bürgenstock

HOTE L & RES ORT

BÜRGENSTOCK HOTELS & RESORT

LAKE LUCERNE, SWITZERLAND

MKT 511 - LEISURE AND LIFESTYLE MARKETING

GROUP MEMBERS: -

NUR AMIRAH NAJIHA BINTI AB RAHMAN (2019219222)

KHADIJAH BINTI AZIZAN (2020233442)
SITI SUHAIDA BINTI KAMARUDIN (2019166337)
NUR LIANA LYDIA BINTI ABD RAHMAN (2019529401)
SAYYIDATU SUFIYA BINTI MUHAMMAD SIZA (2019491342)
NUR HANAN BINTI HJ MOHD RAMLI (2021253128)
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TABLE OF C O NT E NT

i- Table of content 2

ii- Business background 3

iii- Analysis marketing mix 4P 4

- Price
- Place
- Promotio
- People

iv- Challenges face by the company 6

v- Future trend of the business 7

vi- Conclusion 8

vii- References 9
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HOTE L & RES ORT

ABOUT US A LEGEND. SINCE 1873. BOOK NOW

A WORLD OF ITS OWN

On Lake Lucerne, in the heart of Central Switzerland, a dazzling,

unparalleled world awaits you: with private Residence Suites, four
luxury hotels, NINE RESTAURANTS AND BARS, shopping, TWO
SPA AREAS, one wellness centre and more than 30 business
EVENT ROOMS, with a capacity for conferences for more than 600
guests
Start From
SLEEP
Elegant, modern and breathtaking, a new definition of
luxury. Our four hotels are majestically enthroned on a
mountain ridge 450 meters above the beautiful Lake
Lucerne

HIGH ABOVE LAKE LUCERNE

The Bürgenstock Resort journey begins amid contemporary design, innovative

restaurants and two spa worlds with breathtaking views

OUR FACILITIES
it’s time to add some luxury and exhilaration to your life, glide up the mountainside
to our spectacular Bürgenstock Resort and try some of our new experiences.

❖ spacious and luxurious Alpine Spa,

❖ wide range of sports and leisure activities
❖ 7 restaurants and 3 bars & lounges on Lake Lucerne, the Bürgenstock Resort
❖ The Bürgenstock Residence Suites set new
standards with their breathtaking view over Lake Lucerne and the mountain
landscape.

FOR MORE INFO: FOLLOW US

CH-6363 Obbürgen
Phone Number: +41 41 612 60 00
information@burgenstockresort.com
 REFERENCES

1. https://burgenstockres ort.com/en

2. https://www.lhw.com/hotel/burgenstock-hotel-alpine-spa-burgenstock-lake-lucerne-
switzerland

3. https://www.myswitzerland.com/en-my/destinations/buergenstock/

4. https://www.virtuoso.com/travel/luxury-hotels/15605115/buergenstock-hotel-and-
alpine-spa-lake-lucerne

5. https://destinationdeluxe.com/burgenstock-resort-switzerland/

6. https://www.mypremiumeurope.com/luxury-hotels-in
europe/switzerland/buergenstock-hotel-and-alpine-spa.htm

bürgenstock
HOTE L & RES ORT