Aditi Jadhav Research in Architecture Student Id- A17130

Research topic: Purpose of visiting shopping malls

Synopsis

1. Aim

To discover and understand the various proposes of visiting shopping mall.

2. Objectives

To find the purpose of visiting shopping malls.

To explore alternatives in shopping malls beyond shopping.

3. Type of Research

Mixed Research – Qualitative and Quantitative.

4. Hypothesis

People do visit the shopping malls for various reason and without the intend shopping.

5. Research Question

Do people visit shopping mall only with the intention of shopping?

6. Research Methodology

To identify and understand data from the literature/ To conduct a literature review on data.

To derive research framework

To identify case studies.

Conduct the study/survey.

Analysing the data.

Deriving at conclusion.

7. Research Method

Interview, Discussion, Questionnaire, Observation, Surveys, Case Study, Footfall.

8. Scope and Limitations

The scope of the study includes shopping malls within Mumbai City. Due to the lack of time,
resources, the study limits itself to two shopping malls.
Aditi Jadhav Research in Architecture Student Id- A17130

9. Expected Outcome.

The study is applicable to shopping malls and will discover various factors which influence
people to visit mall and help in development of better lifestyle and infrastructure for the
people.