A Study On Analysis of Packaging As A Promo Tool in The Marketing of The PR

VENSAM PACKAGING PVT LTD
Chapter 1
INTRODUCTION.
Packaging
As we know first impressions go a very long way in how people perceive anything. This is the
same idea that companies implement via their packaging. The outer appearance of the product
(the package) is the first thing a potential customer will see, and so it can be a great marketing
tool for the product.
In fact, the package of a product serves multiple practical purposes as well. Let us take a look at
some of the uses and functions that it serves.
Meaning of Packaging. Packaging is the activity of designing and producing the container or

wrapper for the product. It is an important and effective sales tool for encouraging the
consumers for buying. It is powerful medium for sales promotion. ... It is the best method for
attracting the consumers for buying the products...
 Protection: The first and the most obvious use of packaging is protection. It physically
protects the goods from damage that may be caused due to environmental factors. It is the
protection against breaking, moisture, dust, temperature changes etc.
 Information Transmission: Packaging and labeling are essential tools to inform the
customer about the product. They relay important information about directions for use,
storage instructions, ingredients, warnings, helpline information and
any government required warnings.
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 Convenience: Goods have to be transported, distributed, stored and warehoused during

their journey from production to consumption. Packaging will make the process of
handling goods more convenient for all parties involved.
Packaging as a Marketing Tool

Effective packaging can actually help a company attract consumers to their product. It can be
the tool that sets apart their product in a vast sea of options that the consumer has at their
disposal. A good packaging can actually add to the perceived value of a product.
There are some effective techniques one can use to ensure that your product package is a great
marketing tool for your product. Let us take a look at some elements that you can incorporate
into a package to make it more effective.
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PERFECT PACKAGING
Product packaging is an underappreciated hero in the marketing world. Packaging is

supremely functional: it protects the product. It contains the product. It displays the product.
It promotes the product. Its design and labeling communicate about the product. And the
package itself can even increase the product’s utility, making it better suited to however the
customer wants to use it.
If packaging does all these things, why is it undervalued? As a marketing tool, packaging often feels
low-tech and old-school in the information age. It’s just not as sexy as Web sites, events, or social
media—and yet, it remains a staple of the purchasing environment.
With the increased emphasis on self-service marketing at supermarkets, drugstores, and even
department stores, the role of packaging is significant. For example, in a typical supermarket
a shopper passes about six hundred items per minute—or one item every tenth of a second.
Thus, the only way to get some consumers to notice a product is by in-store displays, shelf
hangers, tear-off coupon blocks, other point-of-purchase devices, or, last but not least,
effective packages.[1]
Matching the Package to the Product . . . and the Consumer
Clearly delineating the role of the product should lead to the actual design of the package: its
color, size, and texture, location of trademark, name, product information, and promotional
materials. Market leaders in the dry food area, such as cake mixes, have established a
tradition of recipes on the package. However, there are many package-related questions. Do
the colors complement one another? Are you taking advantage of consumer confusion by
using a package design similar to that of the market leader? Can the product be made for an
acceptable cost? Can it be transported, stored, and shelved properly? Is there space for
special promotional deals? Finally, various versions of the product will be tested in the
market. How recognizable is the package? Is it distinctive? Aesthetically pleasing?
Acceptable by dealers?
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Benefits of Packaging
 Packaging protects the product.
 Packaging keeps the product from going bad.
 Packaging decreases costs.
 Packaging informs.
 Packaging provides hygiene.
 Packaging means economy.
 Packaging is a preventive measure

.
It is for packaging that symbol printing is made easier and because of symbol, identification
of the product becomes easier. Customers can easily find out or indicate their wanted
products. It thus helps creation of demand and thus sales promotion is encouraged.
2. On the package are printed guidelines for use of the product and these guidelines help
customer to use the product in the prescribed manner. Thus packaging helps the customers.
3. The introduction of packaging in the marketing system has helped storing of the products.
A retailer can conveniently store packaged goods in less space. Thus stocking of the products
has been made easy for packaging. It is helping storing.
4. Packaging of products ensures protection of goods from heat, light, moisture, evaporation
etc. Security of the products is thus ensured. In these days of the sale consumption goods,
packaging is rendering invaluable service right from production till the time of placement of
the product in the hands of the consumers.
5. Packaging renders very useful service in the matter of sales promotion. Attractive
packaging with beautiful get-up attracts customers and thus packaging acts as a tool for
increasing sales.
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.Characteristics of Good Packaging:
A, Good packaging results in the establishment of personal relationship between the

consumer and the package. Packaging is now called ‘silent salesman.’ The psychological
effect of good packaging is that the customer feels that the producer thinks about him; his
convenience is a concern for the producer. This attitude of customers has a far-reaching
effect on the marketing of products.
A well-designed good packaging generally has the following features:
1. A good packaging has the characteristic of not being too heavy nor is it of the design and
size that may create inconvenience to the buyers of products. So, convenience is a feature of
good packaging.
2. Security: Packaging to be good must be so done that absolute security for the protection
of the product is assured.
3. Adaptability: Packaging is said to be good where it does not present any difficulty for
keeping it in the refrigerator. This adaptability of packaging is definitely one of its
characteristics.
4. Dependability: A good packaging should have such a characteristic that it creates

confidence in the minds of the buyers that the contents must be of standard quality.
5. Status: A good packaging definitely adds prestige to the person who carries products well
packaged. This is an additional characteristic that good packaging should have for better mar-
keting.
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Promotion
What is Promotion?
Promotion is a type of communication between the buyer and the seller. The seller tries to
persuade the buyer to purchase their goods or services through promotions. It helps in making
the people aware of a product, service or a company. It also helps to improve the public image
of a company. This method of marketing may also create interest in the minds of buyers and can
also generate loyal customers. It is one of the basic elements of the market mix, which includes
the four P’s: price, product, promotion, and place. It is also one of the elements in
the promotional mix or promotional mix or promotional plan. These are personal
selling, advertising, sales promotion, and direct marketing publicity and may also
include event marketing, exhibitions, and trade shows.
What are marketing tools? Definition and examples
Marketing tools are tools that companies use to develop and promote their products and
services. In this context, the word ‘tools‘refers to techniques, strategies, and materials.
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The vast majority of businesses use several different marketing tools, such as advertising,
direct mail, and market research to boost their sales.
Companies have a range of marketing tools at their disposal. Some of them are specifically
for boosting sales, while others focus on gathering consumer data.
It is important to know which tools are best for your business. In other words, which tools
you need to achieve your primary goals and objectives . In most cases, people use multiple
marketing tools at the same time.
“Businesses use various marketing tools to communicate company information, stimulate

customer interest and motivate action. An integrated marketing approach applies several
tactics to engage customers and build business.”
Types of marketing tools;
Below are some marketing tools with an explanation of what they are and why businesses
use them.
Classified adverts
Classified adverts or classified ads are useful for generating leads. In this context, the word
‘leads‘means potential customers.
Classified ads can direct people to a specific website or webpage (the word exists as one or
two words, i.e., ‘web page’). They can also attract people who seek further information.
Social media
In the world of Internet marketing, social media is a marketing tool where you try to develop
an interactive online relationship with consumers. Your aim is not, for example, to
surreptitiously mine customer data.
Blogging, posting, sharing and tweeting are popular social media marketing tools. Media
sharing, pinning, bookmarking, and commenting on social media websites are also popular.
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Promotion: Nature of Promotion!

Promotion is a form of communication with an additional element of persuasion to accept
ideas, products, and services and hence persuasive communication becomes the heart of
promotion, the third element of marketing-mix.
Promotion is an important marketing strategy and is the sparkplug of the marketing-mix.

Promotion helps people know that the right product at right price is available at the right
place. In a competitive market, without promotion, practically no sale is affected. Promotion
is the process of marketing communication to inform, persuade, remind and influence
consumers in favor of a product or service.
(a) Promotion has following three specific purposes:

(I) It communicates marketing information to consumers, users and resellers.
(ii) It persuades and convinces the buyer and influences his/her behavior to take the desired
action.
(b) Importance
Promotion is defined as the coordinated self-initiated efforts to establish channels of
information and persuasion to facilitate or foster the sale of goods or services, or the
acceptance of ideas. Thus promotion is persuasive communication to inform potential
customers of the existence of products, to persuade and convince them that those products
have want satisfying capabilities.
Promotion Characteristics;
Promotions are messages delivered by companies through various media to connect with
targeted customers. Advertising, public relations, social media and direct marketing are
among common promotional tools. Regardless of the promotional method, promotions
share common traits that are necessary to successful projection of a company or product
message.
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Customers;
A promotion without an audience either doesn't exist or has no logic. The point of company
or product promotion is to appeal to your targeted customers. You not only need an
audience for a promotional message, but you want to efficiently reach the right people. .
Message;
Promotions are, by definition, messages. Whether you pay for the delivery or find other
means, you project a message to your audience. In advertising, the goal is usually either to
build the value of your brand by expressing company or product benefits, or to attract
customers immediately through sales promotions and inducements. PR is used to generate
goodwill with the public and to announce new events
The following are the main Functions of promotion:
I. To create product and brand awareness – Several sales promotion techniques are highly
effective in exposing customers to products and brands for the first time and can serve as key
promotional components in the early stages of new product and brand introduction. This
awareness is the basis for all other future promotional activities. Promotional activities
motivate the customers to try new products and brand and the dealers also to push the new
products and brands.
ii. To create interest – Sales promotions are very effective in creating interest in a product. In
fact, creating interest is often considered the most important use of sales promotion. In the
retail industry an appealing sales promotion can significantly create customer interest.
iii. To provide information – Promotional activities provide substantial information about the
product to the customers. This goes a long way in converting interest into actual sales.
iv. To stimulate demand – Effective promotional activities can stimulate demand for the
product by convincing the customers to buy the products.
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v. To reinforce the Brand – Promotion can be used to reinforce or strengthen the brand in the
minds of the customers. This will ensure repeat sales of the product in the long run.
NATURE OF THE PROMOTION;

1. Creates Awareness:
Promotional activities expose an adequate number of target consumers to the messages and
create awareness about the product. For this purpose, such promotion media is chosen which
will reach adequate numbers of target consumers. Print, electronic, outside or online media
can be used as per nature of the product and target audience.
2. Attention Grabbing:
The promotional campaigns draw the potential customer’s attention towards the product. The
customers are not aware about the new product and it is only through promotional activities
that they can be informed about the product, its features and utility.
3. Creates Interest:
It is not enough to get the attention of the customer. The aim of promotion is to make the
potential customers interested in knowing more about the product. Customers will be
interested only in those products that they actually need, so the promotional messages should
emphasis on how the featured product can fulfill their needs.
4. Informative:
The target markets needs to know about the functions and characteristics of the product so
that they can relate their needs with it. Promotion is done to provide the necessary
information and details to the prospective buyers of the product..
5. Induces Action:
The ultimate goal of all marketing activities is to make a sale. An effective promotional
strategy will grab the attention of the would be consumers, create interest in their minds,
provide enough information about the product to help them in taking the purchase decision
and finally induce them to take action, i.e. purchase the product.
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The importance of promotion in the present marketing context is as

follows:
1. Motivates Agencies:
It offers the opportunity to motivate agencies. The combined thinking of a team is better than
the sum of the parts (and unleashes everyone’s creative potential).
2. Participation:
Everyone owns the final plan, having worked together on the brainstorming and
implementation, avoiding any internal politics. Likely, this can overcome the divisive nature
of individual departments i.e., ‘fighting their own corner’.
3. Measurability:
One of the most significant benefits is the delivery of better measurability of response and
accountability for the communications program.
4. Interaction:
Promotion secures better communication between agencies and creates a stronger bond
between them and the client company. By providing a more open flow of information it
empowers the participants in the communication program to concentrate on the key areas of
strategic development, rather than pursue individual and separate agendas.
5. Consistency of Message Delivery:

The planning process in a holistic manner if approached, companies can empower that all
components of the communications program deliver the same message to the target audience.
.OBJECTIVES OF PROMOTION;
1. Corporate Objectives: The objectives of the firm affect the promotion decision to a great
extent. A firm may have different objectives in different foreign markets or different firms
may have different strategy in the same market. Firm’s level of commitment to international
operations will determine its promotion strategy..
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2. Nature of the Product or Services Offered:

The nature of the product or the services offered by the firm is another factor that will
determine the promotion strategy of a firm. Certain products are standardized and their
promotional themes are also standardized. In such cases standardized promotional strategy
can be used throughout the world.
For example soft drinks like coca cola, satisfy the same basic need-thirst of the consumers in
different countries. Hence it is possible for a firm selling soft drink to use common
promotional themes in all the markets. Besides, there are certain other standardized products
which are used in the same form, with slight modifications.
3. Media Availability:

A media which is easily available in domestic country need not necessarily be available in
the foreign market. Though one may generalize that identical media are available in most
industrialized countries, one should keep in mind that they may vary in institution quality and
communications value....
4. Financial Considerations: Financial resources of the firm may have serious constraint in
deciding the promotion policy. A firm, not having sufficient financial strength, cannot use a
strategy involving a heavy expenditure. As against this, a firm having a good financial
background may use any method which may prove useful to the firm.
5. Environmental Constraints:
Finally, the firm should evaluate the environmental factors like the level of economic
development of a country, the disposable income of the people, consumer’s preferences and
attitudes towards advertising and sales presentation, competitor’s promotion strategies and
the legal requirements in a given foreign market.
Broadly, a firm should assess the cultural and legal side of the environment and the
competitor’s strategies followed in that market:
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(i) Cultural Environment:

The culture of the people in a given market influences their attitudes towards the promotion
program of a company. If people believe that the advertisement is nothing but a bundle of lie,
the Promo should avoid this tool. People in some country are against foreign goods because
they violate their cultural traditions; the firm would have to adopt a promotion program
which would remove this bias.
These are:
(a) There are specific prohibitions on advertisements on certain products like wine, cigarettes
and tobacco, and certain types of drugs etc. Most countries require that Cigarette Company
must warn their consumers against the injurious effects of smoking hence it is statutorily
compulsory to print ‘smoking is injurious to health’ on all packs and advertisements.
(b) Certain words or expressions that may be Miss-interpreted by consumer or may deceive
them are prohibited to use.
(c) Some countries, mainly Islamic countries, ban advertisements which are viewed as
obscene.
(d) There are legislations which prohibit the promoter to make tall claims about their
products. In countries where such legislations do not exists the trade has developed its own
code of advertising which acts as a self-disciplinary system of control.
(e) In certain countries, requirements on packaging such as – inscribing the name, address,
weight and contents of the inside product, should be strictly observed.
The above legal requirements and there may be certain others which may be peculiar to the
target market, must be observed by an international marketer before designing a promotion
policy for the market. Any carelessness to such provisions may cause harassment to the
marketer.
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CHAPTER 2
COMPANY PROFILE
VENSAM PACKAGING WORLD PRIVATE
LIMITED.
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CHAPTER 2
COMPANY PROFILE
VENSAM PACKAGING WORLD PRIVATE LIMITED.
ADRESSS;
#24 , 2ND CROSS 4TH MAIN ROAD
KAMAKSHIPALYA BANGALORE
KARNATAKA 560079
INDIA
INTRODUCTION TO THE COMPANY PROFILE.
Vensam Pack, established in 1999, with an aim and commitment to provide total packing
solutions in order to ensure a long-term competitive strategic position on the world of
packaging market.
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Today, Vensam Pack is among the leaders in the Blown LLDPE Stretch Wrapping Film
market with an annual production capacity of more than 3,000 metric tons. Specialized
producer and marketer of industrial pallet-wrap stretch film and LLDPE cling film. In the
present times Vensam Pack is the South India's number one in production and marketing of
high performance blown stretch film with a production capacity of more than 250 metric tons
per month.
Vensam Pack is specialized in the production of 3-layer Blown Pallet-Wrap stretch film
using state of the art technology. Vensam Pack has also had a unique position in terms of
access to raw material. Business plan includes continuous increase in production capacity up
to 10,000 metric tons by 2015. The focused range of products are SMART STRETCH 100,
200, 250 and 300 with thicknesses ranging from 15 to 50 microns, supplemented by jumbo
reels from 15 to 50 microns of thickness.
Company mission:
We are one of the leading suppliers of packaging machines and packaging materials in the
India. Our mission is to consistently offer our customers the wider range of innovative
packaging and related products at lowest cost
Vision
To provide quality products at competitive price with a keen commitment to our partners
and customers. We will be the premier supplier of LLDPE Stretch Film by 2015 in the India.
Highlights
 Annual production capacity of 3000 metric tons.

 Covered area of 7000 sqf.
 3 layer blown stretch films.
 Located in the industrial area of Bangalore.
 Well equipped automated machineries.
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 Strong financial and technical ties.

Lab Facilities
Vensam Pack has its in-house lab facilities for several tests to be conducted to ensure higher
quality. Following are the tests performed on routine basis:
 Stretch Test
 Tensile Test
 Dart Drop Test
 Elmendorf Test (for tear strength)
Vensam Pack has its own warehouse facilities, which is designed according to the modern
needs, to give 100% protection of the stock.
Area allocated for the warehouse is about 5000 sqf which gives enough space to place 1000
tons at a time.
Delivery
All transport causes stress to the load, not just when loading and unloading but also during
shipment. Sharp breaking, heavy sear or shunting is just few examples of forces that can
damage packaged load which involves extra cost.
Vensam Pack tackles these problems using quality stretch film, which is especially
developed for just the requirements posed by the load. Our well equipped warehouses and
logistics equipment ensures safe and timely delivery to our valued clients.
QUALITY, HEALTH, SAFETY AND ENVIRONMENT
Quality control & Safety procedures are enforced at all stages right from beginning to ensure
a quality product. High cadre professionals, strong technical backup and highest degree of
standards are the salient features of our QHSE philosophy.
 Visual Inspection
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 Tests protocols
 Comparisons
 Continuous control
 Trainings
 Compliance with health & safety instructions
:
ENVIRONMENT OF THE VENSAM PACKAGING WORLD PVT LTD
Get the choice, quality & service you want with professionals.
Our environmental policy ensures that you can make your business more eco-friendly. We
offer sustainable alternatives across our extensive packaging range and operate
environmentally-responsible practices throughout our offices and warehouses. Our
Packaging Specialists can advise you on how to make environmentally-friendly
improvements to your business that make financial sense too.
Vensam Pack’s Commitment to Sustainable Packaging
Vensam Pack is an industry leader in supplying sustainable packaging solutions. Our

company is an active participant in the entire recycling process:
 Collecting waste paper and cardboard from businesses and other sources.
 Turning recovered paper into pulp, which we screen and sort into different length
fibers’ to create paper reels.
 Delivering paper reels to customers, who make corrugated board and boxes.
 Collecting used boxes to begin the cycle again.
Many of the products we offer at Vensam Pack are both recyclable and made from recycled
materials. Customers can easily find eco-friendly products in our website under eco-friendly
product section. We take pride in the role we play in providing sustainable packaging
materials and fostering environmental stewardship in business.
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PACKAGING SERVICES;
Get the choice, quality & service you want with professionals.
The management team at Vensam Pack field a total of 15 years of experience with all types
of equipment designed for Process, Packing, and Handling within the Food, Drink, Toiletry,
and Chemical industries.
Clients of Vensam Pack receive an unparalleled service inclusive of:
 Sourcing & acquisition of single units or complete lines.

 Transportation, installation and commissioning.
 A comprehensive production line and health & safety design consultancy.
Our expertise, derived from front line experience within production and engineering
environments, enables our team to minimize critical cost areas for our clients whilst
meeting demanding deadlines.
Our mission is to provide the highest possible personal service and high quality previously
owned or unused process plant machinery to our clients. Vensam Pack remain a family
business – ferociously protective of their reputation for quality, service and value for money.
We very much look forward to doing business with you. Vensam Pack are always interested
in purchasing high quality process plant and machinery from most production industries. If
you have anything you feel may meet our standards.
Our Values
o Exceeds Customer Expectation
o Team Work & Open Communication
o Continuous Improvements & Innovations
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o To Build a High - Performing, diverse workforce
o Quality is everything we do Trust, Respect, & Integrity are the essence in all of our
relationships
Our Vendor Base
Our complete range of products is sourced from authorized vendors of the business. The
offered range of products is extremely preferred by clients in the market due to the quality
and prices. We select our vendors on the basis of their market position and goodwill. The
entire process at their end is performed under the strict vigilance of skilled professionals by
using the latest machines and techniques. Our vendor base is not only authentic but also
offers us the confidence to promoter clients with an assortment of quality products that par
excellence.
Why Us?
We are fully concerned about rendering maximum customers satisfaction by fulfilling the
requirement of the client as per their need.
Some of the factors that provide us with a competitive advantage over other market
players:
 Strict quality standards
 Industry leading prices
 Timely completion of orders
 Transparent business dealings
 Qualified and trained team of professionals
Details about GST number of Vensam Packaging World
GST number of Vensam Packaging World is 29AAOFV4798G1Z8. This is a Partnership.
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This business was registered under GST on 01/07/2017.
This is GST number of Karnataka state -
Details of Vensam Packaging World
Vensam Packaging World is registered in Karnataka state only as per our database. As per
information available with us owner of this business do not have business in any other state.
If you think our information needs to be updated, please verify GST number.
Factsheet
Basic Information
Nature of Business Wholesaler
 Retailer
Additional Business  Trader
No. 24 2nd cross 4th Main road kamakshipalya ara

Registered Address
560079, Karnataka, India
Total Number of Employees More than 50 employee
Year of Establishment 1999
Legal Status of Firm Individual – Proprietor
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Annual Turnover Rs. 2 - 5 Crore
Infrastructure
Location Type INDUSTRIAL
Statutory Profile
Banker STATE BANK OF INDIA
Packaging/Payment and Shipment Details
 Cash
 Cheque
Payment Mode  DD
 Online
Shipment Mode By Road
Current operations
Today vensam manufactures corrugated containers and fittings including such items as
strapping machine boxes, carton sellers and point of purchase display units and chipboard
partitions for the separation of glass bottles. Paper discarded in manufacture is compressed,
packaged and exported for recycling.
The corporate structure of vensam as the design and manufacturing centre with strategically
positioned partners, ensure an effective supply of packaging solutions to our diverse
customer base. We are pride ourselves on the quality of our services and products we offer.
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Many of our customers are manufacturers of household name brands; whether it is

indigenous products expanding regionally and internationally, or globally known brands that
are manufactured in the region.
VENSAM INFRASTRUCTURE (INDIA) PVT LTD.
Vensam Infrastructure (India) PVT LTD is a Non-govt company, incorporated on 13 Jan,

2006. It's a private unlisted company and is classified as 'company limited by shares'.
Company's authorized capital stands at Rs 5.0 lakhs and has 100.0% paid-up capital which is
Rs 5.0 lakhs Vensam Infrastructure (India) PVT LTD last annual general meet (AGM)
happened on 30 Sep, 2017. The company last updated its financials on 31 Mar, 2017 as per
Ministry of Corporate Affairs (MCA).
Vensam Infrastructure (India) PVT LTD is majorly in Construction business from last 14
years and currently, company operations are active. Current board members & directors are
MALLU BHATTI VIKRAMARKA, SRINIVAS RAO VEMURI and RAVI KAMEPALLI.
Company is registered in Hyderabad (Telangana) Registrar Office. Vensam Infrastructure

(India) PVT LTD registered address is 135, 1st Floor, Chandralok Complex Sarojini Devi
Road, Near Paradise Circle Secunderabad TG 500003 IN.
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Vensam Infrastructure (India) PVT LTD Details

CIN U45200TG2006PTC048763
Date of Incorporation 13 Jan, 2006
Status Active
Company Category Company limited by Shares
Company Sub-category Non-govt company
Company Class Private
Business Activity Construction
Authorized Capital 5.0 lakhs
Paid-up Capital 5.0 lakhs
Paid-up Capital % 100.0
Registrar Office City Karnataka
Registered State Bangalore
Registration Number 48763
Registration Date 13 Jan, 2006
Listing Status Unlisted
AGM last held on 30 Sep, 2017
Balance Sheet last updated on 31 Mar, 2017
From Shrink Wrapping Machine - Vensam Pack
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'As one of the South India’s leading suppliers of packaging materials, we are committed to
stocking and offering a diverse range of packaging products, available for purchase with next
working day delivery on all orders placed by 3pm. We pride ourselves on our market leading
service levels, and in both the value and quality of the products we offer. We stock the full
range of packaging materials and machines, including over 65 sizes of cardboard boxes &
cartons, a wide variety of packing tapes, protective and postal supplies, and much more
Business Hours
Mon: 9:30 AM – 6:00 AM

Tue: 9:30 AM – 6:00 AM
Wed: 9:30 AM – 6:00 AM
Thu: 9:30 AM – 6:00 AM
Fri: 9:30 AM – 6:00 AM
Sat: 9:30 AM – 6:00 AM
Sun: Closed
 COMPANY AND BRAND IMAGE; packages contribute to instant recognition of the

company or brand. So packaging by different firms for the same product may also
differ which is recognized by the consumer.
 INNOVATION OPPORTUNITY; Innovative packaging can bring benefits to

consumers and profits to producers. Toothpaste pump dispensers , for example , have
captured 12 % of the toothpaste market because they are more convenient and less
massy.
Details of Vensam Packaging World
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Vensam Packaging World is registered in Karnataka state only as per our database. As per
information available with us owner of this business do not have business in any other state
OUR PRODUCT;
1. SEMI AUTOMATIC STRAPPING MACHINES
Designed to be used in packaging areas and shipping locations, strapping machines are often
used to reinforce boxes for shipping or to bundle two or more boxes together.At Vensam
Pack we can help you in the selection of the proper strapping machine for your packaging
application. Our semi-automatic and automatic strapping applications dispense, tighten and
seal economical polypropylene strapping around packages or bundles. Also we carry manual
strapping tools to help improve speeds and insure uniform strap placement on smaller
production lines.
Features of Strapping Machines
 High engineering standard and simple design

 Easy operation, simple maintenance
 Hinged stainless steel top plate
 Mechanical outside tension control
 Rigid castors with brake
 Energy efficient, motor only runs as needed
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2. AUTOMATIC STRAPPING MACHINES
Hands free securing of parcels with automatic

tension, sealing and cutting of polypropylene strapping. Tension is set by user and depends
on product being strapped. Best suited for regular, everyday use where products/ packages
being strapped can vary in shape and weight and may require one or more straps, also ideal
for bundling together packages for shipment.
Operation is either by foot pedal or parcel sensor making this machine ideal for volume
throughput and production line environments. Waist height quick coil change and high level
control panel. Adjustable table height..
Features:
 Automatic Operation Ideal For High Production Output and Ease of Operation
 Simple to Use - Minimal Operator Training
 Fast Warm-Up Time
 Sealing method - Heat Seal with Temperature Sealing Control
 Feed Length Control
 Tension Controller
 Equipped with Braking Casters
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3. FULLY AUTOMATIC STRAPPING MACHINES
Our fully automatic machine is designed for strapping high volumes of cartons and packages.
This model comes with a standard arch size of 850mm (w) x 600mm (h). Simply place the
pack under the arch, and at a press of a button the machine automatically straps the pack. Our
fully automatic machine is capable of up to 27 straps per minute, providing an efficient
solution to any businesses strapping needs. The main features are external tension control - to
suit pack application, and short feed sensor - to prevent miss feeds. Accepts polypro
strapping from 9mm - 15.5mm (pre-set at 12mm unless otherwise specified). This model
comes with an arch size of 850mm (w) x 600mm (h), other arch sizes are available on request
at additional cost. This machine also comes with a 12 month return to base manufacturer’s
warrantee.
Features
 Automatic Operation Ideal For High Production Output and Ease of Operation
 Simple to Use - Minimal Operator Training
 Fast Warm-Up Time
 Sealing method - Heat Seal with Temperature Sealing Control
 Feed Length Control
 Dimensions - 1430mm (w) x 620mm (d) x 1540mm (h)
 Strap Width Required - Suitable for 9mm - 12mm - 15.5mm
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4. FROMM P326 BATTERY POWERED STRAPPING TOOL
The FROMM P326 is a battery operated strapping tools which features a modern Lithium-
Ion battery that has a power capacity of 18V. This battery operated tool tensions, cuts and
seals Polypropylene (PP) and Extruded Polyester (PET) strapping of up to 16mm.
 16mm model
 Cuts Polypropylene (PP) and Extruded Polyester (PET) strap
 600 strap cycles per battery load
 Lightweight
 Complies with the European Safety Regulations EN 415-8
Advantages
 Complies with the European Safety Regulations EN 415-8

 High capacity of up to 600 strap cycles per battery load (dependent on strap quality and
dimension)
 Strap tension: 400 – 2400 N / 90 – 540 lbs (adjustable)
 Tensioning speed: 85 – 190 mm/s / 3.3 – 7.5 inch/s
 Power supply: Battery 18VDC / 3.0 Ah Li-Ion.
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5. ZP22 BATTERY OPERATED STRAPPING TOOL
Zapak's battery-powered strapping tool ZP-22, also known as LINSTRAP LS-ZP 22 is one of the less
expensive battery-powered strapping tools that tension and seal the strap upon push of a button. It
reaches up to 2,000 N tension force and can be used with PP and PET strapping with 12 - 16 mm
strap width. For PP strapping with less than 0.65 mm strap width you should use the ZP-24 model as
ZP-22 would be too strong and thus destroy the strap. All Zapak battery-powered strapping tools
work with brushless motors and are equipped by lithium ion batteries without memory effect.
Features
 “3 Year Warranty” on Brushless Motor and ECU ( Electronic Control Unit)

 Adjustable tension Max. 250 kg (2500N ).
 14.4V 3.0Ah Li-Ion high capacity rechargeable battery.
 BOSCH 30 minutes charger. Optional hanger reduces operation fatigue.
 Max. strap thickness 1.27mm ( 0.05”) is allowed. However, a changeover of blade ( part no.
2885 ) is required.
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6. PNEUMATIC OPERATED STRAPPING TOOLS.
Our powerful pneumatic strapping tools are suitable for use in combination with semi-
automatic strap feeding stations or in cases where the strapping operation is stationary.
The well proven and robust design of the tools ensures a reliable operation in tough
conditions, across all industries.
The tools are available for use with Polyester - and Polypropylene-strapping with widths
from 10 mm (3/8”) up to 19 mm (3/4”) and thicknesses up to 1.35 mm (.055”).
Our powerful pneumatic strapping tools, in combination with the modern PET straps allow
the substitution of the traditional steel straps and also in cases where heavy packages or
shipping units have to be secured. Major cost savings are normally the result of such
substitution.
Features
 Easy to use, light weight, pneumatic and high-power design.

 No fasteners, using frication heat welding. Interface is beautiful and reliable.
 High degree of automation, high control on tensioning and welding shell process.
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Chapter-3
RESEARCH DESIGN.
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Chapter-3
RESEARCH DESIGN.
TITLE OF THE STUDY;

STUDY ON ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING
OF PRODUCT AT VENSAM PACKAGINF PVT LTD,
REVIEW OF LITERATURE
According to Panwar (2004)Packaging is the act of containing, protecting and

presenting the contents
through the long chain of production, handling and transportation to their destinations in as
good a state, as
they were, at the time of production. Packaging is an important part of the branding process
as it plays a role
in communicating the image and identity of a company (Sajuyigbe, et. Al., 2013)
“Packaging is the container for a product – encompassing the physical appearance of the
container and
including the design, color, shape, labeling and materials used”
Packaging has a huge role to play in the positioning of products. Package design
shapes consumer
perceptions and can be the determining factor in point-of-purchase decisions which
characterize the majority
of shopping occasions.
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Alice louw (2006) says that packaging is also important in the marketing environment.
According to him the
Best packaging leaves the good image of the product in the consumer mind.
Harckham(1989)notes that package is the shopper’s avenue to the product because it
often projects the
initial impression he/she forms about a brand, its quality, or value. For products that are not
purchased in
their final form, such as many food items, the shopper frequently relies on the
package to develop an
Impression of the product in its prepared state. This shows that there is a difference between
package and
packaging
STATEMENT OF THE PROBLEM;
Such problem associated with packaging as a promo tool in the marketing of product in the
vensam company includes;
1. The vensam company is faced with the problem of knowing whether packaging is a
good promotional tool; whether it affects consumer buying decision and their buying
behavior or habit.
2. The company found it very hard to position the unique or feature of their product in
the mind of consumer or customer.
3. Whether it project the image of the company [i.e..Packaging].
Another problem the vensam company is having presently is whether packaging or package
of a product constitutes one of the determinants of the seller of their products.
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OBJECTIVES OF THE STUDY;
The main objective of this study is to critically asses the areas of the problems and seeks to
proper solution;
1. To understand the promotional strategies used by vensam packaging pvt ltd.

2. The study will find out among others whether packaging has a positive effect on the
buying habit and decision of the consumers.
3. To identify the suitable media tools which the vensam packaging pvt ltd, can be
implemented.
4. The process of communicating the value of a product or service to customers.
SCOPE OF THE STUDY
This research work will go a long way to solve the research problem. It will find the
importance of packaging as a promo tool to both consumer and the companies. To the
company, it will show the effect of packaging as a promo tool in the marketing of their
products. To the consumer, it will show that packaging is part of the product bought by them.
This study will also help the research appreciate how to use packaging in increasing sales of
any products as well enable the company gain their confidence and goodwill.
METHODOLOGY;
In this methodology the research will be descriptive which helps in understanding the need
and existence of the promotions in the current scenario. The research will also be helpful in
supporting the study through the structured set of questionnaires.
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DATA SOURCES;
SOURCE OF DATA; Data was collected based on two sources.
1. Primary data.
2. Secondary data.
Methods of primary data collection;
 Questionnaire.
 Interaction with employees.
 Interaction with managers.
Methods of secondary data collection.
The secondary data is collected by;
 Company website.
 Pamphlets.
 Neighbors.
SAMPLING SIZE;
Sampling Size; 100
Sampling Unit; Customers Of The Company.
Sampling Technique; Is Used For The Purpose Of the Project Report Is Random Sampling.
Convenience Sampling Is Made Up For People Who Are Easy To Reach And Know About
The Vensam Company.
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Sample Survey Area; BANGALORE.
SAMPLING DESIGN;
Sampling design is very important aspect, where the design must be appropriate in order to
get the better results.
LIMITATIONS OF STUDY
 There was a constraint with regard to time allocation of research study i.e., for
a period of 14days.
 Suggestions and conclusion are based on the 100 respondents which may be
differing when the sample size will be in large number.
 The samples were collected only in certain geographical area.
 Problem area was taken into the considerations.
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CHAPTER ; 4
DATA ANALYSIS AND

INTERPRETATION
CHAPTER; 4
DATA ANALYSIS AND INTERPETATION. .
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TABLE NO.; 4.1

TABLE SHOWING THE GENDERS OF RESPONDENTS;
PARTICULARS NUMBER OF PERCENTAGE

RESPONDENTS
Male 51 51%
Female 49 49%
Total 100 100%
ANALYSIS;
From the above table we can find that majority of respondents are 51% of male and 49% of
female. 51 respondents are of male and 49 respondents are female.
GRAPH NO.:- 4.1
THE GRAPH SHOWING THE GENDERS
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INTERPRETATION;
From the above graph it is very clear that majority of respondents are 51% of male
and 49% of female .
TABLE No.:- 4.2
TABLE SHOWING HOW YOU HEARD ABOUT VENSAM PACKAGING PVT LTD.
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RESPONDENTS
FRIEND 29 29%
PORTALS 34 34%
NEIGHBORS 25 25%
OTHER SOURCES 12 12%
TOTAL 100 100%
ANALYSIS;
From the above table it is clear that 29 respondents are got the information of vensam pvt ltd
by friends, 34 respondents are got the information from the portals, 25 respondents got the
information by neighbors, and 12 respondents got the information by other sources.
GRAPH NO.; 4.2
GRAPH SHOWING ABOUT THE HOW DID YOU FIRST HEAR ABOUT
VENSAM PACKAGING PVT LTD.
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INTERPRETATION;
From the above graph we can see the majority of 34% of respondents says portals, and 29%
of respondents says friends ,12% respondents says by other source , 25% of respondents says
by neighbors.
TABLE NO.; 4.3
TABLE SHOWING THE RESPONSES OF HOW YOU FEEL ABOUT

VENSAM PVT LTD.
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RESPONDENTS
LIKE IT VERY MUCH 12 12%
DISLIKE 56 56%
NEUTRAL 32 32%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 12 respondents say they like it very much, 56
respondents dislike the packaging, 32 respondents says they are neutral.
GRAPH NO.; 4.3
THE GRAPH SHOWING HOW DO YOU FEEL ABOUT VENSAM PACKAGING

PVT LTD
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INTERPRETATION;
From the above graph we can see the majority 56% of respondents are dislike the package,
32% of respondents are neutral and 12% of respondents like it very much.
TABLE NO.; 4.4
TABLE SHOWING HOW VISALLY APPEALING IS THE PACKAGING.
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RESPONDENTS
EXTREMELY APPEALING 10 10%
VERY APPEALING 30 30%
NEUTRRAL 36 36%
NOT AT ALL APPEALING 24 24%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 10 respondents are agreed with extremely appealing ,
30 respondents are agreed with very appealing , 36 respondents are agreed with neutral, 24
respondents are saying not at all appealing.
GRAPH NO.; 4.4
The Graph Shows How Visually Appealing Is the Packaging.
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INTERPRETATION;
From the above graph it shows the majority of 30% of respondents says very appealing ,
36% of respondents says neutral, 24% says not at all appealing and 10% of respondents say
extremely appealing.
TABLE NO.; 4.5
TABLE SHOWING HOW UNIQUE IS THE PACKAGING .
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RESPONDENTS
EXCELLENT 7 7%
GOOD 26%
26
AVERAGE 44%
44
POOR 23%
23
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 7 respondents saying excellent, 26 respondents saying
good, 44 respondents saying average, 23 respondents saying poor.
GRAPH NO.; 4.5
THE GRAPH SHOWING HOW UNIQUE IS THE PACKAGING.
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INETRPRATATION;
The above graph shows the majority of 26% of respondents are telling it is good, 44% of
respondents are average, 23% of respondents saying poor, and 7% of respondents saying
excellent.
TABLE NO.; 4,6
TABLE SHOWING HOW EASILY THEY CAN FIND THE PACAKGING.
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RESPONDENTS
EXTREMELY EASILY 6 6%
VERY EASILY 43 43%
NOT SO EASILY 35 35%
RARE 16 16%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 6 respondents says extremely easily, 43 respondents
says very easily, 35 respondents says not so easily, 16 respondents says rare.
GRAPH NO.; 4.6
THE GRAPH SHOWING HOW EASILY YOU THINK YOU COULD FIND THE
PACKAGING.
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INTERPRETATION;
The above graph shows the majority of 43% of respondents says very easily, 35% of
respondents says not so easily, 16% of respondents says rare, 6% of respondents says
extremely easily.
TABLE NO.; 4.7
TABLE SHOWING HOW IMPORTANT IS THE PACKAGING.
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PARTICULARS PERCENTAGE NUMBER OF

RESPONDENTS
NOPE,ITS WHAT 27 27%

MATTER INSIDE THE
PACKAGE
SOMETIMES ITS 44 44%

IMPORTANT
IT IS VERY IMPORTANT 29 29%

TO ME
TOTAL 100 100%
INTERPRETATION;
The above table shows the majority of 27 respondents says nope, its what matter inside the
package, 44 respondents says sometimes its importannt,, 29 respondents says it is very
important.
GRAPH NO.;4.7
THE GRAPH SHOWING HOW IMPORTANT IS THE PACKAGING.
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INTERPRATATION;
The above graph shows the majority of 27% of respondents says nope its what matter inside
the package, 44% of respondents says sometimes its important to me, 29% of respondents
says it is very important .
TABLE NO.; 4.8
TABLE SHOWNG PROMOTIONAL TOOL OF VENSAM..
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RESPONDENTS
MAGAZINES 20 20%
INTERNET 40 40%
PAMPHLETS 26 26%
OTHERS 14 14%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 20 respondents says magazines, 40 respondents says
internet, 26 respondents says pamphlets, 14 respondents says others,
TABLE NO.;4.8
THE GRAPH SHOWING WHAT KIND OF PROMOTIONAL TOOL YOU CAME

ACROSS ABOUT THE VENSAM PVT LTD.
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INTERPRETATION;
The above graph shows the majority of 40% of respondents says internet, 26% of
respondents says pamphlets, 14% of respondents says other, 20% of respondents says
magazines.
TABLE NO.; 4.9
TABLE SHOWING HOW OFTEN DO YOU COME ACROSS THE PROMOTIONS.
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RESPONDENTS
EVERY OFTEN 17 17%
RARELY 37 37%
MOST OFTEN 30 30%
NOT AS MUCH 16 16%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 17 respondents says every often, 37 respondents says
rarely, 30 respondents says most often, 16 respondents says not as much.
GRAPH NO. ;4.9
THE GRAPH SHOWING HOW OFTEN DO YOU COME ACROSS THE PROMOTION
OF THE VENSAM PVT LTD.
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INTERPRETATION;
The above graph shows the majority of 37% of respondents says rarely, 30% of respondents
says most often. 16% of respondents says not as much, 17% of respondent says every often.
TABLE NO. ; 4.10

TABLE SHOWING PROMOTIN ACTIVITES OF VENSAM PVT LTD IN RURAL
AND URBANS.
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RESPONDENTS
STRONGLY AGREE 16 16%
AGREE 17 17%
NEUTRAL 18 18%
DISAGREE 38 38%
STRONGLY DISAGREE 11 11%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 16 respondents says strongly agree, 17 respondents
says agree, 18 respondents say neutral. 38 respondents says disagree . 11 respondents says
strongly disagree.
GRAPH NO. ; 4.10

THE GRAPH SHOWING PROMOTION ACTIVITIES OF VENSAM PACKAGING PVT
LTD IN RURAL AREAS ARE DIFFERENT FROM URBAN AREAS?
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SSMRV COLLEGE
INTERPRETATION;
The above graph shows the majority of 38% of respondents says disagree, 18% of
respondents says neutral 17% of respondents says agree,16% of respondents says strongly
agree, 11% of respondents says strongly disagree
TABLE NO. ; 4.11
TABLE SHOWING PROMOTION EFFECTS ON VENSAM PACKAGING PVT

LTD.
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RESPONDENTS
YES 19 19%
NO 50 50%
MAYBE 31 31%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 19 respondents says yes, 50 respondents says no,
31 respondents says maybe.
GRAPH NO. ;4.11
THE GRAPH SHOWING THE PROMOTION EFFECTS ON VENSAM PACKAGING.
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INTERPRETATION;
The above table shows the majority of 50 respondents say no , 19 respondents say yes, and
31 respondents say maybe.
TABLE NO.; 4.12
TABLE SHOWING THE RECALL OF THE CONTENT OF VENSAM PVT LTD.
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RESPONDENTS
YES 14 14%
NO 53 53%
MAYBE 33 33%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 14 respondents says yes, 53 respondents says no, 33
respondents says maybe.
GRAPH NO.;4.12
THE GRAPH SHOWING ?CAN YOU RECALL THE CONTENT OF VENSAM PVT
LTD.
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INTERPRETATION;
The above graph shows the majority of 53% of respondents says no, 33% of respondents says
maybe, 14% of respondents says yes.
TABLE NO.; 4.13
TABLE SHOWING WHAT TYPE OF PROMOTION IS LIKED THE MOST.
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RESPONDENTS
PERSONALITY 13 13%
SYMBOL
MUSICAL 27 27%
FANTASY 35 35%
LIFE STYLE 25 25%
TOTAL 100 100%
ANALYSIS;
The above table shows the majority of 35 respondents says fantasy, 13 respondents says
personality symbol, 27 respondents says musical, 25 respondents says life style.
GRAPH NO.;4.13
THE GRAPH SHOWING WHAT TYPE OF PROMOTION DO YOU LIKE THE MOST.
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INTERPRETATION;
The above chart shows the majority of 35% of respondents says fantasy , 27% of
respondents says musical, 25% of respondents says life style, 13% of respondents says
personality symbol
TABLE NO.; 4.14
TABLE SHOWING WHICH MEDIA IS PREFERRED FOR PROMOTION.
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RESPNDENTS
MAIL 13 13%
PRINTS 43 43%
OUTDOOR 31 31%
PORTALS 13 13%
TOTAL 100 100%
ANALYSIS;
The above table shows that 13 respondents says by mail, 43 respodents says by prints,31
respondents says by outdoor, 13 respondents says by portals.
GRAPH NO.;4.14
THE GRAPH SHOWING WHICH MEDIA WOULD YOU PREFER FOR PROMOTING
THE VENSAM PVT LTD
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INTERPRETATION;
The above chart shows the majority of 43% of respondents says prints, 31% of respondents
says outdoor, 13% of respondents says portals, 13% of respondents says mail.
TABLE NO.; 4.15
TABLE SHOWING HAVE YOU WATCHED PROMOTION OF VENAM PVT LTD.
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RESPONDENTS
YES 17 17%
NO 51 51%
MAYBE 32 32%
TOTAL 100 100%
ANALYSIS;
The above table shows that 17 respondents says yes, 51 respondents says no, 32 respondents
says maybe.
GRAPH NO.;4.15
THE GRAPH SHOWING HAVE YOU SEEN OR WATCHED VENSAM PACAKGING

PVT LTD PROMOTIONS?
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INTERPRETATION;
The above chart shows that 51% of respondents says no , 32% of respondents says maybe,
17% of respondents says yes.
TABLE NO.; 4.16
TABLE SHOWING HOW WOULD YOU RATE THE QUALITY OF THE

PACKAGING OUT OF 10 ?
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PARTICULARS NUMBER OF PERCENTAGE.

RESPONDENTS.
0-3 9 9%
3-5 33 33%
5-7 42 42%
7-10 16 16%
TOTAL 100 100%
ANALYSIS;
The above table shows that 9 respondent says between 0-3, 33 respondents says 3-5 and 42
respondents says between 5 to 7, and 16 respondents says between 7 to 10.
GRAPH NO. ; 4.16

THE GRAPH SHOWING HOW UNIQUE IS THE PACKAGING?
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INTERPRETATION;
The above graph shows 42% respondents says 5 to 7, 33% of respondents says 3 to 5, 16% of
respondents says7 to 10, 9% of respondents says 0 to 3t.
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Chapter: 5
FINDINGS , SUGGESTION AND
CONCLUSION.
Chapter: 5
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FINDINGS , SUGGESTION AND CONCLUSION.
Findings;
 Most of the customers in vensam packaging pvt ltd are male.

 Most of the customers visited companies’ portals to know about the packaging of
products.
 Many are disliked about the companies’ infrastructure and environment.
 Most of them felt that packaging does not provide sufficient information.
 Only few customers came across the vensam pvt ltd promotions in television.
 Most of them agreed that modern technology in packaging helped them to know
better about the products.
 The details of the company are not fully mentioned in the portals and magazines.
 Only few customers are attracted to the vensam pvt ltd packaging tools.
 Most of the customers are unhappy with the current location of the company.
SUGESSTIONS;
 The company should provide more information on company profile in the websites.
 Company should promote their product with awareness and sufficient information
about the products.
 Company should bring unique change in packaging to attract new customers as well
as the loyal customers.
 Packaging should be eco friendly and it should be re useable .
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 Packaging should provide sufficient space for the products and it should be well
protected.
 Company should make use of the modern technology for better packaging.
CONCLUSION;
At last, I finally consider that this practical experience at vensam packaging world was a
great experience in this project; I had learned the practical aspects of marketing this practical
report will be helpful to us in a future.
Vensam packaging world is one of the manufacturers of machine packaging by care full
Interpretation of this report it is found that this company is developing at a very fast range
and will become the largest manufacturers in their products.
Vensam packaging company started as a small company with limited capital. Company has
become medium size organization with good quality packaging. It got its reputations among
its customers.
.In conclusion, product packaging and labeling is of great importance to the overall branding
of the vensam packaging world . vensam has marketing geniuses that understand the
importance of the color scheme on their package and how the consumer can be influenced by
different colored packaging. It has been shown that vensam has taken advantage of the
innovative opportunity to provide not only a machines but another revenue stream for the
company. Vensam provides a case within their packing as a counterpart to their stripping
machines. Equally as important to the color scheme and case, vensam has accomplished
creating a label that is identifiable and accepted by consumers globally. Each of these factors
compounds to create a package that reinforces the vensam brand image of a healthier active
lifestyle.
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BIBLIOGRAPHY
Books Referred:
*PACKAGING DESIGN by Marianne Rosner klimchuk and Sandra A

KRASOVEC(Edition 1991 )
 STRUCTURAL PACKAGING BY PAUL JACKSON ( 2012)
*PACKAGE DESIGN WORK BOOK By Steven Dupuis and John Silva.
Websites:
1 . https://www.academic.edu
2. https://vensam-packaging-world.business.site/
3. WWW.packaging.com
4. www.thepackagingdesignersbook.com
5. www.packagingliterature.com
6. www.vensamworld.com
7. www.packagingmethodology.com
8. www.promotiononpackaging.com
ANNEXURE
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QUESTINNAIRE OF STUDY ON ANAYSIS OF PACKAGING AS A

PROMO TOOL AT VENSAM PACKAGING PVT LTD .
GENDER
o MALE
o FEMALE
1. HOW DID YOU FIRST HEAR ABOUT A VENSAM PACKAGING PVT LTD?
o FRIEND
o PORTALS.
o NEIGHBORS.
o OTHER SOURCE.
2. HOW DO FEEL ABOUT THE VENSAM PACKAGING PVT LTD?

o LIKE IT VERY MUCH
o DISLIKE.
o NEUTRAL.
3. HOW VISUALLY APPEALING IS THE PACKAGING?

o EXTREMELY APPEALING.
o VERY APPEALING.
o NEUTRAL.
o NOT AT ALL APPEALING.
4. HOW UNIQUE IS THE PACKAGING?
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o EXCELLENT.
o GOOD.
o AVERAGE.
o POOR.
5. HOW EASILY DO YOU THINK YOU COULD FIND THE PACKAGING?

o EXTREMELY EASILY.
o VERY EASILY.
o NOT AT ALL EASILY.
o RARE.
6. HOW IMPORTANT IS PACKAGING DESIGN TO YOU?

o NOPE,IT’S WHAT MATTER INSIDE THE PACKAGE.
o SOMETIMES IT’S IMPORTANT.
o IT IS VERY IMPORTANT.
7. WHAT KIND OF PROMOTIONAL TOOL YOU COME ACROSS ABOUT THE

VENSAM PACKAGING PVT LTD?
o MAGAZINES.
o INTERNET.
o PAMPHLETS.
o OTHER.
8. HOW OFTEN DO YOU COME ACROSS THE PROMOTIONS OF THE VENSAM

PVT LTD?
o EVERY OFTEN.
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o RARELY.
o MOST OFTEN.
o NOT AS MUCH.
9. PROMOTION ACTIVITIES OF VENSAN PVT PTD IN RURAL AREAS ARE

TOTALLY DIFFERENT FORM URBAN?
o AGREE.
o DISAGREE.
o STRONGLY AGREE.
o STRONGLY DISAGREE.
10. ACCORDING TO YOU DO THE PROMOTION EFFECTS THE VENSAM PVT

LTD?
o YES.
o NO.
o MAYBE.
11. CAN YOU RECALL THE CONTENT OF VENSAM PVT LTD?

o YES.
o NO.
o MAYBE.
12. WHAT TYPE OF PROMOTION DOES YOU LIKE THE MOST?

o PERSONAITY SYMBOL.
o LIFE STYLE.
o FANTASY.
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o MUSICAL.
13. WHICH MEDIA WOULD YOU PREFER FOR PROMOTING THE VENSAM
PACKAGING?
o MAIL.
o PORTALS.
o OUTDOOR.
o PRINT
14. HAVE YOU SEEN OR WATCHED VENSAM PVT LTS PROMOTIONS?

o YES.
o NO.
o MAYBE.
15. HOW WOULD YOU RATR THE QUALITY OF THE PACKAGING OUT OF 10 ?
o 0-3.
o 3-5.
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A Study On Analysis of Packaging As A Promo Tool in The Marketing of The PR

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VENSAM PACKAGING PVT LTD

Meaning of Packaging. Packaging is the activity of designing and producing the container or

 Convenience: Goods have to be transported, distributed, stored and warehoused during

Packaging as a Marketing Tool

Product packaging is an underappreciated hero in the marketing world. Packaging is

Matching the Package to the Product . . . and the Consumer

 Packaging protects the product.

 Packaging keeps the product from going bad.

 Packaging provides hygiene.

 Packaging means economy.

 Packaging is a preventive measure

.Characteristics of Good Packaging:

A, Good packaging results in the establishment of personal relationship between the

A well-designed good packaging generally has the following features:

4. Dependability: A good packaging should have such a characteristic that it creates

What are marketing tools? Definition and examples

“Businesses use various marketing tools to communicate company information, stimulate

Types of marketing tools;

Promotion: Nature of Promotion!

Promotion is an important marketing strategy and is the sparkplug of the marketing-mix.

(a) Promotion has following three specific purposes:

The following are the main Functions of promotion:

NATURE OF THE PROMOTION;

The importance of promotion in the present marketing context is as

5. Consistency of Message Delivery:

2. Nature of the Product or Services Offered:

3. Media Availability:

(i) Cultural Environment:

INTRODUCTION TO THE COMPANY PROFILE.

 Annual production capacity of 3000 metric tons.

 Strong financial and technical ties.

QUALITY, HEALTH, SAFETY AND ENVIRONMENT

ENVIRONMENT OF THE VENSAM PACKAGING WORLD PVT LTD

Vensam Pack is an industry leader in supplying sustainable packaging solutions. Our

 Sourcing & acquisition of single units or complete lines.

o Team Work & Open Communication

o Continuous Improvements & Innovations

o To Build a High - Performing, diverse workforce

requirement of the client as per their need.

 Strict quality standards

 Industry leading prices

 Timely completion of orders

 Transparent business dealings

 Qualified and trained team of professionals

Details about GST number of Vensam Packaging World

GST number of Vensam Packaging World is 29AAOFV4798G1Z8. This is a Partnership.

This business was registered under GST on 01/07/2017.

This is GST number of Karnataka state -

Details of Vensam Packaging World

Nature of Business Wholesaler

Additional Business  Trader

No. 24 2nd cross 4th Main road kamakshipalya ara

Total Number of Employees More than 50 employee

Year of Establishment 1999

Legal Status of Firm Individual – Proprietor

Annual Turnover Rs. 2 - 5 Crore

Location Type INDUSTRIAL