TOKO PEDIA ECOMMERCE NUMBER 1 IN

INDONESIA

WRITEN BY :

20150315

SAMIAJI MARIJAN PRAWOTO

NCC-CENTER MA’HAD AL ZAYTUN

PERIODE 2020/2021
 Preface

First of all, thanks to allah swt because of the help of allah, writer finished writing
the paper entitle.Tokopedia ecommerce number 1 in Indonesia right in the
calculated time.

The purpose in writing this paper is to fulfill the assignment that given by mr.
Muhammad Nasir as lecturer in Student Comunication Skill major.

In arranging this paper, the writer truly get lots challenges and obstructions but
with help of many individuals, those obstructions could pass. Writer also realized
there are still many mistakes in process of writing this paper.

Because of that, the writer says thank you to all individuals who helps in the
process of writing this paper. Hopefully Allah replies all helps and bless you all.
The writer realized that this paper still imperfect in arrangement and the content.
Then the writer hopes the criticism from the readers can help the writer in
perfecting the next paper. Last but not the least hopefully, this paper can help the
readers to gain more knowledge about tokopedia ecommerce number 1 in
Indonesia major.
 Content List

PREFACE……………………………………………………………………………………………………………i

CONTENT LIST………………………………………………………………………………………………………ii
CHAPTER I PRELIMINARY
a. BACKGROUND……………………………………………………………………………………1
b. FORMULATION OF THE PROBLEM…………………………………………………….1
c. RESEARCH PURPOSES……………………………………………………………………….1

CHAPTER II THEORY / MATERIAL BASIS

a. TOKO PEDIA ECOMMERCE NUMBER 1 IN INDONESIA…………………………2
b. MARKETING STRATEGY…………………………………………………………………………3

CHAPTER III CONCLUSIONS AND SUGGESTIONS……………………………………………….4

BIBLIOGRAPHY…………………………………………………………………………………………………….5
 CHAPTER I
PRELIMINARY

1.1 BACKGROUND
Tokopedia e-commerce number 1 in Indonesia is a slogan that we often see
and hear in the media. And over time there have been many other e-
commerce sites that are no less cool, such as lazada, shopee, Bukalapak etc.
So this is a challenge for Tokopedia so that it can survive or even increase
its target market so that Tokopedia is increasingly known and many
customers remain focused on Tokopedia. So Tokopedia is innovating with a
focus on increasing the target market for young people, why young
people? Because young people are more into updating about fashion
promos, they are more instant, practical, time-saving and more happy to
surf the virtual world for hours.

1.2 FORMULATION OF THE PROBLEM

The author has compiled a number of which will be discussed in this
paper, among others
1. Why can Tokopedia become the number 1 e-commerce in
Indonesia?
2. How can Tokopedia survive and improve the slogan?
3. What is the relationship between the target market and Tokopedia's
progress?
4. What efforts has Tokopedia made to improve the quality and
quantity of e-commerce?
5. Who is Tokopedia's target market?

1.3 RESEARCH PURPOSES

Based on the formulation of the problem above, the purpose of writing this
paper is
 1. How do we know the marketing strategy carried out by a market
place, namely Tokopedia.

CHAPTER II
THEORY / MATERIAL BASIS

2.1 TOKO PEDIA ECOMMERCE NUMBER 1 IN INDONESIA

Tokopedia, for example, is observed to have a traffic share of 32.04%. The

number of visitors to Tokopedia is the highest among others, reaching 129.1
million per month. On average, visitors spend 6 minutes 23 seconds. Where
mobile usage dominates by 62.7% of computers from desktops at 37.3%. Next in
second rank is Shopee. This online shopping platform, which is identical to the
orange color, is in second place with a traffic share of 29.78%. The number of
monthly visitors is 120 million.

Meanwhile, Shopee visitors spend an average of 6 minutes 12 seconds. Shopee is

mostly accessed via mobile or at 72.4% and desktop at 21.3%.

The next or third rank is Bukalapak with a traffic share of 8.23%. Visitors per
month averaged 33.16 million.

Lazada and Blibli are in the order of 4 and 5. respectively, where the number of
monthly visitors is 28.6 million and 16.9 million, respectively.
The next rank is the sixth iprice, then amazone, Cekresi, Ralali and finally JD.ID.
Traffic from this top 10 rank varies, from 2.43% for iprice to JD.ID, which only
has 1.03% traffic.

In January 2021, BTS was officially again appointed as Tokopedia's Brand

Ambassador. The collaboration between Tokopedia and BTS, which began in
2019, has received tremendous enthusiasm from the public. Inspiring journeys
and achievements, as well as their commitment to spreading positive influence
consistently make BTS the right partner to describe the Tokopedia brand persona,
Tokopedia has also officially appointed BLACKPINK as Tokopedia's Brand
Ambassador. The extraordinary achievements BLACKPINK have achieved in the
world music industry, and consistently inspiring them through their work, make
BLACKPINK the right partner to illustrate Tokopedia's passion, vision and mission.

2.2 MARKETING STRATEGY

Follow trends on social media

The marketing strategy carried out by Tokopedia is using social media. Tokopedia
is known to be active in social media, such as Instagram, and others. Tokopedia
also follows the Instagram trend to carry out live, IG tv, that's also a story.

Using the Ambassador brand to support the product

One cell for the Ambassador brand from Tokopedia, namely Chelsea Islan. Brand
Ambassador can be a promising marketing strategy because it can influence
many people to use certain products. This also makes the company more trusted.
If you want to use the Ambassador Brand, choose someone who fits the style of
the company and also has a good reputation in the eyes of the public.

Give appreciation appreciation to active sellers

Tokopedia is an E-commerce that often gives appreciation to sellers who play an

active role in their platform. The appreciation given was in the form of making
video videos for successful sellers.

Take an active role in various events

Tokopedia is also well known for participating in several events, namely one of
the sequential events that Tokopedia participates in is the national online
shopping day or Harbolnas. Tokopedia itself presented several problems during
the event, such as cashback, prizes, and flash sales.

Provide several loyalty gifts for consumers

This is often done by our Tokopedia running social media. The goal of doing this
is that consumers can feel satisfaction and are interested in making purchases on
Tokopedia again.

CHAPTER III

CONCLUSIONS AND SUGGESTIONS

In order to increase the effectiveness and efficiency of marketing and
sales strategies at Tokopedia.com, things that need to be done are to
improve customer service with safe and reliable sales by displaying
product images that are in accordance with the actual product
conditions and a faster response from the parties. shop against
customer orders and complaints. In addition, Tokopedia.com needs to
provide payment services for inputting account numbers and
withdrawals from online stores in accordance with the payment that
makes the purchase approval and further improves supervision in the
sales process so as not to harm the buyer (joint account).

BIBLIOGRAPHY

https://www.cnbcindonesia.com/tech/20210225181934-37-
226221/persaingan-panas-awal-2021-tokopedia-kalahkan-shopee

https://www.tokopedia.com/about/

http://barteritonline.com/strategi-marketing-
tokopedia/#:~:text=Strategi%20marketing%20yang%20dilakukan
%20oleh%20Tokopedia%20yaitu%20menggunakan%20sosial
%20media,IG%20tv%2C%20itu%20juga%20story.&text=Sel%20satu
%20brand%20Ambasador%20dari%20Tokopedia%20yaitu%20Chelsea
%20Islan