Weekly/daily report

Name: Shivani k Nair

Roll number: 2028149

Project 1: customer relationship management

Organization: outlook India magazine group

Name of the department: sales and marketing

Name of the reporting authority: Sadhana Tiwari

Starting and end date of the week and the week number: 26th April to 1st may,
week 1

Week 2- 2nd may to 8th may

What work was assigned for the week? : Research on customer relationship
management

1. Analyse outlook with 2 of its competitors and find out the strategies it uses
to maintain customer life cycle
2. Find the main reasons behind each company going with the strategy and
how these strategies has paid dividends
3. What are the different loyalty programmes that these company has assorted
to
4. Compare the NPS for each of the company and find the reasons behind the
score. What do you recommend these companies and how can they improve
their scores?
 5. What lessons can print media industry take from the international print
media companies so as to improve the NPS

Submission deadline 10th May 2021

What work was accomplished?

Week 1

Day 1: (26th April)

 We were given a brief overview of the company and its products to refresh
our memories, as we had previously worked with them on a live project.
 The first day of internship began with a meeting with Pritam sir, during
which he outlined task 1 and the steps that must be taken in order to
complete the task within the allotted time frame. .

Day 2: (27st April)

 Conducted a thorough investigation into the outlook magazine products,

their pricing tactics, and the loyalty programs they use to attract and retain
customers.

Day 3: (28nd April)

 Googled and looked up details on outlook magazine's rivals. Other

magazine groups that have been discovered to be major competitors of
outlook group include design week, India today, the week, pique news
magazine, and north coast journal.
Day 4: (29rd April)

 Learn more about the tactics that all of these businesses use to keep their
customers and sustain the consumer life cycle.
 Also discovered from secondary sources the reasons why many of these
firms use all of these customer retention techniques.

Day 5: (30th April)

 I went through all of the knowledge i had gathered about the tactics used by
all of those businesses once more, focusing on the areas where outlook could
outperform their competitors.
 The competitors I choose was the India today and the week

Day 7: (1st may)

 Details on the loyalty services used by many of those businesses to keep

their customers and increase customer satisfaction was gathered.
 Compared their loyalty services to the ones offered by the outlook
community.

Week 2

Day 7: (2nd May)

 l have made an NPS survey for each of the company for comparing with its
competitors
 Started to send across the outlook customers and collected feedback
 Day 8: (3rd May)

 Sending survey across the customers was a little bit hard task because i only
have connections with my outlook magazine customers, started to send
connection request to friends who were aware about the India today
magazine and the week

Day 9: (4th may)

 Here interaction was done majorly with the competitors customers and sent
the survey across them
 Around 40 replies were acquired for outlook survey

Day 10: (5th may) continuing

 Tried to contact more customers of the competitor ,The week

 Started to calculate the net promoters score of outlook survey

What feedback was received? Feedback will be received after 10 th may

(deadline of the task)

 What is the agenda for next week? Marketing and Sales Project (haven’t
mentioned anything by the mentor yet task 2 was mentioned on the mail
send by the company)

 Specific learning outcomes, if any.

 Studied how NPS is calculated and how will this affect the company
 Studied about the strategies used by print and digital media to sell
their products
 Understand the international print media companies and the ways to
improve the NPS