1

Effects of Covid 19 on Consumer Behavior

Name

School affiliation

Course

Professor name

Due date
 2

Abstract

Consumer behavior entails the action taken by clients, groups, or organizations in

purchasing, using, and disposing of goods and services and how consumer attitude and choices

affect the buying behavior. Consumer behavior is affected by certain aspects: product packaging,

price, marketing, age, gender, income levels, perception of the product, and motive of buying.

Consumers behave differently, and the above-listed aspects are the key contributors. (Auf et al.,

2018). Currently, the world is facing a health-oriented pandemic 'COVID 19', caused by the

coronavirus that has greatly and negatively affected businesses, particularly customer behavior.

Such natural disasters come with numerous changes and the way they impact consumer behavior.

This particular paper discusses how such pandemics impact consumer behavior.

Changes in economic and social aspects of life such as unemployment, high commodity

prices, and low purchasing power have led to changes in consumer behavior. Clients are not

likely to spend money unless real needs are being purchased. Luxurious commodities are hardly

bought during the pandemic. Primary needs are frequently purchased compared to secondary

wants (Dhaliwal et al., 2020) (Use et al when you have more than 3 writers. Otherwise write all

the names). I READ FROM THE LINKS THAT 3 OR MORE U SHOULD WRITE THE FIRST

AUTHOR FOLLOWED BY ET., AL.The level of investments has gradually down. People are

not ready to risk their finances by investing due to unknown occurrences.

Pandemics result in rapid or fast decision-making by customers. Buying decisions are

triggered, as a result, that later affects changes in purchasing behavior. Clients are likely to buy

more due to anticipation brought about by fear and anxiety of the future. During uncertain
 3

threatening occurrences, part of the brain becomes compromised in that individuals have to

engage in ways that are perceived to be of importance for survival. The mechanism is adapted to

alleviating anxiety and stress, making the consumer feel secure and comfortable (Singh et al.,

2021).

Pandemics and natural disasters are known to cause mental problems. Individuals are

likely to become withdrawn and passive due to overwhelming brought by pandemics. Research

has shown that mental health or rather stress affects consumer behavior. Such occurrences are

likely to cause a decrease in purchasing power of an individual (Durante & Griskevicius, 2018).

However, the "COVID 19" pandemic showed that anxiety foresaw the phenomenon of over-

buying. The purchase increased in primary needs as a result. Such necessities included food,

water, and sanitary towels (Bentall, et al., 2021)

One of the biggest challenges brought by pandemics is finances. Income tends to

decrease gradually. Companies fire their employees due to financial constraints, and businesses

do not operate normally. Within a month or two, people become more cautious in the way they

spend their finances (citation needed).AT THE END OF THE PARAGRAPH People become

more concerned with paying utility bills more than any other expenses. Utilities such as house

rent, water bills, and other necessities are some of the expenses. Household income is a

significant determinant of consumer behavior and the effect of how people make choices

(Mateen, 2016).

Effects of pandemic cut across very distinct fields of life about consumer behavior.

Income, health, price of commodities, rapid and decision making are some of the areas that are

greatly affected. It is clear from the research above that pandemics have a significant effect on
 4

consumer behavior. People at all-time should prepare for such occurrences to mitigate risks that

come with pandemics

 5

Reference

Auf, M. A. A., Meddour, H., Saoula, O., & Majid, A. H. A. (2018). Consumer buying behaviour:

The roles of price, motivation, perceived culture importance, and religious orientation.

Journal of Business and Retail Management Research, 12(4).

Bentall, R. P., Lloyd, A., Bennett, K., McKay, R., Mason, L., Murphy, J., ... & Shevlin, M.

(2021). Pandemic buying: Testing a psychological model of over-purchasing and panic

buying using data from the United Kingdom and the Republic of Ireland during the early

phase of the COVID-19 pandemic. PloS one, 16(1), e0246339.

Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review

and research agenda. Journal of Strategic Marketing, 1-27. (Can you access this

document. Kindly send me a pdf of the same) I CANNOT ACCESS IT DIRECTLY BUT

I GOT IT FROM WHERE I GOT THE RESEARCH FROM.

Durante, K. M., & Griskevicius, V. (2018). Evolution and consumer psychology. Consumer

Psychology Review, 1(1), 4-21. (Can you access this document. Kindly send me a pdf of

the same) I CANNOT ACCESS IT DIRECTLY BUT I GOT IT FROM WHERE I GOT

THE RESEARCH FROM.

Mateen Khan, M. (2016). Income, social class and consumer behaviour: A focus on developing

nations. Ahmed, ME, Samad, N., & Khan, MM,(2016). Income, Social Class and
 6

Consumer Behavior a Focus on Developing Nations. International Journal of Applied

Business and Economic Research, 14(10), 6679-6702. (Can you access this document.

Kindly send me a pdf of the same) ) I CANNOT ACCESS IT DIRECTLY BUT I GOT

IT FROM WHERE I GOT THE RESEARCH FROM.

Singh, J., Kumar, P., & Kar, S. K. (2021). Predictors of Panic Buying. In Panic Buying (pp. 13-

34). Springer, Cham. (Can you access this document. Kindly send me a pdf of the same)

Remarks

1. Good work no plagiarism

2. Only include references that can be accessed in full. I GOT THOSE REFERENCES

FROM WHERE I WAS GETTING THE RESEARCH FROM THEN CONFIRMED IF

THEY EXISTED FROM THE GOOGLE SCHOLAR.ALOT OF PEOPLE HAVE

CITED FROM THE SAME.

3. Avoid repeating mistakes so that we can move forward fast e.g references should be on

their own page.I THINK IT GETS DISORIENTED WHEN SENDING.