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'Customer Satisfaction Towards Reliance Jio
'Customer Satisfaction Towards Reliance Jio
SUBMITTED TO
I declare that this project report is original and not submitted to any
other university before.
Date:
Place:
Vandana jadon
Naresh Gorle
CERTIFICATE FROM INSTITUTE
Certified that this Comprehensive Project report titled “customer
satisfaction towards Reliance Jio” is the bonafied work of Ms.
Vandana Jadon
Place: VADODARA
DATE:
________________ _____________
________________
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TELECOM POLICY
SCOPE OF STUDY
PROBLEM STATEMENT
OBJECTIVES OF STUDY
HYPOTHESIS
RESEARCH METHODOLOGY
CHAPTER 3 DATA AND INTERPRETATION
APPEDIX
LIMITATIONS
SUGGESTIONS
CONCLUSION
BIBLIOGRAPHY
EXECUTIVE SUMMARY
To identify all the below buildings in work scope area and establish
contacts with the building owner/association and explain them the
benefits of high-speed internet and 4G connectivity.
Part-1
GENERAL INFORMATION
In the year of 1989, the number of cell phone users in India was
zero. In the year of 1999 the number of cell phone users has gone up by
13 lakhs. In the year of 2000 the number cell phone users have risen by
one million. Indian telecom sector added a staggering 227.27 million
wireless mobile users in the 12 months between March 2010 and March
2011, while the overall tele density has increased to 81.82% as of 30
November 2015, and 2015, and the total numbers of telephone phone
users (mobile & landline) have reached 1009.46 million as of May 2015.
JIO is also known as Reliance JIO and officially as Reliance JIO Infocomm
Limited (RJIL), is an upcoming provider of mobile telephony, broadband
services, and digital services in India.
“Digital India as company has seen empowers them to fulfil their aspirations
Reliance Jio has invested over Rs. 2,50,000 crores across the Digital India
pillars”, Ambani said, adding: “I estimate Reliance’s ‘Digital India’ investments
will create employment for over 5,00,000 people. “Ambani said the launch of
Digital India initiative was a momentous occasion in an information age where
digitization was changing the way one lives, learns, works and plays. It can
transform the lives of 1.2 billion Indians using the power of digital technology.
And as well as “So 80 percent of the 1.3 billion Indians will have high-speed,
mobile Internet. And by 2017, company would cover 90 percent. And by 2018,
all of India would be covered by this digital infrastructure.
ABOUT COMPANY (INDUSTRY PROFILE)
India has a fast growing mobile services market with excellent potential for the
future. With almost five million subscribers amassed in less than two years of
operation. India’s growth tempo has far exceeded that for numerous other
markets, such as China and Thailand, which have taken more than five years to
reach the figures India currently holds. The number of mobile phone
subscribers in the country would exceed 50 million by 2010 and cross 300
million by 2016, according to Cellular Operations Association of India (COAI).
Indian mobile telephony market is increasing day by day and there is more to
happen with technological up gradations occurring nearly every day and the
ever-increasing demand for easier and faster connectivity, the mobile
telephony market is expected to race ahead.
NATIONAL TELECOM POLICY 1994
Booming sectors:
➢ The tide has turned for the telecom sector in India,
as growth and profitability has accelerated in
recent times. Tower companies are reaping
benefits of a turnaround in the sector as operators
have started investing in networks to boost data
penetration.
➢ However it is in the country’s booming mobile
segment in which the major battles are being
fought. Three major private players – Bharti Airtel,
Reliance and Vodafone – with a formidable 54%
share of the market between them, lead a large
field of mobile operators. State – owned
enterprises – BSNL and MTNL – have also been
making their presence felt with a combined market
share of 12%.
➢ The ongoing expansion of the middle ecosystem,
coupled with demand for high-bandwidth
applications and services such as video and
gaming, is keeping pressure on the industry to
increase the availability and quality of broadband
connectivity.
➢ What does the mean for players in the sector?
Carriers will continue to pursue technological
advancements to handle demand, including
offloading some mobile bandwidth needs to Wi-Fi,
which is proving an effective complement to
mobile networks. At the same time, long-term
spectrum availability, spectrum efficiency, small
cells and continued backhaul improvements are
likely to be a key focus to assure continued mobile
broadband momentum.
www.jio.com Jio, also known as Reliance Jio and officially known as Reliance Jio
Infocomm Limited (RJIL), is an upcoming mobile telephony provider. A subsidy
from Reliance Jio Infocomm Limited (RJIL)It is an emerging provider in India of
mobile telephony, broadband and digital services. The first telecom operator t
o hold a pan-
India Unified License is Reliance Jio Infocomm Limited (RJIL), a subsidiary of Rel
iance Industries Limited (RIL), India's Largest private Sector Company. Formerly
known as Infotel Broadband Services Limited (IBSL), Jio will provide 4 G service
s using LTE technology It was founded in 2007 as The telecommunications leg o
f Reliance Industries LimitedRJIL is setting up a panIndia telecom network to pr
ovide stable (4th generation) highspeed Internet access, rich networking servic
es and various differentservices to the highly underserved Indian market.In key
fields such as education, healthcare, defence, financial services , government c
itizen interfaces and entertainment, digital services on a pan-Indian basis.
RJIL seeks to provide access to creative and inspiring digital content, applicatio
ns and services
At any time and anywhere, thus propelling India into global leadership in the di
gital economy.RJIL is also implementing an improved packet core netwk to buil
da higcapacity, futuristic system to manage massive data and voice demands.
In addition to highspeed data, the 4 G network can offer nonRJIL network voice
services. RJIL has an 1800 MHz (14 circles) and 2300 MHz (22 circles) Range ca
pable of delivering wireless networks of the fourth generation (4G)RJIL expects
, through an interconnected ecosystem, to provide seamles4GServices using FD
D-LTE on 1800 MHz and TDD-LTE on 2300 MHz
Reliance Jio is part of the Bay Of Bengal Gateway Cable System, which is design
ed to link South East Asia, South Asia and the Middle East, as Well as Europe, A
frica and Far East Asia via interconnections with other existing and newly devel
oped cable systems in India, the Middle East and Far East Asia.
Also in the process of building hundreds of monopolies,
said the CompanyA business preparing to begin commercial telecommunicatio
ns service operations in January is currently in the test phase for most of its off
erings, including 4 G networks, a variety of mobile telephony applications, and
the distribution of television content over its fibre optic network. Mr. Akash A
mbani is being launched in business as a strategy chief in Reliance JIO, engaged
in day-to-
day business operations, or Ms. Isha Ambani is engaged in branding and marke
ting. And the main individuals are Sanjay Mashruwalla
(Managing Director) and Jyotindra Tacker (Head of IT).
Mr. Akash Ambani is being launched in business as a strategy chief in Relance JI
O, engaged in dayday business operations, or Ms. Isha Ambani is engaged in br
anding and marketing. And the main individuals are Sanjay Mashruwalla (Mana
ging Director) and Jyotindra Tacker (Head of IT).
Ambani said the launch of the Digital India initiative was a momentous opportu
nity in an information era in which digitalization changed the way you live, rea
d, function and play. Using the power of digital technology, it can turn the lives
of 1.2 billion Indians. And as well as "So 80 percent of the 1.3 billion Indians wi
ll have highspeed, mobile Internet." And the company will finance 90 percent b
y 2017. And this digital infrastructure will cover all of India by 2018.
While unlisted, in the 4 G auction that took place earlier that year, IBBL was th
e only company to win broadband spectrum in all 22 zones in India. Infotel Bro
adband Services Limited was later renamed Reliance Jio Infocomm Limited (RJI
L) in January 2013 as RIL’s telecom subsidiary. Acquisition &bsubcidiaries: Infot
el Broadband Services Limited Acquired in 2010.
Reliance Jio will introduce LTE-FDD for the 1.8 GHz range, and will finally
be prepared to carry out all infrastructure and both range band LTE-
A network aggregation.Reliance Jio currently provides Wi-Fi
facilities in various cities in India. Most of these towns are in Gujarat, where on
e of the biggest petrorefineries is also run by Reliance Industries. When comme
rcially released, Jio users will have access to the 2 G & 3 G network of Reliance
Communications.OPERATIONS Jio announced in June 2015 that it will commen
ce operations in the country by the end of the year.
Four months later, however, a press release was sent by the company's spokes
men in October 2015 announcing that the launch was postponed to the first qu
arter of the 2016-2017 financial year.
PanIndia Spectrum Jio owns 800 MHz spectrum and 1,800 MHz bands in 10 an
d 6 circles, respectively, out of the country's total of 22 circles, and also owns 2
,300 MHz spectrum approved for panIndia. The spectrum is valid uuntil 2035.
Mukesh Ambani-led Reliance Jio entered into a spectrum
The vision of Reliance jio for India is that broadband and digital services will no
longer be a luxury commodity, but will transform it into a simple
necessity that customers and small businesses will consume in abundance. The
initiatives are genuinely aligned with the 'Digital India' vision for our nation by
the Government of India.
On 25 January 2016, the company launched its LYF smart phone series
starting with Water 1, through its chain of electronic retail outlets, Reliance
Retail. Three more handset models have been released so far, namely Water
series, Earth series, and Flame series.
Part - 2
Primary study
LITERATURE REVIEW
A.K. Antony (2016) : "A study on consumer satisfaction towards reliance jio
palakad area Kerala state" the present study aims to know the level of
satisfaction towards reliance jio net connection. He concluded the most of the
respondent's are highly satisfied with the reliance jio net to connection for its
network coverage.
PL. Senthil and s. Mohammed Safi analyzed the behaviour of mobile phone
users in the tiruchirappali District. The consumer behaviour is the act of
individuals directly involved in obtaining and using economics goods and
services. It includes the decision processes that precede and determine this
act. A cell phone was developed in 1979, and in India, it was introduced in
1994.but it became familiar only at the beginning of the year 2000.now cell
phone users are scattered all over the world one fifth of Indians are using cell
phones now. It is very fast development in the field of communication. It helps
one to send and receive information anytime and anywhere. The effective and
efficient usage of cell phones largely depends upon the attitude of the cell
phone users, and the growth of this communication sector depends on the cell
phone service providers. Cell phone users meet many problems. Problems
about buying a cell phone choosing an activation card, tower problem, variety
of schemes, recharge coupons, roaming and optimum use of cell phone
facilities are some of the vital issues of the cell phone users. So the researcher
has made a sincere attempt to analyze the consumer behaviour of mobile
phones the area of study
towards branded broad band. This indicated that the broad band is the new
oxygen. It opens up a large box of information with a single click of a button.
Get ready to surf the world in the www with a high-speed connection like
access mails faster, download music, share multimedia instantly. Video chat
with friends and oaly games with someone at the other end of the globe.
When broadband was first introduced as a method to connect to the Web,
many companies Confidently expected it to capture the majority of the market
share and with good reason. Broadband tends to be faster, more efficient, and
less problem laden then others access methods such as dial-up. As the
purchasing power of the people increases, requirements move towards
convenience, though the expectations are towards quality,quantity and less
price which lead to consumer satisfaction. Challenge are faced by domestic
and international market players in investing the money to satify the customer
market players in investing the money to satisfy the customers. Market
research is essential on a timely basis as there can be an attitute change from
individual to individual from time to time.
SCOPE OF THE STUDY
This study covers clients in the areas of Muradpurconcerning Dependence JIO.
The study seeks to assess Reliance JIO's customer satisfaction level. Through a
survey, the company will be able to meet its customer's expectation level.Only
by figuring out the issue that customers face during their purchase of Reliance
JIO products can the business achieve the expectation. The topic was taken up
for study as it plays a key role in the performance of the telecommunications in
dustry.
Without having happy customers, no company can think of selling their produc
t. In the long run, no business can succeed without hitting customer satisfactio
n standards. In short, the degree of satisfaction is
The relation between the enduser and the business.As long as the organisation
is able to please its client; the consumer can stay in the loyal customer bracket
. Therefore, knowing customer satisfaction and evaluating the degree of satisfa
ction from time to time is very important, since there is always space for impro
vement. The research will also be useful in evaluating the company's overall m
arket position and the steps that should be taken by the Reliance JIO to increas
e its market share in the Gwalior area.
PROBLEM STATEMENT
Reliance jio has entered into the market of telecom services providers with
freebies and more data to the customers. In the knowledge world, jio's the
foray into the fast evolving market has made tremendous change in the
competition, price and data availability. Jio is widely used by the techno-savvy
customers. The customer satisfaction is conditioned by the price, availability
and addressing the problem of the customers at once. The rural area
customers also use reliance jio.
Even though the sector has reflected promising growth in India but still
remaining at a very low compared with international standards and this
providing tremendous opportunity for future growth in telecommunications
services. So Reliance jio improves the network connection and speed in rural
area
HYPOTHESES
Hypotheses - 1 :
* H0 : There is no significant relationship on between income
and satisfaction level
* H1 : There is significant relationship on between income and
satisfaction level
Hypotheses - 2 :
* H0 : There is no significant relationship between age and
awareness level
* H1 : There is significant relationship between the age and
awareness level
RESEARCH METHODOLOGY
Research design : the population of interest is limited to some parts of India due
to convenience. Customers measured through the questions that revealed the
customer satisfaction towards reliance jio.
Source of data : the research is based on primary data and secondary
data. Primary is collecting from the questionnaire. Secondary data is also
collected from existing journeys, articles, and research papers.
Sampling method : the sample is selected by using convenience
sampling method.
Sample unit : the sample unit is from the age group of 18 to 40
Sampling size : it is the total number of respondents targeted for
collecting the data for the research. Sample size of 100 persons taken in
this research
Research instrument: structure questionnaire, open - ended questions.
CHAPTER-3
LIMITATIONS
Suggestions
• From the overall study, it was found that most of the customers are satisfied
with the current services.
• Company should improve the ambience of the service stations
• The download and upload speed of the network has reduced drastically in
many places. The Reliance Jio sim users are expecting high speed. So increasing
network speed to great extent. It would be better.
• Reliance Jio’s frequent update innovation technology when it’s required.
• Giving continue offer on calls to customers at best possible levels will be
good.
• Reliance Jio sim should introduce some new schemes for the youngsters
• Customers expect low cost Reliance phone.
CONCLUSION
This research conclusion provides result of whether the customers are
satisfied with JIO service network. Reliance JIO has become a very successful
brand in India & providing customer satisfaction is to be there main motives. It
provides unlimited free calling and data services & SMS on the move as people
are more dependent on it is their daily lives like wide network coverage and
good 4G services. From the result of Mobile Number Portability is the
evidence of customer of other service network wants to be JIO users. Some of
the suggestion are suggested to improve the areas were respondent Finland
wants improvement in JIO service network which help Reliance JIO is capture
the wide area of Indian markets increasingly day by day
BIBLIOGRAPHY
➢ Referred Books:
➢ Kothari. C.R (2004): Research Methodology Methods & Techniques”,
New Age International Publishers, New Delhi, 2nd Edition.
➢ Principles of Marketing – Philip Kotler & Kevin Keller edition 12
➢ Market Research – D.D.Sharma
➢ Research Methodology – C.R. Kothari
➢ Books & magazine on mobile communication Kamil Sh. Zigangirov.
➢ Websites
• www.JIO.com
• www.MYLYF.com
• www.google.com