Introduction

Why create a YouTube channel?

Setting up your own YouTube channel gives you the power to reach
your target audience on a whole new medium. Not only does it give
you access to a huge and increasing number of users, but YouTube
can help you:
• Reach new customers
Your videos will show up in search results on the platform,
putting your content in front of users who might not have known
you existed.
• Drive traffi c to your website
After viewing one of your awesome videos, a viewer who wants
to learn more can click on a link in your video description to
check out your website.
• Amp up your searchability
Many companies are using YouTube to enhance their
searchability and increase web traffic. This powerful strategy is
simple to implement and can be wildly effective.
Another great reason to start a YouTube channel is to make the most
out of the video content you’re already creating. If you’re spending
time and money creating videos for your company and brand, why
not put them on YouTube?

2 Youtubers toolkit FTech

Create your channel
Setting up your channel
The first step to creating a YouTube channel is setting up
your channel. Before you do, you need to create a YouTube
account. Once you’ve done that, you’re ready to set up
your channel.
To get started, log into YouTube and click on your avatar in
the upper-right corner of the screen. Select ‘Settings’ in
the dropdown menu.

3 Youtubers toolkit FTech

Create your channel
Then select 'See all my channels or create a new channel.'
This link can be hard to spot, so look for the linked text
under the 'Your Account' heading.

From this screen, you’ll see any channels you already

belong to, and will be able to create a new channel by
selecting 'Create a new channel.'

4 Youtubers toolkit FTech

Create your channel
Next, YouTube will prompt you to name your channel. If you’re
creating a channel for your business, you probably want to
name your channel after your company so things are clear for
your viewers.
After selecting a name, YouTube will create your channel
and drop you into your channel dashboard. Voila! In just 5
clicks of the mouse, you’ve created your new YouTube
channel and are on your way to sharing killer content with
YouTube’s 1.9 billion users.

5 Youtubers toolkit FTech

Create your channel
Customizing your channel
Your YouTube channel comes completely blank, so you’ll
want to add some details. Get this process started by
selecting the 'Customize Channel' button on your
dashboard. Then head over to the 'About' tab to fill in some
basic information about your business, including a
description and customized links.
When writing your description, be informative but also
strategic; YouTube scans this content to optimize users’
search experiences, so use keywords as much as possible.
Finally, while you’re on this tab, you can add an email
address for users to send inquiries.

6 Youtubers toolkit FTech

Create your channel

As a next step, you can add some visuals to your channel

specifically your channel cover art and your avatar.
Your channel cover art is the banner that sits at the top of
your YouTube channel. Be sure your image matches your
brand and is consistent with the visuals you’re using on your
website and other social media accounts.
Once you’ve created your beautiful channel cover art, upload
it by clicking 'Add channel art' at the top of the screen.

7 Youtubers toolkit FTech

Create your channel
After your cover art is uploaded and live, the next visual you’ll
want to add is your profile photo. To get started, click on the
blue avatar image in the top left corner of your profile.
This will prompt you to upload a photo to feature as your
profile image. We recommend using a version of your logo
that fits nicely in a square container.
After you’ve cropped your image appropriately, click 'Done'
and take a look at your new YouTube channel.

8 Youtubers toolkit FTech

Create your channel
Adding your videos and optimizing
your channel
Now that your channel is all set up, it’s time to start uploading
content. To upload your first video, click on the 'Video
Manager' link above your channel profile photo. This will take
you into YouTube’s Video Manager tool.
Once you’re in the Video Manager, select the 'Upload Video'
button to get started, and find the video file you’d like to
upload.

9 Youtubers toolkit FTech

Create your channel
As your video uploads, you can start entering in your video’s
data, including the title, description, and tags. Your title
should describe what’s in the video while being eye-catching
and intriguing. Just like with your channel description,
YouTube will reference this text to serve up relevant content
to users when they search – and you want to be in those
results.
Be sure your title packs a punch; it’s the first impression your
audience will get of what’s inside your video.
Use focus keywords multiple times instead of lots of
keywords once or twice.
Include your URL in the video description so viewers can
check out your website if they want to learn more.
Just create great content. More views means better search
results, and you’ll never get millions of views without having
solid, shareworthy content.
Finally, at the bottom of the page, select the thumbnail you’d
like to appear in search results; pick the most engaging,
accurate, and eye-catching thumbnail in your video. This is
the single image that represents your video and should be
chosen thoughtfully.

10 Youtubers toolkit FTech

Create your channel
When you’re all finished, click 'Publish' to publish your video,
or 'Save Changes' to save any updates you’ve made once
you’ve posted the video.
After you’ve uploaded several videos, you might be ready to
make a YouTube playlist, which is just as simple as
uploading a video.
Simply navigate to your Video dashboard and select the
videos you’d like to feature in your playlist by checking the
boxes to the left of the videos. Then select 'Add to playlist,'
give your playlist a name, and start sharing your new playlist.

11 Youtubers toolkit FTech

YouTube Studio
YouTube Studio is the place where you manage your YouTube
channel. It provides you with all the functions and information
you need to manage your channel in one place.
You’ll be able to upload and edit videos, manage live streams,
view analytics data about who has watched your videos, read
and respond to comments, and of course, manage settings. If
you’re a part of the YouTube Partner Program, there’s a
monetization section, and there’s also an audio library for
downloading free music to use in your videos

12 Youtubers toolkit FTech

Google Trends
Google Trends keeps you updated about the seasonal trends
that can help you create and promote relevant content on
YouTube. It is a perfect tool to help you plan your content
calendar because it uses data from around the world to help
you understand what piece of content will work best at which
time.
You can refine your SEO strategy for YouTube by
understanding what people are searching for on YouTube,
even specific to your city and sub-region.

13 Youtubers toolkit FTech

TubeBuddy
TubeBuddy is a video marketing and management solution
that with tools for publishing and promoting videos on
YouTube. The platform helps managers create embed codes
for adding playlists, respond to comments in bulk, identify
comments from new subscribers, and add emoticons to
descriptions or titles using a unified dashboard. The system
also enables administrators to plan topics and schedule
videos to be published and removed or hidden from the
playlist in the future.

14 Youtubers toolkit FTech

VidiQ
VidiQ is a great tool to monitor and analyze your audience
on YouTube. It gives you detailed reports that help you to
understand your audience and skillfully create content that
works best for them.
It comes as a free Google extension that lets you see and
compare the keywords and tags used by your competitors. It
also lets you manage comments and track your
engagement metrics on both YouTube and Facebook

15 Youtubers toolkit FTech

 Social Blade
Social Blade tracks user statistics and charts for multiple
video sharing, social media, and gaming websites, such as
YouTube, Facebook, Twitch, Instagram, TikTok, and Twitter. In
total, it provides analytics for more than 70 million accounts,
including 40+ million YouTube creators. It has a website,
browser extensions, and mobile apps.
Social Blade Reports helps businesses and advertisers find
influencers. Social Blade EDU consists of nearly 40 video tutorials to
help aspiring creators. YouTube certified experts are available for
consults, and creators can join the BBTV network through Social
Blade.
Some YouTubers use Social Blade to track similar channels for video
ideas and titles, with most creators adding unique touches to their
videos. The underlying thought is to mimic what’s working for
successful YouTubers and creators in your niche.

16 Youtubers toolkit FTech

YouTube autosuggest
YouTubers should use YouTube autosuggest and data from
published videos to gauge search interest. As you type into
YouTube’s search field, suggestions automatically appear. Those
suggestions surface because of their popularity among YouTube
users. For example, “how to create a blog” is a common search
query and auto-suggested, whereas “how to eat pig feet with
chopsticks” isn’t.
Upon generating search engine results, evaluate the view count
of videos to determine user interest. Also, use filters such as
upload date, type, duration, features, and sort by to support your
planning further. For instance, filter to results for the past year to
understand how videos performed for a given query/topic.
Many third-party app developers claim to have the secret recipe
for extracting keyword search volumes from YouTube. Even if
they did, which they don’t, things change so fast that keyword
search volumes become less useful by the second. YouTube
autosuggest, analysis of published videos, and one or two third-
party keyword tools are all anyone requires for content planning.
The following tools can help support your keyword, tag, and
metadata activities.

17 Youtubers toolkit FTech

Ahrefs Keyword Explorer
Ahrefs Keyword Explorer gets its data from 10 different
search engines like Amazon, Google, YouTube, and Bing,
from 171 countries.
All you have to do is enter the keyword and you will see its
ranking, both globally and country-specific – regarding the
volume and clicks data. You can also research more with
five keyword idea reports.
This tool is most useful to search for a list of keyword ideas.
You can put all the relevant keywords in the search bar
(add up to 10,000 keywords) and it will scout through the
database and show you all the keywords that have search
volume on YouTube.

18 Youtubers toolkit FTech

Keyword Tool

Keyword Tool helps you get hundreds of long-tail keywords

from YouTube Autocomplete by appending and prepending
the keyword that you specify with various letters and
numbers. To make keyword suggestions more relevant, you
can localize results to all the countries and languages
YouTube supports.

19 Youtubers toolkit FTech

Keyword Keg
Keyword Keg is a suite of five keyword research tools. It gets
data from 11 top APIs, in addition to YouTube, to provide the
maximum number of keyword suggestions possible. It shows
you the most searched for terms, the number of searches per
month, what customers are paying for (cost per click), buyer
intent, and more.

20 Youtubers toolkit FTech

Keyword Planner
Google’s Keyword Planner gives you insights into how often
words are searched and how those searches have changed
over time on Google. That can help you narrow your keyword
list to optimize search engine rankings. To get exact search
volumes, you must run a paid campaign (even if it only costs
a few dollars monthly). Keyword Planner focuses on user
search activities on Google, not YouTube. Therefore, I use it to
understand and gauge interest only. For SEO and blogging, I
use Keyword Planner frequently.

21 Youtubers toolkit FTech

GetResponse
GetResponse is a complete online marketing software that
helps you grow your audience, engage with customers, and
boost online sales. With over 30 tools in one easy-to-use
platform, you can transform your online marketing and bring
tangible results.

22 Youtubers toolkit FTech

InVideo
InVideo is An online video creation tool, InVideo is a one-stop
solution to help you create content for your YouTube channel
as well as repurpose your video to share and promote on
social media. This powerful tool lets you create engaging
videos, for every step in under 1o minutes and it has over
4000+ templates, royalty-free stock footage, and music to
use at your disposal.

23 Youtubers toolkit FTech

Canva
Canva is a  simple to use graphic designing platform that
can be your go-to place to create engaging thumbnails.
With pre-designed templates curated for every type of
channel and tools that will help you add text, images, and
icons from a resource bank, Canva makes it easy to create
thumbnails.
You can also save your own created template for
thumbnails of grouped videos that go together in a playlist.
It is a must-have tool to create quick and captivating
thumbnails.

24 Youtubers toolkit FTech

Adobe Spark
Adobe Spark is an integrated suite of media creation
applications for mobile and web developed by Adobe
Systems. It includes three separate design apps: Spark
Page, Spark Post, and Spark Video. Spark Page turns words
and images into beautiful, magazine-style web stories that
will impress readers. Spark Post makes picking a photo,
adding text, and applying design filters and animations
efficient for your social media activities. Spark Videos
supports video creation with photos, clips, icons, audio,
soundtracks, and cinematic motion.

25 Youtubers toolkit FTech

Grammarly
Grammarly is a writing assistant and enhancement app that
includes grammar, punctuation, and spell checkers for the
English language. It identifies errors in real-time so that your
video titles, keywords, and descriptions can be mistake-free.
It’s available as a browser extension, online editor, and app for
Windows and Office 365.

26 Youtubers toolkit FTech

Bitly
Bitly is used by businesses worldwide to build connections
with their customers across every digital channel. Their link
management and analytics platform empower individuals
and companies to embed short, branded call-to-action links
to maximize their digital initiatives.
Thousands of YouTubers, including myself, use Bitly to
shorten and add links to their descriptions. It’s also the
perfect tool to cloak standard and affiliate links.

27 Youtubers toolkit FTech

Patreon
Patreon provides a platform to help thousands of video
creators, musicians, podcasters, game developers, comic
creators, and others make money off YouTube. Through
ongoing funding and monthly subscriptions, creators can
spend more time engaging their fan-base through
exclusive/bonus content, member-only live streams,
limited-time offers, rewards, creator access, courses,
services, and more.

28 Youtubers toolkit FTech

Woobox
Woobox displays your YouTube videos on a Facebook page
tab with the ability to select a featured video. Visitors can
click through and view other videos in a gallery without
leaving the tab. Furthermore, Woobox is a social promotion
app. It enables users to create marketing campaigns,
contests, giveaways, coupons, polls, quizzes, and more.

29 Youtubers toolkit FTech