DATASCIENCE

GUIDE
FOR
EXECUTIVES
SUNIL KAPPAL | DATADOJO

Art Credits @ Tiago Colaco

THE BASICS
Descriptive Analytics (Business Intelligence): Get
useful data in front of the right people in the form of
dashboards, reports, and emails

• Which customers have churned?

• Which homes have sold in a given location, and do
homes of a certain size sell more quickly?

Predictive Analytics (Machine Learning): Put data

science models continuously into production

• Which customers may churn?

• How much will a home sell for, given its location and
number of rooms?

Prescriptive Analytics (Decision Science): Use data

to help a company make decisions

• What should we do about the particular types of

customers that are prone to churn?
• How should we market a home to sell quickly, given
its location and number of rooms?

Art Credits @ Gabriel

THE FLOW
UNDERSTANDING THE DS STEPS

1
DATA ACQUISITION: Collection data which is
meaningful and clean from multitude of sources.
Conversational outputs, Text, Audio, Video etc.

2
DATA EXPLORATION: Visualize and explore data
to identify interesting patterns and understand
the why behind the why using tools like Tableau,
power BI etc.

MACHINE LEARNING The most crucial step

3
within the DS flow, enabling pattern integration
from historic standpoint and in-turn developing
forecasting or prediction systems to mitigate
business uncertainity.
TEAM SKILLSET
BUILDING AN 'A" TEAM

NOTE: CIRCLE SIZES ARE IRRELEVANT

Art Credits @ Enrico Ottini
THE TEAM TYPES
DS TEAM STRUCTURES

CENTERALIZED EMBEDDED HYBRID

The data team is the Data experts are Data experts sit with
owner of data and dispersed across an functional teams and
answers requests organization and also report to the
from other teams report to functional Chief Data Scientist—
leaders so data is an
organizational priority

Info Source: Data Camp

DATA EXPLORATION
KEY REPORTING & DATA EXPLORATION ELEMENTS

COMMON DASHBOARD ELEMENTS

When asking for a dashboard

is the right choice?

When the data needs to be

used frequently to draw
insights
When the requests for data
visualization are static or
POPULAR DASHBOARDING TOOLS
same
When data streams are
updated regularly to
identify patterns over time.

Data visualization and exploration is a key part of any data analytics

routine, given that this activity provides a detailed view of historic
data patterns that are utilized to create data decision making
systems.
Image and Data Source: Data Camp
MACHINE LEARNING
EXPERIMENTATIONS AND PREDICTION

Machine learning is an application of artificial intelligence (AI) that builds algorithms

and statistical models to train data to address specific questions without explicit
instructions.

Special Topics in Machine Learning

Time Series Forecasting is a technique for predicting events through a
sequence of time and can capture seasonality or periodic events.
Natural Language Processing (NLP) allows computers to process and analyze
large amounts of natural language data.
• Text as input data
• Word counts track the important words in a text
• Word embeddings create features that group similar words
Image and Text Source: Data Camp
CONTACT SUNIL KAPPAL | DATADOJO
SUNIL.KAPPAL@DATADOJO.CO.IN
WWW.DATADOJO.CO.IN
LINKEDIN: www.linkedin.com/in/skappal/

Art & Image Source: Artstation