Business Intelligence

INFS2036 – Part 2
The proposed Instagram dashboard is intended to give a customized visual at a glance for
efficient evaluation of data. The dashboard will help in making the right decisions by defining its
priorities over Instagram and its relevance to tourism and event management. In addition, it will
illustrate the five main questions and answer them. In general, the dashboard will help the
management in: creating an online community, analyzing the market, connecting to more clients,
and consistent distribution of content.
Questions to be answered by the dashboard

1. What type of audiences is active on different social media sites of Tourism Australia’s Social
Media Platforms?

2. Who are the most followed wildlife photographers on Instagram?

3. Who are the top Australian travel influencers on Instagram as per number of quality and
engaged followers?

4. Do preferences vary according to gender?

5. What is the latest number of active Instagram Stories users?