Assignment – QUESTION AND ANSWER

Submitted in partial fulfilment of the requirement for the award of

MANAGEMENT OF BUSINESS ADMINISTRATION

From

NARAYANA BUSINESS SCHOOL, AHMEDABAD

Presented by: Ritik Rathore (MBA2020-154)

Under the Guidance of:

PROF. MAAZ SAIYED

Subject:

INTEGRATED MARKETING COMMUNICATION

Q1. What are the various Media Available for Advertisement today?
Which of them is most successful in your opinion and why?

Ans: - There are many types of media available for advertisement and some of them are.

Newspapers Magazines and Trade Journals

Radio Advertisements Television Advertisements
Film Advertising Outdoor Advertising
Transit Advertising Direct Mail Advertising
Social Media or Internet
Now if I talk about my opinion according to me social media television and email marketing
are the most successful advertising media because now the young generation is investing
their more time on social media platforms so they can easily get attracted by the
advertisements and after that television is the most powerful source of advertisement because
many people watch television on a daily routine now if I talk about the email marketing so it
also a good source because by email people can recall things easily and get attracted by their
greetings and offers etc.

Q2. What are the various ways to measure the effectiveness of an

advertising campaign?

Ans. First Set a Specific Goal After that: -

• Analyse Site Traffic
• Review Lead Quality. ...
• Analyse Key Metrics Before and After. ...
• Survey Testing. ...
• Measure Advertising Effectiveness with Innovative Products from Lucid
And we can make our assumption with calculation and the sales of that product that the
campaign is working or not. and with this, we will know the effectiveness of our campaign

Q3. How would you choose the best media to promote your
advertisements?
Ans: - I will do research first like what people want, where they are active more, what is my
product according to that I will target my audience, I will see the budget of mine like how
much I can invest in advertising after all the research I will select my media of advertisement.
For example: -
My product is for youth so I will go for social media marketing and other than if my product
is for all so I will prefer television also because both are very attractive.

Q4. How Effective is Online Advertising? Which type of products should be

Advertised online?
Yes, Online Advertising is effective. ... 49% of internet users say they are likely to purchase
from brands they see advertised on social media. 72% of B2B marketers who use paid
marketing channels online use social media as a marketing medium. Instagram's advertising
reach is up to 5.7%.
I nearly believe that each item is publicized online in light of the fact that internet showcasing
is the way to progress, simple to arrive at each corner from the edge of your seat. Assuming a
few items must be added I would say a few more lobbying for items like tablets which are
ignorant for individuals could be publicized.