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 Exploratory Study: An exploratory study is undertaken when not much is

known about the situation at hand or no information is available on how similar
problems or research issue have been solved in the past. The information known
on a particular subject matter is little. Hence, a study is conducted to know more
about it so as to formulate the problem and procedures of the study. Such a study
is called exploratory/ formulative study.
In such cases, extensive preliminary work needs to be done to gain familiarity
with the phenomena in the situation, and understand what is happening, before we
develop a model and set up a rigorous design for comprehensive study.
In essence exploratory studies are undertaken to better comprehend the nature of
the problem since very few studies have been conducted in that area.
Give appropriate example: a manager of a multinational wants to know
whether work ethic values of employees working in its subsidiary in Lamu
would be different from those of Nairobians.

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