept is new in Paniqui, some direct competitors will

not be considered as threat. Supermarket on Wheels operation would not be hampered by indirect

competitors such as the micro market "talipapa" and the tricycle cart as it only sells a limited

range of products

SERVICE DIFFERENTIATION

People who are unable to shop for food themselves will be able to have groceries delivered to them by our

organization. We'll take orders over the phone and online, then fill them before delivering the goods to

clients. Customers that order a la cart will pay the cost of the groceries plus a percentage of interest, which

will be our profit. We'll also have customized packages for consumers who are looking for a family-

friendly, college-focused, or health-conscious experience.

BRANDING

A brand is a name, symbol, design or combination thereof that identifies a seller’s product and

differentiates them from competitor’s service. Our chosen brand name “Supermarket on wheels” Brand

Street Integrated, an experiential marketing agency, we launched a new campaign dubbed ‘Supermarket on

Wheels.' Because walking out during a pandemic might be inconvenient, especially with lock downs in

place, the idea was to deliver brands straight to customers at their doorsteps.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 33

Brand Logo

This Logo symbolizes the Truck as a transportation service that provide product. Store-truck

business can offer a house needs our target audience are the family sector. The main offer of this

business is to serve only the best product it is good for the people. Store-truck is not hassle to buy they

buy as you want. Proponent uses a colors like blue symbolizing as a color of sea on a sunny day,

explained any circumferences its rainy and sunny day will still serve store-truck. White the color of the

truck symbolizing of cleanliness. Orange for the freedom to buy anything as you want.

This logo, is to symbolize our business and for company's identity. Our company is stores-truck,

which is put in the middle. As you can see the word store is written on the left side, and the truck is an

image that put in right side, that when we combine it, our company's name will be identify. The image of

truck, symbolizes the transportation that will be use once our business established. Our tagline which is

"We're to here to serve only the best product for you" is written in the circle. And also, if you notice the

best product and serve is written in all capital letters which means, our company is responsible in giving

and offering the best product for the costumers, so that customers will not forget and regret that they

enjoyed our business which is Supermarket on Wheels, and our goal why we serve the best product is to

get the customers loyalty.

Brand tagline

“We’re here to serve only the best product for you”

You pack the love; we'll pack the groceries. Different kind of grocery store Supermarket on

wheels believes that we have a responsibility to be a good neighbor by providing products to the
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 34

consumers with the best quality at affordable prices. Supermarket on wheels will bring you the best, all

around shopping experience that carries all your food safely.

NEGATIVE
SWOC ANALYSIS

STRENGHT WEAKNESSES

 Strong experience of supermarket on

 Lack of Space
wheels’ staffs
 Limited variety of products that can offer
 Prices are low than competitor’s prices
 Limited funds/cash
 Can deliver door to door
 Newly offer of competitor/s
POSITIVE

 Add new support service

More competition/competitors
 delivery
 Potential for growth via food
apps  Customers want/asking big discounts


 Potential for growth via food delivery
Hard to encourage customers to buy
products from you.

OPPORTUNITIES CHALLENGES

 Supermarket on wheels gives discount or reward for the opening.

 Supermarket on wheels’ free souvenirs every Christmas Season.

 This kind of reward and discount will give the business competitive advantage and also build

relationship from our customer and other people to distinguish our service with competitors.
 SUPERMARKET ON WHEELS OF MERAKI COMPANY 35

 For the experience of pandemic some of the market affected for the customer, but supermarket on

wheels provide transportation service with household need.

 Supermarket on wheels provides for the families need this service offer a product that needed in our

home.

MARKETING PROGRAM

MONTH ACTIVITIES BUDGET FRAME TIME

JANUARY -Opening of Stores- P10,000.00 Opening

truck.

-Free Discount and

P3,000.00
Reward.

May Mothers Day P6,000.00 Annually

(give a free bonus

pack in every items
of product)

June Environment Day P4,000.00

( Making poster
about keeping good
our environment)

August Celebrating of 6th P10, 000.00 Annually

month of

Storestruck.

(Giving 10percent

off)
SUPERMARKET ON WHEELS OF MERAKI COMPANY 36

December Christmas Season P8,000.00

( free bonus for

every item of
product)

TOTAL P41,000.00