1.

INTRODUCTION OF PARLE

When the name Parle come to our mouth the first thought come is Parle G. Parle Products
has been India’s largest manufactures of biscuits and confectionery for 86 years now. Time
changed, variety of biscuits did come and go but nothing has changed with these biscuits.
Yes, the size of their packing has definitely changed but for the consumers good asthese are
money savers pack. The Parle name conjures up fond memories across the length and
breadth of the country. After all, since 1929, the people of India have been growing up on
Parle biscuits & sweets.
Currently Parle’s reach spans even in the remotest villages in India. Which initially started as
a small factory in the suburbs of Mumbai city in the area of Parle, to manufacture sweets
and toffees. It started in 1929 and the market was dominated by famous international
brands that were imported freely. It was the rule of British dominance therefore the British
biscuits were in demand as British had their dominance even in biscuits. Despite the odds
and unequal competition, this company called Parle Products, survived and succeeded, by
concentrating to high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets
and toffees. Having already established a reputation for quality, the Parle brand name grew
in strength with this diversification.
Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which
later went on to become leading name for gret taste and quality.
For around 75 years, Parle have been manufacturing quality biscuits and confectionery
products. Over the years Parle has grown to become a multimillion-dollar company with
many
Of the products as market leaders in their category. According to Nielson survey in 2011,
Parle G is the largest selling brand biscuits in the world.
The major brands of Parle Products Limited are Parle-G, Mango Bite, Sixer, Melody, and
Hide and Seek.
All Parle Products are manufactured under most hygienic conditions. Parle Products Limited
produces various categories of biscuits like salted and sweet cream, cumin seed, milk and
cheese. The company also produces a wide range of confectionery items such as candies
and toffees that are available in different flavours like mint, tropical fruit, cola and
chocolate. Parle Products has 4 manufacturing unit for biscuits and confectionaries at
Mumbai, Haryana, Rajasthan and Bangalore. It also has 14 manufacturing units for biscuits
& 5 manufacturing units for confectioneries, on contract. All these factories are located at
strategic locations, so as to ensure a constant output & easy distribution.
Today, Parle enjoys a 40% share of the total biscuits market and a 15% share of the total
confectionary market, in India.