Gillette's VRIO Analysis will examine each of its internal resources one

by one to see whether they give a sustainable competitive advantage. The Gillette
VRIO Analysis also discusses if these resources may be enhanced to give a larger
competitive edge at each level.

VALUABLE:
 The Gillette VRIO Analysis shows the financial resources of Gillette are
highly valuable as these help in investing into external opportunities that
arise.
 Gillette's VRIO Analysis will examine each of its internal resources one by
one to see if they give a sustainable competitive advantage.
 The Gillette VRIO Analysis also discusses if these resources could be
enhanced to give the company a competitive edge at each stage.
 Gillette VRIO Analysis shows that Gillette’s distribution network is a
valuable resources. This helps it in reaching out to more and more
customers.

RARE:
 The financial resources of Gillette are found to be rare according to the
VRIO Analysis of Gillette. Strong financial resources are only possessed
by a few companies in the industry.
 The employees of Gillette are a rare resource as identified by the VRIO
Analysis of Gillette. These employees are highly trained and skilled, which
is not the case with employees in other firms.
 The distribution network of Gillette is a rare resource as identified by the
VRIO Analysis of Gillette.
IMITABLE:
 The financial resources of Gillette are costly to imitate as identified by the
Gillette VRIO Analysis. These resources have been acquired by the
company through prolonged profits over the years.
 The employees of Gillette are also not costly to imitate as identified by the
Gillette VRIO Analysis.
 The distribution network of Gillette is also very costly to imitate by
competition as identified by the Gillette VRIO Analysis.
 Competitors would have to invest a significant amount if they are to imitate
a similar distribution system.

ORGANISATION:
 The financial resources of Gillette are organised to capture value and
resources are used strategically to invest in the right places, making use of
Opportunities and combatting threats.
 The patents of Gillette are not well organised as identified by the Gillette
VRIO Analysis.
 An usused competitive advantage exists that can be changed into a
sustainable competitive advantage if Gillette starts selling patented
products before the patents expire.
 The distribution network of Gillette is organised as identified by the VRIO
Analysis of Gillette.
 Gillette uses this network to reach out to its customers by ensuring that
products are available on all of its outlets.