Ondong, Michelle Florence T.

Purposive Communication

Three main points:

1. The influence of advertising is quick, cumulative, and subconscious.

Although we sometimes tell ourselves that a particular ad has no effect on

us personally since say, we do not want that certain product, what these
advertisers do is to seduce our subconscious. When we perceive an ad for a
brand, we make an instant judgement of its emotional value and store this
subconsciously as a marker for future reference. We are not aware this
happens, so when we make a decision involving the brand, we find ourselves
“seduced” in favor of it, and provided there is no strong reason not to, we
then buy it.

2. The pressure on women to be young, thin, beautiful is more intense than

ever before.

The video was posted last 2014, how much truer is this statement now 7
years later. The old saying “beauty is in the eye of the beholder” seems to
pale in comparison with today’s standards of beauty, to which standards I
even find unattainable. With digitalization and modernization comes the
need to remind especially our young girls that again and again, beauty is only
skin-deep.

3. Of course it affects female self-esteem, and it affects how men feel about
the very real women in their lives.

In this part Jean was talking about photoshopped images and I would like to
emphasize how these images affect indeed not only the women who are
made insecure themselves but it also affects the men surrounding them in a
way that they are made less appreciative of their very own female partners.
With the internet being filled with picture-perfect faces and bodies, men are
more likely to see the grass as greener on the other side of their very own
fence.