Name of ICE: COMPARATIVE ADVERTISING AND PROMOTIONS ICE

Section and Group No: C3 GROUP 5

Absentees if any: 0
Team Members:
DM23451 RAGHAV BANSAL
DM23432 RAVI KUMAR
DM23306 ANEESH MONDEPU
DM23351 YASHWANTH T
DM23455 ADITHYA SANKAR V
DM23336 SHINON SAJI JACOB MAVELIL

COMPARATIVE ADVERTISING AND PROMOTIONS ICE

Solution:
Inference:
• Both the comparative advertising and promotion main effects have a
significant effect which is seen from their sigma value being less than
0.05
• When both the effects are used together there is an interaction effect
which is seen from the descriptive statistics and low sigma level value.
Advice:
• Use Comparison Ad alone since it gives a better sales value
• If the client is not able to do a comparative ad, then doing promotion
alone also has a significant effect
• When performing both the main effects, even though it has a significant
interaction effect, the sales figure is less than what we get when the
main effects are used separately.