Professional Documents
Culture Documents
Pharmaceutical Marketing (Pharm 305) Assignment: RD ST
Pharmaceutical Marketing (Pharm 305) Assignment: RD ST
(Pharm 305)
Assignment
Topic
Prospect of Digital Pharma - marketing in covid pandemic
Submitted To
Ananta Saha
Internatiobal Business Manager
Renata Limited
Submitted By
Avishek Chakraborty
Reg. ID - 19103053
3rd Year 1st Semester
Department of Pharmacy
University of Asia Pacific
Date
06/10/2021
“Digital Marketing” is the use of digital platforms such as the internet, mobile devices, social
media, search engines, and other channels to reach consumers. In simple words, if a marketing
campaign involves digital communication, it is known as digital marketing.
Digital marketing in Pharmaceutical Industry -
Digital marketing is in the developmental stage in the pharmaceutical industry. Pharmaceutical
companies are using technology-based services, helping patients learn more about their
conditions and helping them monitor their health. It may also be useful to give the physicians an
insight into the health of the patient, any side effects for any particular product. These digital
services also make it easier for doctors to communicate their messages to patients with ease on
certain health conditions.
Covid - 19 and Digital Pharma - Marketing Revolution
The global outbreak of COVID-19 has forced businesses to radically change their way of
working. Healthcare companies have been in the vanguard of this change, with an enormous rise
in the use of telehealth and all forms of digital communications. With medical staff working
tirelessly and lockdown restrictions in place across the world, the way pharma markets
medications have changed, too.
Pharma - marketing in Pre - Pandemic era- Before the pandemic, pharmaceutical companies
were not dependent on several digital platforms. The ways they used to market their products
were mainly based on whom they were targeting. Pharma marketers have two audiences –
patients and doctors. In terms of marketing strategy, it’s important to identify the most suitable
audience and know the difference between them. Consumers have a tendency to contact their
local doctor for medical solutions or at least consult these individuals before purchasing a
pharma device or prescription of some kind. So, it is expected that the consumers are much more
likely to buy with the recommendation of a doctor. As a result, marketing to doctors was more
beneficial for pharma companies.
Pharma - marketing in Pandemic situation - When the pandemic hit, the whole world was under
lockdown. People were staying at their homes and avoiding all kinds of gathering. In case of
emergency, if someone had to go out he/she had to main proper social distancing. In this kind of
situation, people were too afraid to visit the doctor’s clinic or go to the pharmacy because it
would have increased their chances to get infected by the virus. People felt necessary to remain
at their homes and that’s why pharmaceutical companies needed to implement digital marketing
strategies, which included -
Conclusion :
Covid pandemic has introduced a lot of people to the vast world of digital marketplace. The
increase in the number of consumers has pushed the companies to compete with each other and
come up with products with high quality. Pharma companies have been silent in the digital
marketplace for long time but now their presence is prominent. If the companies keep improving
their IT sector then in near future when there will be no such pandemic consumers will keep
using digital platforms to buy products.