STRATEGIC MANAGEMENT

Domantay , Jocelyn B.
BSBA III – 7
Lesson Number : 5

Pre-assessment:
Multiple Choice: Pick out the letter of the correct answer and write the letter on the space
provided before each number.

1. This strategy is followed when an organization is large and complex and consists of several
businesses that lie in different industries, serving different purposes.

a. Combination strategy
b. Retrenchment strategy
C. Stability strategy
d. Expansion strategy

2. This strategy involves withdrawing from certain markets or the discontinuation of selling certain
products or services to make a beneficial turnaround.

a. Combination strategy
b. Retrenchment strategy
c. Stability strategy
d. Expansion strategy

3. It is a strategy in which the organization retains is present strategy at the corporate level and
Continues focusing on its present products and markets.

a. Combination strategy
b. Retrenchment strategy
c. Stability strategy
d. Expansion strategy

4. A chocolate manufacturer expands its customer group to include middle-aged and old persons to
its existing customer comprising children and adolescents.

a. Combination strategy
b. Retrenchment strategy
c. Stability strategy
d. Expansion strategy

5. When new products are made for new markets.

a. Diversification
b. Expansion through cooperation
C. Internalization
d. Strategic alliances
Reinforcement :

Direction : Read the article below and Write a short reaction based on the topic discussed.

INDITEX , a EUROPEAN SME success story ‘

This is how related to the how to be success in business, nowadays in business we live with a technology
age. Each job are many elements to be successful in. also we love and we care to our jobs, now if we
want to be success, we can set more goals and we plan to make it succeed. Now, I believe that every job
has different conditions and responsibilities, but the main problem is how we can manage it in the
perfect way? The answer is before we start any business plan, planning is more important and knowing
that is the right key for successful. So, in Inditex management business model are based on flexibility
and innovation, and its vision to follow along with the quality and creativity, with that, together with a
rapid response to the customers the demand has resulted in Inditex fast international expansion and
excellent performance of its commercial formats. The Inditex business model is centered to its
customers, stores, design and the productions, teams, and logistic that’s why Inditex the group
managing the flexibility structure to focus on customers demand in all its business areas as a views social
and environmental variables as strategic factor for growth and more sustainment for the customer
demand.
Domantay , Jocelyn B.
BSBA III – 7
Lesson Number : 6

Pre-assessment:
Enumerate the Concepts under the Corporate Level Strategies.

1) 4 Types of Corporate Strategies

a. Stability strategy
b. Expansion strategy.
C. Retrenchment Strategy
d. Combination Strategy

2) What are the 3 Types Under the Stability Strategy?

a. Pause/ Proceed with caution Strategy

b. No Change Strategy
c. Profit Strategy

3) What are the 5 Expansions under the Expansion Strategy?

a. Concentration
b. Integration
c. Diversification
d. Cooperation
e. Internationalization

II. Essay: Write your answers clearly and legibly.

Why would management adopt 8 stability strategy? Can stability strategy be viable over a lengthy
period? why or why not?.

Actually, by adopting something we need to be a very professional especially about business, because
stability strategy is referred as a neutral strategy. It is a strategy adopted when the organization is
wishes to maintain or balance the existing level of business operations and maintain its level of
profitability meaning the strategy will be affected if when adopted is doing fairly well but no scope for
significant growth. It is known as no-strategy. Knowing that strategy is the same level of growth that it
had to achieved in the past few years. So, it continues to serve the class of customers with the same
class of products. So, to gain something, we need to do the same objectives and it will be maintaining
the level of competitive advantage, and it will continue the journey of the business from the future.
Reinforcement :

Outline your Business Expansion Plan

1. Executive Summary

The executive summary is typically written last, but outlines your whole business plan from start to
finish. Keep it simple.

2. Company Description

How does your company stand out from your competitors? Can you clearly communicate your offerings
in a way that will resonate with potential consumers? Who are your target clients and industries? Here
is where you outline how your expansion will put you at the forefront of the market.

3. Product and Service Description

Continuing from the company description, outline your products and services in detail. Describe how
and why they are important and how they benefit your consumer base.

4. Marketing Analysis

Outline your market position and how or why companies in your field are growing. Include details such
as facts about your industry, the size of your market, and technology associated with business
expansion.

5. Marketing Strategy

What strategies will help you sprint to success? Detail advertising, technology, new product innovations,
customer experience and touchpoint strategies, collaborations, and ideas for marketing success.

6. Organization and Management

Is your company structure performing to its potential? A well-organized workplace structure can boost
morale, efficiency, and benefits for employees and management alike. What role do you play as a CMO
or marketing director in your business plan? Can inter-departmental teams drive up productivity?

7. Daily Operations

Walk through your day-to-day operations. How have they worked? How can they improve as you
expand?
8. Financial History

Identify the successful campaigns that have led you to the need for expansion. Detail how these
campaigns have transformed your business, as well as how budget cuts or increases have affected your
ROI.

9. Financial Plan and Projections

 Get funded. Your financial plan should outline:

 12-month profit and loss projection
 three-to-five year outline on how to retain productivity
 cash flow projection
 estimated balance sheet of expenditures
 cost analysis

10. Appendix

This optional section includes information that helps to build the case for your expansion, including:

 resumes
 permits
 leases
 contracts
 brochures
 cited industry studies
 blueprints
 letters of support
Domantay , Jocelyn B.
BSBA III – 7
Lesson Number : 7

Pre-assessment:
Multiple Choice: Pick out the letter of the correct answer and write the letter on the space provided
before each number.

1. A diversification corporate strategy implies that a firm will

a. expand by adding new product lines

b. to reduce the company's size to Increase market share
C. save money by producing its raw materials
d. increase profits by offering one popular product

2. t involves gaining market share through improving quality or productivity and increasing marketing
activity.

a. Market penetration
b. Market development
C. Product development
d. Integration

3. The firm can move its present product into new geographical areas. This is done by increasing its
sales force, appointing hew channel partners, sales agents, or manufacturing representatives and by
franchising its operation.

a. Market penetration
b. Market development
c. Product development
d. Integration

4 1t may also be used to refer to the selling of p0or-performing goods at a price lower than the cost to
the business or a price lower than the business desires

a Divestiture
b. Liquidation
c Becoming a Captive
d Turnaround

5. It involves management measures designed to reverse certain negative trends and to bring the firm
back to normal health and profitability.

a Divestiture
b. Liquidation
c. Becoming a Captive
d. Turnaround
Reinforcement:

Please read this link - https://peachyessay.com/sample-essay/coca-cola-market-penetraton-case-study/

And be ready with your comments in a one-page paragraph.

As a reader, to be honest in the world of businesses especially here in coca-cola, Parisian chemist named
Angelo Mariani who the first discovered the original wines. Now to be successful in business he
imported the tons of coca leaves and used it to extract from them in many products, and because of
that he made himself a rich and famous.
Domantay , Jocelyn B.
BSBA III – 7
Lesson Number : 8

Pre-assessment:
Multiple Choices: Pick out the letter of the correct answer and write the letter on the space provided
before each number.

d1. How does one explain a value chain ?

a. A series of steps that include understanding what a customer wants and creating solutions for
those wants.
b. A line of exclusive jewellery that is private labelled by celebrity designers.
C. The process of creating the best product at lower prices.
d. A budgetary method to manage money and get the greatest value for the money

d_2. Why should companies analyze what actions are important to customers?

e. Because more customers are buying products online

f. As Generation X gets older, they will be buying more and more products.
g. Many times customers become employees
h. To provide the greatest level of convenience and satisfaction which of the following is a step in
creating an action plan?

3 . Which of the following is the step in creating an action plan?

a. Determine i f customers wants are feasible

b. Determine what salespeople need
c. Determine the price point
d. Create a purchase order

4. These are inbound logistics operations outbound logistics, marketing and sales and service The
Goal of the five sets of activities is to create value that exceeds he cost of conducting that activity,
therefore penetrating a higher profit

a Primary activities
b Support activities
c Comparative advantage
d Leverage

5 An organization’s supply chain can be viewed from a system’s perspective that starts with the
acquisition of resources which are then transformed into products or services Simply, put the sequence
is represented
a Process-inputs-outputs
b inputs-process-Outputs
c Sourcing-input-process-outputs
d inputs-outputs-process

Reinforcement: Direction: Read the article below and write a short reaction based on the topic
discussed. How the rural poor can upgrade in virtue chains: The lDRC Framework