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Anatomy of A Property Listing
Anatomy of A Property Listing
Property listings are placed on local and regional Multiple Listing Services
(MLSs) and national websites like Zillow and Realtor.com. Their format is
standardized, making it easy to create and distribute property information widely.
Here are the three core components of a real estate listing:
1. Property Information
Simple data, or facts, about the property such as the street address, number of
bedrooms and bathrooms, square footage and asking price.
2. Photographs
3. Property Description
So far in their journey, home shoppers have narrowed their choices based on
data and pictures. But they still need to get a feel for what makes each home
unique and interesting compared to other homes on the market. This is where
property descriptions do their heavy lifting. Good descriptions communicate a
home’s features, along with the benefits, which make it the most desirable
choice. Making a property stand out can help sell it faster.